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WOWHAUS WORLD

PASSIONATE ABOUT CITIES

WORLD



WOWHAUS WORLD

PASSIONATE ABOUT CITIES

WORLD



ABOUT

15 YEARS OF

EXPERIENCE

Wowhaus World is UAE registered

architecture studio operating

in multiple territories. We are

introducing our 15 years’ expertise

in urban design and territory

development to the growing market of

the Middle East.

Wowhaus is a collaborative practice

active in all fields of architectural

design and urban studies,

focusing on civic and residential

urban design and mobility,

masterplanning, hospitality

industry and culture.

Wowhaus was founded in 2008 in

Moscow by architects Oleg Shapiro

and Dmitry Likin and was at the

forefront of the “New Urbanism”

movement in Russia. We were

among the first to successfully

revitalise public spaces and

reconnect cities with their

inhabitants.

Our design method is researchbased.

It helps identify stakeholder

requirements in order to present the

most sustainable and appropriate

architectural solution and to predict

its social and investment efficiency

with a high degree of accuracy.

450

PROJECTS

Our portfolio consists of more than

450 projects of various typologies,

with more than 30% of them already

built.

Sustainability and the environment

are our key focus areas. We have

worked in a wide specter of climate

contexts from the Far-North to the

Caspian Sea.

Wowhaus has gained acclaim in

international competitions. Our

collaborative work methods have

made it possible to successfully

cooperate and form together

with such global architectural

practices as Bjarke Ingels Group

(BIG), Kengo Kuma and Associates,

Coop Himmelb(l)au, Tony Fretton

Architects.

Our team is ex-territorial and is

located in several cities around

Europe and the Middle East, we

have an established practice for

online collaboration and project

management as well as a dedicated

team based in UAE for efficient local

communication.


WHAT WE DO


1 2 3 4

Urban Planning

Public Spaces

Cultural

and Educational

Architecture

Recreational

and Hospitality

Architecture


THE WOWHAUS METHOD


PRE-PROJECT ANALYSIS

USAGE SCENARIO DEVELOPMENT

TARGET AUDIENCE STRATEGY DEFINITION

DESIGN



MASTER PLANNING

From residential or mixed-use developments to emerging

cities — our team of urban planners is equipped to bring forth an

effective and elegant plan targeted at the best quality of life for its

future inhabitants


POST-OLYMPIC SITE BECOMES

A BUSTLING SEASIDE RESORT

Ecologically and economically sustainable

redevelopment of a post-Olympic legacy site

12 Sirius Seaside Promenade and Linear Park


Master Planning

Before

After

Sochi, Russia, on the shore of the Black Sea

13


SUSTAINABLE URBAN

DEVELOPMENT

The project is a model for environmentally and

economically sustainable urban development, the

new area is integrated with the existing transport

network

REGENERATION OF THE

OLYMPIC VENUES

The coastal zone development program includes

the regeneration of the Olympic venues by

extending their functionality

14 Sirius Seaside Promenade and Linear Park


Master Planning

AUTONOMOUS

INFRASTRUCTURE

The commercial infrastructure of the new district

includes hospitality (2.2 ha), retail (1.7 ha) and

dining facilities (1.5 ha)

Sochi, Russia, on the shore of the Black Sea

ECO-MOBILITY

Pedestrian infrastructure includes multiple usage

scenarios in line with the concept of eco-mobility

15


ECOSYSTEM RESTORATION

Flood-prone areas and rainwater harvesting

ponds will help restore the unique local

ecosystem

16 Sirius Seaside Promenade and Linear Park


CLUSTERS FOR DIFFERENT

ACTIVITIES

Sports (112 ha), tech (23 ha) and cultural (27 ha)

clusters will be developed along the reinforced

coastal strip

Master Planning

Sochi, Russia, on the shore of the Black Sea

17


A FORMER INDUSTRIAL AREA IS TURNED

INTO A NEW URBAN CENTER

A turn-key solution for transformation of a defunct

dam construction facility in St Petersburg

18 Architectural and Urban Development Solutions for Gorskaya Territory


Master Planning

Before

After

Saint-Petersburg, Russia, on the shore of the Baltic Sea

19


TOP LEVEL TEAMWORK

The international competition winning

strategy for the development of a 127-hectare

former industrial site north of St Petersburg;

developed in collaboration with the Austrian

architectural studio Coop Himmelb(l)au and the

internationally renowned consulting company

PriceWaterhouseCoopers

SELF-SUFFICIENT AREA

An economic model with a payback period of 10

years has been developed

20 Architectural and Urban Development Solutions for Gorskaya Territory


MORE THAN 8,000 NEW JOBS

The new autonomous business district with

a light-industrial focus will create more than

8,000 jobs and strengthen connectivity within the

St Petersburg agglomeration, setting the course

for polycentric development

HARBOUR ACTIVATION

The promenade is the main public space of

Gorskaya, it activates the harbour and links

all the functional areas into a single structure

Master Planning

Saint-Petersburg, Russia, on the shore of the Baltic Sea

21


NEW IDENTITY

The project proposes a new identity for new

urban settlements, a model that can be applied

to other potential areas

Proposal for museum building:

