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travel of the time, she decided to
explore the world and went to Europe
where he entered to study at the
Basel School of Design, Switzerland
until 1971.There she was a student
of Armin Hofmann and Wolfgang
Weingart where she was influenced
by the International Style and the
introduction to the style later known
as New Wave.
In 1976 she moved to Los Angeles,
the cradle of graphic design of the
time where visions were more daring.
Her vital and passionate character
matched perfectly with the style
in Los Angeles, where Deborah
Sussman was already beginning to
show her colorful works to the world.
In a time when computers were
beginning to show all the potential
to process images and vectors,
Greiman embraced technology
without fear thanks to his father’s
teachings in this field.
Although most designers rejected the
fact that computers would endanger
the International Typographic Style,
Greiman opted to embrace technology
to create new breakthrough
compositions for the time.
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April Greiman
Does it make sense?
In 1986 her work Does it make
sense? for Design Quarterly
magazine #133 was a turning point in
her career.
She presented her digital work and
challenged the existing notions of