DESKTOP

(22)
CELEBRATING
WOMEN IN
DESIGN
OPUS DESIGN
Introduction to the digital
tools
Before the digital revolution
in 1984 with the introduction
of the Apple Macintosh
computer, graphic design
had been a manual, handdone
and photomechanical
process. During the 1970s
and 80s, many modernist
and contemporary fellows
of Greiman were afraid
of digitalization and the
advancement of computer
technology. However, she
saw beyond the threats and
decided to make the best use
of what it had to offer. Her
experimentation and curiosity
in digital art soon liberated
her from the traditional
approach to design.
By involving advanced
technology in her design
process, her work soon
encompassed a unique and
multidisciplinary aesthetics.
April Greiman, Front Side of
‘Does It Make Sense?’, 1986 (right)