ADN WINTER 2022_WEB

Learn How to Own a Detailing Business
That Doesn't Need You
10 a.m. - 10:45 a.m.
Presented by: Jim Lafeber, CD-SV, RIT
You started your business because you wanted
freedom, yet somewhere along the way, you fell into
the owner's trap. You started believing that unless
every single decision goes through you, your business
will fall apart. So, you spend just about every
waking moment either working on - or worrying
about - your business. This session will show you
how to grow a business that does not need you.
Discover how to create systems and build a team
so you can have work-life balance.
Ask a Pro | 11 a.m. - 11:45 a.m.
Presented by: Justin Labato, AutoGeek
Got questions? Want to know how others do it,
how the pros do it? From business questions to
marketing, here's your chance to dig in. Topics like
how to communicate with customers and understanding
your local market are just a few of the areas
we'll dig into.
Why You Need to be a Millionaire
Detailer, and How to Stop Making
Excuses | 11 a.m. - 11:45 a.m.
Presented by: Jason Barker, CD-SV
Discover this combination of practical tips on how
to define "successful" in your business, through a
powerful motivational presentation. Learn how to
cut through the myriad of distractions and excuses
that mount against us as we get more successful.
This session is only for highly motivated people
who still hold the dream of complete financial
freedom, and who still want to make a positive difference
in the world. Get focused on your usually
abstract goal of "making a lot of money", and also
gain a new respect for your blue-collar career of car
detailing. Find out how to filter and brush-off the
unrealistic claims that we all see online about detailing
business success. Get the quiet confidence
to wade through the BS, and how to listen only to
those people who truly want to help you succeed.
Learn next-level techniques of visualization from
someone who has been successfully teaching
this skill to professional athletes in the NFL, major
league baseball players, Olympic boxers, people
struggling with weight loss, and automotive business
owners for over 20 years.
Sub-surface Glass Polishing and
Ceramic Glass Coatings
1 p.m. - 1:45 p.m.
Presented by: Mike Phillips, 3D Products
How to remove wiper marks, swirls, scratches, and
tiny pits in glass using cerium oxide-based glass
polish. This class will teach how to safely machine
polish glass using rotary and orbital polishers. Also
covered will be how to correctly machine dry sand
glass for severe below surface defects like deep
scratches and wiper marks. Plus, how to seal the
glass with a hydrophobic ceramic coating.
Machine Dry Sanding to Remove
Orange Peel | 2 p.m. - 2:45 p.m.
Presented by: Mike Phillips, 3D Products
This class will cover how to correctly machine dry
sand paint to remove orange peel and other surface
texture. Also covered is how to correctly use a rotary
polisher to remove sanding marks and polish out
swirl-free with an orbital polisher. Plus, how to install
a ceramic coating.
How to Increase Your Detailing Revenue,
Improve Your Cash Flow and Boost Your
Bottom Line | 2p.m. - 2:45 p.m.
Presented by: Davy Tyburski, America's Chief Profit
Officer®
Quickly discover 7 of the most effective (and easiest
to implement) profit building strategies for your detailing
business. This session will provide the blueprint
to help you generate more SALES and PROF-
IT right now! These strategies and techniques are
based on his Top Selling Book, "The Profit Book:
21 Unique Ways to Increase Sales, Improve Cash
Flow, and Boost Your Bottom Line!" "As a Shark,
Davy speaks my language... PROFIT, PROFIT,
PROFIT!" - Kevin Harrington, Original Shark on
ABC's Hit TV Show "Shark Tank"
Extreme Boat Detailing: Machine
Sanding & Gelcoat Ceramic Coatings
3 p.m. - 3:45 p.m.
Presented by: Mike Phillips, 3D Products
This class will show how to correctly machine wet
sand gelcoat to remove deep oxidation followed
by how to polish to a swirl-free finish and then how
to correctly install a marine grade ceramic coating.
Plus, how to educate the owner on proper maintenance
for the coating.
An Advanced Stain Removal Process
3 p.m. - 3:45 p.m.
Presented by: Tyler F. Cucchi, CD-SV, RIT
Learn the common and less common stains that
can be found in a vehicle's interior. Find out how
to discern between stains separated into TANNIN
stains, protein-based stains, and other stains.
Looking at stains from this perspective, learn the
3- step system needed in order to do a proper job.
Get the simplest way to sort the stains into organic
stains or a synthetic stain. Participate in a discussion
on how to now look at these stains with a simple
two- step system using activated enzymes and
a cleaner rather than having to do a 3-steps system
on every vehicle.
DIGITAL/MARKETING
Guide to Successful Growth Marketing
8 a.m. - 8:45 a.m.
Presented by: Mary Toledo, Dent Time
Do you have a plan for growth marketing? Learn
from a pro how their shop plans for growth through
expert marketing.
Your Network is Your Net worth
9 a.m. - 9:45 a.m.
Presented by: Kenya Williams, I Shine for You Auto
Detailing
Networking is a competitive skill designed to identify
companies' net worth. This session will introduce
networking standards, concepts and methods. Discover
how to gain key information from your current
clients who share the same passions. Find out how
to measure your "network" based on your clients’
cars, careers, family history and lifestyle. From
there, you can gain "Net worth" for your business.
