New Era
New Era is a digital magazine on new media that is made by Burcu Kıcık, Muhammet Can Otsay and Yaren Altunkıran for the New Media Project (Digital Journalism) course at Beykent University.
New Era is a digital magazine on new media that is made by Burcu Kıcık, Muhammet Can Otsay and Yaren Altunkıran for the New Media Project (Digital Journalism) course at Beykent University.
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P A G E 4 | N E W E R A
B U R C U K I C I K
Now, they gain both followers and views with titles such as 'I did this
ritual, what I wanted came true immediately, the ritual performed in 5
days', which we see a lot on social media, especially on TikTok, and
they often want to keep followers with sentences like I will share it
tomorrow. Of course, all of these watching gives them a certain
benefit, so this situation has started to exploit people spiritually. We
come across similar content on Twitter, but because there is no
earning situation, it is either rarer or people who read tarot write to
get followers and 'paid tarot readings'. We also see these tarot
readings a lot on TikTok and Youtube(“An URGENT Message from Your
Guardian Angels Pick a Card *Timeless* Tarot Reading”). On the other
side of these, there are also accounts that make meditation happen
and say that they do aura cleansing (“Aura cleanse”). These contents
often make people participate as soon as they see the video or create
incentives for later. They communicate directly with the audience, and
those who have experienced say they provide a 'spiritual awakening'.
Especially when TikTok users swipe,
they either swipe to distract
themselves or have fun. When it
comes to distraction, most of the
time, when they feel helpless, they
come across videos titled 'if this
video came up, there is a reason'.
At that moment, they think they are
reflecting themselves. In addition,
the interactive nature of the
videosencourages comments such
as 'I did it, I feel very good' and 'claim' in the comments.
The proliferation of these videos on TikTok has caused the application
to create a prayer, meditation and rest area called 'TikTok rest areas'
within the application itself but of course, these are not the reason
why Twitter, TikTok or Youtube are generally known, all three
applications have completely different content within themselves. No
other social media platform has 'spiritual flows' so popular; The
possibility of falling into the flow, traceability and interaction make
TikTok different from the others. The epidemic period closures further
affected the use of social media, and we can say that Tiktok became
completely popular in these closures. However, a different dimension
of the event is due to manipulation sentences on the videos or in the
description section such as 'if you see this, don't pass by, life treats
you the way you treat the video', and this affects the algorithm by
completely changing the stream of views. Since the videos are not
passed -due to psychological situation or curiosity- similar content
starts to rotate in the stream.