The Scottsdale Experience

THE SCOTTSDALE
EXPERIENCE
Photography by Matt Young
Written by Terrance Thornton
❖❖❖❖❖
A publication of the City of Scottsdale

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THE SCOTTSDALE
EXPERIENCE
Photography by Matt Young
Written by Terrance Thornton
A publication of
the City of Scottsdale
in partnership with
HPNbooks
A division of Lammert Incorporated
San Antonio, Texas

❖
PHOTO COURTESY OF SCOTTSDALE PUBLIC ART.
First Edition
Copyright © 2019 HPNbooks
All rights reserved. No part of this book may be reproduced in any form or by any means, electronic or mechanical, including
photocopying, without permission in writing from the publisher. All inquiries should be addressed to HPNbooks, 11535 Galm
Road, Suite 101, San Antonio, Texas, 78254. Phone (800) 749-9790, www.hpnbooks.com.
ISBN: 978-1-944891-66-4
Library of Congress Card Catalog Number: 2019952986
THE SCOTTSDALE EXPERIENCE
2
The Scottsdale Experience
photographer: Matt Young
writer: Terrance Thornton
managing editor: Daphne Fletcher
HPNbooks
chairman and chief executive officer: Jean-Claude Tenday
publisher and chief creative officer: Bernard O’Connor
president and chief revenue officer: Ron Lammert
project managers: Janeane Britt, Henry Hintermeister
administration: Kristin G. Williamson
book sales: Joe Neely
production: Colin Hart, Evelyn Hart,
Craig Mitchell, Chris Sturdevant

CONTENTS
Legacy Sponsors.....................................................................................4
Preface....................................................................................................5
Introduction ............................................................................................7
Chapter One - The Economy...................................................................8
Chapter Two - Our Heritage .................................................................28
Chapter Three - Our Landscape ...........................................................48
Chapter Four - Our People ...................................................................70
Chapter Five - Our Diversity .................................................................90
Scottsdale Partners................................................................................94
The Marketplace ..................................................................................96
Quality Of Life ...................................................................................112
Building A Greater Scottsdale ............................................................144
Sponsors.............................................................................................164
About the Photographer.....................................................................165
About the Writer.................................................................................165
CONTENTS
3

LEGACY SPONSORS
Through their generous support, the following companies helped make this project possible.
MODULUS GLOBAL, LLC
14850 North Scottsdale Road
Scottsdale, Arizona 85254
480-525-7940
www.modulusglobal.com
SCOTTSDALE RANCH COMMUNITY ASSOCIATION
10585 North 100th Street
Scottsdale, Arizona 85258
480-860-2022 • Fax 480-860-8264
www.scottsdaleranch.org
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PREFACE
There is no place on planet Earth exemplifying an idea better than Scottsdale, Arizona as its people and culture embody the moniker,
“The West’s Most Western Town.” From rural lands to cosmopolitan dwellings, the heritage of Scottsdale harkens to the ideal of both the
swagger of the American cowboy and perseverance of early American pioneers. The modern feel to a rustic existence fueled by the sweat
equity of men and women who were going to do it their own way is a belief system you will find common here in Scottsdale and the
American southwest. The spirit of Scottsdale and its people have created a special place in the Sonoran Desert. And, as the community
embraces the 21st Century with respect to its western heritage—Scottsdale is a city doing it right.
That can-do attitude has lured many of the great minds of modern society to Arizona with Scottsdale being no exception—most notably
the famed American architect Frank Lloyd Wright. Taliesin West in north Scottsdale is widely regarded as an architectural masterpiece, a
training ground for up-and-coming architects and a tourist attraction that sees more than 100,000 visitors a year. Architectural aficionados
consider Taliesin West one of Mr. Wright’s masterworks from his Second Golden Age (1936-1959) because it incorporates many of his
architectural principles: the use of natural light; integration of the structures into the landscape; use of local materials; merged indoor/outdoor
spaces; and open interior spaces.
The people of Scottsdale, too, have figuratively and literally shaped the land of the community by agreeing to tax themselves to create
the McDowell Sonoran Preserve, which many say is a prime example of the widely felt passion for natural preservation the community
holds dear. The Scottsdale McDowell Sonoran Preserve encompasses 30,000 acres of land within municipal boundaries, which makes it
one of the largest urban preserves in North America. The story of modern-day Scottsdale is one shaped by big ideas, and there is no better
example than the preserve. The land itself is managed, maintained and protected through a partnership between the city and the McDowell
Sonoran Conservancy—an independent nonprofit organization made up of community stewards who work to promote and protect the
precious acreage.
The ideals of stewardship and volunteerism are beliefs engrained in the collective consciousness of the people of Scottsdale as
the McCormick-Stillman Railroad Park, many locals contend, laid the tracks of a spirit of philanthropy still thriving today. In the late
1960s the Fowler McCormick family donated 100 acres of land to the city of Scottsdale requiring a park be created to be open to the general
public and free for all to enjoy. In 1971, Guy Stillman, chartered the Scottsdale Railroad & Mechanical Society as part of the operational
agreement with the municipality establishing what is affectionately known today as the “Railroad Park.” The original purpose of the society
was to provide technical expertise to the McCormick Railroad Park. Later that year, Mr. Stillman began to move his Paradise & Pacific
PREFACE
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PHOTO COURTESY OF STEPHEN BOTEL.
steam railroad to the park, officials at the
Railroad Park say, donating two narrow gauge
5/12 scale locomotives.
No civic organization speaks to the spirit of
volunteerism and the spirit of Scottsdale itself
better than the Scottsdale Charros. The
Charros, loosely translated in the singular tense
as “gentleman cowboy,” are a group of local
leaders who for more than 50 years have been
in the constant pursuit of improving the lives
of Scottsdale residents while preserving
the community’s ties to its western heritage.
The Scottsdale Charros have a rich history
of supporting education through programs
based within the Scottsdale Unified School
District as well as education and youth
programs delivered through community-based
nonprofits. Through the establishment of The
Charro Foundation, the philanthropic outfit
has given back more than $16 million to the
community through scholarship programs
made possible through its partnership with
hosting the San Francisco Giants during Spring
Training in Old Town Scottsdale.
From the Railroad Park to Indian Bend
Wash and the world-renowned Scottsdale Arts
District to luxurious resort offerings, Scottsdale
has evolved into a modern-day oasis in the
Sonoran Desert. The cache of Scottsdale carries
a billion-dollar tourism brand cultivated
by Experience Scottsdale. A public-private
partnership between the municipality and its
tourism brand—Experience Scottsdale—bears
significant fruit as a recent economic analysis
shows for every dollar invested in Experience
Scottsdale the return on that investment
directly generates $67 in visitor spending and
$3 in local tax revenue. Those revenues help
shape new attractions like Western Spirit: The
Museum of the West in Old Town or the latest
Public Art installation.
The Scottsdale Experience is like no other…
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INTRODUCTION
By Rachel Sacco, President and CEO of Experience Scottsdale
For those of us fortunate enough to have the time and means to visit destinations around the
globe, we experience new cultures, new foods and new traditions. And for those who travel to
Scottsdale, they see glimpses of the world within 185 square miles.
Within the city limits and within our neighboring communities, visitors stay at Andalusian and
Cuban-inspired resorts, sample tequilas and mezcals from Mexico, try globally-inspired cuisines,
and marvel at artwork and installations from international artists.
But they also have experiences that are distinctly Southwest, distinctly Arizona and distinctly
Scottsdale. They witness the beauty of the Sonoran Desert on the trails of the McDowell Sonoran Preserve
and see it through the eyes of Frank Lloyd Wright at Taliesin West. They indulge in spa treatments that
incorporate ingredients indigenous to the desert. They tee off on golf courses surrounded by towering
cacti and ancient boulders.
All of this can be enjoyed in Scottsdale
thanks to one of the area’s oldest industries—
tourism and hospitality. With its 330 days of
sunshine and a healing climate, Scottsdale has
attracted visitors from the far corners of the
world for more than a century.
It all began when Salt River Valley residents
invited Army Chaplain Winfield Scott to visit
and help promote the area. Upon visiting, he
purchased one acre in what is now Scottsdale.
As Scottsdale’s acreage increased, it became a
hub for wellness. And in the 1890s, the first
rooms were rented at the Oasis Villa.
Since that time, Scottsdale has welcomed
guests at Ingleside Inn, Jokake Inn, Hotel
Valley Ho, Safari Hotel, Four Seasons Resort
Scottsdale at Troon North, The Saguaro, and
so many, many more.
As the industry has grown, Scottsdale has
introduced world-class events and attractions,
from the Parada del Sol and spring training
baseball in the 1950s to Western Spirit: Scottsdale’s
Museum of the West in 2015. Museums, art
galleries, restaurants, wine tasting rooms,
breweries, golf courses, and boutiques have
opened their doors in Scottsdale, offering new
amenities and opportunities for visitors to enjoy.
Today, Scottsdale’s diverse and robust tourism
industry welcomes more than 9 million visitors
each year. These visitors spend millions as they
book rooms at our hotels and resorts, dine at our
restaurants, and tour our community. During their
trips, they experience the world. They experience
Arizona. And they experience Scottsdale.
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Below: President and CEO of Experience
Scottsdale, Rachel Sacco.
INTRODUCTION
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CHAPTER ONE
THE ECONOMY
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PHOTO COURTESY OF LOU PARKER.
CHAPTER ONE
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Opposite page, top: The Scottsdale Forward
event presented by the Scottsdale Chamber
of Commerce was moderated by David
Bentler as Nick Cardinale, Dennis Robbins,
Andy Markham and Carter Unger offered
insights into the growing diversification of
the Scottsdale economy.
Opposite page, bottom: Scottsdale Mayor,
W. J. “Jim” Lane.
Modern Scottsdale has an economy based on a thriving tourism cache that is world-renowned:
travel experts estimate the brand annually draws nearly nine million visitors commanding an
economic impact of $3.7 billion. But the modern draw of Scottsdale—perhaps the foundation for
the billon-dollar brand established today—was originally found in the community’s dedication to
fine art. Today, Scottsdale Arts is a pillar among other fine-art destinations in the American southwest.
For more than 30 years, Scottsdale Arts—an advisory and management services production led
by a board of trustees—has provided administrative expertise for all public art offerings within the
municipality. Those municipal cultural facilities and efforts are:
• The Scottsdale Center for the Performing Arts;
• Various Scottsdale Public Art installations; and
• Scottsdale Museum of Contemporary Art.
The Scottsdale Cultural Council, which now operates as Scottsdale Arts, was established in 1987
as a 501(c)3 nonprofit management company that has evolved into an umbrella organization with
three operating divisions charged with promoting and cultivating local visual and performing arts.
Far and away, tourism continues to be the fuel for the local economy, but city leaders continue to
strive to redefine and diversify its local economy through the establishment of the Cure Corridor.
THE SCOTTSDALE EXPERIENCE
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“We have evolved into a more modern city
with more modern objectives with regard for
opportunities for a generational workforce and
developing and providing those kinds of
amenities that are reflective of a lifestyle for a
new generation,” said Scottsdale Mayor W.J.
“Jim” Lane in early summer 2018. “But still
have a place and community of other options.
We have a little bit of something for everyone.
We want to make sure we give an opportunity
for our kids to grow and thrive the same way
we did.”
Mayor Lane, having been a resident of
Scottsdale for 45 years and elected leader for
14 of those, says as the local economy grows
new perspectives emerge. He came to
Scottsdale from New Jersey in 1973 to take a
position with an international CPA firm. He
has served four years on the Scottsdale City
Council beginning in June 2004, and began his
first term as mayor in January 2009. He was
re-elected to the mayor’s office in 2012 and
began his third term in January 2017.
The city’s Economic Development
Department, a key ingredient of the continued
growth of the Scottsdale economy, reports
Scottsdale is home to more than 25,000
businesses with nearly 20 percent of Arizona
corporate headquarters calling the city home.
And, city leaders continue to believe in
CHAPTER ONE
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Above: Virginia G. Piper Cancer Center
presented by Honor Health at 10460 N.
92nd Street is a testament to the growing
bio-life science industry as healthcare and
bio-life science jobs increased 18 percent
from 2012-2017 in the city of Scottsdale.
Below: Top bio-life science firms in
Scottsdale include the Virginia Piper
Cancer Center, Mayo Clinic, Orion
Health, the Honor Health Research
Institute, Matrix Medical, Epifinder
and Brain State Technologies.
addition to corporate digs, the continued
establishment of the local bio-life science field
will continue to blossom as the 21st Century
unfolds. Scottsdale healthcare and bio-life
science jobs increased 18 percent from 2012-
2017 compared to 15.9 percent in neighboring
Phoenix and 10.7 percent nationally. Top biolife
science firms in Scottsdale include the
Virginia Piper Cancer Center, Mayo Clinic,
Orion Health, the Honor Health Research
Institute, Matrix Medical, Epifinder and Brain
State Technologies.
Economic development experts say one out
of every seven bio-life science jobs in the Valley
of the Sun are based in Scottsdale, stretching
from SkySong, the ASU Scottsdale Innovation
Center, to the Honor Health research and
medical facilities along with the worldrenowned
excellence of the Mayo Clinic. In all,
the Cure Corridor employs more than 20,000
people and pumps $2.5 billion directly into
the city’s economy. More importantly, they are
developing new technologies with the ultimate
goal of changing lives for the better.
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The Scottsdale Area Chamber of Commerce,
which is led by President and CEO Mark
Stanton, is leading the charge in telling the story
of the modern Scottsdale economy. Home to
many established and larger corporations,
Chamber officials are telling the story of both
success for entrepreneurship and small business
success as the backbone of the local economy.
Formerly, the Scottsdale Area Chamber of
Commerce advocates for:
• Quality development and redevelopment
• A business-friendly environment
• High capacity transportation
• Economic and job growth
• Community improvements
• Enhancements to quality of life
“One of the most dynamic aspects of
Scottsdale is diversity. Diversity in the types of
businesses that operate in our community, we
have entrepreneurial-start-up companies,
we have bio-tech companies, we have Fortune
60 companies and everything in-between
representing healthcare, professional services,
financial services and import and exports,” Mr.
Stanton said in summer 2018. “That is one of
the surprising aspects of Scottsdale that people
may not be aware of, that degree of industry is
supporting a very strong and growing
workforce, which is creating an element of
economic development that is on a trend of
positive growth.”
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Left President and CEO of the Scottsdale
Chamber of Commerce, Mark Stanton.
Below: New Business popping up in the city.
Sunwest Bank Ribbon Cutting presented by
the Scottsdale Area Chamber of Commerce.
CHAPTER ONE
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Right: Casitas amongst the majestic
landscape of the Sonoran Desert is where
you will find The Boulders Resort, 34631 N.
Tom Darlington Drive, in north Scottsdale.
Bottom, left and right: The Boulders Resort
offers curated trailheads meant for both the
adventuress visitor and those looking for
some serious R&R.
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Left: Held annually at WestWorld of
Scottsdale, the spectacle that is Barrett-
Jackson, the World’s Greatest Collector Car
Auction, offers residents and visitors alike a
chance at capturing the American spirit one
engine rev at a time.
Below: Arabian Horses galloping around the
dirt track in the Tony Nelssen Equestrian
Center at Westworld of Scottsdale, 16601
N. Pima Road.
For nearly 40 years, the positive economic
growth experienced in Scottsdale has been
the product of efforts originally envisioned as
the Scottsdale Convention & Visitor’s Bureau
but now realized as Experience Scottsdale.
Emboldened through Proposition 200,
Scottsdale City Council annually provides
nearly $10 million in funding to Experience
Scottsdale to promote local tourism helping to
subsidize local events, research and tourismrelated
capital projects. Keynote events offered
in Scottsdale include international draws like:
• The Barrett-Jackson Collector Car Auction;
• The Scottsdale Arabian Horse Show;
• The Waste-Management Phoenix Open—
The Greatest Show on Grass; and
• The Bentley Polo Scottsdale Championships:
Horses & Horsepower.
Scottsdale voters in 2010 voted to increase the
transient occupancy tax, which is also referred to
as “bed tax,” from 3 to 5 percent with 50 percent
of those dollars earmarked for tourism
marketing. Tourism and municipal officials agree
CHAPTER ONE
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the return on the taxpayer investment to
Experience Scottsdale is one of the strongest.
Analysis from Longwoods International and
Tourism Economics show every dollar invested
in Experience Scottsdale directly generates $67
in visitor spending and $3 in local tax revenue.
The direct impact—both in reality and virtual
reality—of marketing efforts in calendar year
2017 created $341.2 million in traditional
advertising impressions while digital efforts
created $110.7 million in online impressions.
To the envy of visitor bureaus around the
country, Experience Scottsdale CEO Rachel
Sacco has taken the tourism draw in Scottsdale
from sleepy art town with western heritage to
international draw defining the modern
experience available in the Sonoran Desert.
Originally founded in 1987, Experience
Scottsdale—a 501(c)6 nonprofit, private
company—was originally defined as the
tourism arm of the Scottsdale Area Chamber
of Commerce, the entity became a standalone
organization in 2001.
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Opposite page, top: Exceeding expectations
and shattering perceptions of how to market
one of the most prestigious spectacles
anywhere on planet Earth the annual
Bentley Scottsdale Polo Championships:
Horses & Horsepower comes to WestWorld
of Scottsdale every November.
Opposite page, bottom: The Waste
Management Phoenix Open is one of the
most highly-attended golf tournament in the
world and has been named PGA TOUR
“Tournament of the Year" three of the last
five years. In 2017, the tournament broke
three attendance records, including a PGA
Tour record 618,365 fans for the week.
Top and bottom: Hotel guests and locals
enjoying the summer pool parties, which
provides a daily escape from the tripledigit
temperatures of the Sonoran Desert
at The Saguaro Scottsdale, 4000 N.
Drinkwater Blvd.
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Above: At 6850 E. Main St. in the heat of
Old Town Scottsdale stands Hotel Valley
Ho, which is a local icon in the hospitality
industry illustrated by the mid-century
modern design that is beloved by the
local community.
Right: Rachel Sacco, president and CEO of
Experience Scottsdale.
“Experience Scottsdale is the marketing arm
to promote the city of Scottsdale—not just to
visitors around the country but really to the
world. It is the only marketing arm that we have
as a community that truly puts Scottsdale on the
map to visitors around the world. The wonderful
thing about bringing visitors here, most of the
visitors who come here are high-value visitors
who we specifically target,” she said. “They all
have a connection to Scottsdale. They want to
go some place that is beautiful, is easy to get to
and is friendly and welcoming. They want to go
to a place that is different. From our standpoint,
what we are able to do is bring those people
memories they wouldn’t get anywhere else.
What we have seen that translate into is a big
boon for economic development.”
The Scottsdale Experience is like no other…
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Above: The OH Pool at Hotel Valley Ho has
been entertaining guests and local visitors
for decades with no signs of slowing down
anytime soon.
Left: At Hotel Valley Ho guest oftentimes
find themselves the recipients of
complimentary samples provided
by renowned chefs of the local
culinary community.
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Above: Here is musical entertainment
provided by Hotel Valley Ho, during its
Chef’s Farmers Market.
Right: The landmark restaurant ZuZu offers
an eclectic menu providing an exclusive
experience in a hospitality icon of the
American southwest: Hotel Valley Ho.
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Top: Guests and neighborhood patrons beat
the heat during summer 2018 in Scottsdale
at the Chef’s Farmers Market provided by
Hotel Valley Ho.
Left: A view of local produce and vegetables
offered during the Chef’s Farmers Market at
Hotel Valley Ho.
Bottom: Party time: hotel patrons can find
specialized drinks offered nowhere else other
than Hotel Valley Ho.
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Top row: Offered by premier operator
Macerich, Scottsdale Fashion Square, 7014
E. Camelback Road, is a collection of style,
entertainment and dining options second to
none making it a top destination for
residents and visitors alike.
Right: The Scottsdale Quarter, 15059 N.
Scottsdale Road, anchors both the local
fashion and entertainment sector --- a
success story largely penned by innovative
building design, a close proximity to
Scottsdale Airport and a burgeoning
millennial workforce.
Bottom row: The Old Town Scottsdale
fashion scene offers small boutiques with
unique finds and eclectic merchandise giving
patrons a one-of-a-kind retail experience.
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Top: A view of the iconic Princess Plaza at
the Fairmont Scottsdale Princess resort in
the heart of central Scottsdale.
Center and bottom left: Among myriad
attractions, patrons of the Fairmont
Scottsdale Princess, 7575 E. Princess Drive,
will find a relaxing state of mind catching a
Sunrise at Sunset Beach as the landmark
resort offers a beach-like experience in the
Sonoran Desert.
CHAPTER ONE
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The W. Scottsdale at 7277 E. Camelback
Road is a hotspot in the Entertainment
District of Old Town Scottsdale providing
these visitors a night they won’t soon forget.
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Top: The Scottsdale Entertainment District
is a pulse-pounding nightlife experience that
has been famously compared to the South
Beach district of Miami, Florida.
CHAPTER ONE
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Top: The Scottsdale Corporate Galleria
Centre offers an ideal location for the live,
work and play mantra of Old Town
Scottsdale and its residents and proprietors.
Right: SkySong, the ASU Scottsdale
Innovation Center, 1475 N. Scottsdale
Road, is found along the McDowell Road
Corridor. SkySong is a partnership between
the city of Scottsdale and Arizona State
University, and home to new and developing
tech start-ups.
Bottom: The municipality of Scottsdale
offers its Old Town Trolley as a year-round,
free shuttle to take in the sights of Old Town
Scottsdale where tourists and residents alike
can enjoy the attractions of the Arts
District, Fifth Avenue Shops, The
Waterfront and SouthBridge.
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Top and middle: The luxury multifamily
housing options continue to sprout here in
the Entertainment District of Old
Town Scottsdale.
Bottom: A view of the iconic Waterfront
Towers apart of the booming luxury
multifamily housing marketplace offering a
lock-and-leave option for winter visitors and
year-round residents alike.
CHAPTER ONE
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CHAPTER TWO
OUR HERITAGE
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The Winfield Scott Memorial, commissioned through the Scottsdale Public Art program, honors city founders Winfield and Helen Scott.
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With links to the Arabian horses once owned by the Stillman, Wrigley and McCormick families, the Bronze Horse Fountain by Bob Parks is
presented along 5th Avenue in Old Town Scottsdale.
CHAPTER TWO
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Top, left: Locals attending the Founder’s
Birthday Event in front of the Scottsdale
Historical Museum, 7333 E. Scottsdale
Mall. Official State Historian Marshall
Trimble addresses the audience.
Top, right: Official State Historian Marshall
Trimble, Scottsdale historian Joan Fudala,
Scottsdale Mayor Jim Lane.
Below: Daughters of the American
Revolution of the Mayor Winfield Scott
Chapter serving refreshments during the
Founder’s Day Birthday Event.
At the turn of the 20th Century, U.S. Army
Chaplain Winfield Scott saw a potential
farming operation on 640 acres of arid desert
land in the Valley of the Sun. His vision
became real, and this original homestead
ultimately became known as Scottsdale,
Arizona. His farm was adjacent to the Arizona
Canal, whose fresh flow from the Salt River
provided reliable water supply. Coupled with
the construction of the Granite Reef Dam
(1908) and the Roosevelt Dam (1911) a new
era of development was ushered into the
region along with a population boom some say
is still unfolding.
Scottsdale historians say while the favorable
climate was a lure for agriculture expansion of
the southwest, Mr. Scott encouraged others to
come and enjoy the beautiful scenery he
experienced. Those who came were armed
with college educations and an appreciation
for the arts of all cultures. It was this group of
early American pioneers who laid the
foundation of the Scottsdale public school
system in 1896, supported a burgeoning artist
and writers’ culture in the early 1900s, and
promoted Scottsdale’s affiliation with the
earliest area resorts, the Ingleside Inn (1909)
and the Jokake Inn (1922).
Between 1908 and 1933, Scottsdale grew in
size of both commerce and population as a
market town providing services for families
involved in the agricultural industry solely. And,
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Right: Centered in Old Town Scottsdale,
Western Spirit: Scottsdale’s Museum of the
West is at 3830 N. Marshall Way.
Middle: On the north side of Marshall Way
Bridge at Scottsdale Waterfront is where you
will find Passing the Legacy by Herb
Mignery, which is meant to represent the
passing of the torch from the Old West to
modern-day Scottsdale.
Bottom: The Scottsdale Historical Society,
which is a 501©3 nonprofit organization,
offers membership opening a door to the
rich past of the community of Scottsdale.
it was those early years of Scottsdale where the
moniker of “The West’s Most Western Town”
began to take hold of the local imagination.
Many agree the idea was etched into history
through the establishment of DC Ranch, which
was originally envisioned as a cattle-raising outfit
that at its peak encapsulated 44,000 acres, and
true to form, continued to operate as a cattle
ranch with cowboys and cattle drives throughout
the 1950s.
During the same time period, the Scottsdale
Chamber of Commerce was formed (1947) and
Scottsdale leaders made a conscious effort to
promote a special identity—one that would be
linked to the mantra of the old west, as a
reflection of both the community’s roots and in
turn creating what is now a billion-dollar
marketing brand. On June 25, 1951, with a
reported population of about 2,000, Scottsdale
was incorporated. Meanwhile, Malcolm White,
who was appointed its first mayor adopted “The
West’s Most Western Town” as its official motto.
It stuck and for modern Scottsdale, the
members of the Scottsdale Charros are the
perfect illustration of the western roots of the
Scottsdale community.
For Scottsdale Charro Dennis Robbins, who
serves as the group’s executive director, the
Charros organization was created to ensure
the tourism draw of Scottsdale could flourish
under the guise of support for Major League
Baseball, specifically the Cactus League during
CHAPTER TWO
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Above: Dennis Robbins. Scottsdale Charros
Executive Director
Below: The Charro Lodge at Scottsdale
Stadium fills up with San Francisco Giants
fans as well as Scottsdale locals during
spring training.
Spring Training. Mr. Robbins, a secondgeneration
Charro, says the land that has
come to be known as Scottsdale is a
community steeped in both modern myth and
old west legend.
“Interestingly having been born and raised
here, I did grow up with horses and was
involved in 4-H, so I guess as much as you can
be an urban cowboy or a suburban cowboy, I
was. Some of Scottsdale’s history is just as
much as legend as it is fact. It is kind of both
as we had ranches and farms here. And, people
who made their living doing that in and
around Scottsdale. But you also had people
who wanted to attract visitors here and wanted
to take that and said we need to promote it:
the western heritage. The cowboy. So, you will
see a lot of the architecture in downtown
Scottsdale is reminiscent of that and was done
just for that purpose.”
Originally formed to be the sweat equity of
Spring Training baseball, Mr. Robbins says the
Charros are a group of volunteers dedicated to
the ideals of what it means to be American:
generous and independent. Given the Scottsdale
Charros are a volunteer organization, the large
majority of fundraising occurs and is retained
during spring training as the philanthropic outfit
has been longtime partners of the San Francisco
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Giants, and through that partnership positive
outreach has been occurring for decades.
“I believe the 1952 season was the first time
the Charros ran spring training. Right at the same
exact time they came up with a way to celebrate
the accomplishment of spring training and
created The Ride, which is a four-day trail ride
into the McDowell Mountains that is still going
on today. We were just a group of volunteers who
made sure people visited Scottsdale. Over the
years as sports has evolved, we have started to
raise money and we started to get good at it. We
have been able to give back over $16 million into
our local community for things like public
education and youth programs. This is how we
choose to give back.
❖
Above: Scottsdale is the Spring Training
home of the San Francisco Giants bringing
in many tourists and filling up the stadium
every gameday of the season.
Left: A view from behind home plate of San
Francisco Giants fans enjoying the game
and the Scottsdale experience in the Charros
Lodge located in the stadiums right field
concourse. Proceeds from the Charros Lodge
turn into grant dollars to help the less
fortunate in the community.
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33

❖
Below: A view of “Impulsion” by Jeff Zischke,
which is a welcoming sign for guests leaving
the WestWorld of Scottsdale event center.
THE SCOTTSDALE EXPERIENCE
34

