cisco-annual-report-2021

range of devices and endpoints such as mobile phones, tablets, desktop and laptop computers, video units, and collaboration
appliances. Artificial intelligence (AI) and machine learning capabilities are embedded across the Webex portfolio, providing
collaboration experiences that integrate people insights, relationship and audio intelligence to help improve productivity.
Our Webex Cloud Contact Center solution, combined with the products from our recent IMImobile acquisition, creates a customer
experience as-a-service offering (CXaaS), which leverages technology, including AI, experience management, collaboration
tools, omnichannel capabilities, and programmability, for customization.
Our Webex devices portfolio has also been expanded to include comprehensive remote work devices with purpose-built software
that embeds AI to help provide smart hybrid workplace experiences, that are both touch free and personalized, assisting with
safer returns to the office.
Our analytics solutions seek to help businesses deliver consistently high-quality digital experiences by connecting end-user
experience and application performance to business outcomes. Our analytics applications monitor, correlate, analyze, and act
on application performance and business performance data in real time. This automated, cross-stack intelligence helps to enable
developers, IT operations, and business owners to make mission critical and strategic improvements.
We continue to invest in IoT as we expect the number of connected IoT devices to continue to grow. Our Cisco IoT Control
Center helps to enable enterprises to automate the lifecycle of connected devices, including tools designed to automatically and
remotely onboard, manage, and monetize their IoT devices.
Security
The Security product category primarily includes our network security, cloud and email security, identity and access
management, advanced threat protection, and unified threat management products. Leveraging the built-in Cisco SecureX
platform, we provide interoperability with customers’ security infrastructure, including third-party technologies. This results in
unified visibility, automation and stronger defenses.
Security continues to be a leading priority for our customers, regardless of size or industry. At the core of our strategy is
addressing their number one concern: the complexity of security. We have built SecureX into our Security products to help
our customers connect our integrated security portfolio and existing security infrastructure to provide simplicity, visibility,
and efficiency. We have also delivered Zero Trust for the workforce, workplace and workloads to help address the security
challenges associated with the transition to cloud and remote work.
In fiscal 2021, we continued to invest and innovate in solutions that enable an increasingly hybrid workforce, support our
customers’ transition to the cloud and help mitigate attackers’ evolving threats and methods. We enhanced our offerings in
SASE by expanding our SASE architecture while simplifying the offering for customers, combining network and security
functionality in a single, cloud-native service to help secure access wherever users and applications reside. We continued to
enhance our comprehensive zero trust framework, introducing passwordless authentication by Duo Security.
Other Products
Our Other Products category primarily consists of our emerging technologies products.
Services
In addition to our product offerings, we provide a broad range of service and support options for our customers. Our overall
service and support offerings are combined into one organization, Customer Experience, that is responsible for the end-to-end
customer experience.
Our support and maintenance services help our customers ensure their products operate efficiently, remain available, and benefit
from the most up-to-date system and application software. These services help customers protect their network investments,
manage risk, and minimize downtime for systems running mission-critical applications. A key example is Cisco Smart Services,
which leverages the intelligence from the installed base of our products and customer connections to protect and optimize
network investments for our customers and partners. We have expanded these offerings from traditional hardware support to
include software, solutions, and premium support.
We also provide comprehensive advisory services that are focused on responsive, preventive, and consultative support of our
technologies for specific networking needs. We are investing in and expanding advisory services in the areas of software,
cloud, security, and analytics, which reflects our strategy of selling customer outcomes. We are focused on three priorities:
utilizing technology advisory services to drive higher product and services; assessment and migration services providing the
tools, expertise and methodologies to enable our customers to migrate to new technology platforms; and providing optimization
services aligned with customers’ business expectations.
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