Tropicana March-April 2023 #147 The Adventure Issue

TROPICANA MAGAZINE
We decided to
open our first Sports
Paragon flagship
shop at Tropicana
Gardens Mall due
to the mall’s strategic
location. It is also
a family-oriented
neighbourhood mall
Direct and Al-Ikhsan. We also hold distribution rights for
the brands that we carry under Paragon Vest in Malaysia,
Singapore, Vietnam, Indonesia and Brunei. We are
continuing to operate as before, with the exception that
we are diversifying and expanding into various product
assortments to reach different target audiences,” explains
Victor.
At present, Sports Paragon is home to a total of
seven brands, each of which focuses on products for
a particular sport or activity, including basketball,
cycling, football, triathlon, running, leisure, and fitness
(such as yoga, etc).
“Brooks, Kronos, Atlanta, Peak, PRIME, Zoot and
Pressio are the sports and lifestyle brands we have
in-store. And, the fact that every brand addresses a
different purpose makes it simple and uncomplicated
for consumers to track for the products that match their
requirements,” says Victor, who is also Sports Paragon’s
brand manager.
He adds that the company plans to launch three to four
more “small brands” in the near future that are focused
on the accessories for sports, such as nutritional
products like energy bars and drink mixes that are either
used for after sports recovery or for enhancement of
athletic performance. This also includes shoe insoles,
anti-chaffing balm and other similar products.
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Since Brooks is dedicated to offering superior products,
from apparel to footwear, to the fast-growing running
community, it is no surprise that it is one of the most
popular brands at Sports Paragon.