Coop Himmelb(l)au

22 Architectural and Urban Development Solutions for Gorskaya Territory


LIGHT-INDUSTRIAL+

The light-industrial function, with an area of 31.8 ha, including

storage and small retail spaces, is complemented by a 3 ha tech

cluster for 1,500 offices, a 2 ha museum quarter, a 7.2 ha hotel

and leisure complex with 637 rooms.

Master Planning

Saint-Petersburg, Russia, on the shore of the Baltic Sea

23


A NEW CITY IN THE 21ST CENTURY …

WHAT IS IT ABOUT?

Eco-friendly and socially responsible urban

development in a unique location

24 Ecopolis


Master Planning

Before

After

Sakhalin Island, Russia, on the Japanese-Russian border

25


INTEGRATION

OF SOCIAL GROUPS

A consortium led by Wowhaus has developed

a transport framework, an economic model, a

design code and a social model for the smooth

integration of different social groups in the new

settlement

26

Ecopolis


SELF-DEVELOPING REGION

The project aims to transform Sakhalin from a

resource-intensive area into a self-developing

region, by radically modernizing the existing port

Master Planning

ENVIRONMENTAL

SUSTAINABILITY

The project focuses on the environmental

sustainability of the new area, with a range of

measures to preserve and protect the island’s

nature, such as the creation of infrastructure

for waste collection and recycling and the use of

alternative energy sources

Sakhalin Island, Russia, on the Japanese-Russian border

27


TRANSPORT HUB

With its geographical location at the crossroads

of several waterways, railways and motorways,

Ecopolis can be regarded as a major interregional

and, in the long term, transnational

transport hub

28

Ecopolis


NEW LANDMARKS

A cultural and business cluster covering

8 hectares, a market hall of 1.5 hectares, a sports

stadium of 2 hectares and unique sites that

form the identity of Ecopolis, such as the Ocean

Museum, will make the new district a point of

attraction for locals and tourists

Master Planning

Sakhalin Island, Russia, on the Japanese-Russian border

29



RESIDENTIAL

PUBLIC SPACES

Innovative play hubs, community centres, sports and recreation,

culture and retail are essential ingredients adding value to any real

estate. Our experience in this field is more than 40 designed and built

contemporary residential territories


A NEW DEVELOPMENT WITH A UNIQUE

IDENTITY? YES, IT IS POSSIBLE

A large-scale urban design project in a river valley

serves the residents’ needs

32

Development of residential housing estates in Ramenki district


17,000

RESIDENTS

We designed a fully functional social and natural

environment for 17,000 people in the adjacent

three residential complexes in Ramenki district in

Moscow

ENRICHING SOCIAL

ACTIVITY

Public spaces in newly-built residential areas

define their identity and enrich the social activity

of their inhabitants

Residential Public Spaces

Moscow, Russia, on the bank of the Ramenka River

33


NATURE AND THE CITY

The development concept is based on the

opposition between the natural character of the

adjacent riverside area and the urbanized setting

inside the residence. Nature and the city are

integrated seamlessly

34 Development of residential housing estates in Ramenki district


PARKS AND RECREATION

The site includes event spaces of 1,000 square

meters, an active area with a sports ground,

skate park and workout areas (4,500 square

meters), a central boulevard, recreational

facilities and a park along the river (12 hectares)

CENTRAL BOULEVARD

The boulevard is the district's main public space

with walking, cycling and jogging routes

Residential Public Spaces

Moscow, Russia, on the bank of the Ramenka River

35


UNIQUE IDENTITY

Apple orchards that once were abundant in the area

are now recreated and form the unique identity of

the residences

36 Development of residential housing estates in Ramenki district


15-MINUTE WALKING

DISTANCE

Pedestrians have priority within the residential

complex. User experience scenarios are designed

for every target group so that all major services

are within a 15-minute walking distance of the

apartment. In addition, there is a convenient route

to the nearest public transport

Residential Public Spaces

ECOSYSTEM

REGENERATION

We have left forestal areas untouched, but

connected with the residences by natural footpaths

Moscow, Russia, on the bank of the Ramenka River

37


A PRIVATE OASIS IN THE CENTER

OF A METROPOLIS

A fully functional public space for residents

in a dense urban development

38

The Tsarskaya Square Residential Complex


Residential Public Spaces

FRIENDLY ENVIRONMENT

We have managed to use every inch of the

available space to create a friendly and functional

environment in the stressful setting

Moscow, Russia, city center

39


HUMAN-SCALE GARDEN

The central courtyard of the residential complex

has been transformed into a cozy, human-scale

green garden with a rich and sophisticated

infrastructure that is accessible to all groups of

residents

40 The Tsarskaya Square Residential Complex


25 % LANDSCAPING

The entire development is constructed on the

common podium above the underground car park.