❖
Top, left: A statue of beloved Mayor Herbert
“Herb” Drinkwater and his dog, Sadie, by
artist Clyde “Ross” Morgan carries the
inscription: "Serving the citizens of
Scottsdale is the greatest job in the world.”
Top, right: Mother and Child by John
Waddell, which can be found at Scottsdale
Civic Center.
Below: The sculpture Bear Tracks, by artist
Dave McGary, embodies the unparalleled
look into the Old West visitors find at
Western Spirit: Scottsdale’s Museum of
the West.
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35

❖
Water Mark, by artists Laura Haddad and
Tom Drugan, crowns the Indian Bend Wash,
Scottsdale’s innovative flood control greenbelt.
THE SCOTTSDALE EXPERIENCE
36

CHAPTER TWO
37

Scottsdale's heritage is purely American.
During World War II, the community was
home to Thunderbird II Airfield, training
center for more than 5,000 pilot cadets
headed to war. Today, that training field is
Scottsdale's modern airport. In the postwar
era of the 1950s, Scottsdale expanded and
established events—spectacles like the Parada
del Sol parade and rodeo and All Arabian
Horse Show—that still draw thousands of
spectators and continue to define modern day
Scottsdale. The following decades brought
unprecedented growth to the Sonoran Desert
with Scottsdale ultimately reaching its current
topography of about 185 square miles by the
year 2000.
But despite the explosive growth, Scottsdale
Mayor Jim Lane says he, to this day, can still
find a sense of the western spirit at every
corner of the municipality.
“We respect each other. We respect the land.
There is just a character that is built into the
idea of being a western town. ‘The West’s Most
Western Town’ certainly it evolves, but the idea
is to keep a semblance of it—that doesn’t mean
we are ranchers still, it doesn’t mean we are
riding to work on a horse—but it does mean
we maintain some of that western hospitality.
That western attitude. I think that it is
something that people who are our recent
arrivals grow to understand and recognizing
that’s one of the reasons why they are here is
for that western hospitality.”
The Scottsdale Experience is like no other…
THE SCOTTSDALE EXPERIENCE
38

❖
Opposite Page, top: The Scottsdale Arabian
Horse Show is both a spectacle and sporting
event bringing equestrian enthusiasts
from around the world to WestWorld
of Scottsdale.
Opposite page bottom: Arabian horses
galloping around the Equidome in the Tony
Nelssen Equestrian Center at WestWorld of
Scottsdale, 16601 N. Pima Road.
Bottom: For the equestrian community the
Scottsdale Arabian Horse Show is among the
premier events of the sport.
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39

THE SCOTTSDALE EXPERIENCE
40

❖
Opposite page: The annual Parada del Sol
Parade and community celebration attracts
over 30,000 people and provides an
opportunity to showcase the history,
participating school groups, bands, live
musical entertainment and great shopping.
Top and bottom, left: Many who
participate in the annual Parada del Sol
Parade tradition take great pride in
embracing the various cultures that are
part of the American Heritage.
Above, right: Cowboys and cowgirls from
around the Valley of the Sun annually flock
to Old Town Scottsdale to attend the Parada
del Sol Parade and Trail’s End Festival.
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41

❖
Throughout Old Town Scottsdale, the
Parada del Sol brings out visitors and
residents alike who embrace the traditions
of the Old West.
Opposite page, top: The Scottsdale Police
Department mounted unit.
Opposite page, left center: A traditional
dance honors the local culture of the Native
American prevalent throughout the
community of Scottsdale as Western Week
celebrates native culture with its American
Indian Festival.
Opposite page, bottom left and right: Native
Americans of all ages participate in
traditional song and dance during the 2018
Scottsdale American Indian Festival, an
element of Western Week that honors
Arizona's 22 native tribes.
THE SCOTTSDALE EXPERIENCE
42

CHAPTER ONE
CHAPTER TWO
43
43

❖
Above: Scottsdale’s Thursday Night Art
Walks draw art lovers from all over the
Valley of the Sun and the world.
Right: Aficionados of fine art inquiring
about purchasing at the Andre Kohn Fine
Art Gallery on Main Street during the
acclaimed Thursday Night Art Walk.
THE SCOTTSDALE EXPERIENCE
44

❖
Top: Spearheaded by the Scottsdale Gallery
Association, Thursday Night Art Walks
have become a national phenomenon, but
it all started here in Scottsdale. Above,
heavy traffic comes to Xanadu Gallery in
summer 2018.
Middle: The Thursday Night Art Walks are a
big attraction for art enthusiasts and buyers.
Many people can be seen passing along Main
Street and the surrounding streets.
Bottom: The Quantum Art Inc. Studio
Gallery is based in the popular Scottsdale
Art District.
CHAPTER TWO
45

❖
Above: Artist Robert Indiana's LOVE
sculpture is a favorite photo spot at
Scottsdale Civic Center.
Right: Scottsdale Public Art is a bedrock of
the community and has been since the
community's early days. Windows to the
West, by artist Louise Nevelson, was
installed at the Civic Center in 1973 and
remains a signature piece in the city's
extensive public art collection.
THE SCOTTSDALE EXPERIENCE
46

❖
Top and middle: The sun begins to set over
the horizon of Old Town Scottsdale where
local and tourists alike are taken back to a
different time illustrated by the westernthemed
storefronts lining Main Street in the
downtown commerce hub.
Bottom: The Rusty Spur Saloon was built as
a bank in 1921—today, its vault holds cool
beverages for visitors to Old Town Scottsdale.
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47

CHAPTER THREE
OUR LANDSCAPE
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48

From the original Scott homestead of 640 acres, the city of Scottsdale has matured into a
31-mile-long and 11-mile-wide modern desert oasis within the bounds of the Salt River Valley
of the majestic Sonoran Desert. Scottsdale has grown from small ranching community to modern
municipality with three distinctive enclaves: south Scottsdale, central Scottsdale and north
Scottsdale. What was once a community defined by the pioneering spirit of those brave enough to
conquer the old west, today Scottsdale is a western reminder of days gone by.
Modern Scottsdale to the west is surrounded by the towering metropolis of the city of Phoenix
and the quaint affluence of the town of Paradise Valley. The community’s northeastern boundary is
the three-million Tonto National Forest. To the south, Scottsdale is bordered by both the city of
Tempe and Salt River Pima-Maricopa Indian Community. In its latest official report completed in
2010, the United States Census Bureau reports the city of Scottsdale has a total area of 184.4 square
miles and a population nearing 250,000. But to manage that growth and to fully understand where
a community is going comes from municipal leadership—and no document speaks more loudly in
that vein than the Scottsdale General Plan.
The Scottsdale General Plan, which is divided into seven chapters with 22 different elements, is
a statement of goals and policies that work as the primary tool for guiding the future development
and character of the city over periods of time that can span decades. Arizona State law requires
municipalities to update their General Plan every 10 years. The plan itself shapes the physical form
of the city, yet it also addresses other aspects, such as community services, protection of desert and
mountain lands and the character of neighborhoods. The General Plan provides a guide for day-today
and long-term development and growth considerations. Scottsdale’s General Plan has three
interrelated roles:
❖
Above: The Scottsdale McDowell Sonoran
Preserve encompasses 30,000 acres of land
within municipal boundaries, which is a feat
many say is unique to only Scottsdale.
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49

❖
Right: Aspire, by artists Simon Donovan
and Ben Olmstead, emulates human flight
for those traveling near Scottsdale Airport.
Opposite page, top: A former WWII
training facility, Scottsdale Airport is an
international gateway and economic driver
for the community.
Opposite page, middle: A view of Ross
Aviation, a fixed-based operator providing
private aircraft support services at
Scottsdale Airport.
Opposite page, bottom: The Scottsdale
Airport also plays host to keystone
community gatherings such as the annual
Run the Runway event.
THE SCOTTSDALE EXPERIENCE
50

• It is an expression of the community vision,
aspirations, values, and goals;
• It is a decision-making guide; and
• It fulfills the state’s and the City Charter’s
legal requirements.
From a municipal perspective no long-term
development plan has worked out better than
the Scottsdale Municipal Airport, which is a
civil airport marvel as it is a fully-functioning
airfield providing an unparalleled access point
and economic driver for the community. For
many, the Scottsdale Airport completes the
circle of affluence that has come to define the
cache of “The West’s Most Western Town.”
Undergoing an expansive redevelopment
project and with officials there estimating the
regional airport at only 50 percent capacity, the
horizon is bright. A municipal airport that
provides both hard dollars to local coffers and
direct access to attractions of the region—the
Scottsdale Airport is in a class of its own.
In calendar year 2018, there were nearly
170,000 aircraft operations at the Scottsdale
Airport, which equates to roughly 464 takeoffs
and landings a day and about three departures
or landings every minute. Furthermore, the city
of Scottsdale recently commissioned an
economic benefit analysis to better understand
the positive impacts of the municipal airport. The
economic benefit analysis shows:
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51

❖
Native plants abound throughout the city of
Scottsdale—within the boundaries of the
McDowell Sonoran Preserve—and
throughout the municipality. City leaders
hold the line on stiff zoning requirements
often hinging on native plant installation
and maintenance in perpetuity.
Opposite page: Hikers, bikers and other
outdoor enthusiasts, both young and old, are
regular visitors to the Scottsdale McDowell
Sonoran Preserve.
• Aviation activity accounted for $536 million
in direct economic benefits for the region in
fiscal year 2013-14;
• The airport's expanded impact created an
economic benefit of $8.2 billion;
• Aviation activity supported 3,462 jobs related
to the industry; and
But while modern Scottsdale is taking cues
from municipal successes throughout the
nation, no local effort outshines one that defines
the collective consciousness of Scottsdale: the
McDowell Sonoran Preserve. It all started with
resident concerns about growth that ultimately
ushered in a new chapter for Scottsdale. By the
early 1990s Scottsdale leaders began to
formalize the notion of bringing mountainous
areas and adjoining lands together to protect
them from development. Local voters agreed to
enact a dedicated sales tax in 1995, which put
the municipality on a course to eventually
acquire more than 30,000 acres, nearly onethird
of Scottsdale’s land area.
The land now known as Scottsdale's
McDowell Sonoran Preserve, which is equal
in size to the Bryce Canyon National Park,
THE SCOTTSDALE EXPERIENCE
52

consists of a permanently protected, sustainable
desert habitat that includes an interconnected
network of non-motorized, multi-use trails
(hike/bike/horse) accessed from multiple
trailhead locations. To help govern these lands,
the nonprofit McDowell Sonoran Conservancy
was established. The conservancy's handful of
staff rely upon hundreds of community
volunteers champion the sustainability of the
McDowell Sonoran Preserve for the benefit of this
and future generations.
Justin Owen, the executive director at the
conservancy, points out the accomplishment of
the preserve speaks to the underlying belief of
conservation being alive and well in the bones of
those who call Scottsdale home. As stewards, the
group of volunteer community members help
connect the community to the preserve through
education, research, advocacy, partnerships and
safe, respectful access. In all, the preserve
encompasses 30,000 contiguous acres of pristine
land, desert vegetation and wildlife within the
rough boundaries of the Pima Road alignment to
the west, McDowell Mountain Regional Park to
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53

❖
Above: At both the Stadium and
Championship courses offered at TPC
Scottsdale, locals and tourists alike come
out to play like the pros do, well, at least on
the same course.
Right: Throughout Scottsdale, golf courses
comprise a large majority of the topography
of the community, adding an incredible
dynamic to the quality of life of
local residents.
THE SCOTTSDALE EXPERIENCE
54

the east, Stagecoach Road to the north and the
Via Linda Road alignment to the south.
“With it there is a huge sense of pride within
the community of just being able to accomplish
that feat. That belief system is monumentally
important to the conservancy because it is the
reason for why we are who we are. The preserve
is not only an asset to the residents as it provides
the opportunity to go out and enjoy the open
space, but it attracts tourism as well. People want
to be here. The preserve is monumental from the
perspective as it is our way of capturing and
preserving our open space.”
The City of Scottsdale counts a total of 33
percent of its total land mass as open space.
The McDowell Sonoran Preserve is the largest
urban preserve in North America and the
fourth in the world, according to the
McDowell Sonoran Conservancy. Along with a
vast system of more than 40 community and
neighborhood parks, Scottsdale’s appreciation
for the power of Mother Nature has helped
guide community leaders to improving the
❖
Above: The Continental Golf Club is one of
the many public courses in the city and sits
along the Green Belt.
CHAPTER THREE
55

❖
Right: In the heart of Scottsdale is
McCormick Ranch—one of Arizona’s
largest master-planned communities—
where residents can find award-winning
golf experiences just by stepping out into
their backyard.
Below: Nearly all Scottsdale resorts offer
golf courses such as the Boulders Resort
pictured here.
lives of all local residents. That idea is
manifested in the Indian Bend Wash
Greenbelt, which is an oasis of parks, lakes,
paths and golf courses traversing 11 miles
through the heart of Scottsdale. For Mr.
Owens, the municipal green belt and
preservation effort serve as an illustration of
the idea of stewardship engrained in those
who call the city of Scottsdale home.
“We are here to be stewards of the land and
we definitely feel like it is important to everyone
here, but the reality is everyone doesn’t feel that
way. It is not top of mind, and I like to think that
is a lot of the reason for why it is so important to
have education about preservation in our lives.
A lot of it ties back to having the outdoors as an
opportunity a lot of us don’t ever think about. It
is about helping to educate about all of the
insects, wildlife and the flora and fauna that
exists helping to work to balance our ecosystem.
We look at the animals that are here and by
preserving these areas we are able to study it and
help educate others.”
The Scottsdale Experience is like no other…
THE SCOTTSDALE EXPERIENCE
56

❖
Top, right: Indian School Park, 4289 N.
Hayden Road, is situated along Indian Bend
Wash, which is an oasis of parks, lakes,
paths and golf courses traversing 11 miles
through the heart of Scottsdale.
Top, left and middle: Chaparral Park is one
of the premier parks in the region, spanning
more than 100 acres.
Bottom: The city of Scottsdale is responsible
for maintaining public parks and open areas
offered throughout the entire community.
CHAPTER THREE
57

❖
Top, left and opposite page: The varied
parks and recreation offerings provided by
the city of Scottsdale gives outdoor
enthusiasts various options to get out and
do things.
Top, right: Visitors of Scottsdale parks and
recreational facilities are not the only ones
taking advantage of local bodies of water.
Opposite page: Chaparral Park, the chance
to catch some rays and a fish or two within
the heart of Scottsdale.
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58

CHAPTER THREE
59

THE SCOTTSDALE EXPERIENCE
60

❖
No matter where you are in Scottsdale—the
peaks of the McDowell Sonoran Preserve or
the quaint neighborhoods of McCormick
Ranch—a picturesque landscape is not hard
to find.
Above: Sunset over McCormick Ranch.
Left: A sunset view from the McDowell
Sonoran Preserve.
CHAPTER THREE
61

❖
Above: An overview the Entertainment
District in Old Town Scottsdale.
Right: Scottsdale City Hall where local
matters of the day are discussed by the
elected leaders of the community.
Opposite page: The Scottsdale Waterfront is
a keystone to economic development activity
in modern-day Scottsdale.
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62

CHAPTER THREE
63

❖
Above: Panaromic view of Scottsdale's
residents gathering together for local
musical performances during the Summer
Concert series presented by the McCormick-
Stillman Railroad Park.
Bottom: The McCormick-Stillman Railroad
Park, 7301 E. Indian Bend Road, is where
many locals contend the spirit of
philanthropy that still thrives today was
first seeded.
THE SCOTTSDALE EXPERIENCE
64

❖
Above: The historic Roald Amundsen
Pullman Car at the McCormick-Stillman
Railroad Park.
Left: Visitors admire the Scottsdale Charros
Carousel, which was provided by the
organization's community grant program.
Bottom: The McCormick-Stillman Railroad
Park offers a sense of family fun and a slice
of historic Americana.
CHAPTER THREE
65

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66

❖
Opposite page: A view of Camelback
Mountain through the lens of the
McCormick Ranch Golf Course.
Above and left: Views of the local
topography in the northern region of
community adjacent to the Scottsdale
McDowell Sonoran Preserve.
CHAPTER THREE
67

❖
Above and right: Soleri Bridge and Plaza
was designed by famed architect Paolo
Soleri and is a signature attraction along
the Scottsdale Waterfront.
Bottom: Camelback Park, 4707 N. Hayden
Road, is one of the many parks along the
municipal Green Belt where you can find
locals strolling the walkways in the early
hours of most evenings.
THE SCOTTSDALE EXPERIENCE
68

CHAPTER THREE
69

CHAPTER FOUR
OUR PEOPLE
THE SCOTTSDALE EXPERIENCE
70

❖
Family and fireworks are mainstays of the
annual Fourth of July Freedom Fest at the
Fairmont Scottsdale Princess.
CHAPTER FOUR
71

❖
Above: A view of the grounds of Taliesin
West which architectural aficionados
consider to be one of Mr. Wright’s
masterworks from his Second Golden Age
(1936-1959).
Although the average day in the life of a
Scottsdale resident is one many might consider
fast-paced, the popular consciousness of the
community is one rooted in the appreciation of
the quiet joys life can offer. Scottsdale features
year-round warm weather, an abundance of
sunshine and a resort and destination spa
enclave unrivaled in North America. Scottsdale
is the tip of the spear when it comes pampering
its visitors. In a national media survey
Scottsdale is credited as having the highest
number of destination spas per capita of any
city in the United States. And, in the winter
months, Scottsdale’s population swells—folks
from all over the nation's colder climates and
notably the country of Canada—flock to the
Valley of the Sun seeking the warm embrace of
the desert winter wonderland.
The allure of Scottsdale is one not even the
most ardent of brilliant thinkers can resist. One
of Scottsdale’s most beloved adopted sons—
Frank Lloyd Wright, a Midwest transplant
THE SCOTTSDALE EXPERIENCE
72

himself—eventually called the Sonoran Desert
home. Mr. Wright built a winter home here,
which is now a National Historic Landmark,
among the foothills of the McDowell Mountains.
As in most things, he saw the beauty in
Scottsdale that would ultimately lure thousands.
The uniquely American piece of architecture is
called Taliesin West and is now home to the
Frank Lloyd Wright Foundation and the School
of Architecture at Taliesin. Established in 1937,
Taliesin West, according to Fred Prozzillo who
serves as director of preservation, is considered
a rare glimpse into one of Mr. Wright’s
architectural laboratories. For some, making the
trip to Taliesin West is akin to the pilgrimage to
a holy land.
“I think you could say that Wright came to
Arizona really to create architecture that was
something uniquely American. He was born in
the 1860s when our nation was pretty
young—he was out to create this new
❖
Left: A view of the classrooms at Taliesin
West, a training ground for up-and-coming
architects and a tourist attraction that sees
more than 100,000 visitors a year.
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73

❖
Left and below: A view of the classrooms at
Taliesin West in north Scottsdale, which is
widely regarded as an architectural
masterpiece, a training ground for up-andcoming
architects and a tourist attraction
that sees more than 100,000 visitors a year.
THE SCOTTSDALE EXPERIENCE
74

❖
Top and left: The Fairmont Scottsdale
Princess hosts a one-of-a-kind patriotic
Freedom Fest to celebrate the Fourth of July
holiday where all are invited to the
celebration of America.
Above: An aerial demonstration team flying
World War II era aircraft perform for
the crowds enjoying the Fourth of July
Freedom Fest.
CHAPTER FOUR
75

❖
Live music for the whole family leads up to
evening fireworks at the Fairmont
Scottsdale Princess Resort's annual Fourth
of July Freedom Fest.
THE SCOTTSDALE EXPERIENCE
76

❖
Arizona Bike Week is one of the national
attractions hosted at WestWorld.
CHAPTER FOUR
77

architecture. A style that would be breaking
from traditions of the time. When it comes to
Arizona, here at the foot of the McDowell
Mountains, he finds an expansive landscape
and it was like standing on the verge of the
Valley. He was struck by the geometry of the
desert. It was so unique and it was perfect for
him to explore this new organic architecture,”
Mr. Prozzillo said in late summer 2018.
Mr. Prozzillo explains Mr. Wright built his
winter home and the envisaged headquarters of
the Taliesin Fellowship, which was brought to
life in 1937, with an eye toward creating an
artistic enclave that would ultimately evolve into
a world unto itself. With deep connections to
the natural vegetation offered by the American
Southwest, Mr. Wright and his followers built
what is today considered one of his most
personal and beloved creations admired by all
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78

❖
Opposite page: The Scottsdale Culinary
Festival, which is hosted in Old Town
Scottsdale, offers patrons of the culinary
arts an eclectic mix of food, fun
and friends.
Top: The Culinary Festival also has a high
school cook off event at the Scottsdale
Center of the Performing Arts, located at
7380 E. 2nd St.
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79

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80

❖
Visitors to the Scottsdale Culinary Festival
enjoy premier food punctuated with pulsing
live music.
CHAPTER FOUR
81

❖
Top and right: Old Town Scottsdale and
local establishments like Old Town Tavern,
7320 E. Scottsdale Mall, offer a welcoming
environment for all to enjoy a slice of the
good life.
Opposite page, top left: Segway tours
offer visitors and tourists a one-of-a-kind
touring experience of Old Town and
Downtown Scottsdale’s historic charm
and entertainment.
Opposite page, top, right: Scottsdale dog
moms taking care of their pups as they
need a breather from the excitement of
Old Town Scottsdale.
Opposite page, bottom: Scottsdale visitors
taking in the sights along the Scottsdale
Waterfront.
of mankind. Some say without the influx of
artisans—and the deep impact of Mr. Wright’s
presence and influence on the world around
him—at the foot of the McDowell Mountains
the cache of Scottsdale’s renowned artist
community may have never existed at all.
“He found fertile ground where he could
explore and create. The idea of why people
moved out west, which was to create
something new, Mr. Wright was following in
that tradition. There is a lot of talk about the
arts in Scottsdale, and he was really creating
one of the first artist enclaves at the foot of the
McDowell Mountains. He called it the
fellowship and the apprentices that joined him
and learned these new ideas—it was a
community built around the exploration of
beauty and how one can live a beautiful life. I
believe, that is why people still to this day
come here. They are coming here for the
beautiful climate and of course the beautiful
landscape of which Wright is credited for
helping to come to life.”
The Scottsdale Experience is like no other…
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82

CHAPTER FOUR
83

❖
Scottsdale's annual Mighty Mud Mania is
the original "tough mudder"—a community
tradition since 1975.
THE SCOTTSDALE EXPERIENCE
84

❖
Top, left: Tourists and residents flock to
Canal Convergence, a keystone event
offered by Scottsdale Arts.
Top, right: During Canal Convergence,
participants are encouraged to engage in
workshops to spark their creative side.
Left: Canal Convergence features
massive temporary art installations in
and above the Arizona Canal and the
Scottsdale Waterfront.
Bottom, left and right: Many locals and
visitors flock to the Scottsdale Arts Festival
presented by Scottsdale Public Art.
CHAPTER FOUR
85

❖
Top and middle: The 2019 Waste
Management Phoenix Open presented by
the Ak-Chin Indian Community, was held at
TPC Scottsdale, home to “The People’s
Open” since 1987. The best attended golf
tournament in the world has gained
legendary status as the most
unique event in golf, and was named the
2018 Tournament of Year by the PGA
TOUR. The 2019 edition marked the
tournament's 84th year, making it one of
the five oldest events on the tour—and its
10th year with Waste Management as the
title sponsor.
Bottom: Thousands of golf fanatics and
partygoers flock to the famed 16th hole year
after year pro-am to watch the Phoenix
Suns Charities Shot at Glory, a closest-tothe-pin
contest for a chance at $1 million
for charity.
THE SCOTTSDALE EXPERIENCE
86

❖
The Bird’s Nest, which is the premier
concert venue at the Waste Management
Phoenix Open, is an experience that has to
be seen to be believed. Thousands upon
thousands come to the Bird’s Nest seeking
a one-of-a-kind concert experience. The
four night experience featured the musical
acts of Old Dominion, Jake Owen, Lee
Brice, The Chainsmokers, Snoop Dogg
and Martin Garrix during the 2019 stop
of the PGA Tour.
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87

❖
Each year, Barrett-Jackson, the World’s
Greatest Collector Car Auction, sets the
tone and prices for auto collectors around
the world at their flagship Scottsdale
auction. The week-long event, spread in and
around WestWorld's 386 acres, hosts
hundreds of thousands of visitors and
millions more on television.
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88

❖
Top, left and right: At the Bentley Scottsdale
Polo Championships: Horses and
Horsepower, models—and their canine
companions—walk the grass runway at the
Arizona Humane Society Canine Couture:
A Dog Fashion Show Like No Other, which
is presented by Lugari Pet Salon.
Middle, left: At the Bentley Scottsdale Polo
Championships: Horses and Horsepower
people are there to be seen like these ladies
admiring their fashionable outfits.
Middle, right: Hosted at WestWorld of
Scottsdale, models running the runway at
the world’s “Longest” fashion show, which
is produced by Phoenix Fashion at the
Bentley Scottsdale Polo Championships:
Horses and Horsepower.
Bottom: Every year more than 10,000
people descend on WestWorld of Scottsdale
for the Bentley Scottsdale Polo
Championships: Horses and Horsepower.
CHAPTER FOUR
89

CHAPTER FIVE
OUR DIVERSITY
BY
NADIA MUSTAFA
THE SCOTTSDALE EXPERIENCE
90
Scottsdale sprung from humble beginnings and has a long, unique history of diversity. The city
is adjacent to the Salt River Pima-Maricopa Indian Community, whose members are descendants of
the Hu Hu Kam, ancient peoples of the region. In the 1800s, early settlers and the Hu Hu Kam
traded goods, learned each other’s languages, and shared desert survival techniques.
The official city seal portrays a cowboy inspired by the likes of Gerbacio Noriega, an immigrant
from Sonora, Mexico, who in the 1930s was lead wrangler and foreman at DC Ranch at the base of
the McDowell Mountains. Now filled with upscale homes that epitomize the luxury of one side of
the Scottsdale spectrum, back then the area was a cattle ranch sprawling over 42,000 wide-open,
saguaro-dotted, acres. Noriega worked uptown, but lived downtown. He was one of the original
residents of Scottsdale’s tight-knit Mexican community on Second Street, where he remained until
his death at age 104 in 1998.
Another immigrant, Thomas Corral, moved to Scottsdale from Cananea, Mexico. Also working
at DC Ranch, by the early 1920s he had saved enough money to purchase land at 7328 E. Second
Street, where he opened a community center. Corral’s son, Alvaro, served in the Army Air Corps
during World War II. The story goes that when Alvaro was 19, he was denied service at a local bar,
despite being dressed in military uniform. According to Bruce Wall, Citizen Advisor for the city and
local history buff, at the time it was common for people of color to be denied service. Alvaro’s
response was to open an establishment where everyone was welcome. In 1946, he and his brothers,
Emilio and Claudio, transformed their family’s community center into Los Olivos Mexican Patio
restaurant, which is still there today.
People from other parts of the world also came to plant roots in Scottsdale. In 1929, Chinese
immigrant Chew She Song and his wife, Kwan Youn Show, converted Johnny Rose’s pool hall at 3933
N. Brown Avenue into a grocery store that catered to people whom other stores disparaged: Native
Americans and Mexicans. Today the family still operates the store as J. Chew’s Mexican Imports.

