Retailing in 2010 - World Retail Congress
Retailing in 2010 - World Retail Congress Retailing in 2010 - World Retail Congress
GfK R & T Which means that beyond the opportunities in structure, there are still a lot of tactical opportunities Dec 07 Q4 2010 20 cities stand for 34% of the German fashion sales (brick & mortar, no mailorder, no online). Top 50 = 50% of total sales Oct-10 34
Dec 07 Q4 2010 FashionWorld Sales Value % Sep 09 - Dec 09 GfK R & T As a conclusion, opportunities in Fashion exist in ensuring 2 main drives: Total Sep 09 Oct 09 Nov 09 Dec 09 26 26 14 19 3,9 100 5 3 1 2 3 21 21 18 20 7,1 100 5 4 1 3 6 18 20 17 23 5,3 100 7 4 2 3 6 15 19 19 25 6,9 100 6 3 2 3 7 1 Sales Mio. Euro in % of Total 0 < 1 EUR 1 < 2 EUR 2 < 3 EUR 3 < 4 EUR 4 < 5 EUR 5 < 6 EUR 6 < 7 EUR 7 < 8 EUR 8 < 10 EUR CHANNEL REPORTS EU 4 Hyperm/Cash&Carry/Superm 10 < 15 EUR > 15 EUR STOCKING 2,5 2,8 2,9 3,1 Avg.Price EUR 2,4 2,6 2,8 2,9 3,2 3,4 3,8 3,9 Contents and sequence to be set up with you © by GfK-RT, www.gfkrt.com RG1716214-Socks/Stocking Prcl by Gender 7M (224) WOMEN Sep 09 Oct 09 Nov 09 Dec 09 26 29 13 15 6 3 2 3 4 2,2 56 22 23 15 17 6 6 2 3 6 4,4 62 18 21 16 20 6 7 2 3 6 3,4 64 15 22 16 21 5 6 2 4 7 4,3 63 1 KIDS/MINI+BABY Sep 09 Oct 09 Nov 09 Dec 09 35 37 16 0,1 3 4 2 1 3 1 26 40 10 6 5 7 0,3 4 • HOLISTIC STRATEGY and BRANDING CONSISTENCY • SEEING THE CONSUMER AS NOT ONLY A WALLET, BUT ALSO A WATCH 4 2 20 41 14 8 0,1 3 2 2 6 5 1 22 41 10 7 9 0,2 3 2 4 4 BENCHMARK REPORTS Strategy decided RETAIL ANALYTICS Tactics implemented Shop existing Shop measured Shop planned ROI investment GEO MARKETING Oct-10 35 POS turnover in per mill values Belgium municip alities 2009 GfK GeoMarketing: Where do consumers spend money?
- Page 1 and 2: GfK R&T FIO WW dpt Retailing in 201
- Page 3 and 4: Dec 07 GfK R & T Oct-10 Crisis, yes
- Page 5 and 6: GfK R & T The change of paradigm an
- Page 7 and 8: GfK R & T Opportunities are all in
- Page 9 and 10: Dec 07 Q4 2010 GfK R & T � Trends
- Page 11 and 12: 2009 - AUG10 Q4 Dec 2010 07 GfK R &
- Page 13 and 14: Dec 07 Q4 2010 GfK R & T UNDERWEAR
- Page 15 and 16: Q4 Dec 2010 07 GfK R & T FashionWor
- Page 17 and 18: Q4 Dec 2010 07 GfK R & T FashionWor
- Page 19 and 20: Dec 07 Q4 2010 GfK R & T French Lin
- Page 21 and 22: Dec 07 Q4 2010 GfK R & T Corsetry b
- Page 23 and 24: Dec 07 Q4 2010 GfK R & T Differenti
- Page 25 and 26: GfK Retail and GfK Technology R & T
- Page 27 and 28: GfK R & T This tactical marketing o
- Page 29 and 30: Q4 Dec 2010 07 GfK R & T And what a
- Page 31 and 32: GfK R & T Internet Sales A behaviou
- Page 33: GfK R & T Fashion is very much a re
Dec 07<br />
Q4 <strong>2010</strong><br />
Fashion<strong>World</strong><br />