However, one quarter of the total development

area is landscaped with greenery

GREEN KALEIDOSCOPE

Residential Public Spaces

Inside the three residential buildings there are

enclosed oasis courtyards featuring unique

polygonal patterns with pergolas, amphitheaters

and playgrounds

Moscow, Russia, city center

41


42 The Tsarskaya Square Residential Complex


Residential Public Spaces

HERITAGE PRESERVATION

Two cultural heritage objects at the site — the

Tsar's Pavilion (1882) and the wall of the Young

Pioneers Stadium (1934). They are integrated into

the overall composition of the area

Moscow, Russia, city center

43


CREATING SPACES FOR COMMUNITY

BUILDING AND NEIGHBORHOOD SPIRIT

A community space on a podium

of a residential complex

44 The Seliger City Residential Complex


Residential Public Spaces

CAR-FREE COURTYARD

The courtyard park with an artificial pond is

located on a common podium. It embodies the

'car-free courtyard' concept. The area is filled

with recreational, sporting and children's facilities

and serves as an example of a safe and healthy

environment

Moscow, Russia

45


HARMONY OF BUILT

AND NATURAL

The 'nature lounge' space is surrounded by small

hills covered with big leafy trees — geoplastics

have made it possible to visually separate the

courtyard area from the fronts of the apartment

blocks

NATURE LOUNGE

A unique 'nature lounge' in the center of a

10 hectare residential complex in Moscow meets

the needs of all user groups

46 The Seliger City Residential Complex


Residential Public Spaces

A SPACE FOR ALL AGES

The functional plan for the 3-hectare landscaped

area includes children's playgrounds, a

kindergarten, recreational and workout areas, a

walkway and a picnic meadow

Moscow, Russia

47



URBAN

PUBLIC SPACES

A great city is the one with a unique identity and a variety of scenarios

and routes for walking, shopping, working and meeting people — no

matter the climate. Having designed more than 50 city squares, parks,

embankments and streets, we are experts in gentle interventions in

the city fabric that make a difference to the quality of life


THE MAIN CITY PROMENADE

LOST AND FOUND

Revitalization of a historical town center

50

Revitalization of the Historical Center


Urban Public Spaces

Before

After

Tula, Russia, on the bank of the Upa River

51


RECLAIMING THE CENTER

For more than 100 years Kazan embankment — the

most central embankment of Tula, adjacent to the

wall of the medieval fortress (Tula Kremlin) — was

closed to the public, as it belonged to the armory

plant. For decades surrounding streets were

degrading, with beautiful 18 and 19 century

mansions used as communal tenements

MUSEUM QUARTER

The renovated area houses the Museum Quarter

that includes several museums, stores, hotels,

restaurants, food trucks, cafés and kiosks

PEDESTRIAN FRIENDLY

Metallistov street (historic name Pyatnitskaya,

“Good Friday street”) has been pedestrianized

after thorough traffic modeling. As a result, it is

now a bustling tourist street, as well as all the

neighboring cul-de-sacs

52

Revitalization of the Historical Center


NEW LIFE FOR THE RIVER

The riverbed has been reinforced and the relief

corrected, consistent with the sustainability

approach. The old river bed was cleaned and

straightened by removing about 70 tonnes of

debris. It is now filled with clean water, its level is

monitored by hydraulic structures

EXTENSIVE RESEARCH

The design was preceded by extensive research

and analysis to optimize pedestrian and transport

connections, the zoning system, as well as possible

scenarios for the future development of the area

Urban Public Spaces

Tula, Russia, on the bank of the Upa River

53


TOURIST

TRAFFIC GROWTH

Reconstruction of this area according to our design

has transformed the city. The project has resulted

in a multiple increase in tourist traffic to 1.5 million

people a year and the growth of the city's economy

A POPULAR

DESTINATION

The Kazan embankment, over 1 km long has been

incorporated into the urban fabric and has become

a popular destination for locals and visitors alike

54 Revitalization of the Historical Center


180,000 PEOPLE

AT THE OPENING

The official opening of the embankment after the

reconstruction turned into a major highlight in the

media, with 180,000 people attending the opening

MEETING THE

STAKEHOLDERS

More than 20 meetings were held with various

groups of stakeholders to ensure that every

opinion was heard and taken into account

Urban Public Spaces

Tula, Russia, on the bank of the Upa River

