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Retailing in 2010 - World Retail Congress

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Dec 07<br />

GfK R & T<br />

Oct-10<br />

Crisis, yes, but mostly a confidence crisis, which plays more on emotions than<br />

on spend<br />

Q4 <strong>2010</strong> 3<br />

Indicator Po<strong>in</strong>ts<br />

80<br />

60<br />

40<br />

20<br />

0<br />

-20<br />

-40<br />

Jan-<br />

97<br />

Jun-<br />

97<br />

Source: Consumer and Bus<strong>in</strong>ess Survey of the EU-Commission<br />

Copyright by GfK<br />

Nov-<br />

97<br />

Unemployment expectations over next 12 months<br />

Major purchases at present<br />

Major purchases over next 12 months<br />

Sav<strong>in</strong>gs at present<br />

Sav<strong>in</strong>gs over next 12 months<br />

Statement on f<strong>in</strong>ancial situation of household<br />

Apr-<br />

98<br />

Sep-<br />

98<br />

Feb-<br />

99<br />

Jul-<br />

99<br />

Dec-<br />

99<br />

May-<br />

00<br />

Oct-<br />

00<br />

Mrz<br />

01<br />

Aug-<br />

01<br />

Jan-<br />

02<br />

Jun-<br />

02<br />

Nov-<br />

02<br />

Apr-<br />

03<br />

Sep-<br />

03<br />

Feb-<br />

04<br />

Jul-<br />

04<br />

Dec-<br />

04<br />

May-<br />

05<br />

Oct-<br />

05<br />

Mrz<br />

06<br />

Aug-<br />

06<br />

Jan-<br />

07<br />

Jun-<br />

07<br />

Nov-<br />

07<br />

Apr-<br />

08<br />

Sep-<br />

08<br />

Feb-<br />

09<br />

Jul-<br />

09<br />

Dec-<br />

09<br />

May-<br />

10

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