10x10 Philanthropy Impact Report 2022

10x10 PHILANTHROPY 

IMPACT REPORT 2022

1IMPACT REPORT 2022 

CELEBRATING $5+ MILLION RAISED 

FOR OVER 300 SOCIAL PURPOSE ORGANISATIONS GLOBALLY 

We particularly recognise the support of our 10x10 partners who have 

been pivotal to the development of this opporunity. 

Thank you. 

“It was an honour to elevate the charities’ work by stepping aside and providing them 

with a stage to showcase and story-tell to a captive and generous audience” 

- Yasmin Grigaliunas (10x10 Brisbane Co-Lead)

CONTENTS 

Our Mission 3 

Chair’s Report 4 

CEO’s Report 6 

Our Partners 7 

Our Impact 8 

Our Team 9 


Beluga Foundation Spotlight 11 

Daniel Petre Spotlight 13 

10x10 Adelaide 14 

10x10 Auckland 15 

10x10 Brisbane 17 

10x10 Hong Kong 19 

10x10 London 20 

10x10 Los Angeles 22 

10x10 Melbourne 23 

10x10 New York 25 

10x10 Sydney 27 

10x10 Platform 30 

10x10 Skilled Volunteers 31 

10x10 Tel Aviv 33 

10x10 Corporate Partners 2021-22 35 

Goldman Sachs Event Showcase 36 

MA Financial Event Showcase 37 

FSI Event Showcase 38 

With You We Can Spotlight 39 

Yasmin Grigaliunas TEDx Talk 40 

Order of Australia Medal 41 

Community Capital 42 

Letter from Trinity Place 43 

Get Involved 44 

KRIS GANDY 

10x10 Sydney - Shark for Good


OUR MISSION 

Empowering the next generation of changemakers 

10x10 exists to provide the next generation of changemakers 

with accessible, progressive and tangible pathways to connect 

with effective social purpose organisations. 

“I went to the 10x10 event with the hope that I might raise enough money to expand 

my charity throughout Queensland. As a result of my pitch, I raised enough money to 

expand my charity throughout the whole of Australia over the next 3 years. 10x10 has 

been a life changing event for me.” 

- Claire Laine (Save Our Supplies Founder)

CHAIR’S REPORT 

2022 has been another great year for 10x10 as we re-established our events post 

Covid, unearthed many great social purpose organisations and founders and 

announced the launch of a partnership with Community Capital, which will 

see 10x10’s impact significantly magnified. This would not have been possible 

without the support of our community, our donors and our people who all 

dedicate themselves tirelessly to our work. 


LAURENCE MARSHBAUM 

10x10 CO-FOUNDER AND CHAIR 

On the eve of our 100th event in June 2021, we articulated both a challenge 

and an opportunity; how could this movement be impactful in a world with 

increasing division, social unrest and widening inequality? We heralded that 

the challenges facing our organisation, community, and the world had never 

been greater, but that we saw this as an incredible opportunity. An opportunity 

to continue to identify the best emerging social entrepreneurs and social 

purpose organisations, an opportunity to build a scalable marketplace to 

connect donors with their work and to leverage the wave of people wanting to 

volunteer their time, skills and resources to make an impact. 

We are proud to have engaged 1,300 volunteers to raise over $5M supporting 338 SPOs since our inception, and to have in 2022 

re-established 10x10 in nearly all our core markets. We are now excited by the affiliation and partnership with Community Capital, 

which will provide $10-$20M of grants to early-stage social purpose organisations at work in Australia over a 5 year period. This will 

meaningfully leverage the impact 10x10 can create and builds a model for sustainable venture philanthropy, ensuring that some of 

the best and most impactful organisations to present on the 10x10 stage will become candidates for meaningful multi-year grant 

funding. 

I would like to thank all those in the 10x10 community who have supported our work and our vision, and in particular thank the 

Beluga Foundation, Next Generation Foundation, Karrikin Foundation and JDH Capital for their support. I would also like to call 

out my fellow board member and co-conspirator Daniel Shand who has always been a great source of support, vision and action. 

They say it takes a village to raise a child and this community, all of you, attendees, committee members, Heads of Cities, board 

members and staff have all contributed so much to ensure that our movement can continue to empower the next generation of 

change makers around the world. 

Laurence Marshbaum


CELEBRATING A NEW 10x10 RECORD 

WELL DONE 10X10 BRISBANE! 

The 10x10 Brisbane Project Committee shattered the 10x10 fundraising 

record in December 2022, raising over $500,000 for Precious Wings, Save 

Our Supplies, and the Wayne Weaver Foundation. 

10x10 BRISBANE DECEMBER 2022 

PROJECT COMMITTEE

CEO’s REPORT 

We couldn’t have predicted the long tail of the pandemic that challenged us on so many 

levels. The first half of 2022 was tough as Omicron delayed and frustrated our volunteers 

around the world. This might have been a very skinny impact report, indeed. 


Yet this report is bursting with positivity. It has been a privilege to work alongside 

10x10’s Project Committees who remained steadfastly focused on our shared mission 

- empowering the next generation of changemakers. They delivered deep and diverse 

thinking in partnering with innovative social entrepreneurs. We even smashed a 10x10 

fundraising record (as I write, incredible gratitude for the renewal of our Brisbane chapter 

bubbles up). Bravo to all the volunteers named in this report - you are heroes. 

It’s notable that corporate volunteering grew again in 2022. Corporate 10x10 events 

typically start as a meaningful and engaging team-building initiative, but quickly 

become a powerful adjunct to corporate culture and identity, while serving an effective 

CSR function to channel vital funds and services to the grassroots of local communities. 

We’re proud to have once-more partnered with Goldman Sachs and First Sentier 

Investors, while introducing Ten13 and MA Financial to our special model of giving. 

