ADN WINTER 2022_WEB

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Offer An They Can’t Refuse AUTOMOTIVE PROFITS ACADEMY How much should I charge for my services? By Jason Barker jason@automotiveprofitsacademy.com We see this question asked all the time… “How much should I charge for my services?” Let me tell you the three wrong way to determine your prices: ✔ Charge about the same as your competitors. ✔ Charge what you think the customer will pay. ✔ Charge what you think is “fair”. Let’s start with the realization that your business accounting is only made up of numbers, that’s it, period. Any business is simply numbers going in and numbers going out. The numbers (money) coming in must always be more than the numbers (money) going out. It really is as simple as that. Don’t overthink this. So, to determine your prices you just need to add up all your overhead and expenses and profit, easy! Yes… it is really easy because numbers do not care about what your competitors are charging, or whether the customer thinks you’re charging too much, or what you think is “fair”. Numbers don’t think, they just are. 24 | AUTO DETAILING NEWS | VOL. 7, NO. 4 • <strong>WINTER</strong> <strong>2022</strong>
ARDEX LABORATORIES INC. ... the better solution 2050 Byberry Road, Philadelphia, PA 19116 1-800-44-ARDEX www.ardexlabs.com
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ADN WINTER 2022_WEB

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