55


REDISCOVERING THE CASPIAN

Connecting the seashore to the city creates

a new magnet for tourists

56

Central Promenade


Urban Public Spaces

Before

After

Derbent, Dagestan, Russia, on the shore of the Caspian Sea

57


SEASIDE REACTIVATION

Dagestan is a mountainous Muslim region in

the Northern Caucasus area bordering the

Caspian sea. Traditionally the sea did not play

an important role in the local culture, hence the

seafront was largely underdeveloped

ECONOMY DRIVER

A project for comprehensive reconstruction

of the embankment along the Caspian

Sea in Derbent aims to fill this previously

underdeveloped area with life and make it one

of the drivers of the local economy

TOURIST BOOM

Recently Dagestan and Derbent, a historical

2500-year-old city, have experienced a tourist

boom. So the necessity of developing the Caspian

seafront has become evident

58 Central Promenade


FOUR FUNCTIONAL AREAS

The promenade, with a total area of 8.5 hectares, is divided

into recreational (400 m), tourist (250 m), museum (500 m) and

transit (250 m) areas and houses cafes, restaurants, beach

facilities, event and exhibition sites and much more

Urban Public Spaces

HISTORY AND TRADITION

The image of the embankment refers to the traditional

architecture of the magal (the oldest part of Derbent) and

the UNESCO-protected neighboring Naryn-Kala citadel

A THOUSAND COURTYARD

PROMENADE

We have based our concept of the Derbent seafront on

the uniqueness of Dagestan culture. Derbent’s social life

tradition, as in many traditional communities of the region,

is based on social interactions within small circles in semisecluded

spaces. So we called our idea A Thousand Courtyard

Promenade. It is based on the creation of a number of semiopen

spaces for outdoor recreation. The chamber-like

courtyards are protected from the active sun

Derbent, Dagestan, Russia, on the shore of the Caspian Sea

59


A PUBLIC SPACE IN A HARSH CLIMATE

Leisure cluster with indoor

public spaces in an Arctic city

60

Lake Dolgoye Embankment


Urban Public Spaces

Before

After

Norilsk, Russia, the world’s northernmost city

61


A SHELTER FROM EXTREME COLD

Norilsk is a city with one of the most aggressive climates on

the planet. However, even in a place with an almost year-round

winter people need to get together, walk outdoors and live a

full life.

For such a challenging environment we came up with a series

of unique solutions that allow Norilsk residents to enjoy all the

functions of a public space in comfortable climatic conditions

YEAR-ROUND USE

An area by the water, replete with all-season points of

attraction and equipped with ‘warming beacons’, is planned to

feature leisure, sports and walking trails

62 Lake Dolgoye Embankment


-5,5°C MIN SUMMER TEMPERATURE

-60,8°C MIN WINTER TEMPERATURE

PERMAFROST

Urban Public Spaces

NEW RECREATIONAL

CLUSTER

A newly created recreational cluster on the

21.5 ha coastal area of Dolgoye Lake in Norilsk

will connect the city to the water and function

year-round, despite the harsh local climate

Norilsk, Russia, the world’s northernmost city

63


NATURAL COLORS

The landscaping concept, which covers an area of

8 hectares, is based on the natural landscape with

its unique colors complemented with flowering

plants

64 Lake Dolgoye Embankment


IN A SNOWY DESERT

The core of the project is the 8,600-square-meter

conservatory, which is always warm, bright

and green and features an art space with retail

pavilions, a panoramic restaurant and café, a

playground and a sports court

Urban Public Spaces

Norilsk, Russia, the world’s northernmost city

65


THERE’S ALWAYS A PLACE FOR

A PUBLIC SPACE

Public space amidst a highly-regulated urban

heritage site

66

Park at the Polytechnic Museum


Urban Public Spaces

Before

After

Moscow, Russia, city center

67


ADAPTING THE CONCEPT

Adapting this concept to reality was a challenging

task, as the area is full of underground utilities,

and all greenery, including 50-year-old trees, had

to remain intact

68 Park at the Polytechnic Museum


Urban Public Spaces

INTERDISCIPLINARY COLLAB

We collaborated closely with the authors of the initial concept to keep

the spirit of the original idea, but to make it realistic in the extremely

challenging conditions

Moscow, Russia, city center

JUNYA ISHIGAMI & WOWHAUS WORLD

The concept is the result of a collaborative project involving the Japanese

architect Junya Ishigami and Wowhaus World. The museum’s underground

floor is transformed into an open public space.