It’s cheating a little, as at the time of writing it is January 2023, but I can’t resist calling 

out the wonderful crew who launched a new chapter in Tel Aviv last week. Led by the 

indefatigable Judy Bassaly, the passionate Project Committee gathered 163 guests to raise over 

NICI ANDRONICUS 

10x10 CEO 

100,000 (AUD$41,000) that will 

fund: more than 30,000 meals to people experiencing hunger and homelessness in Israel; purchase two specialised therapy bikes 

and music therapy equipment for 62 children living with disabilities, and; provide loans, mentorship and guidance for 30 female 

entrepreneurs from economically and socially marginalised populations. 

Our work would not be possible without key supporters who see the deep impact of backing 10x10. Brendan and Ellizabeth 

McAssey (Beluga Foundation) are not only responsible for funding the core costs of 10x10, they have also become trusted mentors 

to the board and executive team - we remain indebted for your foresight. Meanwhile, Bernard Orenstein and Angela Solomou 

(Karrikin Foundation) have funded key upgrades to our services and delivery – thank you to all of our donors and sponsors. 

If you’re starting to think about how to be more philanthropic in 2023, consider putting up your hand to volunteer for the next 

Project Committee, or sign up for a 10x10 Corporate Event. We can provide the framework for you to collaborate with grassroots 

organisations and produce a crowdfunding event that also delivers an impactful experience for your stakeholders. Think about it! 

Reach out to us at 10x10HQ to learn more! 

Nici Andronicus

10x10 PARTNERS 


10x10 SUPPORTERS

OUR IMPACT IN 2022 

TOTAL FUNDS RAISED 

$1.5M 

OUR IMPACT TO DATE 

TOTAL FUNDS RAISED 

$5.4M 


FOR PURPOSE ORGS REACHED 

48 

NEW ENGAGED DONORS 

1,639 

VOLUNTEERS 

152 

TOTAL VOLUNTEER VALUE 

$168,692 

COUNTRIES REACHED 

5 

FOR PURPOSE ORGS SUPPORTED 

338 

NEW ENGAGED DONORS 

15,089 

VOLUNTEERS 

1,262 

TOTAL VOLUNTEER VALUE 

$794,982 

COUNTRIES REACHED 

7

10x10 BOARD OF DIRECTORS 

LAURENCE 

MARSHBAUM OAM 

FOUNDER & CHAIR 

JULIA 

KOOP 

DIRECTOR 

KURT 

MCFARLAND 

DIRECTOR 

CALLY 

SCIVETTI 

DIRECTOR 

DANIEL 

SHAND 

DIRECTOR 


PAUL 

SWAN 

DIRECTOR 

(Resigned March 2022) 

EDDIE 

MARSHBAUM 

CO-CHAIR 

JOHN 

HENDERSON 

DIRECTOR 

(Joined March 2022) 

ANNA 

SABOISKY 

2021 OBSERVER 

10x10 UK BOARD 

MORGAN 

KAINTH 

CO-CHAIR 

ADAM 

POPEK 

DIRECTOR 

ALEXANDRA 

GOODENOUGH 

2021 OBSERVER 

MAYTAL 

KUPERARD 

DIRECTOR 

LUCIENNE 

CASSIDY 

2022 OBSERVER

10x10 HQ TEAM 

IMPACT REPORT 2022 

NICI 

ANDRONICUS 

CEO 

VERINA 

GALDAS 

EVENTS & 

MARKETING 

COORDINATOR 

CALLUM 

SOWDEN 

DIGITAL 

MARKETING 

COORDINATOR 

10x10 HEADS OF CITIES 

SARAH 

ROSENBERG 

IMPACT & 

EVALUATION 

OFFICER 

ALAINA 

MCGREGOR 

AUCKLAND 

SOPHIE 

ROBERTSON 

BRISBANE 

NICOLE 

CALLAN 

CANBERRA 

INNA 

RODCHENKO- 

HIGHFEILD 

HONG KONG 

LIBBY 

LANDENBERG 

LONDON 

LUISA 

COOPER 

LOS ANGELES 

10 

JEREMY 

DUKES 

MELBOURNE 

SARAH 

GELB 

NEW YORK 

SOPHIE 

TARGETT-ADAMS 

NEW YORK 

SHAUN 

COLLINS 

PERTH 

CHIRSTOPHER 

WILD 

SYDNEY 

JUDY 

BASSALY 

TEL AVIV

SPOTLIGHT ON 

10x10 PARTNER 

BELUGA FOUNDATION 


Of much is given, much is expected. These are the words that resonate with Brendan McAssey and his foundation, which 

he and his family set up in 2016 after a successful sale of his childcare business. “It is of great importance to give to those 

less fortunate when you yourself have been blessed with great fortune.” 

And so, The Beluga Foundation was established with a clear idea of 

helping those that fell through the cracks of the typical family and 

government support. Its impact Was felt immediately and really 

changed the lives of those who need help. 

Philanthropy is 2-fold; the giving and the recognition of 

responsibility. The giving is simple – it makes you feel good. Will you 

miss the money, and do you really need it? The reality is no. The more 

you have is just more. If you have what you want, what more is there? 

Just more. 

Whilst being new to the sector, Beluga’s founders have recognised 

the importance and responsibilities that philanthropic giving holds. 

There is a real responsibility for those who have made their money to 

take some responsibility for social well-being, a role just as important 

as the government and the private sector. Both create jobs, 

infrastructure, support and fairness, and it is philanthropy that needs 

to step up and be part of societies’ fabric – supportive, innovative, 

and responsible. 

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BRENDAN MCASSEY & ELIZABETH ONG 

BELUGA FOUNDATION FOUNDERS

SPOTLIGHT ON 

10x10 PARTNER 

BELUGA FOUNDATION 


Setting up a PAF – a family foundation, in essence, is taking back control of how you want your money re-distributed in 

society – philanthropy can be innovative, but governments can’t. Philanthropy isn’t bureaucracy or related to being elected 

to office - it can be impactful and clever. 

Philanthropy isn’t driven by profit or a return to 

investors – it keeps it real. 

The Beluga foundation has narrowed down its 

support into a few categories, mainly disability 

(through employment and prevention) but also 

recognised the innovation within the philanthropic 

space. Just as an organisation needs new 

ideas, transformation and energy behind it to 

be successful, so too does philanthropy. With 

innovation will come the creation of real impact 

and societal change and allow those that want to 

participate to do so. 