The Corrals and the Songs, and other
diverse families like them, helped build
Scottsdale. For example, they were integral in
the erecting of Our Lady of Perpetual Help
Mission Church, which was constructed by
volunteers in the community. The iconic
building still stands on the corner of First
Street and Brown Avenue.
Also in the 1920s, one of the first Jewish
families in Scottsdale, Lillian and Marshall
Kubelsky (cousin of comedian Jack Benny),
operated the Boston Store. The Main Street
shop offered dry goods, furnishings, hats,
shoes and groceries.
After World War II, Cherokee artist Lloyd
Kiva New opened a boutique in South
Scottsdale. His line of leather handbags -
inspired by Navajo medicine pouches - was so
popular that “Kiva bags” were written about in
the national media. New made a point to hire
local designers such as Charles Loloma, a Hopi,
who were sensitive about cultural and tribal
appropriation and commercialization. In 1954,
New opened the Kiva Craft Center, a retail
space for his fashion garments and for works
by other artisans, including pottery by Loloma
and his wife, Otellie. New was a pioneer of the
Fifth Avenue district of Old Town.
It’s not all men. Dorothy Cavalliere Roberts,
a Scottsdale native and divorced single mother
of two, helped found the Parada del Sol parade
(then called the Festival of the Sun) in 1951.
Two years later, she was hired as clerk by
Scottsdale’s first mayor, Malcolm White.
Roberts helped implement the first bond issue
for creation of the sewer system, kept records
and handled elections for the newly
incorporated city. Many credit her activism for
helping keep Scottsdale an independent city,
rather than being swallowed in its nascency by
neighboring Valley municipalities. After her
time at City Hall, Roberts managed her father’s
Reata Pass and Greasewood Flats restaurants.
Her nephew, George Cavalliere III, now owns
Cavalliere’s Blacksmith Shop at Brown Avenue
and Second Street, the block on which Roberts
and her seven siblings were born.
“Scottsdale had some unique, remarkable
people who did amazing, incredible things for
the time that it was,” says Wall.
More recently, as Scottsdale continues to
grow, evolve and diversify, there have been
efforts within city government. In 1998,
Scottsdale became the first Arizona
municipality to establish a diversity initiative
that pushed for equal access and fair treatment
of all people. In 2000, the City Council
established the Human Relations Commission,
an advisory body whose mission it is to
advocate and promote all dimensions of
❖
Mayor W. J. “Jim” Lane declared Scottsdale
a "Golden Rule City" in 2017.
CHAPTER FIVE
91

❖
Top: Scottsdale for All is the City's flagship
community campaign about kindness,
civility, empathy and respect.
Right: The City of Scottsdale has signed
the Unity Pledge to advance workplace
equality and equal treatment in housing
and public accommodations.
Below: Diverse Scottsdale residents break
bread at a "Dinner & Dialogue".
diversity, make recommendations on ways to
encourage mutual respect and understanding
among people, discourage prejudice and
discrimination, and work towards cultural
awareness and unity.
The Commission is supported by the City’s
Office of Diversity and Inclusion, which
provides Americans with Disabilities Act
coordination, Title VI Civil Rights oversight, and
overall diversity- and inclusion-enhancing
activities. The office’s purpose is to make city
government more diverse and skilled at
inclusion and respect, and to serve the
community through training, services, programs
and events that create environments in which
differences are valued, respected and embraced.
The office is run by the Diversity &
Inclusion Program Manager, who serves both
city employees and the general community, and
is a resource for resolving discriminatory
complaints or concerns. “The image of the
community and the organization is shaped
through our interactions and partnerships
inside and outside the community,” says Sharon
Cini, who currently holds the position. “We
learn more about one another as we interact in
meaningful and productive ways with all
members of the community, thus shaping a
healthy future in a truly pluralistic society.”
In 2009, the City Council amended
Scottsdale’s nondiscrimination ordinance to
include protections for sexual orientation and
gender identity in government employment.
And in 2014, the City Council unanimously
approved signing the Unity Pledge, a concerted
effort by Arizona businesses and individuals to
THE SCOTTSDALE EXPERIENCE
92

advance workplace equality and equal
treatment in housing and hospitality for
lesbian, gay, bisexual, transgender and queer
(LGBTQ) individuals and their allies. “It is nice
that our city is promoting policies and
activities that communicate to the LGBTQ
Community that we are all welcomed here,”
says Stanna Michelle Slater, the current
Appointed LGBTQ Liaison to the city, a
position created as an accessible and friendly
ear to the city’s LGBTQ community.
In 2015, the city redeveloped the Adaptive
Services Center to provide specific services for
people living with disabilities. It now includes
a fully accessible kitchen, sensory room and
large group room. And in 2018, the city
introduced its first fully accessible playground
at Chaparral Park.
In 2017, Mayor Jim Lane proclaimed
Scottsdale a “Golden Rule City”, encouraging
residents to treat others as they would like to
be treated themselves. “It’s just changing a little
bit of the cultural effect of how people behave
with one another,” said Lane. “It’s really just a
matter of respecting one another.” The next
year, the Commission launched a multimedia
community campaign called Scottsdale for All,
promoting values of respect, kindness, civility
and empathy. Scottsdale for All posters can be
spotted in business storefronts, and a
Scottsdale for All Facebook page serves as an
online space for civil dialogue.
The city also supports a 25-year-running
annual MLK Dinner, a signature celebration
that includes nationally renowned speakers
representing a myriad of diversity perspectives
honoring the history and legacy of Dr. Martin
Luther King, Jr. Every year at the event, awards
go to “Diversity Champions”—individuals who
exemplify the philosophy of Dr. King and
who have enriched the community by
empowering others.
It’s true that Scottsdale is largely Caucasian—
88 percent to be exact, according to 2017 census
estimates. The city is 10 percent Hispanic,
4 percent Asian, 2 percent African-American,
2 percent mixed race, and 1 percent Native
American. But diversity is not just about race. It’s
about religion, generations, ethnicity, sexual
orientation, gender identity, ability, age,
socioeconomics, worldview, lifestyle, and the list
goes on. In a city that spans a vast 30 vertical
miles, there is ample room for all kinds of
diversity—from the suburban desert dwellers in
the mountains of northern Scottsdale to the urban
core of Old Town. Scottsdale welcomes all.
The Scottsdale Experience is like no other…
❖
Top: Scottsdale walks with neighboring cities
in the annual Regional Unity Walk.
Left: The City of Scottsdale celebrates
"Indigenous Peoples' Day" on Columbus
Day. Here, the Human Relations
Commission along with City Council
Member Guy Phillips and a representative of
the Gila River Indian Community.
Below: Participants in the City of
Scottsdale's float in the Phoenix Pride
Parade, supporting the LGBTQ community.
CHAPTER FIVE
93

THE SCOTTSDALE EXPERIENCE
94

SCOTTSDALE PARTNERS
Profiles of businesses,organizations, and families
that have contributed to the development and
economic base of the City of Scottsdale
The Marketplace ................................................................96
Quality of Life.................................................................114
Building a Greater Scottsdale .............................................146
SCOTTSDALE PARTNERS
95

THE SCOTTSDALE EXPERIENCE
96

THE MARKETPLACE
Scottsdale’s financial, retail, and commercial
establishments offer an impressive variety of choices
Artisan Colour.....................................................................................................................98
Barrett-Jackson Auction Company .........................................................................................100
Cornelis Hollander Designs, Inc............................................................................................102
E.D. Marshall Jewelers........................................................................................................104
Odle Management Group, LLC ..............................................................................................106
Schubert Insurance & Financial Services................................................................................107
Prestige Cleaners ...............................................................................................................108
Casino Arizona/Talking Stick Resort ......................................................................................109
The Original Pancake House ................................................................................................110
Exclusive Arizona Buyers Agents...........................................................................................111
Matt Young Photography, LLC...............................................................................................112
Lammert Inc. dba HPNbooks & HPN Custom Media & Publishing...............................................113
THE MARKETPLACE
97

ARTISAN
COLOUR
❖
Above: Artisan Colour’s founding partners
in 1998.
Artisan Colour was founded as a catalog
production company twenty-one years ago and
within five years had become one of the top print
catalog production companies in the nation. The
firm’s reputation continues to grow today.
Artisan Colour was founded by Doug
Bondon, John Passante, and Joe Vallone who
had eighty years combined experience in
printing and had all worked together in the
industry for many years, developing an
exceptional working relationship based on
trust and performance. The catalog industry
was expanding rapidly in the years prior to
establishment of Artisan Colour and the three
founders saw an opportunity to create a
unique start-up. They believed it was a “now
or never” moment.
Joined by four initial employees, the
company started business in a 4,000-squarefoot
building in the Scottsdale Airpark on April
2, 1998. Joe was in print sales while Doug and
John held key positions in manufacturing.
The days were long in the early years, and
there were many times when Doug, John and
Joe worked all day and night, ran home to
shower and shave, then caught the first flight
out to support customers in states across the
southwest and California to achieve superior
catalog color accuracy.
A significant breakthrough occurred six
months after the company opened when
Artisan Colour was awarded its first national
account, Sundance Catalog Company. The
business has held this account for more than
twenty years, assisting Sundance’s growth in
fashion and ten retail stores. Another major
client was acquired in 2000 when Artisan
Colour landed Neiman Marcus catalog. The
new luxury brand account quadrupled Artisan’s
annual revenue. Other highly recognizable
national clients soon followed, including
Bergdorf Goodman, Johnston & Murphy,
Patagonia, Chico’s, White House/Black Market,
prAna, and Pottery Barn.
Artisan Colour built its reputation in the
catalog fashion industry as the “go to’
company for high-end digital image
manipulation. Unique services include expert
Photoshop image manipulation and
retouching, digital asset management and
large-scale catalog production management.
The firm’s current business model has
diversified into a digital commercial printer
with an emphasis on technology solutions.
Astute clients refer to Artisan as a technology
THE SCOTTSDALE EXPERIENCE
98

company that happens to provide commercial
printing services.
In 2009, the company purchased Mighty
Imaging, a small local photolab located in
Phoenix, a move that allowed Artisan Colour
to diversify into digital printing and print
related technology.
Core services now offered by Artisan
Colour include commercial printing, catalog
prepress production, digital photography,
creative design, fine art reproduction, vehicle
graphics, franchise store signage, fulfillment
and specialty printing of all kinds.
Artisan Colour launched an e-commerce
site, Artisan HD.com, in 2011 and a second e-
commerce site, ArtBoja.com in 2016. Both
sites are providers of fine art via e-commerce
interfaces designed and developed internally
by Artisan’s in-house IT team. In 2017, the
business launched its first smartphone app,
Spiffy Square, which allows pictures to be
printed directly from your gallery of
photographs on smartphones to create unique
personalized gifts.
The Scottsdale-based company outgrew its
original 4,000-square-foot space and expanded
in 2000 to a 20,000-square-foot building in the
Scottsdale Airpark. In 2005, Artisan moved to
its current headquarters in the McDowell
Mountain Business Park, which provides 36,000
square feet of space just north of WestWorld.
From its start-up in 1998—with zero
revenue and seven employees—the company
grew to sixty-three employees in 2007. In
2009 however, the great recession forced
Artisan to reduce staffing to thirty employees.
Artisan Colour began to recover and gain
traction through diversification of its business
services and as of 2018 employment grew to
more than sixty once again.
One of the founders, Joe, retired in 2017
and his interest was purchased by Partners
Doug and John at the end of 2017. Doug
serves as company president and John is
senior vice president.
Artisan Colour’s community activities
include sponsorship of the Grand Prix
of Scottsdale, as well as support of United
Way and SSADH (Succinic Semialdehyde
Dehydrogenase Deficiency).
Looking to the future, the owners of
Artisan Colour see continued growth in the
area of digital commercial specialty printing,
including the development of home-grown
technology solutions. The print market is
moving quickly toward individualization
via personalized targeting marketing
opportunities. Artisan continually strives to
evolve and remain purposeful to its customers.
Staying current with industry technology and
developing unique and innovative customer
solutions are fundamental keys to Artisan
Colour’s long-term organizational relevance.
❖
Above: Artisan Colour’s headquarters.
Below: Print Production.
THE MARKETPLACE
99

BARRETT-
JACKSON
AUCTION
COMPANY
❖
Above: An aerial view of Barrett-Jackson’s
vast auction site at WestWorld of Scottsdale.
Below: The crowd in the auction arena
went wild when a 1950 General Motors
Parade of Progress Futurliner from
businessman Ron Pratte’s collection sold at
the 2015 Scottsdale Auction for $4 million
to benefit charity.
In January 1972, a crowd estimated
at 3,000 attended Barrett-Jackson
Auction Company’s very first classic
and collector car auction in a field next
to the Safari Resort on Scottsdale Road.
Seventy-five vehicles, valued at
$600,000, sold during the two-day
event. From that first event, Barrett-
Jackson has grown into an incredible
celebration of the automotive lifestyle,
with more than half a million people
from around the globe attending The
World’s Greatest Car Auctions ® in
Scottsdale; Palm Beach, Florida; Connecticut’s
Mohegan Sun and Las Vegas.
The company founders—Tom Barrett and
Russ Jackson—first met in 1963 when Tom
advertised a 1933 Cadillac Town Car for sale.
Russ, who loved old cars, responded and
although the deal never materialized, the two
men formed a bond over their common
interest in classic automobiles.
This car-based friendship resulted in the
two families working together to stage the
“Fiesta de los Autos Elegantes” in 1967, a car
show and parade held to raise money for
Scottsdale’s art center and to buy books for the
community library. By the fall of 1971, the car
show was phased out and work began on a
collector car auction to be held that winter,
seeded with seventy-five vehicles from Russ
and Tom’s personal collection. The star of the
show was Tom’s pair of Mercedes-Benz 770
Phaetons built for Germany’s Third Reich and
used by its leaders.
The auction outgrew the Safari Resort site
and was moved to Phoenix Municipal Stadium
in 1977. The event continued to grow
exponentially, moving in 1988 to a larger
space some ten miles north to a property now
known as WestWorld of Scottsdale. The
massive automobile lifestyle event has
remained in that location ever since as the
home of the company’s flagship auction.
The auction of automotive-related memorabilia,
known as “automobilia,” was added to
the Scottsdale event in 2003 and has grown
exponentially over the years. Each day of the
four Barrett-Jackson auctions across the
country now begins with the sale of hundreds
of authentic pieces of the past, from gas pumps
and neon signs to pedal cars and jukeboxes.
Celebrities from the world of auto racing,
sports, television and film, music and politics
flock to Barrett-Jackson events, particularly
the Scottsdale Auction. Among them have
been former President George W. Bush; rock
stars Steven Tyler of Aerosmith, Bob Seger and
Ted Nugent; actress Sharon Stone; country
music star Zac Brown, comedians Tim Allen
and Jay Leno; boxing greats Muhammad Ali
and Floyd Mayweather; pop sensation Justin
Bieber; racing legends Dale Earnhardt Jr., Don
Prudhomme and Tony Stewart; professional
golfer, Bubba Watson and Olympic swimmer
Michael Phelps.
In 1987, former Indianapolis 500 winning
car owner Andy Granatelli became the first
person to pay more than $1 million for a
collector car at the Barrett-Jackson Auction
when he purchased a 1932 Duesenberg Model
THE SCOTTSDALE EXPERIENCE
100

J Derham Tourister. The highest-selling car
ever to grace the Barrett-Jackson auction
block was Carroll Shelby’s personal 1966
Shelby Cobra 427 “Super Snake,” that sold for
$5.5 million at the 2007 Scottsdale event.
After Russ died in 1993 and Tom retired in
1994, Russ’s son, Brian, an intrinsic part of
the company from its beginnings, took over
management. When Brian passed away in
1995, his younger brother, Craig, assumed
the leadership position, fully supported by his
mother Nellie, who was a co-founder of the
firm and served as executive director for
many years. Considered the matriarch of the
Barrett-Jackson Auction Company, Nellie
remained a beloved fixture at the auctions
until her death in 2010.
When Craig took over leadership of the
company, he had a vision to broadcast the
Barrett-Jackson collector car auctions on
nationwide television. An agreement was
reached with Speedvision in 1996 and for the
first time enthusiasts could experience the
thrill of a Barrett-Jackson auction in the
comfort of their homes. Today, viewers around
the globe can watch live television coverage of
the auctions on the networks of Discovery
Communications, a partnership launched at
the 2015 Scottsdale Auction that marked
another milestone in the company history.
Since the very beginning, Barrett-Jackson
has used its famous auctions as a platform to
raise awareness and funds for charitable
organizations, largely through the sale of
vehicles for special causes. The company,
along with the Jackson Family Foundation,
has a long history of involvement with two
major Arizona-based charitable organizations
in particular, Childhelp and TGen. In January
2018, Barrett-Jackson launched its first-ever
year-long initiative, Driven Hearts, to raise
much-needed funds and awareness for the
American Heart Association. To date, the
company’s charitable efforts have raised
nearly $104 million for worthy causes on
both the local and national level.
Barrett-Jackson has approximately 75 fulltime
employees. Another 500 are added
during the Scottsdale auction. An economic
impact study in 2016 showed that the
Scottsdale auction produced a total economic
impact of nearly $168 million, with an impact
of around $154,000 for every car consigned
to the event. More than 1,400 direct and
indirect jobs are created in a variety of fields
through the event.
Barrett-Jackson generates more than $6
million in tax revenue each year for the state of
Arizona and nearly $2 million for Scottsdale.
Barrett-Jackson Auction Company is
currently located at 7400 East Monte Cristo
Avenue, in Scottsdale, but plans to move to
larger facilities at 15555 North Seventy-Ninth
Place late in 2018. The Barrett-Jackson
Collection Showroom—where customers may
purchase or consign vehicles, shop for
merchandise and get vehicles serviced—is
located at 3020 North Scottsdale Road, the
site of the company’s earlier headquarters.
❖
Above: At the 2018 Scottsdale Auction,
businessman Rob Pratte donated his rare
2017 Ford GT, which sold for $2.5 million
to benefit Autism Society of North
Carolina’s IGNITE program.
Below: The forty-third President of the
United States, George W. Bush, came to the
Barrett-Jackson Auction block for the $1.4
million sale of a VIN 001 2018 Chevrolet
Carbon 65 Edition Corvette to benefit his
Military Services Initiative.
THE MARKETPLACE
101

CORNELIS
HOLLANDER
DESIGNS, INC.
Visit the Cornelis Hollander Designs, Inc.’s
website, www.cornelishollander.com and you
will see an amazing collection of beautiful and
unique jewelry not to be found elsewhere.
There are stunning one-of-a-kind rings,
engagement rings, bracelets, pendants and
earrings in designs ranging from modern to
more traditional. Precious metals and gemstones
differentiate each design.
The firm’s studio on North Marshall Way in
Scottsdale is the artistic legacy of legendary
jewelry designer Cornelis Hollander, who
passed away in 2017 after a storied career that
earned him a reputation as one of the most
talented and creative jewelers in the world.
Cornelis’s son, Walter, who inherited his
father’s talent and learned jewelry design by
working by his father’s side for ten years, is
dedicated to continuing the Hollander reputation
for unique design and flawless production.
“My father was a legend in jewelry design
and did some amazing work,” Walter says.
“We hope to build on his heritage.”
A native of the Netherlands, Cornelis studied
art and jewelry design at the Vrije
Academie in Den Haag, Holland, where he
earned his master’s degree as a goldsmith. As
a young graduate, he apprenticed in Hatton
Garden, London’s renowned jewelry district.
After two years in Hatton Garden, Cornelis
was inspired to move to Johannesburg,
South Africa—the diamond and gold capital
of the world—where he opened his own
studio and started designing jewelry. Jewelry
is a major industry in Johannesburg and
Cornelis was inspired by the design and
creative innovation.
While in Johannesburg, Cornelis met his
future wife, Christa, who had moved to South
Africa from Switzerland.
Before long, Cornelis’s work began attracting
international attention, and in 1979, he
received job offers in New York, Chicago, and
Los Angeles. At the time, South Africa was
experiencing deep social and political unrest.
Uncertain about the future, Cornelis and
Christa decided to visit the United States.
While investigating opportunities in Los
Angeles, the couple drove to Phoenix for a
brief visit with Dutch friends. They were
delighted by the similarity of Phoenix’s
relaxed lifestyle and pleasant weather to those
in Johannesburg. Paul Johnson Jewelers
offered Cornelis a job, based on the strength
of his impressive credentials, as well as a
sponsorship should he choose to immigrate.
Cornelis accepted and he and Christa soon
made Arizona their home.
In 1982, Cornelis, now a designer for
Grunewald and Adams, was urged to enter the
“Gold 82” competition, the biggest jewelry
design contest in the country. He had only
three days before deadline but quickly created
a ring for the store and one for himself, which
was done at home in his garage. Cornelis’s ring
won the grand prize while the one he designed
for Grunewald and Adams won first prize.
This success encouraged Cornelis to
step up his design activities and two
THE SCOTTSDALE EXPERIENCE
102

years later, in 1984, he decided to go
into business for himself. At first, he worked
out of his home and Christa helped financially
by working at administrative positions.
She also handled the bookkeeping for
the new firm, freeing Cornelis to focus on
creative matters.
Cornelis was renowned for his sculptural
designs, especially split shanks that incorporated
distinctive colored gems and geometric
gem shapes.
As Cornelis’s business grew, so did his
family. Between 1984 and 1991, two daughters
and a son were born. The business
moved to new quarters twice and soon had
more than a dozen employees. Upscale jewelry
stores and department stores coveted his
work from the beginning and ninety-five percent
of the business was wholesale, although
Cornelis continued to design for a few local
clients who admired his work.
After a 1987 trade show in Basel,
Switzerland, the company began getting orders
from around the world, especially Japan.
In 1998, Cornelis Hollander Designs, Inc.
opened its first retail store in Scottsdale’s art
district allowing Cornelis to provide more
“one-on-one” contact with his customers.
Walter learned well from Cornelis and his
designs rival those created by his famous
father. Each entered a piece in the Arizona
Jewelry Design competition and both won
first place in their division.
“Everything we create is distinctive,”
Walter says. “Everything we make has a little
bit of difference to it. It’s not like anything
you’ll find in a typical jewelry store.” In addition
to the design, the company creates a
computer-generated drawing of each piece
and then finalizes each detail in a 3D wax
printing or hand carving. Finally, the piece is
cast in precious metal and gemstones are
added. Designers work with each customer to
turn their vision into the beautiful piece of
jewelry they desire.
Old-world training and experience, combined
with state-of-the-art innovations, make
Cornelis Hollander Designs, a jewelry designer
of distinction. Cornelis’s passion for beauty,
dedication to excellence and unique vision
live on through his son’s creations.
“My dad was most proud of just being
able to create whatever he wanted and
being successful at it. He loved traveling
the world and having a great family all
supported by the cool jewelry he created,”
Walter said in an interview with The
Centurion. “He was an honest man, a hard
worker, and always had a positive attitude. I
am grateful to him and just want to
honor him by continuing the love of jewelry
and design.”
❖
Above: Walter Hollander.
Below: Cornelis Hollander.
THE MARKETPLACE
103

E.D. MARSHALL
JEWELERS
For nearly fifty years E.D. Marshall
Jewelers has provided discriminating clients
with the largest collection of Gemological
Institute of America-certified diamonds, fine
watches, and jewelry, much of it designed by
Edmund Marshall and manufactured by his
talented artists.
Ed Marshall founded the business in 1971,
however, he displayed an ability to recognize
a successful business opportunity at an early
age. It seems he has always had the knack of
finding items people didn’t want and reselling
them. In an interview with a reporter from
Phoenix Home & Garden Ed recalled that his
uncle convinced him he should be in the
business of buying and selling things which
he had been doing since age six.
This ability proved invaluable while he was
a student at Arizona State University where he
would organize a business each summer to
pay for his education. “Every summer I’d take
time off and start a business. After 10 months
I would sell it and return to school,” Ed
explained. Among his successful summer
businesses was buying and restoring old cars
and selling them for a profit.
Another of his summer ventures was selling
Native American jewelry. “I started selling Native
American jewelry wholesale and it was red hot,”
he says. “I quickly learned what the best items
were. One day I walked into Saks Fifth Avenue
and they asked, ‘Where did you get this?’ After
that I supplied Saks for several years.” This led
to his interest in the jewelry business. Ed started
as a one-man operation, putting in long hours
with a focus on high standards, quality merchandise
and excellent service.
Ed’s eye for design excellence is apparent
in his showrooms, all of which represent the
finest names and pieces available anywhere in
the world. The E.D. Marshall brand is widely
recognized for an unrivaled inventory of highend
jewelry, especially sapphires, rubies,
emeralds and diamonds, as well as estate jewelry.
The firm also offers the largest selection
of Swiss and German timepieces in Arizona
including the finest used Rolex watches.
With a team of full-time, in-house custom
jewelers, E.D. Marshall Jewelers has manufactured
fine jewelry designs for such respected
retailers as Saks Fifth Avenue, Sakowitz,
Marshall Field, Capriccio Fine Jewelry by
Edmund D. Marshall, and several other exquisite
specialty stores throughout the nation.
E.D. Marshall Jewelers also has the capability
to create a custom jewelry masterpiece from a
client’s broken or unwanted jewelry. Jewelry
design consultants can turn your dreams into a
beautiful piece of art in your choice of platinum,
14K or 18K white, yellow or rose gold. The piece
may also be set with diamonds or gemstones.
As successful as he has been, Ed stays true
to his roots when he resells estate jewelry. He
regularly buys, sells, and trades jewelry from
THE SCOTTSDALE EXPERIENCE
104

customers and takes pride in the specialists
who evaluate the pieces and make very fair
offers. When you plan on selling fine jewelry,
watches, coins, militaria, or collectables, the
professional buyers on site can help you get the
best price. The company also operates what Ed
says is the largest eBay store for Native
American jewelry. Whether buying or selling,
E.D. Marshall Jewelers is committed to providing
exceptional value and customer service.
Clients also rely on E.D. Marshall Jewelers
for accurate appraisals, reducing the risk of
great financial loss if jewelry or watches are
lost or stolen. Every piece is appraised on its
quality and history, and the appraisal report
will reflect the current market replacement
value of your items. Every item purchased at
E.D Marshall Jewelers comes with a free lifetime
appraisal.
E.D. Marshall Jewelers is dedicated to giving
back to the community and partners with the
American Heart Association, Juvenile Diabetes
Research Foundation, National Kidney
Foundation of Arizona, Children’s Cancer
Network, Boys and Girls Clubs and the Phoenix
Art Museum. The firm also supports many local
schools and public safety organizations.
E.D. Marshall Jewelers’ flagship store is
located at 10261 N. Scottsdale Road in
Scottsdale. Other locations are in Tempe,
Glendale, Avondale and Surprise.
With its five locations, E.D. Marshall
Jewelers continues to display its long tradition
of manufacturing original fine jewelry designs
with an emphasis on perfection of craftsmanship.
The selection of jewelry, diamonds,
South Sea pearls, watches and gems is
unequaled anywhere in Arizona.
THE MARKETPLACE
105

