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colleagues warmly and confidently.

“The business world,” says a 2006 article

from the Wharton Program for

Working Professionals, “is filled with

office environments similar to one described

by an Atlanta area corporate

trainer: ‘Here everyone knows that it’s

important to be an extrovert and

troublesome to be an introvert. So

people work real hard at looking like

extroverts, whether that’s comfortable

or not. It’s like making sure you drink

the same single-malt scotch the CEO

drinks and that you work out at the

right health club.’ ”

Even businesses that employ many

artists, designers, and other imaginative

types often display a preference for extroversion.

“We want to attract creative

people,” the director of human resources

at a major media company told

me. When I asked what she meant by

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