The leverage and impact that 10x10 creates align 

very much with the philosophy of its founding 

members, and the Beluga foundation feels 

privileged to be part of the journey it has been on 

with this innovative and inspiring organisation. 

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SPOTLIGHT ON 

A PHILANTHROPIST 

DANIEL PETRE 

startgiving.com 

info@startgiving.com 

I returned to Australia in the 90’s from Microsoft and so I came from an environment where there was significant giving 

by people who are now celebrated for their ingenuity and commitment to philanthropy. Back then there was a general 

position that, if you were successful in life, then it was your responsibility, not your choice, to give back. 


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Since then we’ve seen the fault lines of society widening and you don’t have to walk far outside of your own front door to 

see, firsthand, someone who is suffering or lacking a fair opportunity in life. In recent times, we’ve witnessed war, political, 

health, environmental and social crises, sharpening the focus upon our responsibilities to people in need. 

I have been around 10x10 since 2015 when we rallied for clever food insecurity, mental health and disability organisations. 

I chose to get involved because of the important role in the ecosystem of philanthropy played by (mostly) Gen Z’s and 

Millennials who are engaged in contributing their skills and their time. 10x10 volunteers are doing the important work 

to identify the innovators of our sector, the social entrepreneurs 

who are designing new strategies to overcome social problems. 

The 10x10 yield is a pipeline of talent and I’m excited to leverage 

this innovation pipeline with capable philanthropists who have 

significant wealth to give – just like my colleagues in the 90’s who 

became successful in life. Where we can accelerate the model of 

invention and experimentation, we have the greatest potential to 

reach a scale for broader public benefit. 

With my 3rd act I have decided to focus on trying to grow 

philanthropy in Australia, mainly through the tech and innovation 

community. I think this group can both significantly move the 

dial when it comes to giving from our most wealthy and also 

show other wealthy Australians that helping others less fortunate 

than you truly is the most satisfying thing you will ever do.

SPOTLIGHT ON THE 

ZAHRA FOUNDATION 

10x10 ADELAIDE 


Zahra Abrahimzadeh was killed by her husband after enduring 20 years of domestic 

abuse. In 2015, her children Atena, Anita, and Arman created the Zahra Foundation, in 

an attempt to prevent women from facing the same fate. 

With access to her finances restricted, Zahra was unable to escape her abuser without 

facing poverty and homelessness. Financial abuse, or the controlling of one’s money, is 

one of the most insidious forms of coercive control for that reason; it often renders its 

victims unable to flee. 

In 2016, 10x10 Adelaide raised close to AUD$8,000 for The Zahra Foundation to help 

victims of domestic violence gain the skills they need to build a life free from violence. 

Since then, the Foundation has provided specialist counselling to 376 victims, enrolled 

269 women into its empowerment pathway, and granted a sum of AUD$50,000 to 100 

families. 

Now, the Zahra Foundation is set to help thousands more as they expand nationally 

thanks to a AUD$5.5m government grant. The funding will support the Zahra 

Foundation to deliver free and confidential financial counselling over the phone and 

online to victims across Australia, a service it currently provides in South Australia. The 

discrete nature of phone and online counselling is particularly valuable for women in 

regional areas. They’ll also work with existing organisations to offer a referral-based 

service, set to be running within the next financial year. 

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10x10 is grateful to have assisted such a pioneering service that will help vulnerable 

Australians escape and remain free from domestic violence.

ALAINA McGREGOR 

HEAD OF AUCKLAND 


The face of philanthropy is changing in New Zealand. A more diverse group of voices 

are collaborating and reshaping the future of charitable giving. I’m proud that our 

10x10 Aotearoa New Zealand community is at the forefront of leading this charge. 

In the past 18 months, New Zealand has had to learn to live with Covid-19 in the 

community, and respond to the far-reaching impact of the pandemic, leaving many 

people living in crisis when it comes to health, financial stability and mental wellbeing. 

Subsequently, the organisation’s serving our most vulnerable communities have never 

been in more need of our support. 

New Zealand spent significant time in lockdown in late 2021 and early 2022, resulting 

in the regretful postponement of two events which had been well underway in terms 

of planning. Despite these disappointments, our dedicated committees were able to 

successfully deliver these later in the year. In late 2021, we adapted to the loss of an 

in-person event by organising a digital ‘10 Days of Christmas’ fundraising campaign, 

asking people to donate $10 in lieu of their work Secret Santa gift. These funds were 

given to three charities which helped to make Christmas special for thousands of 

children. 

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Once lockdown restrictions were lifted, we hosted an event in May 2022, raising 

over $25,000 for The Kindness Institute, Kenzie’s Gift and Big Brothers Big Sisters 

(Auckland) - all sharing a common purpose of positively supporting young people’s 

mental wellbeing. We then finished the year on a high when our supercharged event 

hit a fundraising milestone for New Zealand. My amazing co-committee leads share 

an exciting update on this event later in this report. I continue to be inspired by the 

energy and passion of our 10x10 community in New Zealand and I’m grateful for their 

support as our kaupapa grows.

STEPHANIE 

FAHEY 

AUCKLAND 

LEAD 

MARCELLE 

BEST 

AUCKLAND 

LEAD 


2022 was a huge year for 10x10 Auckland and 

culminated in our biggest event to date in 

November. We were thrilled to invite three 

incredible social purpose organisations back 

to our stage to raise more funds to further 

their valuable community work. 

Orange Sky Aotearoa, Upside Youth 

Mentoring and Woven Earth help to provide 

hygiene and non-judgemental conversation 

for the homeless community, mentor young 

people in need and support family violence 

survivors. 

Thanks to the room of generous donors 

and the panel of three passionate Dragons 

- Anne Candy, Ranjna Patel and Franky 

Wang - we hit a new fundraising record of 

NZD$32K in New Zealand. 

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We’re particularly proud of this result, given 

our communities and businesses are feeling 

the ongoing effects of the past pandemic. 

The power of the 10x10 model continues to 

inspire us, that people can come together 

and make a difference.

