FEBRUARY 2023

CERTIFIED
Diamonds Are Forever
Joe Yatoma, owner of Dash Diamonds with
co-founder and sister Delaina Yatoma
Joe Yatoma has been at the helm of Dash Diamonds
since its inception a decade ago. Yatoma’s wholesale
shop provides timeless, quality jewelry with cutting
edge designs that are sure to satisfy every taste and
occasion. Joe and his staff have over 20 years’ cumulative
experience in the diamond business. They offer an exquisite
collection of the finest quality diamond jewelry at wholesale
prices. When you enter Dash Diamonds, you can
expect to be greeted by Joe, or his sister and co-founder,
Delaina Yatoma, and their friendly, knowledgeable staff.
All are dedicated to providing personalized service and an
all-important education in diamonds – carat, color, cut, and
clarity, before you buy. It is the extra time Joe takes with
each customer, educating them on their purchase, that gives
them the confidence and trust in the quality of the merchandise
they are spending your hard-earned money on.
Every diamond engagement ring sold by Dash Diamonds
is certified by the Gemological Institute of America
(GIA). Dash Diamonds stands behind and guarantees
your satisfaction and happiness on everything they sell.
When you are spending thousands of dollars on the love
of your life or even yourself, you can rest assured that with
the knowledge and GIA certification provided by Dash
Diamonds that you are in good hands.
“The best thing about Joe and Dash Diamonds is their
customer service, second to none in the metro Detroit
area. Dash is about transparency, offering only GIA
certified diamonds and using state of the art testing
machines. Joe’s big competitor’s have millions of dollars
in overhead and cannot compete on value.”
Michael G. Sarafa
Dash Diamonds specializes in engagement rings and
center stones. From the beginning in 2016 every diamond
over $1,000 sold by Dash Diamonds has been accompanied
by a GIA certificate. In 2021 with the increased popularity
of lab grown diamonds, Dash Diamonds purchased
the Sherlock Homes 4.0 Yahuda Lab Grown Diamond Detector,
the newest and most accurate technology to detect
lab grown diamonds. Dash Diamonds’ policy is to place
every jewelry item purchased in the detector and to provide
each client with the verification report by email before
they even leave the store. You can have confidence and
trust that when you pick Dash Diamonds as your jeweler,
you will receive the best quality and value. They deliver on
this promise each and every day because Dash Diamonds
buys smart, and they don’t spend a fortune on advertising
or extravagant in store amenities. They are after all
a wholesaler, which is why you always get the best value
from Dash Diamonds.
“Dash Diamonds has the absolute best quality,
customer service and pricing in town. Joe is my go-to
guy for all my GIA certified diamonds.”
Fatin Kathawa
Joe is a long-time member of the community and will
always have your best interest at heart.
DIAMONDS ARE FOREVER as your relationship with
Dash Diamonds will be after coming in to meet Joe Yatoma
and his one-of-a-kind team for the first time, or as a
returning customer.
Timeless jewelry – Rings that will make your special day unforgettable.
JANUARY IS FREE APPRAISAL MONTH
Come shop with us, and bring in your jewelry for a free appraisal anytime during the month of January.
7035 ORCHARD LAKE RD. WEST BLOOMFIELD, MI 48322 | (248) 757-2704 | DASHDIAMONDS.COM
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4 CHALDEAN NEWS FEBRUARY 2023
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12/19/22 3:01 PM