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MTE<br />
Mobile Tech<br />
Expo is just<br />
around<br />
the corner<br />
The 2023 Mobile Tech Expo will be<br />
taking place January 26-28, 2023,<br />
at Rosen Shingle Creek in Orlando.<br />
The keynote address will take place on Thursday, at 4 p.m. and will be given<br />
by Renny “Make Yourself Unbeatable” Doyle of Detailing Success, as well as<br />
the popular podcast, The Renny Doyle Podcast. As for educational sessions,<br />
there are lots being held for professional detailers, including (there are also<br />
numerous PDR and NAPDRT classes being held and those times and titles<br />
can be found at mobiletechexpo.com/education/<br />
BUSINESS/SALES<br />
Take Your Sales from Prospect to $$$<br />
8 a.m. - 8:45 a.m.<br />
Presented by: Dann Williams & Damon Gray, Owners<br />
Pride, and Daryl Lyons, Detail Lex<br />
You can farm all the leads in the world, but without<br />
an efficient sales process you won't achieve your<br />
sales goals. Get tips on the best way to develop a<br />
sales process that uses everyone's time most efficiently<br />
and increases the bottom line.<br />
Attracting More Customers and Closing<br />
Sales | 9 a.m. - 9:45 a.m.<br />
Presented by: Greg Natonson and Jason Otterness, Chicago<br />
Auto Pros Detailing<br />
The biggest challenge most shops face is how to<br />
get customers to pick up the phone and inquire<br />
about services. Greg and Jason will share the marketing<br />
and sales secrets they used to grow their<br />
business into a multi-million-dollar enterprise.<br />
How To Sell Value and Not Your Service<br />
(En Espanol) | 10 a.m. - 10:45 a.m.<br />
Presented by: Juan Gonzalez, The Rag Company<br />
Corino vender valor y no to servicio - La<br />
clave del exito de cualquier negocio esaprender<br />
a crear valor. - For the Spanish Speaking<br />
community, learn how to create value, how<br />
to approach a potential client, how to rebut<br />
customer complaints and create a sale.<br />
Romancing the Sale: Ignite High Tickets and<br />
Soaring Margins | 11a.m. – 11:45a.m.<br />
Presented by: Christorpher Racana, Dr. Beasley's<br />
Selling is Listening. Discover how to determine customers'<br />
wants, needs and pain points in order to<br />
make the client's life better and make them a customer<br />
for life.<br />
The Secret to Finding, Hiring & Keeping<br />
Great Employees | 1 p.m. - 1:45 p.m.<br />
Presented by: Jason Barker, Automotive Profits<br />
Academy<br />
There's a secret to finding and hiring your dream<br />
employees and keeping them motivated and enthusiastic.<br />
Treasures from this session include how<br />
to write a help-wanted ad to attract the best applicants,<br />
how to interview, spot the "bad eggs" and<br />
hire the real-deal applicants.<br />
Prioritizing Profits | 2 p.m. - 2:45 p.m.<br />
Presented by: Marcy and Alex Tran, Clean Car<br />
Custom Detail<br />
Accounting makes everyone groan! Find out how<br />
to cover the fallacy of GAP accounting and flip it<br />
upside down to change your outlook on budgeting<br />
and proper self pay.<br />
Adquiriendo Mas Negocios en la<br />
Industria Automotriz en Concesionarios<br />
y Negocios de Segunda Mano (sesion<br />
bilingue) | 3 p.m. - 3:45 p.m.<br />
Presented by: Shawn Rowan, Estefano Feliciano,<br />
Albert Hernandez, Shane Sawyer, Ardex Labs Inc.<br />
Acquiring More Business in the Retail Automotive<br />
Industry at Dealerships and Pre-Owned Businesses<br />
(bilingual session)<br />
DETAILING –<br />
POWERED BY IDA<br />
Reflection Artist Clinic: Getting to Know<br />
Your Buffing Pads | 8 a.m. - 8:45 a.m.<br />
Presented by: Mark Elliott and Justin Labato, Buff &<br />
Shine Mfg.<br />
How to Train and Keep Staff<br />
8 a.m. - 8:45 a.m.<br />
Presented by: Yvan Lacroix, CD-SV, RIT<br />
In this session participants will learn how to find,<br />
hire and keep good staff. In today's economy<br />
it's extremely important to provide exceptional<br />
training and support for your staff. Training costs<br />
much more than retention. With a history of 26<br />
locations and over 100 employees, this was a key<br />
to our success.<br />
The Top 10 Must-Have Tools for Starting<br />
and Running a Detailing Business<br />
9 a.m. - 9:45 a.m.<br />
Presented by: Robyn Sweet, AutoGeek<br />
Here they are, the top 10 tools you need as a detailer.<br />
Whether you are just getting started or looking<br />
to be more efficient in the shop, we'll lay out the<br />
essentials for you.<br />
Social Media 101: An Intro to Using<br />
Social Media as a Tool to Grow Your<br />
Business | 9 a.m. - 9:45 a.m.<br />
Presented by: Kyle Clark, CD-SV and Sydni Brae<br />
Gwinn, CD-SV<br />
Social media platforms can be a useful tool to<br />
connect one side of the world to the other, in a<br />
moment's time. Customers can connect with businesses<br />
in an instant, and their feedback on your<br />
service can be heard by everyone at a touch of a<br />
button. Learn how to turn what many people find<br />
to be intimidating, into one of your most useful marketing<br />
tools, and a better way to reach new clientele.<br />
Come listen in on two experts that can tell you<br />
first-hand how to create content for your business<br />
on social media, and more importantly, how to get<br />
that content in front of the right people to help grow<br />
your detailing business and online presence.<br />
The Power of Add-On Services<br />
10 a.m. - 10:45 a.m.<br />
Presented by: Justin Labato, AutoGeek<br />
Add revenue to your detailing business.<br />
Find out how "Add-On Services" on your price<br />
sheet will grow your business and increase your<br />
bottom line, and customer loyalty. Get a better idea<br />
of new products to look for on the MTE Expo floor.<br />
12 | AUTO DETAILING NEWS | VOL. 7, NO. 4 • <strong>WINTER</strong> <strong>2022</strong>
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