SOPHIE ROBERTSON 

HEAD OF BRISBANE 


It is a huge honour to be involved with 

10x10 once again, and return Brisbane 

to the 10x10 map after a few years 

hiatus. 

Having previously championed a 10x10 

event for Credit Suisse in Sydney, I 

love the model, the mission, and the 

magic that happens when you bring 

an amazing room of changemakers 

together. 

Forming a committee with my TEN13 colleagues, we used our venture investing lens 

to uncover some incredible grassroots organisations in Brisbane, and showcased them 

to an amazing crowd on the Flight Centre rooftop on September 15th. We enlisted the 

help of Shark Tank Australia’s (and TEN13 Co-Founder) Steve Baxter, alongside Young 

Australian of the Year and previous 

10x10 Brisbane beneficiary, Orange 

Sky’s Nicholas Marchesi, and Flight 

Centre Foundation’s Tyler Miscannon 

to be our Sharks for the evening. 

17 

We’re excited to see where the 

movement goes from here, but 

suspect the strong momentum will 

carry into 2023 and beyond.

YASMIN GRIGALIUNAS 

BRISBANE PROJECT CO-LEAD 


Oh What A Night! Impact is a broad term, often summarising both positive and 

negative experiences. BUT one thing is for sure, on Thursday 1st December in 

Brisbane, the impact was a positive BOOM. 

It was an honour to bring together the Wayne Weaver Foundation, Save Our Supplies 

and Precious Wings to elevate their work by stepping aside and providing them with 

a stage to showcase and story-tell to a captive and generous audience. Our Sharks 

Dr Glen Richards, Julia Spicer OAM & Tyler ‘dynamo’ Miscannon dug deep into the 

solutions each of our chosen organisations brings to life. 

The room was magnetic. We laughed, we cried 

and we connected to the core. Due to the 

generosity of our matching donor, records were 

broken. Following the formalities, we continued 

to break records with the Live Auction resulting 

in products exceeding not only the reserve, 

but the ticket value of the product itself. The 

prominent feature of the night was an artwork 

by Birrunga of the Wayne Weaver Foundation. 

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The 10x10 team lead with love, bringing together 

hearts and minds in a collision of characters. 

real people, raw people, people people! 10x10 

Brisbane thanks Nici and the HQ team for 

connecting us and changing our lives for the 

better together. 

Birrunga Wiradyuri 

Acknowledged country and 

presented for Wayne Weaver 

Foundation

INNA RODCHENKO-HIGHFIELD 

HEAD OF HONG KONG 


Given the pandemic and strict social distancing rules in Hong Kong, we were only able 

to hold one fundraiser in May of 2021 with a focus on those affected by COVID. But, we 

managed to raise over HK$1.1M for Run HK, Impact HK, and Feeding Hong Kong! 

With the funding raised at our 10x10 event, RUN has been able to take seven 

vulnerable female refugees into its programme, and fund their participation in the 

sport and education programmes. The funding also allowed RUN to cover health care, 

rental and extra food support for forty adults and their children. This vital support 

better equipped families to survive and stay healthy throughout the pandemic, whilst 

living in one of the world’s most expensive cities. 

Impact HK used the funds to provide shelter to individuals experiencing 

homelessness, and they opened their first hot kitchen. With this support, these 

individuals were able to pursue employment and get their lives back on track. 

Feeding Hong Kong was able to expand their footprint and continue to rescue and 

redistribute food that would otherwise go to waste. Through their partnerships they 

were able to provide food and meals to senior centres, crisis shelters, central kitchens, 

after school clubs, food banks, and other non-profit programmes. A new refrigeration 

facility was also partially sponsored with the money raised via 10x10. 

19

LIBBY 

LANDENBERG 

HEAD OF 

LONDON 

ADAM 

POPEK 

EVENT 

LEAD 


2022, the year we reignited 10x10 London! Following a few tough years over the 

pandemic, during which we were limited to online and small-scale live events, we 

went into planning our final in-person London event of 2022 with 2 main aims: 

1. Reinvigorate 10x10 London with a large scale event, that would expand 

the 10x10 London network 

2. Raise at least GPB£12,000 for our three local charities 

I was incredibly proud to work with a passionate and talented committee, who went 

above and beyond to put together an unforgettable event. Particularly impressive 

was the graft shown to procure over forty raffle and auction prizes, and to secure 

free drinks from Mudhouse, Wise Wolf, Da Luca, Eko Brewery, FivePoints Brewery 

and Karma Drinks (with significant leftovers going a long way to set up the next 

committee for success!) Special thanks must also go to Intuit UK, who were our 

headline sponsor for the evening, and to Huckletree Shoreditch for hosting the event 

and supporting on the night. 

Our three incredible grassroots organisations - Brixton Chamber Orchestra, The 

Shannon Trust, and The Maya Centre - impressed the audience with their engaging 

pitches. And they all stood up very well to some light grilling from the audience and 

our three Dragons - Sir Tony Hawkhead, Saloni Bhojwani and Phillipa Hodgson. 

20 

All in all, it was a hugely successful evening, and we smashed our targets for the night. 

We put on a great show, we raised over GPB£18,000, and we formed an excellent 

committee on the night who are already planning for our Spring 2023 event. Watch 

this space!

SPOTLIGHT ON 

LONDON PARTNER 

DRIVE FORWARD 


In the UK, around 80,000 young people are in foster or residential care, with 10,000 

branching out on their own each year. Typically, young care-leavers will have 

reasonable educational qualifications, but lack the skills or opportunities to transition 

into work. 

Drive Forward helps young care-leavers through employment, mentoring and early 

intervention. By creating career and training opportunities with corporate partners, 

backed up by mentoring and bespoke mental health counselling, fewer care-leavers 

are trapped in a system that makes them dependent upon benefits. In addition, Drive 

Forward facilitates a policy forum for care-experienced campaigners to use their lived 

experience to fight for change and equality of opportunity for future care-leavers. 

In 2021, Drive Forward assisted 410 care-leavers aged between 16-26, with 43 moving 

into further education or training, 52 starting a work placement, and 91 gaining fulltime 

employment. 10x10 was able to assist by raising GPB£4700 at our digital London 

event in February. 