69


CONNECTING THE DISPARATE

As a result, this new tiny park in front of the

main entrance to the museum in Moscow has

connected disparate pedestrian spaces and

opened the museum to the public

TRAFFIC PATTERN REVISED

In cooperation with traffic experts, the traffic

pattern on the streets adjacent to the museum

was revised, making it possible to create a public

space on this site

70 Park at the Polytechnic Museum


Urban Public Spaces

YEAR-ROUND USE

Thanks to built-in floor heating and rainwater

drainage, the museum park is suitable for use

even in harsh Russian winter

MAJOR CITY EVENT

Even though the museum is due to open in 2024,

the park which opened in 2019 immediately

became one of the most popular open public

spaces

Moscow, Russia, city center

71


TURNING A WASTELAND INTO A PARK

Providing residents of a depressive district

a life-changing landscape

72 Park on the Banks of the Moskva river in Kapotnya


Urban Public Spaces

Before

After

Moscow, Russia, urban periphery

73


FROM INFAMOUS

TO FAMOUS

Kapotnya is a densely populated working class area in the south-east of

Moscow. It was infamous for being close to an oil refinery plant causing

major pollution of air and water in the vicinity. After a 250-million-dollar

reconstruction the refinery is now producing much less damage to the

environment. However, much is left to be done to restore the ecological

balance of the area. One of the first steps was our project for regeneration of

the river bank in Kapotnya

UNIQUE WETLAND

ECOSYSTEM RESTORED

Following the sustainability concept of the project, the area was completely

regenerated, in particular the unique wetland ecosystem was restored and

a 2.5 ha floodplain area was cleaned

74 Park on the Banks of the Moskva river in Kapotnya


PEDESTRIAN ROUTES

The park is criss-crossed with pedestrian routes

linking various sports facilities, playgrounds and

recreational areas

Urban Public Spaces

Moscow, Russia, urban periphery

75


PARTICIPATORY METHOD

The project's success was achieved by opting for

a participatory design method. The project took

into account the existing traditions and needs of

the local community

76 Park on the Banks of the Moskva river in Kapotnya


Urban Public Spaces

PUBLIC SPACE

AND FOREST PARK

Today, the riverbank in Kapotnya is a modern and

comfortable public space, something in between

an urban recreation area and a countryside

forest park. Another major achievement is the

preservation of the unique natural landscape

Moscow, Russia, urban periphery

A PLACE

FOR EVERYONE

Wowhaus World's small green revolution in

Kapotnya has transformed a semi-abandoned and

littered area into a place of health and nature for

the district's 32,300 inhabitants

77



URBAN MOBILITY

Introducing pedestrian infrastructure to the city fabric, systematising

motor traffic, last mile design around public transport stops and

hubs — we know everything about how people move about the city and

how to make this experience enjoyable


HARMONIZING THE CHAOS

Reorganization of a busy transport

hub for improved mobility and friendly

environment

80 Kievsky Railway Station Square


Urban Mobility

Before

After

Moscow, Russia, city center

81


INDOOR GARDEN

AT THE TRAIN STATION

The platforms at Kievsky railway station are

being transformed into a winter garden with

plants and plenty of seating and waiting areas

82 Kievsky Railway Station Square


EXTENSION

AND OPTIMIZATION

As a result of the 7-hectare development project

in front of Kievsky railway station, the traffic

interchanges have been optimized and the

pedestrian zone has been extended and made

safer

Urban Mobility

INTERCHANGE HUB

From a chaotically organized space, the station

square has been transformed into a comfortable,

multimodal transport and interchange complex,

equipped with high-quality navigation and a cozy

square for meetings, waiting and rest

Moscow, Russia, city center

83


TRAFFIC FLOW

STREAMLINING

The efficient separation of traffic and pedestrian

flows and a streamlined entry and exit system

have greatly simplified traffic flow, and the

conflicting crossing points previously present

have been leveled

84

Metro Stations Area Development


Urban Mobility

5000 PEOPLE PER HOUR

Around 5,000 people per hour pass through the

square. A new network of pedestrian routes has

been modeled to make it easier and quicker to

cross the square

Moscow, Russia, city center

85


LAST BUT NOT LEAST — THE LAST MILE PROJECT

Rethinking areas around metro stations

for promoting public transport use

86

Metro Stations Area Development


Urban Mobility

Before

After

Moscow, Russia, several areas

87


WORLD’S FIFTH BUSIEST

METRO SYSTEM

Moscow metro is the world's fifth busiest metro

system. Wowhaus implemented a large-scale

redevelopment project of the areas adjacent to

the fifteen stations of the Moscow Metro. The

project aims to increase pedestrian accessibility,

optimize the metro's connections with surface

transport and thereby make Moscow's public

transport system more efficient

88 Metro Stations Area Development


NEW FACILITIES

Recommended new infrastructure facilities are

aimed at optimizing the service functions of the

development areas

