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lonely as I watch this spectacle. What

would it be like if I were single or unhappily

partnered? It would “arouse an

eager want” in me, just as Dale Carnegie

advised salesmen to do with their

prospects so many years ago. And sure

enough, when the break is over, a

lengthy video comes on the megascreen,

pitching Tony’s relationshipbuilding

seminar.

In another brilliantly conceived segment,

Tony devotes part of the seminar

to explaining the financial and emotional

benefits of surrounding oneself

with the right “peer group”—after

which a staffer begins a sales pitch for

the $45,000 Platinum program. Those

who purchase one of the twelve spots

will join the “ultimate peer group,” we

are told—the “cream of the crop,” the

“elite of the elite of the elite.”

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