❖
ODLE
MANAGEMENT
GROUP, LLC
Lisa S. Odle.
Odle Management Group, LLC (ODLE), a
proud woman-owned and minority enterprise,
and is a Scottsdale-based government contractor
providing specialized workforce development
services in the fields of youth and adult employment
training, education, and placement.
The firm was organized in 2004 by Lisa S.
Odle, a veteran in the workforce development
business and a recognized leader in the fields
of youth and adult employment training,
education, and placement. Before founding her
own company, Odle served for more than
twenty years in workforce development and
employment training. Her most notable work
was in support of the nationally-recognized Job
Corps program.
In the early years, ODLE was a one-woman
operation and Lisa wrote all the proposals and
directly managed the contracts for the company.
She won her first government contract for $6
million in 2005 for the operation of the Georgia
Outreach, Admissions and Career Transition
Services under the U.S. Department of Labor,
Employment and Training Administration
(ETA). The success of her first project in Georgia
led to several more Outreach, Admissions and
Career Transition Services contracts in the states
of Michigan, Iowa, Nebraska, North Carolina,
and Arkansas. The firm’s growth mushroomed
in the wake of these successful projects.
The effectiveness of her work led to ODLE’s
significant business growth and her
operational knowledge and keen business
acumen has guided the company to significant
business and revenue growth. Following
several awards of Outreach, Admissions and
Career Transition Services contracts, Odle
Management received an award for the
operation of the Long Beach Job Corps Center
in California and Whitney Young Job Corps
Center, in Simpsonville, Kentucky on May 1,
2010 and November 1, 2010, respectively.
ODLE now has over a thousand full-time
employees, in addition to part-time and oncall
employees.
The organization’s development and growth
are attributed to a Strategic Business Plan that
provides for realistic, but aggressive, business
development and capture management.
ODLE now operates Job Corps Centers in
eight states—California, Louisiana, Texas,
Florida, Pennsylvania, Arkansas, Virginia, and
Oklahoma—and Workforce Development
Centers in Oklahoma, Tennessee, and
Kansas. Since 2005, the firm has served more
than 100,000 students across the country
with Government Compliant Workforce
Development Services.
ODLE’s approach to business is
summarized in the firm’s Mission Statement:
Maximum Performance Drives Success.
ODLE’s core values are defined as: O-
Opportunities; D-Dedication to those it
serves; L-Loyalty to a High Performing
Workforce; and E-Excellence in All We Do.
The United States Small Business
Administration (SBA) has recognized Lisa
Odle’s entrepreneurial accomplishments by
awarding the firm the coveted SBA 100 Award.
ODLE was also named the SBA Minority-
Owned Small Business Champion in 2015.
In 2013, ODLE was recognized by the
Arizona Small Business Development Center
(AZ SBDC) as the Master Success Award
recipient for Maricopa County and in the
state of Arizona. In 2014, AZ SBDC also recognize
her business achievements as a small
business organization.
ODLE’s success was featured in William
Shatner’s TV series Heartbeat of America and the
firm was selected to receive the show’s Keeping
America Strong Award for its contributions to
hiring and training American youth.
Odle Management Group contributes to
several charitable organizations, including the
Mayo Clinic, Arizona Military Relief Fund,
Catholic Charities, Pappas Kids Schoolhouse
Foundation, Arizona Association for Foster &
Adoptive Parents, American Cancer Society,
Children’s Tumor Foundation, and American
Red Cross. The firm has also donated
equipment, iPads and Kindles to all of its Job
Corps Centers.
Looking to the future, Odle Management
Group is positioned to receive unrestricted
contracts with its “Large Business” designation
effective January 1, 2018. The firm is also
poised to participate in small business setaside
contracts through the formation of
the Aleut-Odle Training and Development,
Joint Venture in partnership with an Alaskan-
Native Company.
THE SCOTTSDALE EXPERIENCE
106

Schubert Insurance & Financial Services,
an Allstate Insurance Agency, has achieved
success by working hard to find just the right
solution to each customer’s problems “We are
committed to helping and serving people and
adding value to the products we offer,”
explains owner, Frank Schubert.
Schubert got into the insurance profession
after a twenty-five-year career as an executive
with major airlines. He was born in Kansas
and graduated from the Executive
Management College of Business at Arizona
State University. He also served in combat
with the 101st Airborne Division in Vietnam.
Schubert said he traveled the world as an airline
executive but never found a place he
enjoys more than coming home to Scottsdale.
Schubert and his wife, Barbara, purchased an
existing Allstate agency in 2003. Barbara
worked fulltime in the business for several
years and still keeps the company books.
“One thing we knew as an absolute certainty
when we purchased the business was that failure
was not an option,” says Schubert.
The agency grew exponentially and organically
by purchasing two other agencies. Today,
the agency has a staff of eight licensed professionals,
including a certified financial planner.
Schubert Insurance & Financial Services
offers a full line of Allstate Insurance products,
including auto, home, condo and renter’s insurance,
as well as business, life, work place insurance,
and retirement products. The agency also
provides insurance for motorcycles, boats, and
ATVs. The agency is located at 8787 East
Pinnacle Peak Road, Suite 120, in Scottsdale and
serves clients throughout the state of Arizona.
The agency was named Arizona Agency of
the Year in 2008 and 2011. Schubert has served
on the National Allstate Agency Advisory Board
for four years and currently serves on the
Regional Allstate Agent Advisory Board.
For the past eleven years, Schubert
Insurance & Financial Services has shown its
appreciation for its customers by leasing a
movie theater and inviting everybody to enjoy
the premier of a major new Hollywood release.
The first 560 customers who RSVP to the invitations
receive tickets to the gala occasion.
Schubert believes strongly in giving back
to the community and supports the Society of
St. Vincent DePaul, Southwest Autism
Research and Resource Committee (SARRC),
and serves on the parish council for Our Lady
of Joy Catholic Church. He is also a past president
of his homeowner’s association.
The Schuberts raised their two children in
Scottsdale. Both of them graduated from ASU.
Their son, Mike, holds an MBA and is an executive
with Sonovision USA Inc. and his wife,
Shelly, is an assistant principal in the Deer
Valley School District. They live in Peoria
with their two high school age children. Their
daughter, Christy, is a board-certified diagnostic
sonographer and lives in Scottsdale.
“I don’t know any other place that’s more
attractive in terms of climate, culture or lifestyle
than Scottdale,” Schubert says. “Another great
thing is that no two people are alike—there’s
great diversity in ages, culture and ethnicities
that’s truly unique. We are very committed to
being the trusted advisor for all our customers.”
❖
SCHUBERT
INSURANCE &
FINANCIAL
SERVICES
Above: Frank and Barbara Schubert in
Florence, Italy.
Below: Frank Schubert.
THE MARKETPLACE
107

PRESTIGE
CLEANERS
❖
Above: Prestige Cleaners’ Shea location.
Below: Donn C. and Don E. Frye.
As Scottsdale has grown by leaps and
bounds since 1964, Prestige Cleaners has
grown from one location on Camelback Road,
to eight locations in 2018, with more to come.
With locations throughout Scottsdale,
Prestige makes sure all their customers get
VIP treatment wherever they go in the city.
Customers may now access Prestige’s services
through a smartphone app to order same-day
delivery and pickup.
On June 1, 1964, Don E. Frye opened the
Camelback Road store across from Scottsdale
Fashion Square with four employees, two of
whom followed him from Ohio. The
Camelback operation was relocated in 1996
to a state-of-the-art cleaning establishment at
Goldwater Boulevard and Main Street.
Prestige now has more than sixty employees
who greet customers with a cheerful smile
and pleasant manner. “My father always said
that our people are the true secret of our success,”
says Donn C. Frye. The elder Frye
passed on in 2012 at the age of ninety-six, but
his business and his legacy lives on through
Donn. He had plenty of on-the-job training,
starting at age eleven and learning the business
from his father, who was selected as Arizona’s
Small Business Person of the Year in 1980
Don retired in 1981 and passed the business
on to Donn, but for many years he could
still be found at the 7126 East Sahuaro Drive
headquarters a few hours each day. His dedication
to the business and the employees kept
him engaged throughout retirement.
The Fryes keep their employees happy
with company picnics, Christmas parties, and
other holiday celebrations as well as incentive
programs and employee recognition for loyal
continuous service.
In 1998, Prestige Cleaners was recognized
by the State of Arizona for its environmental
awareness and awarded the Arizona Pollution
Prevention Leadership Enhancement (APPLE)
Award. In 1999, the firm won the “Model
Cleaner Award” for utilizing environmentally
safe dry-cleaning solutions. In 2005, Prestige
received the Scottsdale Chamber of
Commerce Sterling Small Business Award.
Both Don (2002) and Donn (2015) have
been inducted in the Scottsdale History Hall
of Fame.
Community involvement has always been
of extreme importance to both Fryes. Don
joined the Scottsdale Chamber of Commerce
in 1964 and proceeded to work on many
committees through the years. Donn served
on the board as well. Donn also followed his
dad in joining Kiwanis International and
became president of the McCormick Ranch
Kiwanis Club. The Fryes have also served in
leadership positions for several other organizations.
Donn is currently very active in the
legendary Scottsdale Charros, known for their
contributions to education and their involvement
in Cactus League Spring Training.
Prestige also donates hundreds of dry cleaning
and laundry gift certificates each year to
charitable causes.
“Working with my father for decades and
seeing the city of Scottsdale grow right along
with us has been such an honor. I owe my life
and my career to this great city and my father
felt the same way,” said Donn.
THE SCOTTSDALE EXPERIENCE
108

Casino Arizona, which celebrated its
twentieth anniversary in 2018, was the result
of years of planning and sheer determination
by the Salt River Pima-Maricopa Indian
Community, who faced a number of obstacles
to see their dream become reality.
Before Casino Arizona first opened its
doors, a group of community leaders started a
poker dealing school. With a formal affiliation
with Scottsdale Community College, the Salt
River Casino Academy grew, soon adding
surveillance, security, guest services, and
human resources to the curriculum. These
classes provided a solid foundation for Casino
Arizona, which opened in 1998 with more
than 300 employees. Known as the “House that
Cards Built,” the card room had fifty tables, a
small café, piano lounge, and gift shop.
The State of Arizona approved slot machines
in 1998 and Casino Arizona added 250 slot
machines, and developed a second location with
450 slots and 45 tables. This allowed the casino
to enlarge its staff to more than 500, ten percent
of whom were members of the Salt River Pima-
Maricopa Indian Community. “Adding slot
machines was a game changer,” comments
Ramon Martinez, director of public relations.
“When we got slot machines, there were lines of
people seven-deep waiting to play.”
By 2000, construction was completed on
the casino’s first permanent building. It had
500 slots, 50 gaming tables, bingo, keno, and 5
restaurants. The casino also featured an
extensive Native American art collection, one
of the first in the state outside a museum. Later
the same year, a second location was added,
raising employment to twelve hundred people.
An expansion of the second temporary
location opened in 2003. In addition to
slot machines and poker, the new facility
offered blackjack.
As Casino Arizona continued to grow, it
became the first casino in the state to produce
and televise its own sports show, “We’ve Got
Your Game.” Filmed inside the casino’s Signals
Lounge, the popular show featured some of the
biggest names in sports, including Charles
Barkley, Troy Aikman, and Mike Tyson.
As the casino grew in popularity, the
community completed its biggest project to
date, Talking Stick Resort. The 497-room resort,
which features a soaring fifteen-story hotel
tower opened in 2010 and soon became one of
the most popular resorts in the west.
Today, Casino Arizona and Talking Stick
Resort employ more than 3,400 people at its
two locations, 73 of whom have been with the
casino/resort from the beginning. Even more
significantly, nearly five hundred employees are
members of the Salt River Pima-Maricopa
Indian Community. To insure continued career
possibilities for community members, the
Pathways to Success program was established.
This intern/apprentice program helps enrolled
community members to map out a solid career
based on their skillset and interests.
All the effort and hard work by the
community was recognized in 2018 when
Talking Stick Resort was named “Casino of the
Year” by the International Entertainment Buyers
Association. After twenty years, the vision of the
Salt River Pima-Maricopa Indian Community
had become a huge success.
CASINO
ARIZONA/
TALKING STICK
RESORT
THE MARKETPLACE
109

THE ORIGINAL
PANCAKE
HOUSE
❖
Above: Ron Horton.
The country was coming out of a recession
in 1988 and it was a tough time to start a new
business. Undaunted by the economic
conditions, Ron Horton decided to open The
Original Pancake House. Thirty years later,
The Original Pancake House has become a
popular Scottsdale landmark, catering to more
than eighty thousand customers each year.
“It was a tough time to start a business and
I was working seven days a week,” Ron recalls.
“It was two years before I even wrote myself a
paycheck. But when you do something you
love and you believe in yourself, things have a
way of working out.”
A native of Chicago and graduate of
Marquette University, Ron worked as a
commodities broker before moving to Arizona. “I
loved working at the Mercantile Exchange, but I
was determined to work for myself,” he explains.
The Original Pancake House opened at 6840
East Camelback Road in Scottsdale and is still
doing business at the same location. Customers
flock to “the pancake man’ for the delicious
apple pancakes, 49’er FlapJacks, Dutch Baby
pancakes derived from an old German recipe,
and Ron’s Southwest Eggs scrambled with
caramelized onions, mushrooms, tomatoes,
cheddar cheese and special seasoning, served
with four potato pancakes.
Other daily specials include green chili
breakfast burritos, grits with smoked cheddar
topped with bacon, and two spicy chicken
sausage patties with two eggs, hash browns
and three buttermilk pancakes.
Ron believes quality control is a key factor in
the success of the pancake house and he makes
sure that commitment to quality and attention
to detail are on the menu each day. “We’re also
a stickler for cleanliness and we always make
sure to keep the place clean,” Ron adds.
The delicious food and warm atmosphere
have earned The Original Pancake House
many awards, including the prestigious James
Beard Award and selection as one of the Top
Ten Restaurants of Arizona.
The Original Pancake House employs
twenty-three people, and Ron gives credit for
the restaurant’s success to his hard-working staff.
The Original Pancake House is a major
supporter of the Forby Animal Foundation,
founded in 2005 to honor the memory of
Ron’s aunt, Sarah Forby, who dedicated her
time, assets and undying love for pets
throughout her 80 years. “She was a pet lover,
pure and simple,” Ron explains. “She had no
formal training or financial backing, but cared
for any and all animals that crossed her path,
knowing that anything—no matter how
small—could make a difference in their
precarious lives. The Forby Animal
Foundation’s vision is a lifelong, loving home
for every pet to promote healthy relationships
between people and pets.
Throughout the year, Ron donates fifty
percent of each purchase of the Dutch Baby and
49’er Flapjack to the Forby Animal Foundation.
THE SCOTTSDALE EXPERIENCE
110

Who is protecting homebuyers in Arizona?
An analysis of the real estate market in
Arizona revealed it is still a bit like the
Wild West. Something very important was
missing…no one was protecting the needs
of homebuyers. The majority of real estate
firms and agents in Arizona are more
interested in “listing” and “selling” homes.
Plus, with the practice of dual agency legal in
Arizona, protecting homebuyers becomes
even more important.
Dual agency occurs when a buyer and a
seller allow a single real estate agent (or two
agents from the same brokerage) to represent
them in a transaction. As a buyer, you may
think your agent is working for you, but if
they are representing the seller as a listing
agent, they favor the seller. This is because
the agent has a fiduciary duty to his/her
seller, not to the buyer. Simply put, it is
double the commission for half the work.
Thus, Exclusive Arizona Buyers Agents
(AZBA) was born. As an exclusive buyer
brokerage, AZBA is unique because it serves
only homebuyers. In fact, there currently are
only three such brokerages in the entire State!
It is a glaring conflict of interest when
one person serves both buyer and seller.
Think of it this way: How can a real estate
agent get the highest price possible for the
seller and also get the lowest price possible
for the buyer for that same home? It is
impossible. AZBA protects buyers from this
risky practice.
Another often overlooked benefit of
working with a buyer brokerage, such as
AZBA, is there is no additional cost to you,
the homebuyer. As in all residential real
estate transactions, the seller pays the agent
commissions. So, you are protected, your
needs and interests are given the attention
they deserve, and you pay no additional
money out of pocket. It is that simple.
Jennifer Fabiano is the Designated Broker
for AZBA. Her love of the Southwest lifestyle
and knowledge of the diverse Scottsdale
marketplace make her the perfect choice for
newcomers to the area and local residents
buying their next properties. Raised in
Scottsdale, this veteran realtor understands the
nuances of the Arizona real estate market.
As a licensed Realtor® for more than ten
years prior to starting AZBA, Jennifer uses her
years of experience in real estate,
communications, and public relations as a
strong base for a unique approach that unites
buyers and sellers for optimal results. She is
passionate about providing homebuyers with
the personalized service they deserve and the
attention to every detail they require to
provide a superior home buying experience.
AZBA is the premier buyer brokerage in
Scottsdale, serving all of Maricopa County and
concentrating on Scottsdale, Fountain Hills,
and the East Valley. AZBA’s team offers
premium service, protection, and results.
Visit us at www.azbuyersagents.com for
more information.
EXCLUSIVE
ARIZONA
BUYERS
AGENTS
❖
Above: Hear the truth about Arizona real
estate from broker Jennifer Fabiano at
www.azbuyersagents.com.
THE MARKETPLACE
111

MATT YOUNG
PHOTOGRAPHY,
LLC
“I always took pictures to capture moments.
I guess I was a little better at it than I thought.”
Having an eye for creativity is what drives
Matt Young in his eternal pursuit of bringing
out the best in everyone who steps in front of
his camera.
Hailing from Marseilles, Illinois, a small
town seventy-four miles southwest of Chicago,
Matt spent most of his early adult life in the
land of Lincoln. Like many Midwesterners
before him, Matt took a liking to the endless
amount of sunshine and quality of life provided
by the Sonoran Desert. Having relocated to
Phoenix, Arizona in the summer of 2008, Matt
sought out new career adventures, which led
him to study Motion Picture and Broadcast
Production at Scottsdale Community College.
With sights set on a career in the film
industry, it was during a Gateway Community
College study abroad program to Prague,
Czech Republic where Matt discovered his
passion for photography. With camera inhand,
Matt was constantly capturing people
and architecture all over the historic city.
With his newfound passion, Matt’s first job
was shooting for a cocktail lounge in Old
Town Scottsdale and quickly he began to build
a client base through his love of sports and
fitness, events, and portraiture work, which
includes Scottsdale Mayor W.J. “Jim” Lane.
Having joined the Scoreboard Department of
the Arizona Cardinals Football Club in 2013,
Matt moved into the photography department
prior to the 2015 NFL Football Season. Since
that time, Matt captured promotional images
for the department covering many high profile
events such as Cardinals Game Day and team
events, Westmarc’s Best of the West Awards
Dinner, Monster Energy Supercross, and the
annual College Football Fiesta Bowl.
THE SCOTTSDALE EXPERIENCE
112

Since its origins in 1973, as a small regional
publishing company based in San Antonio,
Texas, Lammert Inc. has been in the business
of helping its customers tell their stories in the
most compelling and powerful ways possible.
Working with a wide variety of clients—from
corporations to civic organizations to
individuals and families, Lammert Inc. emerged
as a force in the publishing industry.
The company initially produced specialty
publications, such as an office building directory
for the North San Antonio Chamber of
Commerce, and a pictorial roster for the San
Antonio Bar Association. Over the last four
decades, Lammert published hundreds of directories,
maps, and magazines for chambers of
commerce and civic groups across the country.
In the mid-1990s, Lammert created a new
division, Historical Publishing Network (HPN),
and focused on producing hardcover coffee
table-style history and cityscape books. The first
of these was Fire and Gold: The San Francisco
Story. In the ensuing years, Lammert perfected
the sponsored-book model of publishing.
Conceived around the idea of an ultra-high
quality hardcover chronicle of a city or county’s
past, these exceptional books were also designed
to raise funds for a sponsoring organization—
typically a chamber of commerce or a historical
preservation group. They utilized a unique
advertising mechanism, known as company
profiles—business and institutional histories,
which were purchased by organizations wishing
to tell their individual stories, and placed in special
sections of the books.
As of 2018, Lammert had published more
than 140 titles using the sponsored-book
model, while raising hundreds of thousands
of dollars for its many sponsoring groups.
Having carved out its position in the market
for turnkey design, production, and marketing
of photography-rich coffee table books through
HPN, in 2018 Lammert Inc. signaled a new
focus with the launch of its new division, HPN
Custom Media & Publishing (HPN-CMP).
HPN-CMP remains a one-stop source for
custom media, including turnkey book design,
writing, editing, and production, as well as
offering an enhanced range of customized
services, including print, digital, and photo and
video media solutions, as well as related website
design and events management services.
Employees, customers, partners, and shareholders
all value a credible story which unites
the organization’s past to its present and to its
future, enhancing its community standing and
brand reputation, or celebrating a significant
anniversary, milestone, or similar event.
The unique mix of talents and expertise
brought to bear in a HPN project culminates in
a remarkable creation—a breathtaking, photorich,
coffee table book.
The book may be complemented by a
dedicated website, digital “flip-book,” and/or by
related events to commemorate a historical
milestone, introduce or promote a product or
brand, or to present an organization’s annual
report with more impressive visuals. As a gift to
associates, partners, current and prospective
employees, clients, and civic officials, the book
serves as a powerful marketing tool.
For more information, or to inquire about
producing your own publication, please visit
www.hpncustommedia.com.
LAMMERT INC.
DBA
HPNBOOKS &
HPN CUSTOM
MEDIA &
PUBLISHING
THE MARKETPLACE
113

THE SCOTTSDALE EXPERIENCE
114

QUALITY OF LIFE
Healthcare providers, schools, charities, and other institutions
that contribute to the quality of life in Scottsdale
Salt River Pima-Maricopa Indian Community..........................................................................116
Arizona Women’s Care.........................................................................................................120
Celebration of Fine Art .......................................................................................................122
Great Hearts .....................................................................................................................124
Northcentral University ......................................................................................................126
Scottsdale Christian Academy...............................................................................................128
Great Wall Chinese Medicine & Acupuncture ..........................................................................130
Scottsdale Community College ..............................................................................................132
Messinger Mortuaries, Cemeteries & Crematories ....................................................................134
Pueblo Norte Retirement Community .....................................................................................136
Life Care Center of Scottsdale ..............................................................................................138
I Need an Angel, Inc. ..........................................................................................................139
Marvin R. Goldstein, MD.....................................................................................................140
High Fives Charity, Inc. ......................................................................................................141
Haven of Scottsdale ............................................................................................................142
Rejuvent Medical Spa & Surgery...........................................................................................143
Scottsdale Eye Physicians & Surgeons, PC ..............................................................................144
Foothills Animal Rescue ......................................................................................................145
QUALITY OF LIFE
115

SALT RIVER
PIMA-
MARICOPA
INDIAN
COMMUNITY
The history of the Salt River Pima-Maricopa
Indian Community is the story of two tribes,
each with its own rich culture: the Onk Akimel
O’odham and the Xalychidom Piipaash.
Long before the Pima and the Maricopa
were the Huhugam, ancestors of the Pima,
who occupied vast areas of land with large
settlements along the Gila and Salt Rivers, in
what today is Central Arizona. Dating from
circa 300 B.C., the Huhugam were excellent
farmers who constructed hundreds of miles of
large canals that fed smaller ditches to water
thousands of acres of harsh desert land to
cultivate cotton, corn, melons, beans, fruits,
tobacco, and other food. The Huhugam were
also excellent hunters who added game to
their food staples.
Thousands of Huhugam lived in villages
where large buildings were built of adobe and
recessed ball courts were home to exhilarating
games. The Huhugam developed the most
advanced canal system in North America with
hundreds of miles of canals dug by hand to
supply irrigation water to the villages. Some
of these prehistoric canals are still utilized in
the Phoenix Valley today.
Like their ancestors, the Pima were
extraordinary farmers and hunters who lived
along the Gila River. Small bands of Pima
would harvest crops along the Salt River,
which was also part of their hunting grounds.
More Pima began settling along the Salt River
as diversions and dams built by non-Native
peoples made water from the Gila River scarce.
Farming was an art for the Pima, who used
the irrigation systems built by their ancestors
to raise wheat, beans, squash, corn and
other crops along with cotton, which was
used in trade with other tribes and non-
Native settlers.
The Pima’s creation stories identify the
Phoenix Valley, southern Arizona and northern
Sonora as their place of origin and continued
inhabitance. The Pima have no history of
migration from another location, nor were
they relocated to the area. The Pima’s long
history and connection to their aboriginal
territory gives them a profound and lasting
connection that extends well beyond the
border of their community. The Pima are one
of the O’odham tribes of southern Arizona.
Sister tribes include the Ak-Chin Indian
community, Gila River Indian Community and
the Tohono O’odham Nation.
The Maricopa are part of the Yuman
language family and share cultural aspects
with other Yuman tribes in Arizona, Southern
California, and Baja, California. The Maricopa
practiced floodwater farming, hunted game,
fished and gathered a variety of wild desert
foods such as mesquite beans.
The Maricopa tribe formerly consisted of
five distinct bands residing along the lower
Gila and Colorado Rivers. In the 1830s, the
bands living along the Colorado River joined
their relatives along the Gila. Although each
band had a distinct name, they collectively
referred to themselves as Piipaash (Pee-Posh),
the People.
Most Maricopas continue to reside along the
Gila River in the Gila River Indian Community.
However, one particular band, the Xalychidom
Piipaash, resettled to the south side of the Salat
River around 1870 when water became scarce
along the Gila, due to water diversion by non-
Native settlers. This area along the Salt River was
referred to as Va Shly’ay (Sandy House) in the
Maricopa language. Today, this area is better
known as the Lehi District of the Salt River
Pima-Maricopa Indian Community.
Over the course of centuries, the Akimel
O’odham and Piipaash, although different in
language and custom, maintained a stable,
mutually beneficial relationship. By the 1850s,
this relationship had solidified into a more
formal alliance.
The tribes assisted thousands of travelers
through Southern Arizona, many starving and
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116

arely surviving in the harsh desert lands.
Food, shelter and protection were provided to
travelers seeking their fortune during the
California gold rush and civilians exploring
the west, in addition to the U.S. military.
Many encountering battles were fought with
the fierce Apache to the east and the Yuman
tribes to the west.
The American civilians and U.S.
government relied on the Akimel O’odham
and Piipaash for food supplies. The tribes
reportedly sold more than 100,000 pounds of
excess wheat to the U.S. military in 1862. The
Akimel O’odham and Piipaash warriors
served as the first Arizona Volunteer Infantry
at Ft. McDowell to assist the U.S. in the
“Apache Wars.” Two troops were formed;
Company B, comprised 103 Piipaash
volunteers and Company C, comprised of
O’odham volunteers. The participation in
these campaigns served two purposes: to
secure the tribes villages from increasing
Apache raids and maintain positive relations
with Americans.
To secure territorial lands that for years
had been worked and farmed by the Akimel
O’odham January, 680,000 acres were
provided to the tribe in January 1879. Just six
months later, in June 1879, the land size was
reduced to 46,627 acres.
The reduction in land size created two
disconnected land bases, separating the Salt
River Pima and Maricopa from their relatives
living along the Gila River. Although they
derive from two distinct cultures and languages,
the two tribes have been allies for many
generations and share many of the same values.
Although each tribe formerly recognized its
own leaders and independently managed its
own day-to-day affairs, they interacted on a
regular basis and intertribal commerce, decision
making, military action and social interaction
were common. The friendly alliance ultimately
developed into a more formalized coalition that
benefitted both tribes.
In 1940, the Salt River Pima-Maricopa
Indian Community adopted a constitution
and bylaws under the provisions of the federal
Indian Reorganization Act and is now
governed by an elected President, Vice
President and Tribal Council.
The Community has undergone a
transformation from cotton fields to Salt River
fields and much more. This change reflects
deliberate and careful planning by Community
leaders and visionaries to position the Salt
River Pima-Maricopa Indian Community as
part of the larger metro Phoenix/Scottsdale
economy while protecting the rural character
and preserving the views of Red Mountain, one
QUALITY OF LIFE
117

of the sacred mountains on the eastern
boundary that can be seen throughout the
Community. The sight of the mountain
symbolizes the home of the Pima and Maricopa
of the Salt River.
The Salt River-Maricopa Indian Community
made a significant decision when the
leadership agreed to construct the Loop 100
Pima Freeway alignment on Community land.
The nearly ten mile stretch of freeway with
nine interchanges parallels the Community’s
western border, serving the Talking Stick
Entertainment District and retail and
commercial development. The southern border
is served by the Red Mountain Freeway Loop
202. Like the hand-dug channels that delivered
water centuries ago from the Salt and Verde
Rivers to Huhugam farmers, these two
transportation corridors created new economic
opportunities and enhanced existing
businesses throughout the Community.
The Salt River Pima-Maricopa Indian
Community has become a recognized leader
by diversifying its economy and creating
employment opportunities for its members
and the neighboring municipalities.
Following the introduction of gaming on
Community land, investments were made for
the educational multifaceted area which
includes an Early Childhood Education
Center, Salt River Elementary School, Salt
River High School and Educational
Administration. Additional invested faculties
include the Two Waters Tribal Government
Complex, Memorial Hall, Xalychidom
Piipaash Nyvaash Judicial Center, the Way of
Life facility for youth and continued
infrastructure.
Discover Salt River is the tourism division
of the Community. The primary focus is the
Talking Stick Entertainment District, home to
several hospitality-based properties such as
Talking Stick Resort, Salt River Fields at
Talking Stick, OdySea in the Desert, iFLY
and–coming soon–Great Wolf Lodge and
Medieval Times.
The Salt River Pima-Maricopa Indian
Community continues to retain its traditional
cultures amongst the fast growing populace
that surrounds them. Balancing both worlds is
essential to the success of future generations.
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118

