Construction Monthly Magazine | Austin 2023 Build Expo Show Edition

AUGUST 2023 EDITION | CONSTRUCTIONMONTHLY.COM 

877-219-3976 

AUSTIN 

expo 

Build 

Build business with build expo 

FREE 

TO 

ATTEND 

SCAN TO REGISTER 

AUSTIN BUILD 

PALMER EVENTS CENTER 

AUGUST 16-17, 2023 

Wednesday Exhibit Hours: 12:00 p.m. 

to 5:00 p.m. Classes Start at 11:30 a.m. 

Thursday Exhibit Hours: 10:00 a.m. to 

3:00 p.m. Classes Start at 9:30 a.m. 

Buyer’s Guide 

Keynote 

Speakers 

Tom Woodcock Thomas Joyner 

Largest Building & Construction 

Trade Show in Austin 

• FREE to Attend 

• Find the Solutions for your Projects and your 

Business 

• Complimentary Accredited Seminars 

AIA Credits Available 

• Demo Thousands of Products & Services 

• Network with 1000’s of Building & 

Construction Industry Professionals 

PROUD ASSOCIATE MEMBERS OF 

SHOW SPONSORS 

#6 Construction Show in the United States! #17 Construction Show in the World! Top Construction Industry Show! 

30 FREE Seminars & Keynotes- See Pages 26-34 

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GUTTER REPAIR, INSTALLATION AND PROTECTION 

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2 CONSTRUCTIONMONTHLY.COM

AMERICA’S PREMIER REGIONAL BUILDING AND CONSTRUCTION SHOW 


expo 

“#1 Rated Show for 

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–Northwest Creative Imaging 



PRODUCTS & SERVICES YOU’LL SEE AT THE SHOW 

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• BUILDING MATERIALS 

• BUSINESS DEVELOPMENT 

CONSULTANTS 

• CABINETS 

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• CONSTRUCTION TECHNOLOGY 

• CONTRACTORS EQUIPMENT 

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• DRYWALL 

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• EMPLOYMENT STAFFING 

• EPOXY FLOORING 

• EROSION CONTROL 

• FINANCIAL SERVICES 

• FLEET VEHICLES 

• FOUNDATION REPAIR 

• GENERAL CONTRACTOR 

• GEOTECHNICAL ENGINEERING 

SERVICES 

• GOVERNMENT AGENCIES 

• GUTTERS 

• HEAVY EQUIPMENT 

• HVAC EQUIPMENT 

• INSPECTION SERVICES 

• INSULATED CONCRETE FORMS 

• INSULATION 

• INSURANCE 

• IRON DOORS 

• IRON FENCING 

• LAND SURVEYORS 

• LENDING PLATFORMS 

• LICENSE TRAINING SCHOOLS 

• MARKETING 

• METAL FRAMING 

• PAINT MANUFACTURERS 

• PAINTING CONTRACTORS 

• PAVING 

• POOLS 

• PORTABLE TOILETS 

• PRINTERS 

THE SHOW FOR... 

• PROJECT LENDING 

• PROMOTIONAL PRODUCTS 

• REPROGRAPHICS 

• ROOFING CONTRACTORS 

• ROOFING MATERIALS 

• SHOWER PANS 

• SIGNS 

• SOIL STABILIZERS 

• SPRAY FOAM 

• STONE 

• STRIPING 

• TELECOMMUNICATIONS 

• TILE 

• TOOLS 

• TRADE ASSOCIATIONS 

• TRUCKS 

• WALL BLOCKS 

• WALL CLADDING 

• WASTE MANAGEMENT 

• WATER FILTRATION SYSTEMS 

• WATER MANAGEMENT 

• WATER SOFTENERS 

• WEB DESIGN 

• WINDOWS 

• WOOD FENCING 

• WOOD FLOORING 

• ARCHITECTS 

• ENGINEERS 

• DESIGNERS 

• GENERAL CONTRACTORS 

• BUILDING SUPERINTENDENTS 

• COMMERCIAL BUILDERS 

• HOME BUILDERS 

• SUBCONTRACTORS 

• DEVELOPERS 

• BUILDING MANAGERS 

• BUILDING OWNERS 

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• GOVERNMENT AGENCIES 

• MUNICIPALITIES 

• FACILITY MANAGERS 

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VIP COMPLIMENTARY REGISTRATION FOR YOU AT WWW.BUILDEXPOUSA.COM 

OR CALL 877.219.3976 

SPECIAL AUSTIN SHOW EDITION 2023 3

Table of 

CONTENTS 

AUSTIN 2023 

MEMBERSHIP 

IS FOR Y-O-U! 

