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Offer<br />
An<br />
They Can’t<br />
Refuse<br />
AUTOMOTIVE PROFITS ACADEMY<br />
How much should I<br />
charge for my services?<br />
By Jason Barker<br />
jason@automotiveprofitsacademy.com<br />
We see this question asked all the<br />
time… “How much should I charge for<br />
my services?”<br />
Let me tell you the three wrong way<br />
to determine your prices:<br />
✔ Charge about the same as your<br />
competitors.<br />
✔ Charge what you think the<br />
customer will pay.<br />
✔ Charge what you think is “fair”.<br />
Let’s start with the realization that<br />
your business accounting is only made<br />
up of numbers, that’s it, period. Any<br />
business is simply numbers going in and<br />
numbers going out. The numbers (money)<br />
coming in must always be more than<br />
the numbers (money) going out. It really<br />
is as simple as that. Don’t overthink this.<br />
So, to determine your prices you<br />
just need to add up all your overhead<br />
and expenses and profit, easy! Yes…<br />
it is really easy because numbers do<br />
not care about what your competitors<br />
are charging, or whether the customer<br />
thinks you’re charging too much, or<br />
what you think is “fair”. Numbers don’t<br />
think, they just are.<br />
24 | AUTO DETAILING NEWS | VOL. 7, NO. 4 • <strong>WINTER</strong> <strong>2022</strong>
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