Tropicana March-April 2023 #147 The Adventure Issue

TROPICANA MAGAZINE
Front Runner in
RETAIL
Sports Paragon brand manager, Victor Tiew
tells us how the flagship store with a new
retail concept at Tropicana Gardens Mall is
staying ahead of the game
The sporting goods industry as a whole is worth
billions of dollars and is not going anywhere anytime
soon since staying active and healthy has evolved into
a lifestyle choice in its own right.
Most multi-brand sporting goods stores, he notes,
provide brand options by sport category, so if a customer
wants to buy anything for running, he will find numerous
brands that cater to it.
This means that there is continuous demand for sporting
goods. However, even though consumers have a lot of
options when it comes to purchasing sports gear, doing
so might be a hassle if they have to go to several stores.
Enter Sports Paragon, a multi-brand sporting goods
retailer.
“At Sports Paragon, however, the running section is
everything Brooks (an American fitness apparel company
best known for producing high quality, reliable running
shoes), while the football section is Kronos (the preferred
brand for football players). Having said that, we supply the
complete selection of items for running, football, and so on.”
“Sports Paragon is our new retail concept, which
combines multiple brands in a single retail outlet. The
fact that we focus on several different sports and carry
selected specialised brands sets us apart from other
types of multi-brand sporting goods retailers,” explains
Victor Tiew, who is one of the directors of Paragon Vest
Sdn Bhd, the parent company of Sports Paragon.
Although Paragon Vest was established in 1993, it didn’t
enter the retail sector until about eight years ago. The
company currently has 18 mono-brand stores as well as its
latest concept store, Sports Paragon, which opened in 2021.
“We were (and continue to be) involved in distributing,
branding and supplying to sports stores such as Sports
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