ENTERTAINMENT & ENTERPRISE AT
SALT RIVER PIMA- MARICOPA INDIAN COMMUNITY
The Salt River Pima-Maricopa Indian Community has been the driving force for economic development among Indian country in the
United States. Prior to Indian gaming; the Salt River Indian Community owned and operated several successful enterprises, most still
operational today. These enterprises created a job force not only for the Community membership, but also adjacent cities and towns, while
generating taxes for the State of Arizona and creating revenue sources to provide the necessary services and infrastructure for the
Community. Today, a majority of commercial development on the Salt River Pima-Maricopa Indian Community can be seen along the 101
Pima Freeway, a ten-mile stretch with nine interchanges, which sits on the Community’s western border adjacent to the City of Scottsdale.
• The Talking Stick Entertainment District is Arizona’s premier place to play. With a luxurious f4-diamond resort and spa, thrilling casino,
36-holes of championship golf, a Major League Baseball spring training facility, America’s largest butterfly conservancy, and unparalleled
year-round entertainment, the Talking Stick Entertainment District has something for everyone.
• The Visitor Center and Native American Art Gallery is located at the Pavilions at Talking Creek Shopping Center, 9120 East Talking Stick
Way. The center is open Tuesday-Friday, 10 a.m. to 4 p.m. and daily 9 a.m. to 5 p.m. in March.
• Casino Arizona is over 100,000 square feet of slots, blackjack and keno, plus excellent restaurants and lounges.
• Talking Stick Resort, Spa & Casino offers 496 luxurious rooms and suites, Southwest inspired spa treatments, 6 dining options, a
98,000-square-foot gaming floor, 4 outdoor pools, and a world-class entertainment venue.
• Talking Stick Golf Club offers two 18-hole courses operated by Arnold Palmer Golf Management. Wildhorse Grill serves southwest cuisine.
• Salt River Fields at Talking Sticks is the first Major League Baseball Spring Training facility built on Native American land. Home to
the Arizona Diamondbacks and Colorado Rockies.
• Salt River Devco manages 108 acres of land, billboards and the Class A Chaparral Office Park.
• Salt River Financial Services Institution provides the community with one-stop lending services for home buying, business start-ups
and expansion.
• Beeline PitStop includes a convenience store, gas station, and a drive-thru window for tobacco sales.
• Saddleback Communications serves residential and business customers with telephone service, high-speed Internet and custom IP
business solutions.
• Reinvent Telecom is a leading provider of white-label hosted VolP and cloud-based IP PBX applications for business.
• Salt River Materials Group includes Phoenix Cement Company, the only Native-American owned producer of Portland cement in the
U.S., and Salt River Sand & Rock, a major regional manufacturer of sand and gravel and recycled fly ash.
• Salt River Landfill is a state-of-the-art solid waste disposal and recycling facility.
• Courtyard by Marriott is the first Marriott-branded property built on U.S. tribal land.
• Scottsdale AutoShow at Salt River is a seventy-acre master planned auto park featuring a variety of domestic and imported
vehicle dealerships.
QUALITY OF LIFE
119

ARIZONA
WOMEN’S
CARE
Arizona Women’s Care is a family of all
female physicians dedicated to the mind,
body, and spirit of women. The practice
offers comprehensive obstetric and gynecological
care for women of all ages.
Services provided by Arizona Women’s
Care include both general and high risk
obstetric, as well as complete gynecologic
care. At this amazing practice, you always see
the physician for your routine and high risk
obstetric visits, surgical consultations for traditional
and cutting edge treatments, important
yearly exams, management of abnormal
paps, and comprehensive hormone therapy
discussions. The practice also offers the latest
laser technology for vaginal dryness and fat
lysis, which the doctors will perform.
Arizona Women’s Care is the first and
largest board certified all female OB/GYN
practice in Scottsdale. These physicians were
the first to offer Novasure Endometrial
Ablation in 2000, the first gynecologist to
perform DaVinci Robotic surgery at Honor
Health Scottsdale Shea in 2008, and the first
Board Certified physicians to offer the Mona
Lisa Touch procedure in the entire state of
Arizona in 2015.
Arizona Women’s Care was organized in
1998 when the practice was obtained by Dr.
Julie Anne Castilla. The other female physicians
joined within a few years and because
all trained at the same residency program,
Maricopa Integrated Residency Program, they
forged a deep relationship, both as doctors
and friends working together. “We have all
been trained in the same manner; so our
practice is very consistent from one patient to
the next, no matter which doctor is caring for
the patient,” says Dr. Castilla. “Our personalities
are similar and we truly enjoy working
together on a day-to-day basis.”
Because four of the physicians started
within a short period of time, the practice
grew exponentially in the first few years and
it was more than the office space could handle.
“We couldn’t believe it when the front
office staff told us there had been
standing room only in our waiting room for
about three months, and it made us realize
we needed more space,” says Dr. Heathcott.
“We obtained our current building in 2006
and thought it was very spacious, compared
with the smaller office we were coming from.
Now, we wish we had more room but we
have made sure our waiting room will always
accommodate our many wonderful patients.”
Arizona Women’s Care is currently located
at 9823 North Ninety-Fifth Street, Suite 101,
near Scottsdale Shea Hospital.
Your healthcare and well being are the
number one priority at Arizona Women’s
Care. The five female OB/GYN physicians, a
nurse practitioner and a devoted staff provide
each patient with the best care available
through today’s modern medicine. Utilizing
traditional as well as cutting-edge technology,
the doctors are true experts and excel in routine
and high risk obstetrical care. The professional
care provided at Arizona Women’s
Care encompasses the management of abnormal
pap smears and the evaluation of heavy
or irregular vaginal bleeding. The physicians
are committed to providing advanced, minimally
invasive laparoscopic surgeries, as well
as all routine preventative healthcare and
maintenance needs.
Our physicians at Arizona Women’s Care
are all highly qualified:
• Dr. Julie Anne Castilla M.D., F.A.C.D.G.
specializes in everything from simple and
complicated gynecologic surgeries as well
as the complex intricacies of menopause.
In 2017, Dr. Castilla shifted her focus from
obstetrics to concentrate exclusively on
gynecology. Dr. Castilla received her M.D.
degree from the University of Michigan.
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120

• Dr. Julie Baskin Kwatra M.D., F.A.C.D.G.
specialties include high-risk obstetrics,
pelvic support surgery, minimally invasive
surgery—including the DaVinci Robotic
system—and adolescent medicine. Dr.
Kwatra received her M.D. degree from
Ohio State University.
• Dr. Ann Langer M.D., F.A.C.D.G. is fluent
in Spanish and proficient in all gynecologic
surgery. She sees patients of all ages,
including adolescent females as well as
assisting couples with infertility. Dr.
Langer is also trained in DaVinci Robotic
surgery. Dr. Langer received her M.D.
degree from Creighton University School
of Medicine.
• Dr. JulieAnn Heathcott M.D., F.A.C.D.G.
specializes in everything form routine and
high risk obstetrics, minimally invasive
hysteroscopy and the very difficult as well
as routine laparoscopic surgery, which can
be accomplished with the latest DaVinci
Robotic technology. Dr. Heathcott received
her M.D. degree from St. Louis University
School of Medicine.
• Dr. Kelly Helms M.D., F.A.C.D.G. enjoys
routine obstetrics, laparoscopic gynecologic
surgery and performing office based
procedures. She had gynecologic surgical
training at Mayo Clinic Hospital where she
focused on minimally invasive surgical
techniques. Dr. Helms received her M.D.
degree from the University of Nevada
School of Medicine.
From its inception, the physicians at
Arizona Women’s Care have served on many
professional boards in Arizona and are members
of several associations that are working
together to improve all aspects of women’s
health. These associations include the
American College of OB/GYN’s (ACOG),
Maricopa Medical Society, American Medical
Association, Arizona Medical Association,
Phoenix OBY/GN Society, and served as legislative
chair of the Arizona section of ACOG,
or on boards such as Honor Health Scottsdale
Shea’s DaVinci subcommittee, Credentialing
Committee, PeriOp Committee and vice chair
of the OB/GYN Department.
The physicians and entire staff at Arizona
Women’s Care pride themselves in treating
patients with individualized, compassionate
care, focusing on the whole woman and all of
her needs. Their promise is to care for you as
they would care for their own families.
Arizona Women’s Care is proud to be a part
of the Scottsdale community and is honored
to serve the women who live here.
❖
(From left to right) Dr. Julie Anne Castilla,
Dr. Anne Langer, Dr. Julie Ann Heathcott,
Dr. Kelly Helms, and Dr. Julie
Baskin Kwatra.
QUALITY OF LIFE
121

CELEBRATION
OF FINE ART
❖
Top: Artist studios inside the Celebration of
Fine Art. Artist Santiago Michalek can be
seen painting in the center of the
photograph.
Above: Artist Kirk Randle has been a
part of the Celebration of Fine Art for
thirty years.
COURTESY OF TIMOTHY WAMPLER.
Below: The current show owners, Jake and
Susan Potje, with show founders Ann and
Tom Morrow in 2007.
Scottsdale’s Celebration of Fine Art,
acclaimed as one of the major art shows of its
kind in the nation, grew from the vision and
determination of Tom and Ann Morrow, who
wanted to create an event where art lovers
would be able to meet and interact with artists.
After nearly thirty years, the Celebration of
Fine Art has become an unrivaled experience
in the art world—part gallery, part working
studio, and part art show—all set in an upscale
and intimate, yet inviting, comfortable and
interactive environment.
Founders Tom and Ann Morrow, inspired
by art shows in Laguna Beach, California felt
Scottsdale would be an ideal location for a
dynamic event to bring art lovers and artists
together for a new approach to selling art.
Local gallery owners Dan and Elaine May
became silent partners in the early years,
helping with financing and artist acquisition.
Before the first Celebration could be staged,
local officials had to be persuaded to allow the
show to operate as a “seasonal art festival.”
Once they had permission to stage the festival,
the founders had to determine how and where
to hold the temporary exhibit. After extensive
research, they decided that a clear span
structure tent would be the ideal solution.
Reaction to the first art show in 1991 was
enthusiastic, although the weather refused to
cooperate. Scottsdale experienced more rain
during the show’s two-month run than it had
experienced in twenty years. Rainwater seeped
under the tents, causing small rivers to meander
through the exhibits. The artists took it all in
stride and made the best of the situation.
Hoping to better cope with future weather
events, wooden floors were laid under the
exhibit wall. Later, an asphalt pad was poured
as the foundation for the tent.
In 2004, Tom Morrow’s daughter, Susan
Potje, and her husband, Jake, took over
management of the Celebration. They had a
clear vision—uphold the show’s respected
legacy, deepen the commitment to fostering
meaningful connections among artists and art
lovers, and change the way art is experienced.
“We count ourselves as truly blessed to have
so many amazing, talented and committed
artists with whom we partner in putting on one
of the best arts shows in the country. And we
have an absolutely excellent team of individuals
that help make it all happen,” says Susan Potje.
“In addition, we have established deep
relationships with many of our collectors and
are grateful each time we have a new person
walk through the doors for the first time.
“We always tell people, ‘Once you come in,
we know you will be back.’ The experience is
one that leaves people feeling better when they
leave, which gives them a desire to come back
over and over. The feeling of energy and
inspiration permeates the entire tent. People
truly feel they are part of a community of
enrichment and generosity as they stroll through
the displays, enjoy a bite to eat in the café, or sit
in the lovely sculpture courtyard, surrounded by
the art and the beauty of Scottsdale.”
The Celebration of Fine Art has become
the place where art lovers and artists connect.
The show is nationally renowned for its
interactive experience and has been called the
“West’s Premiere Art Show” by Western Art &
Architecture and Art & Antiques Magazine.
As technology has evolved over the last
decade, so too has the show’s strategy for
spreading the joy of art. Investments have
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122

❖
Top, left: Artist Kathleen Hope working in
her studio at the Celebration of Fine Art.
Courtesy of Timothy Wampler.
Top, right: Sculptures by Michael Jones and
Terrell Powell with the McDowell
Mountains in the background.
been made in new equipment for video and
livestreaming to make the art experience
more accessible to everyone.
The ripple effect the Celebration has had on
artists and the community of Scottsdale is
almost immeasurable. The show has
contributed to the overall identity of Scottsdale
as an art destination market, and works of art
from participating artists may be found from
coast-to-coast and around the globe. Over 29
years, the Celebration has found homes for an
estimated $100 million of art.
The Celebration of Fine Art now maintains
a customer list of around 16,000 people and
the show’s annual revenue is in excess of
$6 million. Susan oversees the office and
marketing, while Jake looks after all siterelated
activities. Together, they curate
and stage the show each year. The show’s
site manager is Doug Morrow and Kathi
Pfeiffer and Julia Chacon are the office team.
During the show, the staff expands to about
twenty-five employees.
The Celebration of Fine Art maintains
yearround office and warehouse space in the
Scottsdale Airpark. The tent and show
location is Hayden Road and Loop 101.
The Celebration contributes to a variety of
non-profits, but the primary focus now is on
providing financial and supply support to
Free Arts for Abused Children, and 5 Arts
Circle. The show’s non-profit arm, Celebration
Arts Fund, has contributed several hundred
thousand dollars and much good will
throughout the Scottsdale community.
“I think the most interesting and
compelling thing of all about the Celebration
of Fine Art is that it has become a sense of
community,” says Susan Potje. “It is a place
where people want to be.”
Below: Artist Hannah Friel sharing with
visitors at the Celebration of Fine Art.
Bottom: A courtyard view of The Rant and
The Skeptic by Paul Rhymer.
QUALITY OF LIFE
123

GREAT HEARTS
❖
Top: Scottsdale Preparatory Academy.
Bottom, right: Cicero Preparatory Academy.
Bottom, left: Archway Classical Academy-
Cicero.
“Great Hearts schools are
unmatched for the college prep
education they offer, but most
importantly to our family, it is the
community that truly sets Great Hearts
schools apart.”
Meeghan Seone, the parent of a
Great Hearts student says, “From the
passionate teachers to the widespread
parent involvement, we are so grateful
that all four of our children are lucky
enough to be in the best learning
environment in Arizona.”
A Great Hearts education prepares
students to be more than just
proficient test takers. At Great Hearts,
our graduates are also prepared to
become great-hearted leaders, capable
of success throughout their higher
education and professional careers.
Great Heart schools use the Socratic
method to unleash our students’ sense
of wonder, while simultaneously
developing their capacity for deep
reflection, problem-solving, and a taste
for the true, the good and the beautiful.
Great Hearts was founded in 2004 to
provide a classical, liberal arts education in
the tradition of the finest independent private
schools, while being accessible and inclusive.
Today, the Great Hearts public, nonprofit
charter school network is the nation’s largest
provider of campus-based, Kindergarten
through twelfth grade classical education—
and still growing in response to the strong
demand for the unique educational offering.
Great Hearts has several locations throughout
the greater Scottsdale area. The best way to learn
about the transformative educational experience
Great Hearts offers Kindergarten through twelfth
grade students is to tour an academy. For more
information about Great Hearts or to schedule
a tour, call the academy directly or visit
greatheartsamerica.org. Come Grow with Us!
THE SCOTTSDALE EXPERIENCE
124

• Archway Classical Academy—Scottsdale
(Grades K-5)
16648 N. 94th Street
Scottsdale, Arizona 85260
(480) 776-00413
archwayscottsdale.org
• Archway Classical Academy—Cicero
(Grades K-5)
7205 N. Pima Road
Scottsdale, Arizona 85250
(480) 424-1790
archwaycicero.org
• Cicero Preparatory Academy
(Grades 6-12)
7205 N. Pima Road
Scottsdale, Arizona 85250
(480) 424-1790
ciceroprep.org
• Scottsdale Preparatory Academy
(Grades 6-12)
16537 N. 92nd Street
Scottsdale, Arizona 85260
(480) 776-1970
scottsdaleprep.org
❖
Archway Classical Academy-Scottsdale.
QUALITY OF LIFE
125

NORTHCENTRAL
UNIVERSITY
As a pioneer in premier online education,
Northcentral University (NCU) offers an
accredited, flexible, one-to-one learning experience
with a 100 percent doctoral faculty.
NCU educates working professionals
throughout the world and provides an accessible
opportunity to earn a U.S. regionally
accredited degree. NCU mentors students
one-to-one with highly credentialed faculty
using advanced delivery modalities. The
University is committed to helping students
achieve academically and become valuable
contributors to their communities and within
their professions.
NCU is headquartered in San Diego,
California and is a private, online, and graduate-focused
University. Because of its growing
student population, new program offerings
and two new schools, NCU expanded its
Scottsdale Service Center in 2018 for a third
time, creating additional office space for new
team members and support functions.
The University is regionally accredited by
WASC Senior College and University
Commission* (WSCUC). Certain NCU programs
have also received programmatic accreditation
from other accrediting bodies, including
the Accreditation Council for Business Schools
and Programs** (ACBSP) and the Commission
on Accreditation for Marriage and Family
Therapy Education*** (COAMFTE).
NCU offers unique flexibility for its students
by providing weekly course starts, so
there is no need to wait for the start of a
semester. There are no physical residency
requirements, which makes NCU ideal for
working professionals, as well as military personnel
and international students who do not
have to relocate or spend money on travel to
a campus to complete the online degree.
NCU’s School of Business programs are
designed to help students enhance their leadership,
problem-solving, critical thinking, analytic,
and communications skills while developing
specialized business knowledge in the area of
their choice. Students may earn a doctoral,
master’s or bachelor’s degree in business administration,
or earn a doctoral or Master of Science
in organizational leadership.
With challenging, relevant and careerfocused
degree programs in education, NCU’s
School of Education is committed to preparing
professional educators at all levels to
become effective leaders, reflective practitioners,
and successful communicators in the
diverse field of education. The School of
Education features a broad range of doctoral,
master’s, baccalaureate and post-masters
certificate programs. Online specializations
include curriculum and teaching, early childhood
education, educational leadership, and
special education. This range of professionally
relevant specializations is designed to help
students focus their education to match their
academic and career goals.
The School of Social and Behavioral
Sciences at NCU offers the degree programs
and personal support to prepare for a rewarding,
valuable position in psychology and in
marriage and family therapy (MFT). Degree
THE SCOTTSDALE EXPERIENCE
126

programs emphasize a systems theory orientation
to treat individuals, couples, families and
groups that struggle with mental and emotional
disorders, as well as a wide range of
behavioral and relationship problems. NCU
offers the first distance-based MFT program
to be accredited by the COAMFTE, plus the
first and only distance-based PhD in MFT
program to be accredited by COAMFTE. This
coveted programmatic accreditation ensures
that the University’s programs align with
national accreditation standards.
NCU’s School of Technology programs are
designed to ensure that the education the student
receives is current and relevant. To help
determine technology trends and market
needs, NCU uses a special Program Advisory
Council, which works to align the programs
with demands of the market through input
provided by employers and industry leaders.
NCU technology programs are designed to
prepare students for a range of technologybased
roles, including leadership positions.
Students gain the critical technical skills needed
today through instruction and assessments
designed to mirror the work environment.
NCU’s School of Health Sciences programs
are designed to provide the unique combination
of skills and experience students need to
grow and thrive in this dynamic and rewarding
industry. NCU offers health science programs
that can help prepare for a range of
rewarding roles in a variety of healthcare
organizations. Not only do students learn from
curriculum designed by experienced healthcare
professionals, they learn in an inter-professional
environment designed to facilitate
teamwork and multidiscipline collaboration.
This unique and innovative method of learning
provides the ability to gain real-world
experience while earning a degree.
NCU was founded on integrity and
remains committed to the highest ethical
standards of professional and academic conduct
and the rules and regulations of U.S.
higher education. The values of innovation,
diversity, excellence, and accountability are
the bedrock on which the University was
founded and continues to operate today.
In July 2018, the private, nonprofit
National University System announced the
finalization of an agreement to acquire NCU.
Upon the normal customary and regulatory
approvals, NCU would join the San Diegobased
National University System as an independent
university affiliate and be converted
to a nonprofit institution in alignment with
the System’s nonprofit mission.
For more information on NCU and its programs,
please phone 866-776-0331 or visit
www.ncu.edu.
❖
*WASC Senior College and University
Commission (WSCUC), 985 Atlantic
Avenue, Suite 100, Alameda, California
94501, 510-748-9001. www.wscuc.org.
**Accreditation Council for Business
Schools and Programs (ACBSP), 11520
West 119th Street, Overland Park, Kansas
66213, 913-339-9356. www.acbsp.org.
***Commission on Accreditation for
Marriage and Family Therapy Education
(COAMFTE), 112 South Alfred Street,
Alexandria, Virginia 22314, 703-838-9808.
www.coatmfte.org.
QUALITY OF LIFE
127

SCOTTSDALE
CHRISTIAN
ACADEMY
❖
Above: An aerial view of campus.
Below: The SCA championship gym.
Scottsdale Christian Academy in
Phoenix, now celebrating its fiftieth
year of service, is committed to a
mission of maximizing the Godgiven
potential of each student,
preparing students to live lives of
distinction by impacting the world
for Jesus Christ. SCA teachers
disciple and mentor students from
pre-school through twelfth grade to
develop their full capacity through
excellent academics, co-curricular
and service opportunities.
“SCA was founded by a group of
passionate individuals who felt a
Christian education was needed in Arizona,”
explains the school’s Superintendent, Dr.
Brent Hodges. “They wanted to start a school
that not only would focus on academics and
sending students out into the world to be
successful, but, more importantly, that the
students might be a light to the world.”
The school began in the Scottsdale Bible
Church in 1968 with sixty-four students
enrolled in first through fourth grades. The
school grew rapidly and, in 1972, became
independent of Scottsdale Bible Church, and
became a nonprofit organization. By 1973,
SCA was offering classes from prekindergarten
through high school and its
reputation for excellence and commitment to
Christian principles was growing. The school
moved to Thirty-Second Street and Mountain
View after outgrowing the church facilities.
“The purpose of the school hasn’t changed
in fifty years,” says Hodges. “We remain
focused on our original mission.”
SCA is strongly committed to the Biblical
call for missions. Providing opportunities for
students to develop, express, and share their
faith with others, locally or in other parts of the
country and world, is an essential component
of the school’s spiritual training. All students
participate in high school missions as part of
the school’s program every year.
The curriculum at SCA is focused on
student success and more than ninety-nine
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128

percent of the students choose to pursue a
college or university degree immediately following
graduation. The school is accredited
by AdvanceEd and by the Association of
Christian Schools International.
“SCA takes the quality, experience, and
caring nature of teachers seriously in their
hiring,” says Hodges. Many have master’s
degrees and some have earned doctorates.
The school has over 90 employees, including
approximately 60 faculty members, allowing
for small class sizes and individualized care.
One hundred percent of the faculty, staff, and
administration are committed followers of
Christ. All are dedicated to the school’s mission
and the average tenure of the current staff is
more than ten years.
The coordinated and mapped curriculum
at SCA is designed to be rigorous and to
challenge students to maximize the potential
God has given them. Curriculum lives beyond
books and involves a classroom experience
that engages students as learners.
SCA believes all truth is God’s truth.
Students study and engage in high-quality
academics to learn more about their Creator
and God. The curriculum is biblically
integrated to highlight that God’s truth can be
found everywhere.
In addition to their academic studies, students
may choose from a wide array of
extracurricular and athletic activities. The
school’s championship level athletic program
creates an environment where athletes are
coached to compete at high levels from a
Christ-centered coaching model that pushes
coaches to not only require excellence in competition
but also how the athletes live for Jesus.
Hodges, now in his fourth year as
Superintendent, is himself a product of SCA,
having attended the school through the eighth
grade. He earned a degree in accounting from
the University of San Diego and worked as a
CPA for ten years before becoming a middle
and high school math teacher, later obtaining
both his masters from NAU and his doctorate
in school leadership from Creighton University.
SCA has graduated just over 2,100 students
in its 50-year history. Current enrollment is
nearly 800, about evenly divided between
grades pre-kindergarten through twelfth
grade. After Interstate highway construction
replaced the original SCA facilities, the school
moved to a beautiful fourteen acre campus on
North Tatum Boulevard in 1991. In addition
to classroom and administrative buildings, the
campus includes a Fine Arts center and
beautiful football field and baseball diamond.
Students enjoy a number of relaxing courtyard
areas. A new 2,000-square-foot Innovation
and Creation Hub opened in 2018, which is
an engineering-focused space to expand the
STEAM program on campus. This space
provides students of all grades hands-on
experience in learning the design process.
Extending beyond the typical Makerspace, all
students will experience the use of this space
throughout the school year.
“More than anything, Scottsdale Christian
Academy is producing well-rounded individuals
who are going to enter the world in whatever
capacity or field they choose based on their gifts
and talents, and represent what it means to be a
strong servant leader,” says Hodges. “A Christian
worldview is the center of everything at SCA
and we will never waiver from that.”
❖
Above: The Fine Arts courtyard where
events are held.
Below: The new Innovation and Creation
Hub, a state-of-the-art facility with 3D
printers, laser cutter, and various types of
robotics, opened this year at SCA.
QUALITY OF LIFE
129

GREAT WALL
CHINESE
MEDICINE &
ACUPUNCTURE
❖
Above: The 2019 Great Wall Chinese
Medicine & Acupuncture (GWCM) Team in
the Chandler office lobby. GWCM has two
convenient locations. The main office: 3225
North 75th Street, Suite 115, Scottsdale,
Arizona 85251. New office: 604 West
Warner Road, Suite B-1, Chandler, Arizona
85225. For more information please visit
GWCM website www.chinesedrs.com and
EMed RC website www.emedrc.com or call
480-429-8881.
Below: Dr. Xiao providing moxibustion and
acupuncture treatment to patient with
varicose veins.
The Great Wall Chinese Medicine (GWCM)
encourages a happy and healthy lifestyle by
providing the finest care to every patient
through comprehensive Traditional Chinese
Medicine (TCM). Clients that tend to experience
the greatest success with TCM are those that are
open to and desire complementary and
alternative medicine treatments.
GWCM uses non-invasive diagnostic
techniques, including meridians, trigger
points, tongue reading, and pulse pattern
recognition to make accurate TCM diagnoses.
The clinic utilizes non-surgical, holistic
treatments to enhance the body’s natural
ability to heal and maintain itself. Great Wall
Chinese Medicine offers holistic treatments
for issues that are difficult to diagnose and
treat by conventional medicine.
GWCM provides excellent service by
utilizing a combination of Acupuncture,
Moxibustion Therapy, Cupping Therapy,
Medical Reflexology, TuiNa Massage Therapy,
Chinese-style Osteopathy (Zheng Gu),
Personalized Herbal Remedies, Nutrition
Guidance, Therapeutic Exercise, and Qigong
Energy Healing etc.
GWCM specializes in dealing with a wide
variety of challenging health issues. Some of the
examples: 1) NEUROLOGICAL: Bell’s Palsy,
Neuralgia, 2) MENTAL/MOOD DISORDER:
Anxiety, Insomnia, Depression, 3) ENDOCRINE
DISORDER: Infertility, Impotence, Premenstrual
Syndrome and Menopausal Symptoms, 4) PAIN:
Arthritis, Fibromyalgia, Neuropathies, Lyme
Disease, 5) GASTROINTESTINAL DISEASES:
Irritable Bowel Syndrome, Crohn’s Disease, 6)
AUTOIMMUNE DISEASES: Lupus, Psoriasis,
Rheumatoid Arthritis, 7) INTEGRATIVE CARE:
Patients undergoing cancer treatment. Emphasis
on not only complementary treatment alongside
cancer treatment, but in assisting with the
quality of life that is affected due to adverse side
effects that may arise with the cancer treatments.
Dr. Qingsong Xiao, Ph.D., O.M.D. (TCM
Doctor), L.Ac is the founder and leading
practitioner at GWCM. Dr. Xiao graduated
from the Beijing University of Traditional
Chinese Medicine in 1991. She received two
master’s degrees in Acupuncture and Chinese
Medicine from South Baylo University and
Dongguk Royal University, and a Ph.D. from
the American Liberty University. Dr. Xiao has
been practicing Traditional Chinese Medicine
with comprehensive treatment for more than
28 years. Dr. Xiao is considered one of the top
practitioners in the country.
Dr. Xiao has established an outstanding
partnership with the China Academy of
Chinese Medical Sciences in Beijing, China
that offers fellow practitioners continuing
education and training. She has played an
active role in The World Federation of Chinese
Medicine promoting TCM to the world.
Explaining how the practice got its name, Dr.
Xiao states, “The Great Wall of China is a
symbol of the ancient strength, determination,
and knowledge of my ancestors and those who
came before me. Their incredible work
discovering and teaching TCM inspires me to
bring that knowledge to others.”
Dr. Qingsong Xiao and her late brother, Dr.
Puquan Xiao, founder of Yangtze Medical Center
are third-generation Chinese medicine
practitioners. The doctors gained extensive
experience by working in some of the most
prestigious medical facilities in Beijing, China.
Dr. Xiao then made the life changing decision to
immigrate to the United States in 1999 and
began treating patients in Phoenix, Arizona a few
years later. Following in their father’s footsteps,
the sister and brother duo combined their
specialties to establish Great Wall Chinese
Medicine (GWCM). Their first clinic was opened
in Old Town Scottsdale in 2006. After years of
practicing together, the siblings expanded their
practice and established individual business
locations. In 2011, Dr. Qingsong Xiao took
control of the Scottsdale clinic and moved to a
larger, more populated location to establish the
ever-growing GWCM in operation today. Dr.
Puquan Xiao opened his practice and established
Yangtze Medical Center in Phoenix.
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130

