Retailing in 2010 - World Retail Congress
Retailing in 2010 - World Retail Congress
Retailing in 2010 - World Retail Congress
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Q4 Dec <strong>2010</strong> 07<br />
GfK R & T<br />
Underly<strong>in</strong>g these trends, we believe that Fashion is impacted as much as<br />
the other markets by a shift <strong>in</strong> consumer paradigm, which puts the<br />
emphasis on brand<strong>in</strong>g and time management<br />
POSSESSION<br />
- STATUS<br />
Acquisition<br />
Recognition<br />
=><br />
Experimental consumer expectation model<br />
Specialists<br />
ACQUISITION<br />
- FUNCTION<br />
Money earned<br />
Money lent<br />
=><br />
Convergence<br />
H-Discounters<br />
Category Killers<br />
TIME<br />
- USAGE<br />
Shopp<strong>in</strong>g habits<br />
Choice preferences<br />
=><br />
Multichannel<strong>in</strong>g<br />
Brand<strong>in</strong>g<br />
Oct-10<br />
4
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