Sell on eBay and Boost your Revenue
10 a.m. - 11:45 a.m.
Presented by: Paul Apollonia
This real time session will teach you how to enhance
your listings with better descriptions and
photography, monitor sales to know what's working
and what's not, and learn how to avoid costly
mistakes that new eBay sellers make. Bring your
laptop or tablet, have your eBay account ready for a
hands-on session which will give your sales a jump!
Taught by a certified eBay trainer for over 10 years.
Mastermind Marketing Strategy:
Without A Website, You Don't Exist!
1 p.m. - 1:45 p.m.
Presented by: Karl Stearns, KMS Marketing Solution
Today's connected consumers have come to expect
availability of information from businesses they
wish to deal with. Without a well-designed website,
the digital world does not know you exist. This
session will show you simple ways to define your
"brand", create a logo, and get a website up and
running at an affordable cost. Yes, you can have
a good website with a few hours work, without
spending thousands!
Mastermind Marketing Strategy:
Utilizing Digital Marketing to Build
Business | 2 p.m. - 2:45 p.m.
Presented by: Karl Stearns,
KMS Marketing Solutions
Gaining and retaining customers is the
lifeblood of your business. Digital marketing:
Social media, video, email and now SMS marketing
are vital tools in your arsenal. This session
will cover some of what is available and show
you how to build your marketing strategy around
tools that work.
Edit TikTok Like A Pro | 3 p.m. - 3:45 p.m.
Presented by: Myke Toledo, Dent Time
Not a lecture, but a hands-on course! Bring your
iPad or your laptop and learn to use the fastest
growing social media platform for businesses.
LEARNING TOOLS
How to Make $250k Yearly with
Diamond Clear | 8 a.m. - 8:45 a.m.
Presented by: Jonathan Garrett, Paint Pros LLC
How to apply Diamond Clear. How to gain dealership
accounts with Diamond Clear.
Angelwax Coatings Experience
9 a.m. - 9:45 a.m.
Presented by: Rick van der Lee
From creation to application on paint, a step-bystep
journey with chemist John Hogg also known
as Evil Genius, and trainer Rain Albertson
Be Found, Get Noticed and Generate
Leads (Detailing) | 11a.m. - 11:45a.m.
Presented by: Zack Kessle
For auto Detailers, by Pushin PDR & Detailing / YPC
Media
PADS, POLISHING
AND PROFITS
Wet/Dry Sanding to a Perfect Gloss in
Easy Steps | 1 p.m. - 1:45 p.m.
Presented by: Kelly Harris,
Lake Country Manufacturing
Manufacturing. Discover the insider knowledge for
mastering wet sanding to polishing to perfection.
Become a Production Detail One-Step
Master - One Machine and One Pad
2 p.m. - 2:45 p.m.
Presented by: Kelly Harris,
Lake Country Manufacturing
Top tips to get the most for a single pad and motion
choice. Find out which motion and pad are best for
each and every situation.
TECHNOLOGY/PRODUCT
TALKS
Leather Color Mixing | 8a.m. - 8:45a.m.
Presented by: Lars Pickhardt,
Lederzentrum GmbH-Colourlock
Basics, knowledge and simple tricks and tips.
Microfiber 101 | 9 a.m. - 9:45 a.m.
Presented by: Levi Gates, The Rag Company
Compare the differences in various microfiber towels
and their uses. This overlooked tool will help
take your detailing to the next level.
Paint Chip Repair - Added Revenue
Source for the Entire Industry
10 a.m. - 10:45 a.m.
Presented by: Tony Pando, Dr. Colorchip
Whether you are a detailer or a PDR tech, join this
session to discover paint chip repair, how to add
this service to your business and monetize it.
Vegan Leather? Now What?
11 a.m. - 11:45 a.m.
Presented by: Lars Pickhardt,
Lederzentrum GmbH-Colourlock
What is Vegan Leather, how is it recognized, how
can it be cleaned, protected and repaired? Discover
the next hot product on the market and how you
can become an expert.
Introduction to PCR - Paintless
Clearcoat Repair | 1 p.m. - 1:45 p.m.
Presented by: Ryan Kaye, RestorFX Automotive
PCR is the fastest-growing reconditioning service
in the business. Find out how this is changing the
way the industry is looking at the restoration and
reconditioning of automotive clear coat.
Introduction to Paint Protection
2 p.m. - 2:45 p.m.
Presented by: Ricky Parker, Maxpro Film
What is paint protection and how can you make it
a bottom-line booster? At this session from Maxpro
Film you'll find out the benefits as well as a handson
demonstration, so you can make a profit in your
business.
Introduction to Window Tint
3 p.m. - 3:45 p.m.
Presented by: Ricky Parker, Maxpro Film
Using Maxpro Window Films catch all the tips on
how to promote, market and get all the benefits of
Window Tinting. This hands-on session will give
you another profit center to consider in growing
your business.
VOL. 7, NO.4 • WINTER 2022 | AUTO DETAILING NEWS | 13