GWCM’s Scottsdale facility has ten treatment
rooms, a therapeutic exercise room and a natural
herb shop. The healing complex is also home to
the EMed Research Center facility, of which Dr.
Xiao is founder and president. Following the
success of the Scottsdale clinic, GWCM opened
a second location with 14 treatment rooms in
Chandler, Arizona. This new facility, in
operation since March of 2018, provides the
same acupuncture and holistic care available in
the established Scottsdale facility.
GWCM currently has an excellent team
consisting of experienced licensed
Acupuncturists, well-trained therapists and staff
members who understand both Chinese and
American cultures. Patient populations range
from nine months old to over ninety years old.
Many patients have very complicated conditions
and are referred from other clinics. Patients have
traveled from all over the United States and
internationally seeking GWCM’s expertise.
Looking into the future, GWCM plans to
educate more doctors on patient treatment and
update their technical practicing skills. Dr. Xiao
wants to create a mentorship-like relationship
with doctors across the nation and the world to
spread awareness of the benefits of TCM.
EMED R ESEARCH C ENTER
EMed Research Center (EMed RC), a
501(C)(3) non-profit organization, is committed
to the scientific research of Traditional Chinese
Medicine (TCM). It strives to demystify the
practices of TCM and make it a universally
accepted treatment for the general public.
EMed RC was founded in 2014 by Dr.
Qingsong Xiao, the President of the
organization. Dr. Xiao and Yulong Liu, Vice
President of EMed RC, and other team
members are inspired to scientifically and
informatively evaluate the efficacy of different
TCM treatment methods for health issues
such as Diabetes and Alzheimer’s.
Much of EMed RC’s activity is focused on
Alzheimer’s disease, one of the top ten leading
causes of death in the United States. The disease
has no cure to date. However, some great results
have been observed from the use of TCM
treatments completed by Dr. Xiao and her team.
One of Dr. Xiao’s life-long dreams is to raise
awareness of TCM in the world. Through hard
work and perseverance, she has made a
significant impact on the community. She has
overcome obstacles and challenged myths
through her research and years of experience.
Dr. Xiao designed the 5 Elements Health
Program Study (5EHPS) to research the
benefits of TCM on the diabetic population.
Between 2016 and 2017, EMed RC has
completed three very successful 5EHPS
courses. 5EHPS is a comprehensive twelveweek-long
health and lifestyle-changing
course that includes health education classes,
in-class physical activity, guided home
exercises, a nutrition plan, Chinese herbal
medicine, and acupuncture treatments. EMed
RC utilizes modern scientific research to
study TCM. The study has shown significant
improvement in HbA1C, hypertension and
cholesterol levels both during and after the
program. This study also improved sleep
quality, reduced stress and increased energy
levels of its participants demonstrating the
benefits of TCM. This has provided important
data to support how TCM could be potential
mainstream treatment for health issues.
Dr. Xiao continues to work hard to make
her dream to build a bridge between Eastern
and Western Medicine a reality. Given her
hard work and dedication, the bridge is
already well on its way to being fully built.
❖
Above: Dr. Anthony Yeung, Dr. Xiao,
Scottsdale Mayor Jim Lane, and Dr. Xiao’s
father at the 2014 GWCM Scottsdale Office
ribbon-cutting ceremony.
Below: GWCM Scottsdale office waiting
area offers a display of herbs and
Traditional Chinese Medicine information
and education.
QUALITY OF LIFE
131

SCOTTSDALE
COMMUNITY
COLLEGE
❖
Top: SCC is expanding, with its newest
building set to open for the Spring 2019
semester. The building will house the
Business School and the Indigenous
Cultural Center, as well as community
gathering space.
PHOTO CREDIT: WILLIAM LEGOULLON.
Below: Artie the Artichoke is the beloved
SCC mascot. Whenever Artie makes an
appearance on campus, students gather
around for a photo opportunity.
Established after years of determined effort to
bring higher education to the region, Scottsdale
Community College has grown to become a student
centered college with a focus on active,
engaged and intellectually rigorous learning.
SCC has earned a reputation for high quality,
accessible educational opportunities and innovative
teaching, learning and support services.
SCC now serves approximately 10,000 students
each year, offering more than 100
degrees and 60 certificates of completion in
diverse occupational areas. The college is a
leader in Developmental Education, Open
Education Resources, Undergraduate Research,
and Service Learning, all designed to help students
achieve in all walks of life.
Through a partnership with the Salt River
Pima-Maricopa Indian Community, SCC has
the distinction of being the only two-year
public higher education institution located on
Native American land.
The idea for SCC was born in 1965 when
Mayor Bud Times had lunch with Paul
Messinger to talk about obtaining a college for
the city. Scottsdale was not considered a top
candidate for a new college because officials
of Maricopa County Community College
District (MCCCD) thought the city’s population
was too small. Undeterred, and determined
to bring a college to the city, a STEP
(Scottsdale Town Enrichment Program) was
established to find a way to obtain a college.
Messenger was appointed chairman of the
STEP committee, along with Councilwoman
Billie Gentry and five other individuals.
Despite strong community support, each
request to MCCCD for a college in Scottsdale
was met with skepticism. Among the challenges
that had to be overcome were lack of an eightyacre
site for a college, the fact that most local
high school graduates went directly to a fouryear
college rather than a community college,
and Scottsdale, with a population of about
68,000 at the time, was considered too small.
The STEP Committee continued to move
forward, however, and began to discuss a $10
million bond issue to create a campus adjacent
to Scottsdale and the Salt River Pima-
Maricopa Indian Community, which had
agreed to lease the land needed for the college.
The bond issue passed, paving the way
for a community college for Scottsdale.
The first buildings on the campus were the
administration building, auditorium and a
handful of classrooms. The first classes were
held on the new campus in the fall of 1970,
with an enrollment of 948 students. An important
part of the college’s history is encapsulated
in its mascot–the Artichoke. Born during a
period of student unrest in the early 1970s,
Artie the Artichoke was adopted as the school’s
mascot to express a difference of opinion concerning
budget priorities. Originally intended
to be a source of embarrassment, Artie has
been embraced by students, athletes, staff, and
the community as a beloved character.
SCC has seen an explosion of growth since
it opened, both in facilities and course offerings.
The 1980s saw establishment of the SCC
Honors program, creation of the Scottsdale
Concert Band, and the opening of the
Performing Arts Center.
In 1980, SCC earned its first accreditation
by the Higher Learning Commission of the
THE SCOTTSDALE EXPERIENCE
132

North Central Association of Colleges and
Schools. SCC Film program began that same
year and has since grown into a world class
film school. An SCC production of Studs
Terkel’s play, Working, was performed during
the Kennedy Center American College
Festival in Washington, the first time in the
festival’s history that a community college had
advanced to the national festival.
A 30,000-square-foot Fitness & Wellness
Center was opened in 2000 and now serves
the fitness needs of 1,800 students and local
residents ranging in age from sixteen to 96.
SCC’s planetarium opened for classroom
instruction in 2001 with public shows beginning
in 2002.
Growth accelerated as the college moved
into the twenty-first century. SCC offered its
first cohort post-baccalaureate teacher certification
in elementary education 2002, the same
year the Center for Native and Urban Wildlife
was opened. In 2006, SCC’s Dance Technology
program was one of only five university and
college groups chosen to perform at the
Kennedy Center. A 46,000-square-foot Natural
Science Building opened in 2009. In 2012, the
National Science Foundation awarded an $8.7
million grant to fund a project in which three
Maricopa Community Colleges, with SCC as
the lead, created professional development
workshops for middle school math teachers to
enhance classroom teaching and learning.
SCC has a strong athletics program that has
produced a number of championships. The
2003 SCC volleyball team finished second in
the National Tournament and Coach Regina
Mannix was selected Coach of the Year by the
American Volleyball Coaches Association. She
was nominated to the ACCAC Hall of Fame in
2017. The SCC baseball team was a national
runner-up in 2009, and in 2018 finished third
in the NJCAA Division II World Series.
Ground was broken in 2017 for a new
33,000-square-foot building to house the
Business School and the Indigenous Cultural
Center, where the American Indian Program
will provide support services to Native
American students and where college and
community programming will enhance
awareness, understanding and experiences of
all indigenous peoples.
Dr. Art DeCabooter retired as president of
SCC in 2008 after leading the school for thirty
years. He was succeeded by Dr. Jan Gehler,
who served ten years before retiring in 2018.
Ms. Chris Haines was named Interim
President to lead the college until a national
search for a new President is completed.
Scottsdale Community College remains
committed to offering high quality, collaborative,
affordable and accessible opportunities
that enable learners to achieve lifelong educational,
professional and personal goals.
❖
Above: SCC has more than 100 degree and
certificate programs, including Career and
Technical Education programs, like
Culinary Arts, which produces awardwinning
chefs.
Below: Students attend SCC for the vast
Math and Science options that fulfill general
education course requirements for
transferring to a university.
.
QUALITY OF LIFE
133

MESSINGER
MORTUARIES,
CEMETERIES, &
CREMATORIES
Serving families in their time of need for
sixty years, Messinger Mortuaries is now the
largest independent funeral service firm in
Arizona and second largest in the Rocky
Mountain states. Family owned and operated,
Messinger Mortuaries is committed to serving
each family on an individual basis, making
sure their needs are met.
The firm was founded in 1958 by Paul R.
Messinger, a graduate of San Francisco
College of Mortuary Science. Messinger
Indian School Mortuary was Scottsdale’s first
funeral home located at Indian School and
Miller Roads on what use to be the Messinger
family dairy farm. Messinger’s also operated
Scottsdale’s first ambulance service.
“We had many unique funeral services
during the early years when Scottsdale was
changing from a rural farming town to an
urban community. Since the very start, we have
always put the needs of the families we serve
first. We’ve served many famed Americans,
including political leaders, many famous artists
and performers, and business leaders. Our
funeral directors and other staff are encouraged
to satisfy each family they serve, whatever their
status in life,” says Paul Messinger.
Messinger’s proudly offer the widest range
of care available in Arizona and is committed
to serving the total community with all types
of care. To better serve families, Messinger’s
has a number of locations throughout
Arizona. These locations include Messinger
Indian School Mortuary and Messinger
Pinnacle Peak Mortuary, Scottsdale; Messinger
Fountain Hills Mortuary, Fountain Hills; and
Messinger Payson Funeral Home, Payson.
In addition, Messinger’s owns and operates
two cemeteries, Paradise Memorial Gardens,
Scottsdale; and Mountain Meadow Memorial
Park; Payson; as well as a close partnership with
San Tan Memorial Gardens in Queen Creek.
In order to continue providing exceptional
care to families Messinger’s also operates
its own crematories that are held to the
highest of standards; Paradise Memorial
Crematory, Scottsdale; and Mountain Meadows
Crematory, Payson.
THE SCOTTSDALE EXPERIENCE
134

Messinger’s also understands what it means
to lose a pet, and saw a need to help pet
families through their time of loss. Entrusted
Pets is a pet crematory located in Phoenix that
is owned and operated by the Messinger family.
The caring and dedicated staff of Messinger’s
has served more than 60,000 individuals
during its six decades of service. “We’ve
worked long, hard hours, and under some
daily stress, but time helps strengthen one’s
ability to live with these elements,” says
Messinger. “Because Messinger Mortuaries is
family-owned and operated, we are committed
to the satisfaction of the families we serve. We
pride ourselves on providing extra services and
support, doing whatever we can to make a
painful time more bearable. Our dedication to
families has made us one of the most respected
funeral homes in Arizona.”
A unique feature of Messinger Mortuaries
is the Reception Room; each mortuary has a
fully equipped reception room complete with
a state-of-the-art video and sound system as
well as a full catering kitchen. These rooms
were created with the community in mind,
and designed to accommodate any type of
gathering. This is the ideal place for memorial
receptions before or after a service for families
and friends to share old memories and create
new ones.
Preplanning services are also offered by
Messinger Mortuary to help families make
those difficult decisions ahead of time.
Families that have lost a loved one may find
themselves emotional, distressed, or
financially unable to deal with the situation.
With preplanning, you can control the cost of
the funeral and make many of the decisions
ahead of time. Preplanning also locks in a
price and protects your plan from inflation.
The Advanced Planning Team at Messinger
Mortuary will help you plan ahead, calmly
and sensibly in a pressure free environment.
“Messinger Mortuaries plan to continue to
remain independent and family-owned and
operated, and to work to better serve families
experiencing personal loss and the emotional
elements involved,” says Messinger. “We hope
you will trust us to help your family through
a time of loss, as so many families have done
over the last sixty years. We are here for you,
any hour of the day or night.”
QUALITY OF LIFE
135

PUEBLO NORTE
RETIREMENT
COMMUNITY
Pueblo Norte, located in the heart of
Scottsdale, is a continuing care retirement
community offering a variety of care levels. At
Pueblo Norte you’ll find a highly professional,
compassionate staff dedicated to carrying out
the Pueblo Norte mission statement, “To
honor and enrich the journey of life, one
experience at a time.”
Pueblo Norte welcomed its first residents in
1984. As a continuing care community, Pueblo
Norte offers a variety of care options.
Independent living, assisted living,
rehabilitative services and nursing care are
provided on campus, assuring residents that
whatever health changes they may experience
over time, they can continue to call Pueblo
Norte “home.” Knowing these options are
available provides great peace of mind to
residents and their families.
Pueblo Norte offers both villas and
apartment homes for independent living
residents. Each home has numerous upscale
amenities, including a private patio or balcony,
newly renovated kitchens, a washer/dryer, and
ample storage.
Independent living residents enjoy a
beautiful outdoor pool, fitness center, eighteenhole
putting green, library, club room, multipurpose
room, salon, café, computer lab,
dining venues and walking paths. The Lifestyle
360 Wellness Program covers the five spheres of
wellness: intellectual, physical, spiritual, social,
and emotional. Pueblo Norte also offers a travel
program that includes travel within the U.S.
and out of the country. On and off-site
programs keep residents as busy as they want.
Pueblo Norte’s beautifully landscaped twenty-two-acre
community is conveniently located
on East Mescal Street in the heart of Northeast
Scottsdale, with easy access to an abundance of
shopping, dining and entertainment venues, as
well as medical facilities
Assisted living is designed for seniors who
want a residential setting, but require help with
such daily living tasks as bathing, dressing, and
medication management. The program is managed
by a licensed nurse and twenty-four-hour
caregivers. Suites are private and residents may
choose from three floor plans.
Pueblo Norte believes in providing care in a
manner which encourages independence and
enables as much freedom of choice as possible.
Two levels of care are provided in assisted
living – supervisory care and personal care.
Prior to move-in and at regular intervals
thereafter, a Pueblo Norte nurse meets with
each resident and their family to conduct an
assessment. This assessment helps determine
the appropriate care and guides the staff in
providing assurance that the resident’s
changing needs are being met.
Pueblo Norte assisted living differs from
other assisted living communities in its size
and services. With only thirty-three residents,
Pueblo Norte offers a home-like, extended
family environment. Residents and their
families love the family feel with the security of
knowing they are receiving quality care and an
optimum lifestyle.
THE SCOTTSDALE EXPERIENCE
136

Through Pueblo Norte’s unique Rehab
to Home program, non-resident guests receive
the highest standard of therapy to help
them get back to their normal routines as
soon as possible. While at Porte Norte,
guests enjoy all the comforts of home and
even some added amenities such as a wide
array of dining choices, entertainment
including Wii games, movies and much more.
When undergoing rehabilitation after surgery
or for a medical condition, patients need rest,
relaxation and peace of mind for optimal physical
recovery. Through Rehab to Home, Pueblo
Norte ensures that those recuperating receive the
best possible rehabilitative therapy, while also
enjoying the comfort and luxury they deserve.
Pueblo Norte uses the latest technology
and innovative rehabilitation techniques, but
total customer focus is what really sets it apart
from others. In addition, there is an
outpatient therapy clinic on campus for
continued therapy needs.
The goal of Rehab to Home is to guide
individuals to full independence through
therapy and treatment. Guests never feel they
are in a hospital or skilled nursing facility.
Instead, they feel pampered and attended to,
with the freedom and flexibility to spend
downtime as they choose in a private suite
with all the comforts of a hotel.
Pueblo Norte is affiliated with Five Star
Senior Living, a national healthcare and
senior living provider headquartered in
Newton, Massachusetts. Five Star proudly
offers the highest quality service and care with
the warmth and hospitality of home.
Founded in 2000, Five Star has two major
operating divisions, Five Star Senior Living
and Ageility Physical Therapy Solutions.
The Five Star Senior Living division
includes more than 260 senior living
communities across the United States and is
one of the country’s largest providers of
quality retirement living in the nation,
offering independent living, assisted living,
Alzheimer’s/Memory Care, Healthcare Centers
with skilled nursing and rehabilitation, and
continuing care retirement communities.
To learn more about Pueblo Norte Retirement
Community, please visit pueblonorte.org.
QUALITY OF LIFE
137

LIFE CARE
CENTER OF
SCOTTSDALE
At Life Care Center of Scottsdale,
patients recover in a setting that offers 100
percent private suites with activities and
amenities that include a gallery, lush landscapes,
healing garden, even an ice cream
bistro. Services range from management of
complex clinical care needs to multi-disciplinary
therapies. Specialized services include
wound care, CHF management, and a fasttrack
rehabilitation program.
The founder of Life Care Centers of
America, Forest Preston, had a vision of
patient-centered care rooted in Judeo-
Christian values, with patients being the
highest priority. Because this philosophy puts
patient care first, Life Care Center
has become the preferred provider for
hospital systems and physician organizations
valley wide.
The associates at Life Care Center realize
they are participating in the patient’s healthcare
journey and have joined patients and their support
system by hosting a variety of monumental
life events, from birthdays to celebrating a sixtieth
wedding anniversary. The staff finds great
joy in taking time to celebrate these important
events, regardless of the challenges ahead.
The staff at Life Care Center is dedicated to
the patients, as well as the community.
Whether participating in a health and wellness
fair, walking for a cure, or hosting a dog
adoption event, associates support a number
of organizations, including Alzheimer’s
Association, Operation Christmas Child, and
many others.
Life Care Center of Scottsdale 9494 East Becker Lane lifecarecentersofscottsdale.com.
THE SCOTTSDALE EXPERIENCE
138

I NEED AN
ANGEL, INC.
For those concerned about an aging
parent, spouse, friend, or neighbor, I Need an
Angel provides “Caregivers you can depend
on at home, hospital, or facility.”
I Need an Angel was organized in 2004 by the
mother and daughter team of Rebecca and
Amanda Barcy, supported by son and brother,
Nathan Barcy, who worked directly with Clients
as an advocate until his untimely passing in
2018. Husbands Dan and Jeremiah and
granddaughter Kada Barcy make it a family affair.
Both Rebecca and Amanda had worked in
the homecare industry and were disheartened
by the disregard for individual needs.
Those who benefit from I Need an Angel
include independent seniors in need of a
“backup plan” in case of emergency as well as
respite for family Caregivers so loved ones can
stay at home instead of in a facility. “We custom
fit and focus on what you want—a tidy home,
fresh clean clothes, a shower and fresh look, a
friend who makes life fun, a travel companion,
and personal advocate” Barcy says.
Caregivers also help with such activities of
daily living as eating, dressing, healthy
hygiene routines, transferring to bed or
wheelchair and those with progressive illness.
Those dealing with chronic illness or
recovering from surgery benefit from a
dependable helping hand.
I Need an Angel employs “Everyday
Angels”—CNAs, LNAs, MAs, retired nurses,
personal assistants, and nurturing Caregivers
Barcy calls “Angels on Assignment.” These
Angels provide hourly or live-in care and the
management staff provides creative solutions
customized to individual family needs.
Although the industry average is for a
Caregiver to stay with an organization only
four to six months, I Need an Angel Caregivers
have been with the organization an average of
four to seven years, and many have been with
the company more than a decade. “We listen,
appreciate them, and love our Caregivers and
Clients!”, says Barcy. She mentions a Client
who had used several home care companies
but was frustrated over the lack of consistency,
even in how his melon was cut. “We simply
asked him how he wanted it cut, and he
replied that no one had ever asked him that
before. That little frustration has become a
joyful routine for him because we listened.
“We are an extension of your family when
health or injury has turned your life upside
down over night or over time,” Barcy
explains. “We tell our Clients they are not
alone or on their own anymore.
QUALITY OF LIFE
139

❖
MARVIN R.
GOLDSTEIN,
MD
Dr. Marvin Goldstein had specialized in
cardiology and internal medicine for the
majority of his career.
Dr. Marvin Goldstein has practiced
Cardiology and Internal Medicine in
Scottsdale half a century, treating thousands
of grateful patients with a rare combination
of skill and concern that always puts the
patient first.
A native of Ohio, Dr. Goldstein graduated
from Oberlin College and received his
medical degree from the University of
North Carolina at Chapel Hill in 1965.
After an internship, residency, and fellowship,
Dr. Goldstein became an Army doctor
and served as chief of cardiology at Fort
Knox, Kentucky.
When it came time to establish his own
practice, Dr. Goldstein remembered his
pleasant time in Arizona and decided to open
an office in Scottsdale. “People asked why I
wanted to practice in such a rural area.
But there was only one cardiologist in
Scottsdale at the time so I figured it was a
good opportunity. Of course, we’re not
rural any more and have developed into a
top-notch medical center.” He recalls that
Baptist Hospital of Scottsdale was a small
institution at the time and he was called on
to deliver six babies, in addition to his
work as a cardiologist. “They called on me
because I was the only doctor making
rounds at 5:30 in the morning,” he explains
with a laugh.
In this day of huge medical centers and
large group practices, Dr. Goldstein takes
pride in continuing to practice solo. “It’s
somewhat unusual, but I’m not employed
by any group or hospital. This means I
don’t have to answer to anybody else when it
comes to care of the patient. With us, the
patient comes first and no one can ever tell
me what is in the patient’s best interest. It’s
just the way I was trained.”
Dr. Goldstein has had the same office
address, and telephone number, since he
started. The practice currently has a loyal and
dedicated staff of six, including a full-time
accredited ultrasound technician. “We have
very little staff turnover and they all do a great
job,” he comments.
Medical care has changed dramatically
since Dr. Goldstein became a physician fiftythree
years ago. “We’ve gone from primitive
medical care to state-of-the art,” he believes.
“When I was a young doctor, I would see
an average of three acute coronaries each
day, and of those three, one would die.
Today, we have all sorts of ways to prevent
disease and extend life. I am so grateful to
my colleagues throughout the medical
profession who have done so much to help
prolong the life span. We are blessed to live in
such a time.”
Although he is now eighty, Dr. Goldstein
has no plan to retire. Although he admits to
letting “the young guys” do some of the heavy
lifting, he still operates a full-time practice
and hopes to continue treating his patients by
“doing what is right for them.”
THE SCOTTSDALE EXPERIENCE
140

Caring for an aging parent, spouse, friend, or
neighbor is a blessing, can be very rewarding
and is always an honor but it can be stressful
too. When you are not always certain what the
next day has in store for you it is hard to take
care of yourself when going in a million
different directions.
High Fives Charity is a nonprofit which
“Advocates for Caregivers and the Seniors they
Care for.” High Fives specializes in training and
stress management for professional and family
Caregivers as well as offering an extended
community connection to resources and
respite options.
High Fives hosts a library and partners with
Alzheimer’s, Parkinson’s, Diabetes, ALS, Holistic
Therapies, the Heart Association, and others. It
offers free literature, books, training, and support
for everything from getting the keys from Dad, to
how to prevent falls, to what products really
work, or “how to cope before you lose hope.”
Information you would have to go to
various places to get are all under one roof.
High Fives wants to be “an extension of your
family” and make it easier to get the help you
may not know is even available. High Fives
helps you maneuver through an overload of
information and an overwhelming decision
process, without any personal agenda.
“Some of our services include holistic
therapies because sometimes all you should do
is take a breath, and a break, and clear your
head,” says Rebecca Barcy who started the nonprofit
when she saw a need for a community
space that catered to the growing needs of this
demographic.
High Fives’ state-of-the-art speaker and
seminar room, where education and support
classes are held, has the right sound quality, the
ability to video and record and immediately
upload to social media and YouTube forums.
The Conference and Speaker room fits up
to forty-eight attendees and hosts unlimited
online attendees. The space also hosts smaller
conference rooms, rooms for holistic
therapies such as massage, reiki, bars, life
coaching, hypnotherapy, jinn shin jyutsu,
feng shui, energy work, grief counseling,
family counseling and meeting areas, as well
as executive office space. Room rentals can be
booked online with a no-hassle system.
You can help this non-profit raise funds
continue the good work it does in the
community. Your cash donations and
volunteering help immeasurably. You can join
the mission at www.highfivescharity.org/donate/.
“High Fives Charity provides the means to
reinvigorate your life and find joy again and
High Fives and Hugs are always here for you!”
says Barcy.
HIGH FIVES
CHARITY, INC.
QUALITY OF LIFE
141

HAVEN OF
SCOTTSDALE
❖
Haven of Scottsdale is located at 3293
North Drinkwater Boulevard in Scottsdale.
Haven of Scottsdale, a subacute rehab facility,
is dedicated to fulfillment of a threefold mission:
to be the provider of choice in the communities
it serves; a gathering place for caring professionals;
and a safe haven for residents to thrive. Each
decision made by the facility since its establishment
has helped achieve this mission.
Haven of Scottsdale was first organized as
a skilled nursing facility and served the
community well for more than forty years.
Haven of Scottsdale was acquired by Haven
Health in 2016. The facility is located across
from the HonorHealth Scottsdale Osborn
Medical Center.
Haven Health’s mission is reflected in its
logo–a green tree consisting of three branches
with individual leaves that are distinct and separate
placed inside a circle. The branches of this
logo reflect the threefold mission and purposes
of the company, while the individual leaves represent
each individual family, employee and
guest of Haven Health. Employees are referred
to as Caring Professionals and are required to
have the mission statement memorized as part
of their annual performance review.
Haven of Scottsdale is a 47-bed facility
and, on average, cares for more than 700
patients each year, many of whom are
Scottsdale residents. The facility employs
more than seventy people.
Former patients and their families are lavish
in their praise for the care and compassion they
found at Haven of Scottsdale. One family
member wrote, “The nurses, doctors and physical
therapists really care. They did a really
good job with my parent…I would recommend
them highly.” A patient recovering from
knee replacement surgery wrote, “While I cannot
wait to go home, my stay here has been
pleasant. I highly recommend Haven of
Scottsdale to anyone in need of a rehab center.”
Another patient recovering from surgery said,
“From the therapy department, the nursing
staff, office staff, kitchen staff, and housekeeping
staff, I’ve never encountered a company or
facility that is such a well-oiled machine.”
Haven Health began expanding in 2014
with the first of several acquisitions. Haven of
Globe and Haven of Yuma. Additional acquisitions
since that time have made Heaven
Health the largest rural healthcare provider of
skilled nursing services in Arizona. The system
now employees nearly fifteen hundred
healthcare professionals.
Looking ahead, Haven of Scottsdale has
been approved for a remodel/complete
renovation during 2019.
Haven of Scottsdale is deeply involved in the
local community and in 2018 was selected as a
preferred partner for the five HonorHealth
Medical Centers. Employees, residents and
patients participate in a wide range of
community events and can often be found
volunteering at the Granite Reef Senior Center.
A favorite activity enjoyed by employees and
patients is catching a pre-season Giant’s baseball
game less than a block away.
THE SCOTTSDALE EXPERIENCE
142

