The Finance World Magazine| Edition: March 2023

Mumzworld
Mona Ataya and Leena Khalil,
Entrepreneurs
Mona Ataya and Leena
Khalil are two inspiring
entrepreneurs who have
created a platform that
has transformed the e-commerce
landscape for parents and children
across the Middle East. Their company,
Mumzworld, has connected over 2.5
million users in the region, making
it the go-to destination for parents
looking for high-quality products for
their families.
Established in 2011, Mumzworld
offers a range of products, including
baby care items, toys, clothes, and
gear, all carefully curated to meet the
needs of parents and children. The
platform’s commitment to quality,
convenience, and affordability has
made it a favourite among its growing
customer base.
Ataya and Khalil’s vision and hard
work have resulted in six successful
funding rounds, with $50M in funding
secured for the platform. The most
significant milestone, however, was
the acquisition of Mumzworld by Tamer
Group in June 2021, a testament to the
platform’s success.
Mumzworld’s highest sales in
2021 were proof of the platform’s
exponential growth, especially in Saudi
Arabia and the GCC. Ataya and Khalil’s
entrepreneurial spirit and dedication
to Mumzworld’s success have not only
transformed the online marketplace for
parents and children but also provided
countless opportunities for small
businesses in the region to showcase
their products and services to a wider
audience. The success of Mumzworld
demonstrates the potential of womenled
startups in the region and the
importance of creating platforms
that cater to the specific needs of the
community.
BitOsais
Ola Doudin, the co-founder
and CEO of BitOasis, is one
of the successful women
who entered the world of
cryptocurrency. BitOasis, a crypto
trading platform, has been successful
in attracting investors and users alike,
making it a force to be reckoned with
in the industry.
With a background in finance and
accounting, Doudin has worked for
several prominent companies, including
EY, Fadi Ghandour, and Aramex, before
taking the plunge and co-founding
BitOasis with Daniel Robenek. The
platform has been a game-changer
in the region, offering a secure and
reliable way to buy, sell, and store
cryptocurrencies. Since its inception,
BitOasis has raised $30M in funding
through six rounds as of October 2021.
In the same year, the platform traded
$1.7B, showing the increasing interest
and acceptance of cryptocurrency in
the Middle East.
Doudin’s leadership has been critical
in establishing BitOasis as a trusted and
respected brand in the industry. Her
vision has helped the platform expand
its offerings, which now include a mobile
app, a cold storage solution, and a fiat
gateway. BitOasis has also partnered
with leading financial institutions to
enable users to deposit and withdraw
funds.
With Doudin at the helm, BitOasis has
not only succeeded in growing its user
base and attracting investments, but it
has also been instrumental in driving the
adoption of cryptocurrency in the region.
In a world where cryptocurrencies are
becoming increasingly popular, Doudin’s
work with BitOasis is a remarkable
example of how female entrepreneurs
can successfully navigate new and
uncharted territory.
Ola Doudin,
Co-founder and CEO of BitOasis
March 2023 www.thefinanceworld.com 19