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New Era

New Era is a digital magazine on new media that is made by Burcu Kıcık, Muhammet Can Otsay and Yaren Altunkıran for the New Media Project (Digital Journalism) course at Beykent University.

New Era is a digital magazine on new media that is made by Burcu Kıcık, Muhammet Can Otsay and Yaren Altunkıran for the New Media Project (Digital Journalism) course at Beykent University.

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P A G E 4 | N E W E R A

B U R C U K I C I K

Now, they gain both followers and views with titles such as 'I did this

ritual, what I wanted came true immediately, the ritual performed in 5

days', which we see a lot on social media, especially on TikTok, and

they often want to keep followers with sentences like I will share it

tomorrow. Of course, all of these watching gives them a certain

benefit, so this situation has started to exploit people spiritually. We

come across similar content on Twitter, but because there is no

earning situation, it is either rarer or people who read tarot write to

get followers and 'paid tarot readings'. We also see these tarot

readings a lot on TikTok and Youtube(“An URGENT Message from Your

Guardian Angels Pick a Card *Timeless* Tarot Reading”). On the other

side of these, there are also accounts that make meditation happen

and say that they do aura cleansing (“Aura cleanse”). These contents

often make people participate as soon as they see the video or create

incentives for later. They communicate directly with the audience, and

those who have experienced say they provide a 'spiritual awakening'.

Especially when TikTok users swipe,

they either swipe to distract

themselves or have fun. When it

comes to distraction, most of the

time, when they feel helpless, they

come across videos titled 'if this

video came up, there is a reason'.

At that moment, they think they are

reflecting themselves. In addition,

the interactive nature of the

videosencourages comments such

as 'I did it, I feel very good' and 'claim' in the comments.

The proliferation of these videos on TikTok has caused the application

to create a prayer, meditation and rest area called 'TikTok rest areas'

within the application itself but of course, these are not the reason

why Twitter, TikTok or Youtube are generally known, all three

applications have completely different content within themselves. No

other social media platform has 'spiritual flows' so popular; The

possibility of falling into the flow, traceability and interaction make

TikTok different from the others. The epidemic period closures further

affected the use of social media, and we can say that Tiktok became

completely popular in these closures. However, a different dimension

of the event is due to manipulation sentences on the videos or in the

description section such as 'if you see this, don't pass by, life treats

you the way you treat the video', and this affects the algorithm by

completely changing the stream of views. Since the videos are not

passed -due to psychological situation or curiosity- similar content

starts to rotate in the stream.

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