marketing automation workflows

Top 5 Marketing
Automation
Workflows to Try
www.apprevenue.io

Introduction
A marketing workflow is a series of actions or
activities that your team must do to finish a task
or asset. Marketing workflows can be complicated,
combining multiple tasks into one, or as simple as
gathering email addresses into a spreadsheet.
They can vary depending on the task, the volume of work, and the
team size. Workflows, in the end, allow marketing teams to be more
effective and productive. Marketing teams can now profit from
automating the workflows they’ve developed over time, owing to
ever-evolving technology.

Definition of Marketing Automation
workflow
A marketing automation workflow is the automatic
completion of a specific marketing-related action or
activity. It is made up of a series of steps that are
carried out automatically once triggers are
established in the software. In other words, whether
a user or the marketing team does a specific activity,
the process automatically moves from one phase to
the next.
Workflow marketing automation can be set up in a
variety of ways. However, companies that focus on
lead creation and lead nurturing are gaining benefits
through marketing automation workflows. 80% of
marketers reported a boost in lead generation after
implementing marketing automation tools.

Best
Marketing
Automation
Workflows

Welcome workflow
When a person registers, they become a new contact who has expressed
interest in your company. This is a successful conversion, which means the
contact has progressed from visitor to registered contact status. This
contact has demonstrated clear intent in terms of lead qualifying. As a
result, it is more open to receiving relevant marketing communication; in
fact, subscribers who receive welcome emails engage with the company
33% more.

Re-engagement workflow
An interested contact may quit communicating with
your brand for a variety of reasons, including a change
in jobs, interests, or geography. Re-engagement efforts
are intended to remind contacts of the features of your
brand that they found appealing in the first place, as
well as to reinforce your company’s value proposition.

Cart abandonment workflow
Although cart abandonment is commonly related to e-commerce websites,
carts can be found on any website that sells products or services online. As a
result, while each campaign is unique, high cart abandonment rates of 50%
to 80% affect the majority of online businesses.
Cart abandonment processes provide a way to overcome impediments and
re-engage the customer in the purchasing process. Send emails with
product reminders, with attached reviews from previous purchases;
emphasize the value proposition of the products use overlays to deliver
appealing offers, or web push notifications to remind customers of their
goal.

Lead nurturing workflow
Content can be used to push leads into the next
lifecycle stage of a customer journey in the same way
that it is used to capture excellent quality leads in the
first place and keep the flow of value to those leads
going.
The marketing team should ideally nurture prospects
before passing them on to sales. 79% of marketing
leads do not convert into sales, which is primarily due
to inadequate lead nurturing. Consider that leads are
not always ready to convert and may require some
relationship-building before moving on to the buy
phase.

Contact
+61 2 8004 5244
sales@qrsolutions.com.au
www.apprevenue.io