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They’ve entered a Tony Robbins state

of mind. But what exactly does this

consist of?

It is, first and foremost, a superior

mind—the antidote to Alfred Adler’s inferiority

complex. Tony uses the word

power rather than superior (we’re too

sophisticated nowadays to frame our

quests for self-improvement in terms of

naked social positioning, the way we

did at the dawn of the Culture of Personality),

but everything about him is

an exercise in superiority, from the way

he occasionally addresses the audience

as “girls and boys,” to the stories he

tells about his big houses and powerful

friends, to the way he

towers—literally—over the crowd. His

superhuman physical size is an important

part of his brand; the title of his

best-selling book, Awaken the Giant

Within, says it all.

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