Rejuvent Medical Spa & Surgery is a
cosmetic Facial Plastic Surgery practice that
specializes in eyelid surgery, full face
rejuvenation with injectable fillers (Liquid
Facelift), nose and under eye fillers,
rejuvenating skin treatments and medical
grade skin care programs. The mission of
Rejuvent is to empower their patients to look
and feel attractive and youthful at every age.
Rejuvent was founded in Scottsdale in
2004 by husband and wife team, Kelly Bomer,
MD and James Bouzoukis, MD. Since that
time the area surrounding the practice at
9155 East Bell Road in Northeast Scottsdale
has gone from sparsely populated to
being significantly built out with commercial
and residential development. It is located
near the beautiful McDowell Sonoran
Preserve, one of the largest urban preserves in
the country.
Although Rejuvent opened its doors in
2004, the nascent concept formed almost
twenty years previously. While still an
undergraduate at the University of California,
San Diego, Dr. Bomer dreamed of one day
having a health center to empower people to
feel better about themselves. Her interest in
science and a desire to help others led her to
Tulane University School of Medicine. It was
there she met her future husband and
business partner.
Dr. Bouzoukis studied Neuroscience at
Duke University and later researched spinal
cord injury at Georgetown prior to attending
medical school. They both received their
surgical training in Chicago, and worked in
separate practices with the goal of one day
having their own practice. After eight years in
Chicago, they began planning their transition
to sunny Scottsdale.
Since 2004, Rejuvent has seen over 15,000
patients. Drs. Bomer and Bouzoukis have
built a solid reputation in the community due
to their integrity, compassion, keen artistic
sense, thorough knowledge of facial anatomy
and expertise. They address the entire face
with fillers, including the brows, under eyes
and nose that most injectors are not
comfortable or qualified to address. Many
patients have been coming for years, and
some fly in from out of the state and country
for the natural looking rejuvenation offered
there. The doctors have a passion for both
sculpting faces with injectables and also for
patient safety. They only offer treatments they
themselves would undergo.
Rejuvent currently has a staff of two board
certified doctors and a fantastic team of ten
caring and experienced support staff who
feel like an extended family. Aesthetician
Emily Glenn has been with Rejuvent since
2006 and is passionate about skin care and
experienced with lasers and medical grade
chemical peels. Emily has helped thousands
of patients improve their skin and feel better
about themselves.
Rejuvent is thrilled when their patients tell
them how much they love their natural
results. Whether people desire fewer
wrinkles, more youthful eyes, a lift to
sagging tissues or healthier looking skin,
Rejuvent Medical Spa & Surgery in Scottsdale
is ready to provide the best possible care. To
learn more about Rejuvent and peruse the
largest before and after gallery (with actual
Rejuvent patients) in Arizona, please visit
www.rejuvent.com or rejuventskincare.com.
❖
REJUVENT
MEDICAL SPA
& SURGERY
Top: Rejuvent Medical Spa & Surgery is
located at 9155 East Bell Road in
Scottsdale.
Middle: Dr. Kelly Vanderbilt Bomer and
Dr. James Bouzoukis.
Bottom: A before and after showing the
results of upper eyelid surgery, liquid facelift
and skin treatments.
QUALITY OF LIFE
143

SCOTTSDALE
EYE PHYSICIANS
& SURGEONS,
PC
❖
Above: Dennis L. Kilpatrick, MD.
Below: Scottsdale Eye Physicians &
Surgeons is located at 7550 East Second
Street in Scottsdale.
Scottsdale Eye Physicians & Surgeons has
been dedicated to improving its patients’
vision and comfort for nearly fifty years. The
ophthalmologists at the state-of-the-art, fullservice
eye care practice pride themselves on
delivering accurate diagnoses, offering effective
treatment options, and providing ongoing
care to keep their patients’ eyes healthy.
The practice utilizes the latest technology and
cutting-edge surgical procedures for vision
correction and treatment. In addition, an inhouse
optical boutique offers more than 500
fashionable frames to choose from.
Scottsdale Eye Physicians & Surgeons
began in 1972 when William R.J. Kilpatrick,
MD relocated his general ophthalmology
practice from Huron, South Dakota, to
Scottsdale. His son, William R. Kilpatrick,
MD joined him in 1977, and his youngest
son, Dennis L. Kilpatrick, MD joined the
practice in 1985. The father and two sons
practiced ophthalmology together until “Dr.
Senior” retired in 1991. “Dr. William” retired
in 2015 and “Dr. Dennis” continues the family
tradition. In the early days, the practice had
only five employees. There are now five times
as many employees.
The senior Dr. Kilpatrick passed away after
eight years of retirement but his spirit lives on
through the practice and its service to the
community. His two sons, along with their
mother, Roberta, have dedicated Scottsdale
Eye Physicians & Surgeons to his memory.
Roberta still visits the staff, bringing homemade
cookies and her famous lemon bars.
When ground was broken in 1983 for the
practice’s current building at Miller Road and
Second Street, one of the shovels struck
something in the dirt. It was an antique eye
medicine bottle, which the doctors considered
a positive sign. The bottle is now on display in
the building’s lobby along with other antique
eye cups and medicine bottles donated to the
practice over the years. Also on display are several
pieces of antique eye examination equipment
used for many decades by the senior Dr.
Kilpatrick. Numerous paintings created by
grateful patients are also displayed throughout
the building.
Throughout the years, the Kilpatricks have
provided eye care to many famous and wellknown
actors, singers, radio personalities,
authors, pro golfers, and other notable people.
Each year, Scottsdale Eye Physicians &
Surgeons donates use of its parking lot so the
Boys and Girls Club of Scottsdale can sell
parking for baseball’s spring training games
and events at the nearby Scottsdale Mall. This
has helped raise thousands of dollars to benefit
the Boys and Girls Club of Scottsdale.
THE SCOTTSDALE EXPERIENCE
144

FOOTHILLS
ANIMAL
RESCUE
Foothills Animal Rescue began its mission to
save lives in Cave Creek, Arizona in 1995 as a
foster based organization dedicated to saving
lives of homeless dogs and cats. Through hard
work and resounding dedication by staff and
volunteers, Foothills Animal Rescue was able to
grow and open a standing adoption center in
2010. The Resale Boutique was a much valued
addition to support our efforts and provide
resources to make an impact.
Our journey continued with the opening of
the Brynne Smith Memorial Campus Adoption
Center in December 2016. It is more than a
building; it provides a safe haven to homeless
dogs and cats awaiting their forever home, and
a testament to the important role the
companion animals play in our lives.
The Brynne Smith Memorial Campus,
represents Brynne Alanna Smith’s lifelong love
of animals.
Everyone lucky enough to have met Brynne
remarked not only about her beautiful smile,
but about her incredibly warm and generous
heart. Even as a child, Brynne was wise beyond
her years, with an unending desire to transform
the world into a more loving space.
This remarkable young woman is honored
through the Brynne Smith Memorial Campus, a
place celebrating her life as well as the lives of
countless animals whose voice Brynne aimed to
represent. The facility will not only be a muchneeded
refuge for abandoned dogs and cats
looking for a new home, but also a peaceful
gathering spot for the local community.
When the new campus debuted in
December 2016, Brynne’s smile and love is
evident in the dogs joyfully romping in the
outside runs, the cats nestled on comfortable
perches, and the new pet owners excitedly
taking home their new best friends.
Which is exactly what Brynne would
have wanted.
Foothills Animal Rescue is governed by a
volunteer Board of Directors that advances
our mission through fiscal responsibility and
that our rescue is in line with best practices in
animal welfare.
For more information about Foothills
Animal Rescue, please visit foothillsanimal.org.
This page is dedicated to Javante Achane and
the Simpson family, in memory of Joia Mae
Simpson. May the gift of love, light and laughter
shine , in those that you love and that love you,
then, still and forever.
❖
Above: The Foothills Animal Rescue Brynne
Smith Memorial Campus is located at
10197 East Bell Road in Scottsdale. The
facility pays tribute to its namesake,
Brynne Smith, with the number “831,”
representing, “8 Letters, 3 Words, 1
Meaning—I Love You.”
Below: A no-kill shelter, Foothills Animal
Rescue finds homes for hundreds of dogs
and cats each year.
QUALITY OF LIFE
145

THE SCOTTSDALE EXPERIENCE
146

BUILDING A GREATER SCOTTSDALE
Scottsdale’s real estate developers, construction companies, heavy
industries, and manufacturers provide the economic foundation of the city
Modulus............................................................................................................................148
McCormick Ranch Property Owners’ Association, Inc. ..............................................................152
Rein & Grossoehme Commercial Real Estate ...........................................................................155
ACA–Air Conditioning of Arizona .........................................................................................156
Meritage Homes Corporation ................................................................................................158
Scottsdale Ranch Community Association................................................................................160
City of Scottsdale ...............................................................................................................162
BUILDING A GREATER SCOTTSDALE
147

MODULUS
Modulus, headquartered in Scottsdale, is a
forward-thinking technology company with a
focus on security, high performance
computing, and artificial intelligence.
Modulus solutions are based on more than
two decades of experience in the industry, and
its products and services are provided by
developers and engineers who have first-hand
experience using the systems they create.
Modulus was founded in 1997 by Richard
Gardner, a world-renowned software engineer,
professional trader, and industry speaker who
is credited as a co-inventor of a number of
tech-based products.
Gardner’s business career started at an
early age. At fifteen, he began immersing
himself in the financial markets and started to
trade futures under a custodial account. As a
young adult, Gardner moonlighted as a
software developer for financial institutions.
At the age of twenty-three, he sold his first
commodity trading system, which used
artificial intelligence to analyze crop reports
and weather data.
On the heels of this success, Gardner
founded an artificial intelligence software firm
in the late 1990s, focusing on new types of
neural network algorithms. This company
was acquired by a Fortune 500 corporation.
Over the course of time, Gardner has
authored three programming languages for
High Frequency Trading and is the designer of
the world’s fastest time-series database engine
for quantitative analysis of market data.
Charged with leading his firm’s world-class
team as CEO Gardner still oversees
technological development for Modulus. In
2010, Gardner developed a system, which
used Natural Language Processing to read
thousands of social media messages per
second, extracting the meaning and emotion–
including love, joy, surprise anger, sadness
and fear–behind each message. Since then,
the system has been running uninterrupted
and has become the largest sentiment
database in the world.
In December 2013, when financial
information was growing at more than
seventy percent per year, Modulus began
work on the SharpeMind platform, the first
financial application to be developed for IBM
Watson to deliver real-time analysis of
millions of pieces of unstructured financial
data to mobile devices. While working on this
project, Modulus invented and patented a
method that allowed Natural Language
systems, such as Watson, to process timeseries
data. While not designed for time-series
analysis, the Modulus system allowed IBM
Watson to create time-series forecasts based
on pre-processed text data alone.
In March 2015, Modulus announced that its
scientific charting technology and custom
software development services were procured
THE SCOTTSDALE EXPERIENCE
148

y NASA Mission Operations to process and
display high-frequency telemetry and health
data from the International Space Station (ISS).
A space station in low earth orbit, the ISS
is the largest artificial body in orbit and can
often be seen from earth with the naked eye.
It serves as a microgravity and space
environment research laboratory in which
crew members conduct experiments in
biology, human biology, physics, astronomy,
meteorology, and other fields.
NASA required a high-frequency solution
to process and display up to half-a-billion
data points every second on tablet devices.
The end product allowed NASA Mission
Control to analyze telemetry and health data
transferred in real-time from the ISS via
satellite link.
“What’s interesting about this project is
that it marked the first time in aerospace
industry history that such a large amount of
low frequency, real-time data has been
streamed to a mobile device and displayed
graphically,” Gardner explains. “In this
project, we pushed the envelope and made
history. 2015 is definitely the year the world
stopped looking at Modulus as a leader in the
financial tech space and, instead, started
looking at our company as a full-fledged
global technology leader, fully capable of
supporting the most advanced and complex
projects across a broad range of industries.”
In May 2015, Modulus announced the
launch of Modulus VC, a seed-stage venture
capital fund for companies at the intersection
of finance and technology, investing between
$100,000 and $10 million in each project.
“We started Modulus VC to help
entrepreneurs, especially those in Arizona,
create exceptional technology products and
cultivate viable, valuable businesses,” says
Gardner. “Collectively, our founding team had
already aided entrepreneurs in developing more
than fifty successful products and had patented
multiple technologies, so it only made more
sense to offer this insight and experience to
emerging developers. It’s a win-win, of course.
It helps us keep a pulse on the innovation
happening within the industry and, at the same
time, we utilize our resources to help build
great management teams and products.”
Startups have access to Modulus engineers
in the United States and Europe who can assist
with market data and brokerage connections,
while the Modulus legal team assists with
patent and IP matters, regulatory concerns,
payment processing, and brokerage operation.
In February 2018, Modulus launched
Reconica, a groundbreaking new cogitative
data analysis and research platform that
augments human intelligence to amplify
analytical insight. As a platform, Reconica can
be deployed to adapt to any domain, providing
operational results in less than a day.
BUILDING A GREATER SCOTTSDALE
149

“Reconica is important for its global
application,” explains Gardner. “The technology
actually helps to defend government and
enterprises from unknown cyber threats,
identifying vulnerabilities by uncovering
sophisticated attack patterns. In addition to
applications in law enforcement and national
defense, Reconica brings intelligence agencies
the hidden insights and ultra-low latency
updates they need to protest against terrorist
attacks and emerging threats.”
Modulus announced the launch of a new
high frequency exchange solution in July
2018. This technology enables exchanges to
scale to more than ten million transactions
per second with ultra-low latency for High
Frequency Trading.
“What we’ve created is actually rather
incredible. Putting it in perspective, that’s 100
times faster than NASDAQ’s exchange
technology,” Gardner explains. “The development
is the result of two decades of trial and error,
but, in 2018, Modulus set yet another world
record. Notably, this record for exchange
matching performance isn’t just among digital
assets, but also for equities, derivatives, and other
exchanges as well.”
The new exchange solution features built-in
trade surveillance based on machine learning,
which uses pre- and post-trade data to monitor
and prevent market manipulation and money
laundering in real time. “The trade surveillance
technology really shook up the industry,” notes
Gardner. “Right now, the digital asset industry
really isn’t regulated in a cohesive way. This
technology allowed exchanges to self-regulate in
a way that was not previously feasible.
Ultimately, the industry will need to be regulated,
utilizing national and/or international standards.
But, until laws catch up with technology, it is
important that companies within the space are
able to keep their customers safe—and that’s
what this technology is designed to do.”
In September 2018, Modulus announced
CipherTrace as its newest technology partner.
CipherTrace develops an industry-leading
Anti-Money Laundering (AML) solution,
which is now included in the Modulus
exchange solution. The CipherTrace
technology identifies and scores a variety of
AML risks, including criminal activity, dark
markets, money laundering and mixing
services, stolen digital assets, terrorist
financing, gambling services, ransomware,
and investment scams. “We made this move
because we felt it was important to provide
our clients with the very best in security
services. Our partnership with CipherTrace
was critical to ensure that we remained on the
cutting edge of what’s technologically
possible,” explains Gardner.
In October 2018, Modulus announced it
would be opening a new sales office in
London, England as part of a joint venture
with Quantex, a regulatory-compliant digital
asset exchange and service provider.
Gardner explains that this partnership
worked out because both sides bring different
core competencies to the table. Quantex boasts
a team, which includes NASDAQ and TMX
alumni, as well as leaders in high-frequency
trading and regulatory compliance. “We felt
that after more than two decades providing
leading technology solutions, international
expansion was only logical,” Gardner says.
The collaboration will feature a new sales
campaign highlighting the Modulus Exchange
Solution. Simultaneously, Quantex is launching
its own exchange, which is seeking MTFregulated
status under MiFID II in Europe,
utilizing the Modulus technology suite.
Modulus has always been invested in
sourcing top quality talent, but, beyond that,
THE SCOTTSDALE EXPERIENCE
150

the company believes that the world is
enhanced by technology and its developers.
To that end, Modulus began offering a
certificate program to help provide
standardization across the industry.
“Technology is one of the great equalizers,”
Gardner says. “The quality of technology is
dependent on the skills of the developer–not
what school they came from, their resume, or
even their past success. That’s what makes this
industry so innovative and vibrant.”
Built around a 1-hour exam, the Modulus
Trading Technology Certification is an expertlevel
skill and qualification assessment that
focuses on crucial aspects of trading system
development, including trading strategy design
and implementation; familiarity with markets,
exchanges, data vendors, and brokerages;
advanced programming concepts; project
management; quantitative finance; mathematics;
artificial intelligence; and high-performance
computing. The test is administered at no cost,
and those who pass receive an electronic
certificate, also at no cost.
For more than twenty years, Modulus has
provided financial software and hardware
systems that keep global leaders and
entrepreneurs ahead of the curve. Exchanges,
brokerages, hedge funds, professional traders,
financial institutions, and other organizations
around the world rely on Modulus
technology, which reaches millions of users in
ninety-four countries.
At its core, Modulus endeavors to provide
corporate, educational, governmental, and
nonprofit institutions, with advanced
technology and services for high performance
computing and artificial intelligence.
“At Modulus, our developers, engineers, and
data scientists are experts in financial
engineering, high frequency trading, highperformance
computing, artificial intelligence,
and predictive analytics,” explains Gardner. “We
believe in the power of innovative and reusable
technologies. We aim to harness this power by
attracting the world’s greatest talent, and by
bringing vital partners into our global platform.”
BUILDING A GREATER SCOTTSDALE
151

MCCORMICK
RANCH
PROPERTY
OWNERS’
ASSOCIATION,
INC.
❖
This signature McCormick Ranch entrance
off of Scottsdale Road and McCormick
Parkway, welcomes residents home
featuring spillways, lighted aeration and
mature trees!
Several decades ago, the impeccably
groomed 3,116 acre McCormick Ranch was
home to such desert inhabitants as coyotes,
bobcats, rattlesnakes and scorpions in a setting
of Mesquite trees, cactus and sagebrush. Only
now, the poisonous and native creatures have
moved to higher desert. In their place are
hundreds of desert trees and flowering semi-arid
plants along with tall, stately palm trees, over 20
miles of greenbelt that attracts joggers and
cyclists as well as 11 picturesque lakes enjoyed
by 24,000 residents. This briefly describes
McCormick Ranch, the half-century old City of
Scottsdale’s first Master Planned Community.
Not only was The Ranch the city’s first
planned community, it became the standard
design for dozens more such developments in
locales throughout the nation. Its success can
be attributed to the leadership of the
McCormick Ranch Property Owners’
Association composed of nine residents
elected to serve on the MRPOA board. The
day-to-day operation, however, is headed by
an administrative staff with Executive
Director Jaime Uhrich at the helm. Uhrich
became director in 2012 when Garth Saager
retired after 30 years in that position.
“The Ranch is a timeless jewel in the desert,”
said Uhrich, who began her career as
receptionist in 1996 at the age of 19. “Our
residents are proud to say, ‘I live on McCormick
Ranch,’ We have so much to offer from the vistas
that surround The Ranch, like the McDowell
Mountains, to views of Camelback Mountain, to
our two 18-hole championship golf courses and
McCormick Parkway which was voted as the
most beautiful roadway in all of Scottsdale.”
Located within the five-square miles of
McCormick Ranch between—Indian Bend Road
to the South and Shea Boulevard to the North—
is the City’s Corporation Yard, the main
Scottsdale Police Station, a City of Scottsdale fire
station, the 433-bed HonorHealth Shea Medical
Center, the Virginia G. Piper Cancer Center, the
City’s Mustang Public Library, 30-acre Mountain
View Park Recreation Center, Sentry Insurance,
and the United States Postal Service Hopi
Station. These amenities are just a few of the
reasons residents enjoy living on The Ranch. In
addition, there are 13 distinct shopping areas,
including home improvement, banks,
pharmacies, a variety of local and nationally
renowned dining establishments, and numerous
retailers as well as service centers.
McCormick Ranch’s recent history began in
1921 when the Samuel Jolly family purchased
45 acres of desert land and built a modest home
near the southwest corner of Scottsdale and
Indian Bend roads. In 1942, the Jollys sold to
Merle Cheney, who added to the parcel until it
included 160 acres. Cheney, owner of Research
Products Corporation, named his new venture
“R.P. Ranch” and built a 7,000-square-foot
adobe ranch-style home near the northwest
corner of Scottsdale and Indian Bend roads.
In 1943, Chicago residents Anne “Fifi” Potter
Stillman McCormick and her husband, Fowler
McCormick, president of International
Harvester, and grandson of both Cyrus
McCormick and John D. Rockefeller, purchased
Cheneys 160-acres which included the ranch
home, located where the Seville Center stands
today. The purchase also included what had
been the Jolly home across Indian Bend Road,
now the site of the City’s McCormick-Stillman
Railroad Park. The McCormicks added to the
property until The Ranch reached 4,236 acres.
Mrs. McCormick, a student of Genetics, was
an accomplished horse and cattle breeder. In
1949, she moved 25 head of her purebred Black
Angus stock from the Barrington, Illinois Farms
to the Scottsdale ranch to see if the cattle could
survive Arizona’s climate. Discovering the
agreeable weather, she then brought the
remainder of her 350 herd, which was known as
some of the finest breeding stock in the country.
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She already had a herd of Golden Palominos and
added prize Arabians to her barns. The greatest
of the Arabian stock was the stallion Naborr,
who sired 435 foals in Russia, Poland, and the
United States. Twenty-one of the foals were bred
by Mrs. McCormick. Following Anne
McCormick’s death, Naborr was sold at auction
for $150,000 to Tom Chauncey and Wayne
Newton, the highest price ever paid at the time
for an Arabian stallion.
One of her most successful projects was the
80-acre Paradise Park, an equestrian center
where the first Scottsdale Show of the Arabian
Horse Association of Arizona was held in 1957.
Today, streets north of Mountain View Road and
east of Hayden Road, are named in honor of
Paradise Park and the horse breeds that were
shown there. Another of her famous projects
was the Indian Craft Center on a portion of the
Ranch facing Pima Road, which was one of the
first Indian craft centers in Scottsdale.
Following Anne McCormick’s death in 1969
at the age of 89, the property was sold in 1970
to Kaiser-Aetna for $12.1 million. On
September 21, 1972, the developer recorded the
non-profit McCormick Ranch Property Owners’
Association Articles of Incorporation,
establishing the Association as agent and
representative of Ranch property owners and
residents. At the time of Fowler McCormick’s
death in 1973, the Ranch’s infrastructure and
amenities included two 18-hole golf courses,
clubhouse and restaurant, three destination
resorts, ten residential subdivisions were under
construction and the Indian Bend Wash Flood
Control Project was completed. The flood
control project, which includes the 150-foot
wide Camelback Walk, has through the years,
proven to withstand a 100-year flood with
waters flowing through The Ranch lakes and
into the flood control greenbelt that runs the
length of Scottsdale into the Salt River.
The philanthropic and humanitarian
McCormicks were generous with their wealth
leaving their estates to more than one-hundred
charitable, educational institutions and
museums around the nation. Their legacy,
McCormick-Stillman Railroad Park, is built
upon 30 acres of land donated by the
McCormicks two years prior to Anne
McCormick’s death and developed the next
25 years under the guidance of her son,
Guy Stillman. The park was originally part of
McCormick Ranch where the cookhouse
and bunkhouse were located. Today, the
park is recognized as one of the state’s main
tourist attractions.
By 1973, Phase 1 of The Ranch was well
underway and the first residents, the Richard
Kriss family, moved into their home on the 8100
block of Via de Ventura. Also in this first phase
was Paseo Village Shopping Center, where the
Ranch’s first U.S. mailbox was placed; a Texaco
gas station, now a Shell; Shrake Pharmacy, now
Walgreen’s; a supermarket, now L.A. Fitness;
and the Ranch’s first fast food restaurant,
McDonald’s, now Starbuck’s. Across from Paseo
Village, where the Ranch’s first church—
Trinity—was established, The Grove at
McCormick Ranch, a 32,000-square-foot highend
shopping complex, now stands. The
complex is reminiscent of Santa Barbara
architecture featuring canopied pathways, citrus
trees and trellised gardens. The Grove’s
headliner is Luci’s at The Grove, a specialty
dining experience morning, noon and night.
❖
Above: The community and visitors alike
enjoy McCormick Ranch’s glorious
greenbelts for miles. The greenbelts were
designed so residents can walk, run or cycle
without the use of a car throughout the
Master Planned community.
Below: The Grove brings high-end
shopping and dining destinations to
McCormick Ranch.
BUILDING A GREATER SCOTTSDALE
153

❖
Above: One of McCormick Ranch’s beautiful
settings is on the shores of Camelback Lake,
overlooking Camelback Mountain.
Below: Throughout The Ranch there are
over 20 beautiful pocket parks which have
become a popular place for residents to
relax and enjoy.
As development of the community
continued, back in 1975, the Inn at McCormick
Ranch opened its doors and became a favorite
event venue especially for outdoor weddings
held overlooking Camelback Lake. What began
as The Inn, today is the McCormick Ranch
Scottsdale, a Millennium Hotel. Another favorite
wedding venue is the lawn area on the golf
course near the McCormick Ranch Golf Course
Pavilion. There, nuptials take place just before
sunset with wedding receptions then held in the
Pavilion. In 1976, the Scottsdale Conference
Center and Resort opened across McCormick
Parkway from the golf course and became one of
the city’s most popular sites for Scottsdale
fundraising galas and national conferences.
Over the years, McCormick Ranch has
been recognized for its landscaping and fresh
look, not only from the public but from the
City of Scottsdale. McCormick Parkway,
which runs from Hayden Road to Scottsdale
Road, featuring a ribbon of grass enhanced by
raised flower beds and stately palm trees, has
been voted by the public as “the most
beautiful roadway in Scottsdale.” As Hayden
Road was developed later, from Indian Bend
Road to Shea Boulevard, the drive for semiarid
landscape became of prime importance.
Thus Hayden has a grassy and tree-lined look
from Indian Bend to Via de Ventura and semiarid
with year-round desert flora and water
saving trees all the way to Shea Boulevard.
Fifty years after the establishment of
McCormick Ranch, the development has
become a charming, affluent small city within
a city with a wealth of shopping and dining
options. An example is the Seville Shopping
Center, at Indian Bend and Scottsdale roads,
which is where the McCormick home was
located. The center includes fitness and
beauty salons, boutiques, jewelry and interior
design shops, plus a wine bar, Wildflower
Bread Company and a popular Ruth’s Chris
Steak House.
The Ranch is often named a great place to
live, with its beautiful greenbelt running
through its heart, a plethora of custom-built
homes and mature vegetation; it is no wonder
McCormick Ranch is one of Scottsdale’s most
sought-after addresses.
Ranch statistics are impressive: McCormick
Ranch has 8,963 single-family homes and
condominiums, 912 apartment units, and 357
commercial parcels. At present, the Ranch has
only one vacant single-family lot and 379
unbuilt condo units. The median home value
in McCormick Ranch is $497,900.
Looking to the future, the McCormick
Ranch Property Owners’ Association is
committed to building on the values and
principles that have made McCormick Ranch
such a desirable location. “Our Strategic Plan
was first adopted with the 2012 budget,” said
Director Uhrich, “We updated it in 2016 to
include strategies to ensure the health and
vitality of the Ranch for the next decade.”
McCormick Ranch is a must-see destination!
“When visiting Scottsdale, we invite you to
personally experience our Ranch life with
its numerous amenities and activities,”
added Uhrich. “We frequently have been
showcased as a beautiful backdrop for
national television shows such as ABC’s The
Bachelor, Four Weddings, and a Fairy Garden:
Bride Guide, and Ford Motor Company’s
national advertising campaign.” Visit
www.mrpoa.com for more information.
THE SCOTTSDALE EXPERIENCE
154

