The Finance World Magazine| Edition: March 2023

Sport as a Business
Sport as a Business in Dubai Attracts
Global Investors
Dubai has always been at the forefront of innovation and growth in the Middle
East, and its recent emergence as a major sports destination only serves to
reinforce that reputation. The city has successfully leveraged its reputation as a
hub for business and tourism to attract a range of sporting events, which in turn
have created opportunities for investment and growth.
One of the key benefits of hosting
sporting events is the creation of
new jobs. The influx of visitors
stimulates demand for services
and products, which creates business
opportunities for local companies and
generates employment for people in the
region. These new jobs help to boost the
local economy, increase the standard
of living for residents, and attract new
talent to the city.
In addition to job creation, sporting
events also provide a significant boost
to the city’s tourism industry. Visitors
who come for the sports events are likely
to explore other tourist attractions and
activities, further contributing to the
city’s tourism revenue. This helps to
create a positive feedback loop, where
the success of sporting events helps to
attract more visitors, which in turn helps
to boost the local economy.
Dubai is showcasing its innovative
and forward-thinking approach, and
positioning itself as a destination for
business and investment. This helps to
attract new companies and entrepreneurs
Sporting events in Dubai have the potential to stimulate
the city’s economy and attract investors in multiple ways.
100 www.thefinanceworld.com March 2023