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REPUTATIONS:
DAN FRIEDMAN
ESLOGAN MAGAZINE, PETER REA
Dan Friedman was born in Cleveland,
Ohio in 1945. He received his
education at Carnegie Institute
of Technology in Pittsburgh, the
Hochscule für Gestaltung in Ulm
and the Allgemeine Gewerbeschule
in Basel. In the early 1970s, at
Yale University, he developed and
published teaching methods in
design and the ‘New Typography’
which became a basis for the New
Wave which followed. He also
developed guidelines for the first
programme in visual arts at the State
University of New York in Purchase.
As a graphic designer, he has created
posters, publications, packaging
and visual identities for many
corporations and organisations. In
the mid-1970s he was senior design
Dan Friedman