10x10 is proud to support Drive Forward’s mission to enable young care-leavers to 

reach their potential. 

21

LUISA COOPER 

HEAD OF LOS ANGELES 


Globally, mental health issues have increased substantially with the rise of Covid. In 

light of this, my LA committee felt compelled to support the American Foundation for 

Suicide Prevention in their efforts to curb the 1.2 million suicide attempts occurring 

each year in the USA. Additionally, the committee sought to combat mental health 

issues through partnering with Eyeshine and Up & Running, who provide social 

connection, mental health support, and rehabilitation through sport and community. 

Seeking to provide greater humanitarian relief to the food and agricultural industry, 

the committee also decided to incorporate Food Finders and Seeds of Hope, who 

provide sustainable food security. Thinking ecologically, they selected Half Cut, which 

aims to save the Daintree Rainforest and protect crucial habitats for threatened and 

endangered species. 

I’m always inspired by the selflessness of volunteers, but even more so when they 

identify and synthesise a narrative between distinctly different non-profits, whose 

individual activities support and sustain one another. It is inspiring that our team was 

able to select social purpose organisations whose actions, people and outputs, feed 

into one another, mirroring the ecology of the 10x10 model! 

As a holistic coach and healer, I thrive off seeing the healing effects of giving back 

for the individual committee members, but even more so, how this work heals the 

collective as we strive for a sustainable future on planet earth! 

22

JEREMY DUKES 

HEAD OF MELBOURNE 


We were delighted to re-launch 10x10 Melbourne with an emotional and inspiring 

event in November. We’d missed being in on the action! 

With the help of MaxCap Group and our enthusiastic donors, we were able to raise 

close to AUD$15,000 in support of Books ‘n’ Boots, Flat Out and Food For Change. 

Food For Change has been a part of 10x10 before - they do awesome work to alleviate 

food insecurity. Books ‘n’ Boots and Flat Out were newcomers, supporting the 

wellbeing of First Nations children and assisting trans and gender diverse people in 

the justice system, respectively. 

We owe special thanks to Sharks Lisa Kingman OAM and John Wylie AM, and to 

Audrey Powne, who entertained the room with a live performance. 

One of the best parts of a 10x10 event is inspiring new volunteers to form a project 

committee. We were grateful that so many put their hand up to plan the first 10x10 

Melbourne event of 2023. Bring on the new year! 

23 

JOHN WYLIE AC 

10x10 MELBOURNE SHARK 

JOHN HARDING 

BOOKS N BOOTS

SPOTLIGHT ON 

MELBOURNE PARTNER 

EAT UP AUSTRALIA 


Eat Up is an Australian not for profit organisation that provides school lunches to 

vulnerable children. By having a full tummy at school, kids are more able to make the 

most of their learning opportunities and succeed in education, leading to a brighter 

future. 

In 2021, Eat Up undertook its inaugural Impact Evaluation. As a result of the provision 

of Eat Up lunches, it was found that students’ nutrition increased by 133%, classroom 

concentration increased by 75% and school attendance increased by 40%. 

Working together with an army of volunteers, Eat Up is able to make and deliver over 

13,000 sandwiches each week to over 650 schools across the country. To date, Eat Up 

has delivered almost 2 million sandwiches! 

Engaging with volunteers provides a valuable opportunity for community 

organisations, regional groups, workplaces, school students and individuals to 

contribute in a direct and meaningful way to end hunger in schools. In metropolitan 

areas, Eat Up’s state leaders facilitate on-site sandwich making sessions with volunteer 

groups. In regional areas, Eat Up partners with local volunteer groups such as 

Rotary Lions, or school groups which manage the entire process. Being supported 

by volunteers ensures Eat Up is cost effective and sustainable, and also raises more 

awareness of the important issue of food insecurity. 

24 

Eat Up has participated in 5 successful 10x10 events, consistently standing out as 

an exceptional social purpose organisation. Throughout 2022, 10x10 volunteers and 

partners raised awareness and over $40K to support Eat Up’s mission to break cycles 

of disadvantage for Australian school children.

TYLER DEATON 

10x10 NEW YORK LEAD 


The 10X10 NYC team was excited to be back in person in 2022! The team held its event 

on November 2 at Talea Beer Co. in Williamsburg. During our fall event, the new 

committee came together to raise funds for three highly impactful social purpose 

organisations serving some of the most vulnerable in our communities: The Gathering 

for Justice, Trinity Place Shelter, and Immigrant Families Together. 

We were honoured to have two incredible sharks join us for the event, attorney Rishi 

Bhandari and NYU’s Director of Global Health and Environmental Public Health 

Sciences Dr. Chris Dickey. We 

were also supported by several 

sponsors who provided raffle 

items for the evening, including 

Fierce Grace Yoga, Mizensir, 

Barry’s Bootcamp, Better Body 

Bootcamp, Superlost Coffee, 

Restless Books, and Emma’s 

Torch. 

The 10x10 team raised over 

USD$10,000 through the event, 

as well as helped register new 

volunteers for the organisations! 

10x10 NEW YORK NOVEMBER 2022 

TALEA BEER CO. 

25

SPOTLIGHT ON 

NEW YORK PARTNER 

RISE BY SUNDARA 


In 2022, the New York 10x10 Committee selected Rise by Sundara as one of their social 

purpose organisations. See what Rise did with the funds raised by our volunteers 

below! 

“Hiya’s team distributed over 400 menstrual cups to low-income women who are 

living in slums and tribal villages. The cups have a unique design which suits the 

anatomy of South-Asian women (who are typically more petite, and therefore, this cup 

is made for women who have a low cervix which will be more comfortable and it will 

prevent leakages). 

Before receiving the menstrual cups, most of the women used scraps of cloth or 

sourced other materials to manage their periods. These methods are unhygienic and 

often lead to rashes, infections and sometimes death. Some of the women living in 

urban slums were able to purchase disposable pads; however, they did not have a way 

of disposing of them (as there are no trash collectors in slum areas) and therefore, they 

would dump their used sanitary towels in nearby water sources or bushes. 