REIN &
GROSSOEHME
COMMERCIAL
REAL ESTATE
As the savings and loan crisis was coming to
an end in 1993, institutions were no longer
dominating the market and the opportunity and
timing looked right for Mark Rein and Steve
Grossoehme to leave the large national
commercial real estate firm they had worked
with for many years. After 23 combined years at
that company, they wanted to take what they
had learned and improve upon it, so they
opened Rein & Grossoehme Commercial Real
Estate. Mark and Steve quickly discovered they
had made the right decision. One of Steve’s bank
clients listed a large anchored shopping center
for sale with Rein & Grossoehme and, shortly
after the sale, commented that he did not do
business with people because of their letterhead
but rather because he liked and trusted them.
Leasing services were quickly added to create a
synergy between agent specialties.
With an emphasis on customer service,
R&G stressed flexibility and creativity to best
suit their clients. To attract the best agents, they
offered partner level fee splits and emphasized
the agents over the company in their
marketing, remembering what Steve’s client
had told them. The result has been the creation
of many extremely successful agents and
several industry awards. One example is Bill
Alter who has been with the company since the
beginning and controls about 70% of the selfstorage
investment market in Arizona. Retail
leasing has also been very successful, led by
Jake Ertle and Jared Lively. Their successful
Industrial Division is led by Patrick Sheehan.
When the last recession hit, and many
companies were going out of business, R&G
poured money and resources into the business to
see how they could best help their clients during
tough times. Their market share soared, and they
have been awarded the CoStar Power Broker
firm regularly since. “When everyone had a deer
in the headlights look on their face, we attacked
the market”, Grossoehme said. “It was hard work
and we had to really focus but it was a good time
in the development of the company.”
“We pride ourselves on being flexible and
adjusting to our clients’ needs”, Rein
commented. “We are committed to maintaining
the latest technologies in order to provide the
highest level of service in the industry. As good
as we are, we strive to improve our level of
service and encourage our agents to ‘raise the
bar’ when it comes to finding ways to do things
better. This philosophy has allowed our
company to compete at a very high level. Our
clients are the ultimate beneficiary. We are
always looking out for our client’s interests and
trying to surpass their goals.”
Rein & Grossoehme specializes in the sale
of shopping centers, office and industrial
buildings, self storage, single tenant triple net
leased properties, multi-family properties and
commercial land & pads. They also market
shopping centers, office buildings and
industrial buildings for lease and represent
tenants in site selection.
2018 marked the 25th anniversary for
Rein & Grossoehme.
❖
Mark Rein and Steve Grossoehme.
BUILDING A GREATER SCOTTSDALE
155

ACA–AIR
CONDITIONING
OF ARIZONA
Summers in Arizona can be brutal; an efficient,
well-maintained air conditioning system
is essential. That is why thousands of
Scottsdale-area residents depend on ACA–Air
Conditioning of Arizona to keep their homes
cool in summer, as well as warm in winter.
ACA was organized nine years ago, by
Troy Davila, an Arizona native and secondgeneration
HVAC contractor. Troy graduated
from Arizona State University with a degree
in construction engineering and his original
goal was to build custom homes. “I started
Davila Development; business was going
great until the 2008 recession when the home
construction business hit bottom.” With thirteen
years of HVAC knowledge, Troy decided
to put forth all efforts in the HVAC industry.
He began with a small customer base; servicing
existing and installing new equipment
while working out of his home office.
The business grew as word spread of ACA’s
service and expertise and Troy moved into a
commercial building located at 7652 East
Greenway Road, Suite 103 in 2014.
From its beginnings, ACA has specialized
in both residential and commercial installation
at fair, competitive prices. “We work
with some of the best manufactures, including
Trane, all of our technicians are experienced
and required to take on going education
courses,” Troy says. ACA is both SRP and
APS certified and a preferred contractor for
the manufacturers he represents. “I make it a
priority to continually educate myself, our
technicians and office staff so we can stay
competitive in the HVAC field,” he says.
ACA has partnered with Trane, the world’s
leader in air conditioning systems. As an Elite
Trane dealer, they receive special discounts,
promotions and low-cost financing, which
allows him to pass the savings on to their customers.
Troy also offers military and/or senior
discounts. High-efficiency is in demand, if
your air conditioning unit is in-efficient and
electric bills are through the roof, ACA offers
many efficient affordable options that could
save you hundreds in electricity.
In addition to installation of new systems,
ACA offers a variety of products and services.
Troy strongly recommends preventative
maintenance before the winter heating season
and the summer cooling season to help customers
keep their equipment in top condition.
ACA offers a Comfort Protection Plan
that includes reduced rates on labor and
parts and provides priority response.
Regular maintenance for Comfort
Protection members includes two annual
tune-ups of cooling and heating systems to
prevent future problems, condenser and
THE SCOTTSDALE EXPERIENCE
156

only are they qualified to maintain, diagnose
and repair your heating and cooling
system, above all, they are courteous, helpful
and treat every customer with the
upmost respect.
ACA’s service area includes the greater
Phoenix area, East and West Valley, Fountain
Hills, Rio Verde, and northern Arizona. ACA
offers customers a variety of financing plans
to fit any budget.
If you are in need of a new HVAC system
in your home or commercial structure–or
someone to keep your systems working to
full capacity–call ACA–Air Conditioning of
Arizona. 480-250-3882 or go to our website
at www.ACofAZ.com.
evaporator coil cleaning, checking the refrigerant
charge, measuring temperature differential
at supply and return registers, cleaning
the blower wheel and motors, inspecting and
adjusting the burner, checking heat
exchanges, cleaning drain lines and pan,
checking ductwork for leaks and insulation
and checking the thermostat. The service is
priced as low as $195 per year.
Regular preventative maintenance helps
avoid unpleasant outages and keeps systems
humming even in the hottest Arizona heat. The
average expected life of an air conditioner is 15
years and the expected life of a heat pump is 10
to 12 years. For this reason, regular service is
particularly important for older units.
“I have been lucky enough to find what I
believe is the best team in Arizona” says Troy.
The office manager has over twelve years’
experience in this industry. Samantha is very
knowledgeable when it comes to locating
parts, technical terminology, functions of
equipment, and, above all, she is very friendly
and truly cares about satisfying every customer.
The lead installer has been working
with all aspects of air conditioning and heating
since the early 1990s, including new construction
in homes, duct work replacement
and modifications, installation of all makes &
models of HVAC.
All ACA technicians are NATE
certified, with over ten years’ experience. Not
BUILDING A GREATER SCOTTSDALE
157

MERITAGE
HOMES
CORPORATION
Meritage Homes Corporation, founded in
Scottsdale in 1985, is the seventh-largest public
homebuilder in the nation. Meritage has
designed and built more than 120,000 homes
across nine states and has earned a reputation
for homes with distinctive style, quality
construction and best-in-class customer service.
Meritage is also the industry leader for
innovation in energy-efficient homebuilding.
The company has received the U.S.
Environmental Protection Agency’s Energy
Star Partner of the Year award for sustained
excellence each year since 2013.
Meritage began when two graduates of
Chaparral High School and Arizona State
University—Steven Hilton and William
Cleverly—co-founded Monterey Homes, the
predecessor company to Meritage.
Hilton started his real estate career during
his university years. While juggling his
schoolwork, he got his real estate license and
sold his first home in Scottsdale. From that
point forward, Hilton’s passion for land
acquisition, financing and architectural
design continued to grow.
When the Savings and Loan crisis hit in the
late 1980s and the government began
liquidating foreclosed real estate, Hilton
immediately saw the opportunity to buy land at
deeply discounted prices. He secured the
necessary financing with Cleverly’s assistance
and began building luxury homes in Scottsdale,
expanding into Phoenix and the surrounding
metropolitan area a year later.
Under the leadership of Hilton, who is
considered an expert and innovator in the
homebuilding industry, the company became
publicly traded in 1996 (NYSE: MTH). Today,
Hilton serves as Chairman and CEO of Meritage.
In the early 2000s, Meritage was
recognized as one of Fortune’s Fastest
Growing Companies in America, expanding
into Texas, California, Florida and Colorado
through a combination of acquisitions and
greenfield start-ups, primarily building homes
for move-up buyers. The company survived
the housing market crash and the Great
Recession that followed in 2008, due to
disciplined balance sheet management and an
increased focus on affordable homes for
entry-level buyers.
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158

In the years that followed, Meritage resolved
to establish a new industry benchmark for the
energy efficiency of new homes. The company
demonstrated how homes can and should be
built to improve the quality of life for
homeowners, their communities, and the
environment. The result differentiated homes
by Meritage with a powerful value proposition
that is difficult to match.
With its current line of affordable
LIVE.NOW homes, Meritage is well
positioned for long-term success with a
strategic focus on the growing entry-level
market. Unlike most entry-level homes, these
homes incorporate features that enhance a
homeowner’s lifestyle, such as spacious
floorplans, upgraded finishes, a suite of
energy-efficient technologies, and wireless
home automation solutions.
Giving back to the communities where it
does business is a cornerstone of Meritage’s
culture and the mission of the Meritage Cares
Foundation. From California to the Carolinas,
Meritage team members proudly support a
variety of community efforts, with the focus
on veterans, families, and children. The
Foundation has partnered with local food
banks to feed the hungry and helped fosterand-adopted
kids find their ‘forever homes’.
Backpacks and school supplies have been sent
to students in need and homes have been
built and donated to the Children’s Miracle
Network and Operation Homefront. The
Foundation aided the Hurricane Harvey
disaster recovery efforts and helped
employees in Houston and South Florida who
were displaced by floodwaters. Meritage is
well known for supporting U.S. military
veterans through its involvement with
Operation Homefront. Since 2013, Meritage
has constructed and donated new mortgagefree
homes annually to veterans who have
been wounded during their service.
Meritage is headquartered in Scottsdale
and has offices in Tucson and additional
locations throughout the country. The
company is actively building in more than
270 communities in Arizona, California,
Texas, Colorado, Florida, North Carolina,
South Carolina, Tennessee, and Georgia.
Meritage had approximately 380 local
employees and more than 1,600 total
employees at the close of 2018.
BUILDING A GREATER SCOTTSDALE
159

SCOTTSDALE
RANCH
COMMUNITY
ASSOCIATION
❖
Above: Lake Serena is a 42-acre man-made
lake with approximately five miles of
shoreline and offers Scottsdale Ranch
residents various boating and fishing
activities, enabling them to fully enjoy the
benefits of the Arizona climate.
Right: The Scottsdale Ranch
Community Center.
Scottsdale Ranch is Scottsdale’s premier and
most progressive community, offering a variety
of upscale living options in a resort-like setting
with a lake suitable for boating and fishing at
its heart. With 3,938 properties in more than
40 subdivision neighborhoods, Scottsdale
Ranch offers a lifestyle unmatched anywhere.
Scottsdale Ranch includes multiple
housing options, including single-family
detached custom homes, cohesive
communities, and multifamily housing along
with parks, shopping and other recreational
amenities and services all within a single
master-planned community.
The prime land on which Scottsdale
Ranch is located was purchased in 1978 by
the City of Scottsdale as part of its northeast
growth plan. After being zoned for a masterplanned
community in 1979, Markland
Properties, Inc. and Costain
Arizona, Inc. began development
of Scottsdale Ranch.
The community is located on
1,119 acres along the south side
of Shea Boulevard between 96th
Street and 112th Street.
Perhaps its signature asset is a
forty-two-acre private lake that
was developed jointly by
Scottsdale Ranch, the City of
Scottsdale, Maricopa County, and
the U.S. Army Corps of Engineers.
In addition to providing many
recreational uses, Lake Serena is part of the
Indian Bend Green Belt System and serves as
a control for run-off water from the McDowell
Mountains. Lake Serena is a unique and
distinguishing feature of Scottsdale Ranch and
is why Scottsdale Ranch has been known as
the ‘oasis in the desert’ for nearly thirty years.
The lake provides countless hours of
tranquility and enjoyment for the residents.
Popular lake activities include fishing,
pontoon boat rides and the use of recreational
boats such as kayaks, canoes and
paddleboats; all great amenities that
Scottsdale Ranch has to offer.
Centrally located in the heart of the
community are several additional amenities
on sixty-four acres donated by the developer.
These include: Scottsdale Ranch Park, which
includes the Via Linda Senior Center and
public tennis courts; the Boys and Girls Club
of Scottsdale; and the award-winning Laguna
Elementary School. These facilities provide
Scottsdale Ranch residents of all ages many
opportunities for social and recreational
activities right outside their doors. The
Scottsdale Ranch Mercado Shopping Center,
located at the corner of Via Linda and
Mountain View, offers a variety of specialty
stores, restaurants, drug stores, offices, and
professional services.
The Scottsdale Ranch Community
Association (SRCA) is the not-for-profit
organization that oversees the community.
The Association is dedicated to preserving
Scottsdale Ranch’s heritage and promoting the
future of this premier planned community.
SRCA is governed by a seven-member
THE SCOTTSDALE EXPERIENCE
160

volunteer Board of Directors elected by the
community and is headed by Kathe M.
Barnes, who serves as the executive director
and has been with SRCA for over thirty years.
The headquarters are at the Scottsdale Ranch
Community Center, 10585 North 100th
Street in Scottsdale. SRCA’s mission is to
enhance the quality of life and property values
of its residents. This is done by protecting the
lifestyles that include single-family homes,
patio homes, townhouses, apartments,
waterfront properties and condominiums;
and a choice of recreation that includes
boating and fishing, biking and jogging,
tennis and a variety of social activities. The
Association protects homeowner’s
investments by promoting orderly growth,
common area maintenance, architectural
control, and zoning protection.
The association engages in many
partnerships with the City of Scottsdale,
surrounding agencies, organizations and
schools where members continue to make a
difference. SRCA constantly implements new
ways to enhance the quality of life and
amenities available for its residents. For
example, the association helped raise and
donated more than $250,000 to build the
Desert Garden Park and donated and
helped raise over $125,000 towards new
playground equipment for Scottsdale Ranch
Park. SRCA also partners with Goodwill
Central and Northern Arizona along with
Laguna Elementary School for the SRCA
Community Wide Sale, held twice each year.
In addition, during the holiday season the
association collects canned goods, toiletries,
toys and cash donations for those less
fortunate. SRCA staff members
also volunteer their time at a local
food bank, packaging Emergency
Food Boxes.
The Scottsdale Ranch
Community Association not only
manages current assets but is also
committed to the quality of life for
future generations of Scottsdale
Ranch. The vision is that
Scottsdale Ranch will be
characterized by its beauty and its
desirability as a place to live, its
outstanding recreational and social activities,
its financial soundness and sustainability, and
protection of property values. SRCA
proactively invests, uses and spends the
association’s assets and holds itself
accountable for the protection and
enhancement of property values. The
association provides sound, proactive, and
farsighted stewardship through prudent asset
management and reserve policies.
The activities of SRCA, its residents, and its
partners individually and collectively are
dedicated to ensuring Scottsdale Ranch remains
the premier and most desirable community in
Scottsdale. We hope you will visit us and
consider joining this wonderful community.
Please visit the Scottsdale Ranch Community
Association at www.scottsdaleranch.org for
details about Scottsdale Ranch and why it is
considered one of the best residential
communities in Scottsdale.
BUILDING A GREATER SCOTTSDALE
161

CITY OF
SCOTTSDALE
❖
Below: Scottsdale City Hall
PHOTO BY BRIAN HANCOCK..
Bottom: Scottsdale's Museum of the West
PHOTO BY BILL TIMMERMAN.
Scottsdale’s motto “The West’s Most Western
Town” was born as a marketing slogan in the
late 1940s to convey the city’s Western spirit to
visitors and residents. Merchants hopped
onboard, voluntarily redesigning storefronts to
reflect a Western motif, complete with hitching
posts and shake roof overhangs.
Fast forward nearly seven decades and a lot
has changed in Scottsdale. What has not
changed is the city’s commitment to investing
in programs and facilities that foster
community pride while attracting the
attention and admiration of residents and
millions of visitors from around the world.
Scottsdale Public Art adds beauty and
interest through dozens of permanent works
and temporary installations throughout the
community. Galloping steeds abound alongside
abstract visions and pop-up storefront displays.
Canal Convergence has become a
centerpiece of the community’s public art
program and an international draw. The 10-
day event brings 50,000 visitors to the
Scottsdale Waterfront for inspiring and
engaging displays and performances.
Western Spirit: Scottsdale’s Museum of the
West opened its doors in January 2015,
transporting visitors into the history and
beauty of the American West through a
collection of rarely seen art and artifacts. The
city-owned museum was built with hotel bedtax
revenues and earned affiliate status with
the Smithsonian Institution in record time.
The city has also invested bed tax dollars in
larger venues with different missions. 2014
saw the completion of a $50 million
expansion of WestWorld’s dusty Equidome
into the Tony Nelssen Equestrian Center,
300,000 square feet of climate-controlled,
flexible event space. The investment benefits
signature events like the Barrett-Jackson
Collector Car Auction and Scottsdale Arabian
Horse Show, but it is also attracting a host of
new event partners.
In 2015, the city completed a major
renovation to the TPC Scottsdale, home to the
Waste Management Phoenix Open—the most
attended golf event on the planet. The
investment brought the city’s 20-year old
public golf course up to modern standards
and cemented an agreement to keep a PGA
event in Scottsdale 2022.
And one should not forget the city’s biggest
investment: Scottsdale’s McDowell Sonoran
Preserve—more than 30,000 acres of protected
mountains and Sonoran Desert, thanks to the
city voters who approved three separate sales
taxes to fund its purchase.
Art, museums, event centers, golf courses
and mountain preserves are all part of
Scottsdale’s identity. While most of it was not
specifically envisioned by the folks who coined
that western slogan all those years ago, they set
the wheels in motion for today’s Scottsdale—a
vibrant desert city enjoyed by all.
THE SCOTTSDALE EXPERIENCE
162

BUILDING A GREATER SCOTTSDALE
163

SPONSORS
ACA–Air Conditioning of Arizona.....................................................................................................................................................156
Arizona Women’s Care ......................................................................................................................................................................120
Artisan Colour ....................................................................................................................................................................................98
Barrett-Jackson Auction Company.....................................................................................................................................................100
Casino Arizona/Talking Stick Resort..................................................................................................................................................109
Celebration of Fine Art .....................................................................................................................................................................122
City of Scottsdale ..............................................................................................................................................................................162
Cornelis Hollander Designs, Inc........................................................................................................................................................102
E.D. Marshall Jewelers ......................................................................................................................................................................104
Exclusive Arizona Buyers Agents.......................................................................................................................................................111
Foothills Animal Rescue....................................................................................................................................................................145
Marvin R. Goldstein, MD ..................................................................................................................................................................140
Great Hearts......................................................................................................................................................................................124
Great Wall Chinese Medicine & Acupuncture ...................................................................................................................................130
Haven of Scottsdale...........................................................................................................................................................................142
High Fives Charity, Inc. ....................................................................................................................................................................141
I Need an Angel, Inc. ........................................................................................................................................................................139
Lammert Inc. dba HPNbooks & HPN Custom Media & Publishing ..................................................................................................113
Life Care Center of Scottsdale ...........................................................................................................................................................138
Matt Young Photography, LLC...........................................................................................................................................................112
McCormick Ranch Property Owners’ Association, Inc. ......................................................................................................................152
Meritage Homes Corporation ............................................................................................................................................................158
Messinger Mortuaries, Cemeteries & Crematories .............................................................................................................................134
Modulus ...........................................................................................................................................................................................148
Northcentral University.....................................................................................................................................................................126
Odle Management Group, LLC .........................................................................................................................................................106
The Original Pancake House .............................................................................................................................................................110
Prestige Cleaners...............................................................................................................................................................................108
Pueblo Norte Retirement Community ...............................................................................................................................................136
Rein & Grossoehme Commercial Real Estate.....................................................................................................................................155
Rejuvent Medical Spa & Surgery .......................................................................................................................................................143
Salt River Pima-Maricopa Indian Community....................................................................................................................................116
Schubert Insurance & Financial Services...........................................................................................................................................107
Scottsdale Christian Academy ...........................................................................................................................................................128
Scottsdale Community College..........................................................................................................................................................132
Scottsdale Eye Physicians & Surgeons, PC ........................................................................................................................................144
Scottsdale Ranch Community Association .........................................................................................................................................160
THE SCOTTSDALE EXPERIENCE
164

ABOUT THE PHOTOGRAPHER
M ATT
Y OUNG
Matt Young is a professional photographer serving the Phoenix metropolitan area and its
surrounding communities. Owning his own photography company, Mr. Young hails from
Marseilles, Illinois, with a background in manufacturing, Mr. Young moved to the Valley of the Sun
in 2008 to explore creative interests and later began attending film and television production
courses at Scottsdale Community College. During a study abroad trip to Europe Mr. Young
discover a passion for photography, capturing architecture, landscapes, and people. Having grown
passion into profession, Mr. Young began servicing the Valley with covering nightlife and events
quickly growing into covering major sporting events for Arizona Cardinals Scoreboard
Productions, which includes Arizona Cardinals football games, the Fiesta Bowl, and various award
shows. Bringing out the best of everyone who steps in front of his camera, Mr. Young began
servicing his clients with expertise in portrait headshots, including Scottsdale Mayor Jim Lane. Mr.
Young is a member of Local First Arizona and the Scottsdale Area Chamber of Commerce.
ABOUT THE WRITER
T ERRANCE
T HORNTON
Terrance Thornton serves as Independent Newsmedia Inc. USA Arizona managing editor
overseeing general news operations. In the state of Arizona, Independent Newsmedia publishes the
Daily News-Sun, five weekly newspapers—including the Scottsdale Independent newspaper—six
monthlies, one magazine and five community websites. Mr. Thornton has won a total of 15 journalism
awards during his 12-year career as a journalist with Independent Newsmedia here in the Valley of the
Sun. Those awards were presented by the Arizona Newspapers Association, the Suburban Newspapers
Association of America and the Arizona Associated Press Manager Editors. Reporting awards include
recognition for news writing excellence, investigative and enterprise reporting, sustained coverage,
page design, and photography.
ABOUT THE PHOTOGRAPHER • ABOUT THE WRITER
165

For more information about the following publications or about publishing your own book, please call HPNbooks at 800-749-9790 or
visit www.hpnbooks.com.
Albemarle & Charlottesville:
An Illustrated History of the First 150 Years
Bakersfield: It’s the People, And a Whole Lot More
Black Gold: The Story of Texas Oil & Gas
Black Gold in California
Carter County, Oklahoma: Then and Now
Cheyenne: A Sesquicentennial History
Coastal Visions: Images of Galveston County
Davis County: On the Move
Fort Myers - City of Palms: A Contemporary Portrait
Garland: A Contemporary History
Historic Abilene: An Illustrated History
Historic Alamance County: An Illustrated History
Historic Albany: City & County
Historic Albuquerque: An Illustrated History
Historic Alexandria: An Illustrated History
Historic Amarillo: An Illustrated History
Historic Anchorage: An Illustrated History
Historic Austin: An Illustrated History
Historic Baldwin County: A Bicentennial History
Historic Baton Rouge: An Illustrated History
Historic Beaufort County: An Illustrated History
Historic Beaumont: An Illustrated History
Historic Bexar County: An Illustrated History
Historic Birmingham: An Illustrated History
Historic Brazoria County: An Illustrated History
Historic Brownsville: An Illustrated History
Historic Charlotte:
An Illustrated History of Charlotte and Mecklenburg County
Historic Chautauqua County: An Illustrated History
Historic Cheyenne: A History of the Magic City
Historic Clayton County: An Illustrated History
Historic Comal County: An Illustrated History
Historic Corpus Christi: An Illustrated History
Historic DeKalb County: An Illustrated History
Historic Denton County: An Illustrated History
Historic Edmond: An Illustrated History
Historic El Paso: An Illustrated History
Historic Erie County: An Illustrated History
Historic Fayette County: An Illustrated History
Historic Fairbanks: An Illustrated History
Historic Gainesville & Hall County: An Illustrated History
Historic Gregg County: An Illustrated History
Historic Hampton Roads: Where America Began
Historic Hancock County: An Illustrated History
Historic Henry County: An Illustrated History
Historic Hood County: An Illustrated History
Historic Houston: An Illustrated History
Historic Hunt County: An Illustrated History
Historic Illinois: An Illustrated History
Historic Kern County:
An Illustrated History of Bakersfield and Kern County
Historic Lafayette:
An Illustrated History of Lafayette & Lafayette Parish
Historic Laredo:
An Illustrated History of Laredo & Webb County
Historic Lee County: The Story of Fort Myers & Lee County
Historic Louisiana: An Illustrated History
Historic Mansfield: A Bicentennial History
Historic Midland: An Illustrated History
Historic Mobile:
An Illustrated History of the Mobile Bay Region
Historic Montgomery County:
An Illustrated History of Montgomery County, Texas
Historic Ocala: The Story of Ocala & Marion County
Historic Oklahoma: An Illustrated History
Historic Oklahoma County: An Illustrated History
Historic Omaha:
An Illustrated History of Omaha and Douglas County
Historic Orange County: An Illustrated History
Historic Osceola County: An Illustrated History
Historic Ouachita Parish: An Illustrated History
Historic Paris and Lamar County: An Illustrated History
Historic Pasadena: An Illustrated History
Historic Passaic County: An Illustrated History
Historic Pennsylvania An Illustrated History
Historic Philadelphia: An Illustrated History
Historic Prescott:
An Illustrated History of Prescott & Yavapai County
Historic Richardson: An Illustrated History
Historic Rio Grande Valley: An Illustrated History
Historic Rogers County: An Illustrated History
Historic San Marcos: An Illustrated History
Historic Santa Barbara: An Illustrated History
Historic Santa Maria Valley
Historic Scottsdale: A Life from the Land
Historic Shelby County: An Illustrated History
Historic Shreveport-Bossier:
An Illustrated History of Shreveport & Bossier City
Historic South Carolina: An Illustrated History
Historic Smith County: An Illustrated History
Historic Temple: An Illustrated History
Historic Texarkana: An Illustrated History
Historic Texas: An Illustrated History
Historic Victoria: An Illustrated History
Historic Tulsa: An Illustrated History
Historic Wake County: An Illustrated History
Historic Warren County: An Illustrated History
Historic Williamson County: An Illustrated History
Historic Wilmington & The Lower Cape Fear:
An Illustrated History
Historic York County: An Illustrated History
Iron, Wood & Water: An Illustrated History of Lake Oswego
Jefferson Parish: Rich Heritage, Promising Future
More Than a River: Decatur-Morgan County
Loudoun County, Virginia:
Preserving Tradition, Embracing Innovation
Miami’s Historic Neighborhoods: A History of Community
Old Orange County Courthouse: A Centennial History
Plano: An Illustrated Chronicle
The New Frontier:
A Contemporary History of Fort Worth & Tarrant County
Rich With Opportunity:
Images of Beaumont and Jefferson County
Salt Lake City: Livability in the 21st Century
San Antonio, City Exceptional
The San Gabriel Valley: A 21st Century Portrait
Southwest Louisiana: A Treasure Revealed
The Spirit of Collin County
Terrebonne Parish: Stories of the Good Earth
Tyler: A Natural Beauty
Utah Valley: Heart of Utah
Valley Places, Valley Faces
Water, Rails & Oil: Historic Mid & South Jefferson County
THE SCOTTSDALE EXPERIENCE
166

LEADERSHIP SPONSORS
$49.95
ISBN: 978-1-944891-66-4