Sales Value %<br />
Sep 09 - Dec 09<br />
GfK R & T<br />
As a conclusion, opportunities <strong>in</strong> Fashion exist <strong>in</strong> ensur<strong>in</strong>g 2 ma<strong>in</strong> drives:<br />
Total<br />
Sep 09 Oct 09 Nov 09 Dec 09<br />
26<br />
26<br />
14<br />
19<br />
3,9<br />
100<br />
5<br />
3<br />
1<br />
2<br />
3<br />
21<br />
21<br />
18<br />
20<br />
7,1<br />
100<br />
5<br />
4<br />
1<br />
3<br />
6<br />
18<br />
20<br />
17<br />
23<br />
5,3<br />
100<br />
7<br />
4<br />
2<br />
3<br />
6<br />
15<br />
19<br />
19<br />
25<br />
6,9<br />
100<br />
6<br />
3<br />
2<br />
3<br />
7<br />
1<br />
Sales Mio. Euro<br />
<strong>in</strong> % of Total<br />
0 < 1 EUR<br />
1 < 2 EUR<br />
2 < 3 EUR<br />
3 < 4 EUR<br />
4 < 5 EUR<br />
5 < 6 EUR<br />
6 < 7 EUR<br />
7 < 8 EUR<br />
8 < 10 EUR<br />
CHANNEL<br />
REPORTS<br />
EU 4 Hyperm/Cash&Carry/Superm<br />
10 < 15 EUR<br />
> 15 EUR<br />
STOCKING<br />
2,5<br />
2,8<br />
2,9<br />
3,1<br />
Avg.Price EUR<br />
2,4<br />
2,6<br />
2,8<br />
2,9<br />
3,2<br />
3,4<br />
3,8<br />
3,9<br />
Contents and sequence to be set<br />
up with you<br />
© by GfK-RT, www.gfkrt.com RG1716214-Socks/Stock<strong>in</strong>g Prcl by Gender 7M (224)<br />
WOMEN<br />
Sep 09 Oct 09 Nov 09 Dec 09<br />
26<br />
29<br />
13<br />
15<br />
6<br />
3<br />
2<br />
3<br />
4<br />
2,2<br />
56<br />
22<br />
23<br />
15<br />
17<br />
6<br />
6<br />
2<br />
3<br />
6<br />
4,4<br />
62<br />
18<br />
21<br />
16<br />
20<br />
6<br />
7<br />
2<br />
3<br />
6<br />
3,4<br />
64<br />
15<br />
22<br />
16<br />
21<br />
5<br />
6<br />
2<br />
4<br />
7<br />
4,3<br />
63<br />
1<br />
KIDS/MINI+BABY<br />
Sep 09 Oct 09 Nov 09 Dec 09<br />
35<br />
37<br />
16<br />
0,1<br />
3<br />
4<br />
2<br />
1<br />
3<br />
1<br />
26<br />
40<br />
10<br />
6<br />
5<br />
7<br />
0,3<br />
4<br />
• HOLISTIC STRATEGY and BRANDING CONSISTENCY<br />
• SEEING THE CONSUMER AS NOT ONLY A WALLET, BUT ALSO A WATCH<br />
4<br />
2<br />
20<br />
41<br />
14<br />
8<br />
0,1<br />
3<br />
2<br />
2<br />
6<br />
5<br />
1<br />
22<br />
41<br />
10<br />
7<br />
9<br />
0,2<br />
3<br />
2<br />
4<br />
4<br />
BENCHMARK<br />
REPORTS<br />
Strategy decided<br />
RETAIL<br />
ANALYTICS<br />
Tactics implemented<br />
Shop exist<strong>in</strong>g<br />
Shop measured Shop planned<br />
ROI<br />
<strong>in</strong>vestment<br />
GEO MARKETING<br />
Oct-10<br />
35<br />
POS<br />
turnover<br />
<strong>in</strong> per<br />
mill<br />
values<br />
Belgium<br />
municip<br />
alities<br />
2009<br />
GfK GeoMarket<strong>in</strong>g: Where do<br />
consumers spend money?
Change language