The menstrual cup is an excellent solution for women who do not have access to a 

private water source or soap (which is required to clean reusable pads), as the cups 

can be cleaned at the woman’s home using boiled water in a pan. These cups will 

help the beneficiaries to manage their periods for up to ten years - not only will this 

reduce infection, but it will also reduce stress as the funds saved can be spent on other 

essential items. 

26 

Thank you so much for choosing Sundara as one of your non-profits - it means a lot to 

us to have your support!” 

*Image and report courtesy of RISE by Sundara*

JANE ROBERTSON 

CO-HEAD OF SYDNEY 


2022, the year Sydney came back with a bang! A brand new Sydney committee came 

together to reignite 10x10 and to support our community in positive change, especially 

after the challenges of COVID-19. 

I was incredibly honoured to work with an amazing, passionate, and talented team, 

who also became friends for life. The talented 2022 committee were all brand new to 

10x10, with only 2 having attended an event as guests. We were delighted to work with 

3 incredible organisations; Street Side Medics, Warrior Woman Foundation and What 

Ability Foundation, the committee really got to know each charity and visited them in 

their office or out in the community as we worked towards the Sydney event. 

Set on the amazing backdrop of Rushcutters Bay, Cruising Yacht Club Australia hosted 

our event where we raised over AUD$250,000 dollars. Our inspiring Sharks, Daniel Petre, 

even surprised us all with a pledge to match funds. 

27 

We were incredibly grateful for our 

supporters and sponsors in allowing us to 

achieve such success and enabling great 

change and positive social impact. 

Special thanks to Shaw and Partners, 

Forecast, ‘Hoppo’ from Bondi Rescue, 

White Double Bay auctioneer James 

Keenan, John Aiken from Married at First 

Sight, Macquarie Bank and Penguin Films 

for photography and videography. 

10x10 SYDNEY JUNE 2022 

EVENT VIDEO

LUCIE 

ABRAHAM 

CO-HEAD 

SYDNEY 

AMANDA 

GRAHAM 

CO-HEAD 

SYDNEY 


In November, 10x10 Sydney was able to showcase 

the work of three amazing social purpose 

organisations at the Sir Stamford in Circular Quay. 

Studio A tackles the barriers that artists with 

an intellectual disability face in accessing 

professional development pathways. Project 

Kindness distributes goods and services in 

the form of ‘Kindness Hampers’ to vulnerable 

communities. ID Know Yourself empowers 

Aboriginal youth in the out-of-home care system 

to establish a sense of belonging. 

The Committee was so inspired and really 

excited to be able to support the good that these 

organisations are doing. 

28 

The event followed the simple but powerful 10x10 

formula that combined the key elements of 

generous sponsorship, a talented and connected 

committee and robust, dedicated support 

from 10x10HQ. We were proud to raise over 

AUD$60,000 for vulnerable and disadvantaged 

people in the Sydney community!

SPOTLIGHT ON 

SYDNEY PARTNER 

STREET SIDE MEDICS 


The amazing 10x10 Sydney Project Committee 

identified Street Side Medics in October 2021 and 

chose them as one of their partner organisations for 

their event in June 2022. 

Street Side Medics’ mission is to provide an 

exceptional standard of healthcare to the homeless 

community. Powered by volunteer RACGP doctors 

and accredited nurses, the mobile medical vans 

ensure those experiencing homelessness have 

accessibility to quality medical care across multiple 

Sydney locations. Street Side Medics tackles the 

significant barrier to accessing services identified by 

research in the area - the lack of coordination and 

communication between health and homelessness 

services. 

Almost a year after 10x10 identified Street Side 

Medics, founder Doctor Daniel Nour was awarded 

the 2022 Young Australian of the Year. Dr Nour 

realised early in his career that his passion was 

to address the needs of underprivileged and 

vulnerable community members. 

29 

The AUD$68,410 raised for Street Side Medics will assist with purchasing a van and 

fitting it with the necessary equipment to provide primary general practice healthcare 

services.

OUR PLATFORM 


30 

“We are so inundated with information on the challenges facing our local communities, 

but are often unsure of how we can make a positive impact. A 10x10 event provides 

that opportunity to connect with other young professionals and support the grassroots 

organizations tackling those issues we care about most.” 

- Tyler Deaton (10x10NY Project Lead)

ACKNOWLEDGING THE 10x10 SKILLED VOLUNTEERS 

Together we raised awareness and funds for innovative, early-stage and inspiring social entrepreneurs 

who are striving to solve grassroots problems for healthier, happier and safer communities. 