Urban Mobility

URBAN IMPACT

Creating a comfortable and small businessfriendly

space that meets all user needs will

prevent the further marginalization of these

areas

Moscow, Russia, several areas

89


AROUND THE CITY ON A BIKE

Moscow ring cycle track project

lowering the environmental stress

90

Green Ring


Urban Mobility

Before

After

Moscow, Russia, several areas

91


DEVELOPMENT SOLUTIONS

The project offers solutions for reducing noise

pollution and emissions, integrating the cycle

route with other transport networks, redesigning

traffic navigation, street lighting, and street

furniture in the route area

92 Green Ring


Urban Mobility

HEALTHY LIFE

The Green Ring project aims to reduce the

environmental impact in Moscow's peripheral

districts, as well as to promote cycling and

healthy recreation

SAFE ROUTES

The safety of cyclists on the circular route is

achieved by reducing the intensity and speed of

traffic in the area. Mutual driver-cyclist visibility

is to be ensured

Moscow, Russia, several areas

93



CULTURAL

INSTITUTIONS

The application of human-centric approach to architecture of cultural

institutions, buildings and public spaces allowed Wowhaus to design

buildings that are contemporary, original, easy to navigate. The

cultural institutions we create bring a transformative experience to

their users


WE HAVE A DREAM…

Our ideas for Russia’s national pavilion

at EXPO-2025 as a symbol of innovation

and openness

96 Russian Pavilion at EXPO 2025


WHERE THE DREAM BEGAN

Back in 2021 we took part in a competition for the design of the

Russian national pavilion at EXPO 2025 in Osaka and proposed

three designs for it. Our idea and dream was to promote the

image of Russia as an innovative country open to international

cooperation

Cultural Institutions

“CIRCLES OF TIME” PAVILION

The "Circles of Time" pavilion follows the design of the famous

Shukhov Tower and refers to the trees' growth rings, which are

meant to be associated with the historic cities of Russia

METAL TOWER-TREES

Expanding metal tower-trees serve as the main supporting

frame of the pavilion and support the wave-shaped roof, which

covers the entire building like a patterned fabric

Japan, EXPO area

97


“THE MOST TEMPORARY”

PAVILION

“The Most Temporary” pavilion conceptually

develops the ideas of 1920s futurism and

suggests a reflection on the phenomenon of time

SHELL

The pavilion shell is assembled from PVC

membranes with a mapping print

ZERO POINT

On entering the pavilion, visitors enter the 'zero

point', a simulated black hole where the laws of

physics do not apply

98 Russian Pavilion at EXPO 2025


“PATH” PAVILION

The Möbius loop design of the “Path” pavilion

symbolizes the continuous flow of time,

represented by the “Life”, “Fading” and “Rebirth”

exhibits

Cultural Institutions

CHANGING COLORS

The façade of the pavilion is clad in steel panels

that change color from light to dark and back

again, emphasizing the theme of the journey from

the moment of life's beginnings through decay to

rebirth

INCLUSIVITY

Visitors move along a ramp with vantage points

on each side, a continuous line running through

the entire exposition space. The pavilion is

designed to be accessible — there are no stairs

along the way

Japan, EXPO area

99


DISCOVER SIBERIA — YES, IT CAN BE EXCITING

An innovative tourist attraction in Siberia as

part of new cultural institutions constellation

100

Experience Centre


Cultural Institutions

Before

After

Tobolsk, Russia, city center

101


BRIGHTENING UP

THE LANDSCAPE

The impressive 3,000-square-meter cultural

center in Tobolsk is one of the main landmarks

of the historic Siberian city. Wowhaus World has

designed it as part of the Tobolsk tourist master

plan, which aims to reactivate the city's social and

cultural life

TOBOLSK — A KEY TO

SIBERIA

The Experience Center is the semantic and

emotional core of the "Tobolsk — Key to Siberia"

brand, a powerful tourist attraction within the city

that gives visitors an incomparable immersive

experience

102 Experience Centre


AMPHITHEATER

WITH A VIEW

The two wings of the monumental building with

its accessible roof are connected by a parabolic

pedestrian bridge which defines the borders of

the inner square with an amphitheater looking out

over the river

HIGHLIGHTING

THE CITY’S IDENTITY

The Experience Center, dedicated to the history of

Siberia and Tobolsk and highlighting its identity,

is part of a 'constellation' of new cultural centers

located in key locations of the city

Cultural Institutions

Tobolsk, Russia, city center

103


OLD AND NEW

Modernization of a listed museum

building into an innovative science center

104

Polytechnic Museum Renovation


Cultural Institutions

Before

After

Moscow, Russia, city center

105


COMPLETE

TRANSFORMATION

The project involves both technical and

conceptual renewal of the museum space: the

Polytechnic Museum is to become a new type of

cultural and research institution

USABLE AREA

MAXIMIZED

In order to maximize the usable area of the

museum, the two courtyards will be covered by

a glass roof, which is not visible from the outside

and does not disturb the historical image of the

building.

