portfolio_2023_Martin_M
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Product
development
Inventor Ányos Jedlik (the creator of the world’s first electric
motor) is said to have been the first one to devise a way to
create soda water on an industrial scale in 1826, effectively
leading to the beloved combination: The fröccs. Fröccs is
said to be a Hungarian invention and seemed unknown on the
Danish market, so I applied the leaflet idea from before and
took it to the bars for testing the product and concept when
the restrictions were loosed. The results were positive among
internationals and among Danish who had been familiar with
the Hungarian culture.
Fröccs: “A secret for the long lasting life”
Trifold
- Sándor Márai
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