AUCKLAND 

BRISBANE 

LONDON 

LOS ANGELES 


Emily Acland 

Charli Bateson 

Chantelle Cobby 

Meg Dismer 

Erana Doolan 

Stephanie Fahey 

Marcelle Guillaume 

Lee Jatho 

Alaina McGregor 

Sophie McLernon 

Marcelle Ruffin 

Ritika Singh 

Rhonda Tautari 

Jared Ward 

Rachelle Wilson 

Alex Barrat 

Elise Cannell 

Alex Cohen 

Lachlan Duffy 

Alexandra Grigg 

Yasmin Grigaliunas 

Brendan Huehne 

Alaya Kota 

Michaela Mearns 

Delfina Moresco 

Emily Morisaki 

Mary Mota 

Tejas Patil 

Alexandra Paveleková 

Sophie Robertson 

Cazz Alexander 

Olivia Griffin 

Libby Landenberg 

Kate McCormack 

Oliver Morgan 

Anita & Ethan 

Jocelyn & Kirsten 

Priya & Megan 

Natasha & Claudia 

Emma & Jade 

Jenna & Jocelyn 

Thomas & Tori 

Melanie Berger 

Cameron Cohen 

Natalie Conneely 

Ellie Holmes 

Maddie Lucy 

Kayleigh Millet 

Jenn Preston 

Britt Turpack 

Paula Wright 

Ilene Shen 

Maike Scherer 

Sheikh Shahriyar 

Raghav Sharma 

Sarah Smith 

Joshua Wong-Sanerive 

Zirui Yao 

31

ACKNOWLEDGING THE 10x10 SKILLED VOLUNTEERS 

MELBOURNE 

NEW YORK 

SYDNEY 


Jeremy Dukes 

Catherine Gilford 

Romy Grace 

Kate Hanly 

Mia Klitsas 

Steve McMenamin 

Melanie Pose 

Alistair Reid 

Sally Richardson 

Hayley Rose 

Cristina Araps 

Reyna Bhandari 

Devin Brooks 

Calvin Cortes 

Kitty Crowley 

Zoe Hutton 

Molly Kirk 

Dania Mai 

Gaby Maniscalco 

Taylor McCarthy 

Tyler Deaton Milena Meehan 

Meghan Gajare Vicki Nguyen 

Sarah Gelb Elliot O’Glasser 

Matt Gerish Sarah Owens 

Antonia Grey Alfredo Rivera 

Sophie Targett-Adams 

Lucie Abraham 

Eti Amegor 

Rebecca Bazley 

India Binns 

Neil Brown 

Benita Chantharath 

Hayley Frielick 

Amanda Graham 

Craig Gribble 

Lian Lim 

Michael Mclaughlin 

Elena Norman 

Raj Paterson 

Jane Robertson 

Katie Robertson 

Kate-Elizabeth Wall 

Clint Wilson 

Peitra Withaar 

32 

10x10 CAUSE AREAS SUPPORTED 

2018-2022 

AMANDA GRAHAM & LUCIE ABRAHAM 

10x10 SYDNEY CO-LEADS

Outside Tel Aviv Stock Exchange 

10x10 Tel Aviv Social Purpose Organisations 

INTRODUCING 10x10 TEL AVIV 

In January 2023, 10x10 expanded its opperations to its 

14th city and 7th country. 

JUDY BASSALY 

ACTING HEAD OF TEL AVIV 

10x10 Tel Aviv Audience 


10x10 Tel Aviv Project Committee 

33

JUDY BASSALY 

ACTING HEAD OF TEL AVIV 


The first ever 10x10 Tel Aviv event was an incredible success! The brand new 

committee, led by the amazing Judy Bassaly, came together to make a positive 

impact in the community and support three incredible organisations: Ohel Sarah, 

PEISA’s Kitchen and KIEDF. 

The event was held at the prestigious Tel Aviv Stock Exchange in January 2023, 

providing a stunning backdrop for the occasion. The atmosphere was electric as the 

crowd came together to support these important causes. The ‘sharks’ Ana Lipnik 

and Noa Muzzafi were incredibly engaging and entertaining, making for a truly 

memorable experience. 

And the results speak for themselves - the event raised an astounding 102,000 

Shekels (AUD$41,000)! We are so grateful to our supporters and sponsors, including 

major donor Sir Michael Heller, PAO Abstract Art, Boosa & Co, Atlas Hotels, Nomadigo 

and Locker room for making this possible and enabling us to make a real impact in 

the community. It was an honor to work with such a passionate and talented team 

and we look forward to continuing to make a positive change in the future! 

34

10x10 CORPORATE PARTNERS 2021 & 2022 


35 

Goldman Sachs 

October 2022 

MA Financial 

November 2022 

First Sentier Investors 

December 2022

CORPORATE EVENT SHOWCASE 

GOLDMAN SACHS 


When Goldman Sachs partnered with 10x10 to host a Client Charity Networking Event 

at Sydney Living Museum, The Mint, the team of volunteers selected three inspiring 

social purpose organisations, Brain Cancer Collective, Eat Up and Street Side Medics. 

Goldman Sachs employees and their valued clients were inspired by the moving 

stories of the charity founders and learned about three diverse issues. The devastating 

impacts and outcomes for those diagnosed with brain cancer, the challenges for the 

one in five children who arrive at school in Australia each day without food, and the 

healthcare for those experiencing homelessness were explained. They also detailed 

the work and vision for solutions to these complex problems affecting communities 

at the grassroots. Between Shark and audience questions, and numerous engaging 

discussions, the audience was captivated by their exceptional presenters, and eagerly 

brainstormed collaboration ideas. 

The 10x10 and Goldman Sachs teams worked together to deliver an engaging and 

authentically philanthropic experience for the volunteers, generous donors and the 

guests. With a successful result for the social purpose partners and the corporate 

team, 10x10 and Goldman Sachs are set to work together to host the event annually. 

This will allow more inspiring non-profit organisations to benefit from increased funds 

and awareness, part of our strategy to connect corporates with the next generation of 

social changemakers. 

36


MA FINANCIAL 


MA Financial Group, in conjunction with the MA Foundation, partnered with 10×10 in 

November 2022 to support some of Sydney’s most vulnerable people. Overlooking the 

heart of Sydney’s CBD, MA Financial staff and their valued clients heard inspiring and 

deeply emotional stories from Eat Up, Go Foundation, and Street Side Medics. 

These innovative organisations have provided food to school children who struggle to 

concentrate due to hunger, medical help to homeless people who would otherwise 

go untreated, and educational support to indigenous students to create long-lasting 

systems change. The room was 

deeply moved by the passion of 

Lyndon from Eat Up, Charlene and 

Mark from GO and Dr Daniel from 

Street Side Medics, who dialled in 

from the hospital where he provides 

lifesaving treatment! 

We look forward to partnering with 

10x10 again in support of innovative 

social purpose organisations. 

37


FIRST SENTIER INVESTORS 


In December 2022, 10x10 and First Sentier Investors (FSI) hosted a charity showcase 

day in support of Books n Boots, Eat Up and Warrior Woman Foundation. The lunch 

event, at First Sentier Investors office, was catered by another incredible social 

purpose organisation, Two Good Co. 

This was the second event FSI has done with 10x10, after a successful digital event was 

held in 2020. This time around FSI wanted to showcase social purpose organisations 

working in the education space. FSI & 10x10 deliberately selected these 3 organisations 

to help their colleagues get a broad understanding of how improving access to, and 

outcomes of education, is a complex problem and requires a multifaceted approach. 