106 Polytechnic Museum Renovation


Cultural Institutions

TRANSIT HUB

The basement, which in Ishigami's original idea

opens up to the city, becomes a hub with all the

necessary infrastructure for visitors

Moscow, Russia, city center

107


EFFICIENT

TEAMWORK

The layout, zoning and interior design were

developed in close cooperation with the authors

of the permanent exhibition, the restoration

specialists and the museum administration

WITH RESPECT FOR

HISTORY

The project is developed by Wowhaus World

together with the Japanese architect Junya

Ishigami, it involves the adaptation of the historic

48,000-square-meter Polytechnic Museum

building

108 Polytechnic Museum Renovation


FLEXIBLE SPACE

The museum will be transformed into a flexible,

adaptive space, suitable for a wide range of

exhibit types, while maintaining its historic

appearance, with a design that meets the

principles of mobility, inclusivity and connectivity

Cultural Institutions

Moscow, Russia, city center

109


FINDING INSPIRATION IN LOCAL CULTURE

Tatar identity-defining and innovative theater building

design with respect for the environment

110 New Kamal Theater


INTERNATIONAL

CONSORTIUM

The design of the Kamal Theater on the shore

of Lake Kaban in Kazan is a cooperative work of

a consortium led by Kengo Kuma & Associates,

with Wowhaus and Werner Sobek as team

members. The project was awarded 1st prize

in an international competition. The theater will

become a new national symbol of the Republic of

Tatarstan

Cultural Institutions

TRADITION + TECHNOLOGY

The theater has an area of 37,000 square

meters. The shape is inspired by a rare natural

phenomenon called 'ice flowers', which is a

unique feature of the area. The concept combines

elements of traditional Tatar culture with the

latest technology.

Kazan’, Russia, on the bank of the Kaban Lake

111


THREE HALLS

– The Great Hall, a solemn yet informal space;

– the transformable Universal Hall;

– the Eastern Hall, which gives a sense of coziness thanks

to the circular stage with an audience seated around it

EASTERN HALL

The multi-layered wall panels in the Eastern Hall are inspired

by traditional Tatar female jewelry: the khasite, the izu

breastplate, and the kalfak headdress covered in silver coins

112 New Kamal Theater


LAYERED STRUCTURE

The structure consists of three layers:

– an inner space with halls, foyer, lobby, theater

labs and other rooms;

– an inner shell reflecting the existing

landscape;

– an outer glass shell with a fractured

configuration, which visually lightens the

entire structure

PARK ON THE ROOF

The project meets the principles of sustainability,

in particular the preservation of most of the

existing trees, the lake-view roof will be an

extension of the park space

Cultural Institutions

Kazan’, Russia, on the bank of the Kaban Lake

113


DISCOVERING A HIDDEN GEM — AND MAKING IT SHINE

An old cinema turned into an iconic theatrical building,

both authentic, modern and technologically advanced

114 Stanislavsky Electrotheatre


Cultural Institutions

Before

After

Moscow, Russia, city center

115


RESPECTING THE HERITAGE

The Stanislavsky Electrotheatre is an example of

the solution of an impossible task.

An old-fashioned theater (built in 1909 as

one of the first cinema halls in Russia) with

dilapidated technology and a messy backyard

was transformed into a modern theatrical venue.

In its eclectic design all the valuable historical

elements were carefully preserved and boldly

juxtaposed with ultra-modern technological

elements

INTERNATIONAL

ACKNOWLEDGEMENT

The Stanislavsky Electrotheatre is an example of

the solution of an impossible task.

