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National Register of Historic Places Continuation Sheet

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NPS Form 10-900-A OMB Approval No. 1024-0018 (8-86)<br />

United States Department <strong>of</strong> the Interior<br />

<strong>National</strong> Park Service<br />

<strong>National</strong> <strong>Register</strong> <strong>of</strong> <strong>Historic</strong> <strong>Places</strong><br />

<strong>Continuation</strong> <strong>Sheet</strong><br />

Section Number: 8 Page: 3 Geneva-Minnesota <strong>Historic</strong> District, Medford, OR<br />

marking out <strong>of</strong> a definite RESIDENTIAL DISTRICT as district<br />

from the business district....into which may be attracted those who<br />

are essentially HOME BUILDERS — those for who HOME shall<br />

mean atmosphere and environment as well as mere housing....For<br />

such characterization as to the future RESIDENTIAL DISTRICT<br />

<strong>of</strong> MEDFORD the BEAUTIFUL, we believe the EAST SIDE to be<br />

pre-eminently fitted.... 4 (original emphasis)<br />

Although specific areas <strong>of</strong> the west side continued to attract new residential development, the new<br />

developments <strong>of</strong> the east side, located "above the fog" rather quickly assumed dominance as the<br />

residential area <strong>of</strong> choice for Medford's upper middle class citizenry. Many individuals who<br />

owned local businesses, were prominent in local society, or served as elected <strong>of</strong>ficials, purchased<br />

lots and built prestigious homes in the better <strong>of</strong> the Eastside neighborhoods. And, as the Eastside<br />

additions began to develop reputations and construction patterns were set, Geneva Street, and to<br />

a lesser extent Minnesota, quickly became recognized as one <strong>of</strong> the leading residential locations<br />

within the city.<br />

That part <strong>of</strong> Medford lying east <strong>of</strong> Bear creek is taking on a new<br />

activity as applies to home building and especially is this true as to<br />

Geneva and Minnesota streets. 5<br />

The property ...on Geneva avenue, in east Medford ... is a section<br />

which is fast coming to the front as one <strong>of</strong> decidedly pretty homes. 6<br />

By 1914, in one <strong>of</strong> the local newspapers New Year's promotional issues, a vehicle not known for<br />

understatement, vistas <strong>of</strong> Geneva Street were published under the caption "A few Typical<br />

Medford Homes" by Medford's boosters. Based solely on the influence <strong>of</strong> the various individuals<br />

whose homes were located there, the Geneva-Minnesota District, would certainly have to be<br />

considered one <strong>of</strong> the finest <strong>of</strong> Medford's neighborhoods in the pre-World War I era.<br />

4 "An Appeal for the City Beautiful" [Advertisement], Medford Mail Tribune, 16-April-1911, 6:1-8.<br />

5 "East Medford is Awakening," Medford Mail Tribune, 31-January-1912, 6:1.<br />

6 Medford Mail Tribune, 20-March-1912,5:2.

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