The Finance World Magazine| Edition: March 2023

Blu Blood, powered by Osman Osman and Shaaista Khan Osman, is a
leading lifestyle and management company that has collaborated with
renowned comedians and artists, created the Kings & Queens of Comedy
franchise, and worked with major companies and brands. Osman and Shaaista
have extensive experience in marketing, communications, hospitality, and
logistics and launched their Middle East base in 2019.
Exclusive to The Finance World Magazine
Q. Shaaista Khan Osman, can you
share your journey and experience
in building a successful event
management company in the UAE?
Shaaista: Building a business in
the UAE has been a great and blessed
experience. The structures, processes,
and protocols in the UAE have made it
easier. With patience and time, building
a business in the UAE is a seamless
process, and company development, visa
requirements, and necessary processes
are professionally done.
Q. Osman Osman, please brief
us on your journey in the event
management industry in the UAE?
Osman: Myself and Shaaista have
both been in the events industry for
over 20 years. Despite facing challenges
early on in our journey due to Covid-19,
we were able to organize the first live
show with “COVID consciousness,”
a term coined by Shaaista, in August
2020, bringing together musicians from
across the UAE with Sonu Nigam on
one stage. We have since organized
many events in Dubai with big names
like James Blunt and Atif Aslam. The
UAE, being the entertainment capital
of the Middle East, attracts big names,
making it a blessing for the industry.
Q. What motivated you to launch
Blu Blood and pursue a career in
event and project management?
Shaaista: Our motivation comes from
our backgrounds. Osman’s company,
Four Corners Entertainment, brought
entertainment from all over the world.
This led to our partnership after we
met, and we fell in love.
Osman: We were doing events
separately, but at some point, we realized
we should merge our companies as we
were supporting each other in corporate
events, project management, and live
shows.
Shaaista: We’re passionate about
our industry and each other’s success.
We work well together and are building
a legacy for our children. Our love for
people and the business of happiness is
what ties us together. Our Blu Blooders
and patrons are what make our shows
possible.
Q. Can you discuss the importance of
networking and building relationships
in the event management industry?
Osman: Networking is part of our
entire industry; you have to network
with individuals that come to your event.
Shaaista: Dubai is the networking
capital of the world where people from
all nationalities come together and open
doors for each other. It’s harmonious
and different from other parts of the
world where people would exclude
someone from a deal.
Osman: In the events industry, your
network is crucial to success because
your reputation and connections are
what bring value to your business. It’s
important to have solid relationships with
artists, service providers, and patrons
to create a fulfilling entrepreneurial
journey. Your reputation opens doors for
you and enables networking, which is
essential in this industry; your reputation
and your network bring you your net
worth.
Q. How do you ensure that your events
meet the needs and expectations
of clients and attendees while also
driving business results?
Shaaista: We prioritize meeting our
patrons’ needs and expectations, which
we refer to as the “Blu Blood Experience”
and the “Blu Blood Way.” Our second
show was our proudest moment. We
have a reel at the end of the show, and
we had our team out there in early 2021.
People were outside, and they removed
their masks; groups of people were
shouting #TheBluBloodWay.
Osman: When we put on the show, we
want to see more people, but we want
to share that experience with everyone
else. We’re passionate about it, and
our family’s passionate about it too.
March 2023 www.thefinanceworld.com 71