The 9,000-square-meter Stanislavsky

Electrotheatre has been shortlisted for the World

Architecture Festival 2014 in the "Future Project:

Culture" category

116 Stanislavsky Electrotheatre


A THEATRICAL SENSATION

Located in the city center, the Electrotheatre

has become one of the focal points on Moscow's

theater map, with such renowned international

theater directors as Romeo Castelucci and

Theodoros Terzopoulos staging their world

premieres

Cultural Institutions

MULTIFUNCTIONAL

PUBLIC SPACES

All of the public spaces are multifunctional,

performances can be played in any space, the

foyer is open to all visitors, and it too can be

easily transformed depending on the creative

task at hand

Moscow, Russia, city center

117


A SPACE FOR CITY EVENTS

The inner courtyard of the theater has been

transformed into a versatile space for city events

with an open-air stage

118 Stanislavsky Electrotheatre


Cultural Institutions

BOTH MODERN

AND AUTHENTIC

The interior of the building has retained all of

its original features and furnishings preserving

them in their original state.The contemporary

parts communicate with the historical ones

TRANSFORMABILITY AND

OPENNESS

The main principles behind the project are the

space transformability and the openness of

internal processes

Moscow, Russia, city center

119



HOSPITALITY

INDUSTRY

Our experience in hospitality industry design ranges from villa resorts

to 500-room hotels, from recreational sea boardwalks to secluded

detox spas, from luxurious restaurants to eco-friendly fastfood kiosks


CREATING PARADISE: SEASIDE HOTEL

TRANSFORMATION

Hotel renovation project rethinking the interiors,

outdoor areas and functional program of the complex

122 Major renovation of a 5-star hotel


Hospitality Industry

Before

After

Adler, Russia, on the shore of the Black Sea

123


REFURBISHMENT NEEDED

A 30,200-square-meter hotel on the Imeretinskaya embankment in Sochi,

built for the 2014 Winter Olympics, with more than 500 rooms. It was the

first hotel to be built in the greenfield. In a few years a number of highclass

hotels and resorts appeared around, and this building started to lose

competition. The owners felt that a refurbishment was needed together with

restructuring of all the hotel’s logistics

INTERIOR REDESIGN

The existing zoning and functional program of the complex,

much of which is used inefficiently, were redesigned

124

Major renovation of a 5-star hotel


Hospitality Industry

Adler, Russia, on the shore of the Black Sea

125


INTERIOR WITH

A NAUTICAL TOUCH

The new interior design concept meets the modern

requirements of a 5-star hotel and emphasizes its

unique location on the Black Sea coast

126 Major renovation of a 5-star hotel


Hospitality Industry

Adler, Russia, on the shore of the Black Sea

127


URBAN HIGH-RISE HOTEL

AND THE CITY’S LANDMARK

Multifunctional high-end hotel complex becomes a new

architectural landmark in a historical city

128

Multifunctional Complex with a Hotel


TOURIST DESTINATION

Tula has become a popular tourist destination

thanks to the revitalisation of the area around the

local Kremlin by Wowhaus World.

FOUR IN ONE

Hospitality Industry

The new 5-star hotel includes medical and sports

centers, a business center and an apartment block

CASCADE OF TOWERS

The design is based on combining two

shapes — a cascade and a parallelepiped: seven

towers of different heights pressed tightly against

each other form the mass of the building.

CITY’S LANDMARK

The hotel's tallest tower is made of glass and

metal panels, making it visually lighter — during

the day it merges with its surroundings, and at

night it becomes the city's landmark

Tula, Russia, city center

129


LUMINOUS INTERIORS

The luminous hotel interiors match the laconic,

translucent architecture of the complex

130 Multifunctional Complex with a Hotel


ACCESSIBILITY

One of the apartment towers has a drive-through

passageway in the first two floors, providing

pedestrian access to the complex

HIGH AND SHINY

Hospitality Industry

The complex is up to 100 meters high and has

a floor area of 74700 square meters, with 225

rooms and around 250 parking spaces

Tula, Russia, city center

131


NATURE RETREAT FOR A CITY ESCAPE

Eco-hotel with a broad functional program

132

"Istra Dacha" Country Resort


SURROUNDED BY NATURE

The 67-hectare eco-hotel on the banks of a

water reservoir in the Moscow region provides

several recreation formats and combines a welldeveloped

service infrastructure, an extensive

functional program and integration with the

natural surroundings

Hospitality Industry

GREAT CAPACITY

The complex has 109 rooms, with a choice

of hotel, lodge or glamping

Moscow Region, Russia, on the bank of the Istra Reservoir

133


DIVERSE ACTIVITIES

Functional zoning will allow visitors to choose and

combine activities such as sports, relaxing and

recreation

WITH LOVE TO NATURE

The design incorporates the preservation of the

existing flora in order to maintain the ecological

balance of the area

134 "Istra Dacha" Country Resort


VARIETY OF OPTIONS

The complex includes facilities such as a rope

park, sauna complex, boathouse, children's and

sports grounds, workshops, bar and restaurant

Moscow Region, Russia, on the bank of the Istra Reservoir

135


CONTENT


12

32

Master Planning

Residential

Public Spaces

50

Urban

Public Spaces

80

96

Urban Mobility

Cultural Institutions

122

Hospitality Industry


NOTES



CONTACTS

Our website: wowhaus.org

E-mail: info@wowhaus.org

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