The Finance World Magazine| Edition: March 2023
The March edition of The Finance World Magazine (TFW) delves into the Zayed Ambition 2 project, which strives to investigate the feasibility of leveraging the UAE's burgeoning space economy for sustainable development. This initiative showcases the country's commitment to diversifying its economy and reducing its reliance on oil. In a featured interview, CEO Shaaista Khan Osman and Managing Director Osman Osman of Blu Blood share their insights about the event management industry in the UAE. This issue also includes insights from Sridhar Vembu, CEO of Zoho Corporation, on emerging AI tools, along with some advice for SMEs and startups. Through this edition, we also bring you insights on topics like the UAE's steadfast dedication to sustainable growth and development, Dubai surpassing global and regional tourism recovery levels, the sports industry emerging as a promising sector magnetizing international investors, and many more key informational articles in the finance sector. Keep yourself up to date with all financial sector news with our current news segments. Each person can find something unique from us. We believe our readers deserve real value from what we have to offer.
The March edition of The Finance World Magazine (TFW) delves into the Zayed Ambition 2 project, which strives to investigate the feasibility of leveraging the UAE's burgeoning space economy for sustainable development. This initiative showcases the country's commitment to diversifying its economy and reducing its reliance on oil.
In a featured interview, CEO Shaaista Khan Osman and Managing Director Osman Osman of Blu Blood share their insights about the event management industry in the UAE. This issue also includes insights from Sridhar Vembu, CEO of Zoho Corporation, on emerging AI tools, along with some advice for SMEs and startups.
Through this edition, we also bring you insights on topics like the UAE's steadfast dedication to sustainable growth and development, Dubai surpassing global and regional tourism recovery levels, the sports industry emerging as a promising sector magnetizing international investors, and many more key informational articles in the finance sector.
Keep yourself up to date with all financial sector news with our current news segments. Each person can find something unique from us. We believe our readers deserve real value from what we have to offer.
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Blu Blood, powered by Osman Osman and Shaaista Khan Osman, is a<br />
leading lifestyle and management company that has collaborated with<br />
renowned comedians and artists, created the Kings & Queens of Comedy<br />
franchise, and worked with major companies and brands. Osman and Shaaista<br />
have extensive experience in marketing, communications, hospitality, and<br />
logistics and launched their Middle East base in 2019.<br />
Exclusive to <strong>The</strong> <strong>Finance</strong> <strong>World</strong> Magazine<br />
Q. Shaaista Khan Osman, can you<br />
share your journey and experience<br />
in building a successful event<br />
management company in the UAE?<br />
Shaaista: Building a business in<br />
the UAE has been a great and blessed<br />
experience. <strong>The</strong> structures, processes,<br />
and protocols in the UAE have made it<br />
easier. With patience and time, building<br />
a business in the UAE is a seamless<br />
process, and company development, visa<br />
requirements, and necessary processes<br />
are professionally done.<br />
Q. Osman Osman, please brief<br />
us on your journey in the event<br />
management industry in the UAE?<br />
Osman: Myself and Shaaista have<br />
both been in the events industry for<br />
over 20 years. Despite facing challenges<br />
early on in our journey due to Covid-19,<br />
we were able to organize the first live<br />
show with “COVID consciousness,”<br />
a term coined by Shaaista, in August<br />
2020, bringing together musicians from<br />
across the UAE with Sonu Nigam on<br />
one stage. We have since organized<br />
many events in Dubai with big names<br />
like James Blunt and Atif Aslam. <strong>The</strong><br />
UAE, being the entertainment capital<br />
of the Middle East, attracts big names,<br />
making it a blessing for the industry.<br />
Q. What motivated you to launch<br />
Blu Blood and pursue a career in<br />
event and project management?<br />
Shaaista: Our motivation comes from<br />
our backgrounds. Osman’s company,<br />
Four Corners Entertainment, brought<br />
entertainment from all over the world.<br />
This led to our partnership after we<br />
met, and we fell in love.<br />
Osman: We were doing events<br />
separately, but at some point, we realized<br />
we should merge our companies as we<br />
were supporting each other in corporate<br />
events, project management, and live<br />
shows.<br />
Shaaista: We’re passionate about<br />
our industry and each other’s success.<br />
We work well together and are building<br />
a legacy for our children. Our love for<br />
people and the business of happiness is<br />
what ties us together. Our Blu Blooders<br />
and patrons are what make our shows<br />
possible.<br />
Q. Can you discuss the importance of<br />
networking and building relationships<br />
in the event management industry?<br />
Osman: Networking is part of our<br />
entire industry; you have to network<br />
with individuals that come to your event.<br />
Shaaista: Dubai is the networking<br />
capital of the world where people from<br />
all nationalities come together and open<br />
doors for each other. It’s harmonious<br />
and different from other parts of the<br />
world where people would exclude<br />
someone from a deal.<br />
Osman: In the events industry, your<br />
network is crucial to success because<br />
your reputation and connections are<br />
what bring value to your business. It’s<br />
important to have solid relationships with<br />
artists, service providers, and patrons<br />
to create a fulfilling entrepreneurial<br />
journey. Your reputation opens doors for<br />
you and enables networking, which is<br />
essential in this industry; your reputation<br />
and your network bring you your net<br />
worth.<br />
Q. How do you ensure that your events<br />
meet the needs and expectations<br />
of clients and attendees while also<br />
driving business results?<br />
Shaaista: We prioritize meeting our<br />
patrons’ needs and expectations, which<br />
we refer to as the “Blu Blood Experience”<br />
and the “Blu Blood Way.” Our second<br />
show was our proudest moment. We<br />
have a reel at the end of the show, and<br />
we had our team out there in early 2021.<br />
People were outside, and they removed<br />
their masks; groups of people were<br />
shouting #<strong>The</strong>BluBloodWay.<br />
Osman: When we put on the show, we<br />
want to see more people, but we want<br />
to share that experience with everyone<br />
else. We’re passionate about it, and<br />
our family’s passionate about it too.<br />
<strong>March</strong> <strong>2023</strong> www.thefinanceworld.com 71