portfolio_2023_Martin_M
Opening new channelsHome wine tastingThis is my internship and bachelor project at Pannonvin which is a webshop in Denmark sellingHungarian wines and holding wine tasting events in Randers. That time was the quarantine periodthrough the Covid-19 pandemic when every social events were closed and nobody knew whenthey open again, thus the company lost one of its channels and revenue stream. My task wasto find a sustainable alternative to optimize the business model. The idea was to bring the winetasting events into the customers’ home and educate themselves with the given materials on thewine and its culture. To test the concept, I organized a focus group with different demographics andconducted two surveys to see before and after effects of the event. I designed a leaflet that givesinformation about the wines’ characteristics, and see how the Hungarian wines compare to otherwines from Spain, Italy and France in similar price range with blind test. The results were positiveand based on their answers, they increased their knowledge on wines after the experience.Promising feedback before and after the Home wine tastingBeforeAfterLeaflet Information of wineFeedback from focus groupFindingsWine TastingFocus groupI was able to collectsome insights fromthe focus group.The majority drinkswine every week,and the pricerange they usuallypay for a bottle iseither low (lessthan 40kr.-), ormid (100-149kr.-).This insight wasfavorable, becausePannonvin offerswines at similarprice range. Therewere also moreparticipants whowould or may holda wine tastingevent in theirhomes.The home wine tasting kit18
ProductdevelopmentInventor Ányos Jedlik (the creator of the world’s first electricmotor) is said to have been the first one to devise a way tocreate soda water on an industrial scale in 1826, effectivelyleading to the beloved combination: The fröccs. Fröccs issaid to be a Hungarian invention and seemed unknown on theDanish market, so I applied the leaflet idea from before andtook it to the bars for testing the product and concept whenthe restrictions were loosed. The results were positive amonginternationals and among Danish who had been familiar withthe Hungarian culture.Fröccs: “A secret for the long lasting life”Trifold- Sándor MáraiFeedback19
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- Page 25 and 26: Design for agencyI made these works
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- Page 33 and 34: Idea#33There is a campaign in every
Opening new channels
Home wine tasting
This is my internship and bachelor project at Pannonvin which is a webshop in Denmark selling
Hungarian wines and holding wine tasting events in Randers. That time was the quarantine period
through the Covid-19 pandemic when every social events were closed and nobody knew when
they open again, thus the company lost one of its channels and revenue stream. My task was
to find a sustainable alternative to optimize the business model. The idea was to bring the wine
tasting events into the customers’ home and educate themselves with the given materials on the
wine and its culture. To test the concept, I organized a focus group with different demographics and
conducted two surveys to see before and after effects of the event. I designed a leaflet that gives
information about the wines’ characteristics, and see how the Hungarian wines compare to other
wines from Spain, Italy and France in similar price range with blind test. The results were positive
and based on their answers, they increased their knowledge on wines after the experience.
Promising feedback before and after the Home wine tasting
Before
After
Leaflet Information of wine
Feedback from focus group
Findings
Wine Tasting
Focus group
I was able to collect
some insights from
the focus group.
The majority drinks
wine every week,
and the price
range they usually
pay for a bottle is
either low (less
than 40kr.-), or
mid (100-149kr.-).
This insight was
favorable, because
Pannonvin offers
wines at similar
price range. There
were also more
participants who
would or may hold
a wine tasting
event in their
homes.
The home wine tasting kit
18
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