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what a magazine should be. She
reinterpreted it and instead of the 32
pages she turned it into a poster that
was folded into multiple layers.
The design consisted of her naked
body stretched in a provocative
gesture, with symbolic images and
texts adorning the image.
The design faced the objective,
rational and masculine tendencies of
modern design.
The start of the New Wave
During her years working at Cal Arts
she created an iconography that
would later be known as New Wave.
A current that broke with the most
academic and established bases for
graphic design and typography.
It was a style influenced by Punk
and postmodern language.
Completely contrary to the Swiss
style, characterized by its grid design
and organization of the elements.
The New Wave freed itself from the
rules and worked the designs freely;
where typography, photography and
other elements were mixed without
hierarchies and a complex order.
The Sans-Serif font still predominated
the design, but breaking the grid
meant that typography could be
established anywhere. The New Wave
granted an artistic freedom that
embodied the anti-corporate nature
of the time in Los Angeles.
Detail of April on one of her exihibitions (right)