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learn to stage-manage our voices, gestures,

and body language until we can

tell—sell—any story we want? These

seem venal aspirations, a marker of

how far we’ve come—and not in a good

way—since the days of Dale Carnegie’s

childhood.

Dale’s parents had high moral standards;

they wanted their son to pursue a

career in religion or education, not

sales. It seems unlikely that they would

have approved of a self-improvement

technique called “Truth or Lie.” Or, for

that matter, of Carnegie’s best-selling

advice on how to get people to admire

you and do your bidding. How to Win

Friends and Influence People is full of

chapter titles like “Making People Glad

to Do What You Want” and “How to

Make People Like You Instantly.”

All of which raises the question, how

did we go from Character to Personality

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