Having the opportunity to engage 

with the presenters and hear their 

stories had a huge impact on 

FSI’s team and their empathy for 

those experiencing educational 

disadvantage. The event was such a 

success that FSI are exploring how 

they can potentially partner with 

10x10 to run similar events globally. 

38

SARAH ROSENBERG 

WITH YOU WE CAN 

FOUNDER 


39 

Our Impact and Evaluation Officer, Sarah 

Rosenberg, joined 10x10 HQ this year after 

being a part of the first committee to 

take 10x10 digital. Sarah will be designing 

and implementing a new process to 

capture, analyse and report measurable 

inputs from 10x10 events to generate a 

continuous learning loop that will inform 

our venture philanthropy model. 

Outside of 10x10, aside from her work as 

head of policy and research at Run For 

It, we thought you’d like to know that 

Sarah has just launched her organisation 

With You We Can, a victim-led network 

that aims to demystify the police and 

legal processes for victims of sexual 

violence, while ultimately working to 

improve them. Sarah drew together 

advocates, experts and services in the 

sector to create the nation-wide With 

You We Can resource, which uniquely has 

contribution from sex crime detectives 

and prosecutors. The resource is the first 

of its kind, and we couldn’t be prouder. 

Read what’s been published about the 

resource here and follow its Instagram 

here.

YASMIN GRIGALIUNAS 

BRISBANE PROJECT LEAD 


Just two days after co-leading and MC’ing the 10x10 Brisbane committee alongside 

Delfina Moresco to smash global crowd-funding records, Yasmin Grigaliunas was up 

on the TedxBrisbane stage. 

Yas is founder of Circonomy (formerly World’s Biggest Garage Sale), a profit-forpurpose 

that champions the circular economy by bringing together leading retailers, 

resource recovery partners, resale channels and everyday Australians, to give new 

life to still useful things. But her journey to majority shareholder and Chief Evangelist 

of Circonomy wasn’t easy - it was characterised by disheartening statistics about 

investment in female-led businesses, and problems which are harder to quantify; the 

diminishing of worth experienced by most female founders. 

Having nurtured Circonomy for 5 years, Yas was confronted with the decision to close 

its doors during the pandemic, or go all in. She rallied to raise $4 million in capital in 4 

weeks, despite not having equitable access to funding support as a woman. 

“The statistics were not going to determine whether I succeeded in executing my 

vision. If anything, I used it as motivation to move the dial and be an example that 

went against the trend.” 

40


LAURENCE MARSHBAUM OAM 

On June 13 2022, the incredible achievements of 10x10 Co-Founder and Chair, Laurence Marshbaum, were recognised at the 

highest level. After almost a decade at the 10x10 helm, the Governor-General of the Commonwealth of Australia, His Excellency 

General The Honourable David Hurley AC DSC (Retd), acknowledged Laurence’s remarkable contribution to the community with 

the Medal of the Order of Australia (OAM). 

41 

Together with the 10x10 Board, Social Purpose Organisation Partners, Heads of Cities and our amazing Volunteer Project 

Committees, we celebrate Laurie and his unwavering work to empower the next generation of changemakers!


42 

In December, we announced our strategic 

partnership with $420 million (US$280M) 

Community Capital Credit Fund. In a 

breakthrough for innovative and earlystage 

social purpose organisations 

in Australia, fund management fees 

are dedicated as a funding stream for 

talented social entrepreneurs, including 

those identified by 10x10’s skilled 

volunteers. 

Community Capital was Co-Founded 

by our own 10x10 Co-Founder and 

Chair, Laurence Marshbaum OAM, in 

partnership with Barrenjoey and a host 

of leading Australian philanthropists 

and finance sector leaders to direct 

$10-$20million in multi- year grants to 

10-15 innovative grassroots social purpose 

organisations in Australia over the lifetime 

of the fund. 

For almost 10 years, we’ve been working 

with you - 1,300 amazing volunteers, 

15,000 donors - and together, we’ve raised 

over $5 million at 10x10 events in support 

of over 300 social purpose organisations 

globally. Today we acknowledge that 

your contribution to this movement has 

been pivotal to the development of and 

partnership with Community Capital 

Credit Fund. Thank you. 

Read More:

Letter from Trinity Place Shelter 

Dear Friends at 10x10: 

Thank you for supporting Trinity Place Shelter and for your donations totaling $3,332.10 in December 2022. Your support helps to 

sustain this critical work, enabling us to provide the nurturing care and resources our residents need to move beyond survival and 

forge a positive path forward out of homelessness. 


This past year, we’ve seen tremendous progress and growth! We have celebrated residents’ successes throughout the year 

as they’ve found jobs, moved into housing and started college! What’s more, for the first time ever, we have expanded our 

programming to include a daytime drop-in for LGBTQI+ struggling with homelessness. We can now reach more LGBTQI+ youth 

and provide services and care such as our work readiness program, counseling, housing navigation and trauma-informed wellness 

programming. 

We could not be more thankful to the 10x10 community for all your generosity, transforming this refuge into a warm and ample 

home, night after night. Thank you for being an extension of our community at Trinity Place and for giving much light and hope to 

some of our city’s most vulnerable young people. 

Wishing you all a new year marked by good health, joy and peace. 

Yours in gratitude, 

43 

Wendy Kaplan, LMSW 

Director 

Trinity Place Shelter


GET INVOLVED 

10x10 is powered by volunteers, corporate partners, event partners 

and sponsors. If you would like to find out more about the various 

opportunities to explore your philanthropy, get in touch with us. 

events@10x10 philanthropy.com 

44 

@10x10philanthropy 

10x10philanthropy.com 

@10x10gives 

@10x10philanthropy

OUR IMPACT IS MADE POSSIBLE BY 

Thank you to our generous 10x10 partners - Your belief in our vision and mission have underpinned the 

work to benefit the communities we serve. Together we are empowering changemakers, including the 

skilled volunteers and the social entrepreneurs who are achieving real change. 

Thank you for your contribution to our success!

10x10 Philanthropy Impact Report 2022

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