THE HOME BUILDERS ASSOCIATION OF GREATER AUSTIN 

Since 1953, the HBA has served as the leading not-for-profit trade organization dedicated 

to residential construction and remodeling in Central Texas. The HBA works 

with government, public, business and community organizations in six counties – 

Bastrop, Caldwell, Hays, Lee, Travis and Williamson. 

700+ Member 

Companies 

400 ASSOCIATE 

MEMBER COMPANIES 

• Tradespeople (ie: Plumbers, Electricians, HVAC, etc.) 

• Industry suppliers (ie: Lumber, Flooring, Windows, Design Studios) 

20 

• Real estate agents 

• Architects 

• Banks 

BUILDER/DEVELOPER 

300 COMPANIES 

Some of the area’s large production home builders and developers 

are Members, as well as many notable custom builders. 

Membership 

includes your 

employees too! 

STRONG 

GO 

3 in 1 

Membership 

As a member of the HBA you 

are also a member of the Texas 

Association of Builders (TAB) AND 

the National Association of Home 

Builders (NAHB). 

WHAT ELSE??? 

• Savings on TAB contracts 

• Manufacturer discounts 

• Networking events 

• Councils and committees 

• Educational programming 

Remember the COVID 

Shutdown? 

The HBA, in partnership with TAB 

and the NAHB, successfully lobbied 

for our industry, ensuring we were 

able to keep working during this 

unprecedented time. 

We encourage members to do business with members! 

HBAaustin.com • 512.454.5588 • info@hbaaustin.com 

14 

Gensler’s Fifth + Tillery heralds the new Sustainable, Wellness-Infused Office Building 

EXHIBITOR LIST 

24 

FLOORPLAN 

25 

SEMINARS + 

WORKSHOPS 

26 

4 CONSTRUCTIONMONTHLY.COM 

SPECIAL AUSTIN BUILD EXPO SHOW EDITION 

AUGUST 16-17, 2023 

PALMER EVENTS CENTER 

900 Barton Springs Rd. 

Austin, TX 78704 

Exhibit Hours: 12pm - 5pm 

Classes start at 11:30 am 

Wednesday Exhibit Hours: 12:00 p.m. to 5:00 p.m. Classes Start at 11:30 a.m. 

Thursday Exhibit Hours: 10:00 a.m. to 3:00 p.m. Classes Start at 9:30 a.m.

40 

State of the Homebuilding Market: What Can We Expect in 2023? 

44 

Top 3 Business Trends For 2023 And How To Prepare 

AMERICA’S PREMIER REGIONAL 

BUILDING & CONSTRUCTION SHOW 

AUSTIN | DALLAS | TAMPA | HOUSTON | ATLANTA | LOS ANGELES | SOUTH FLORIDA 

WE ARE RANKED: 



BRIDGE, STRUCTURAL, ORNAMENTAL AND REINFORCING IRONWORKERS 

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Featured Exhibitors to Attend the Largest Building & Construction Show in Austin! 

IRONWORKERS 

INTERNATIONAL ASSOCIATION OF 

A U S T I N 

T E X A S 

LOCAL UNION NO. 482 


AUSTIN 

The Construction Monthly Team is excited to bring you 

an amazing industry-specific publication to the National 

Market! 

For the first time, the entire national building and 

construction industry will have a publication that will 

represent the growing commercial construction industry 

as a whole. Everything from architecture, design, finance, 

business ... All the industry specific information that you 

need. 

Our circulation has grown in the 30+ years that Build 

Expo USA has hosted and produced trade shows and 

now being able to take that networking experience to 

over 300, 000+ national direct emails, thousands in 

social media, and building relationships and reaching 

commercial and residential construction firm, developers, 

engineers, government agencies, and top-level 

professionals ... which Construction Monthly will now 

reach EVERY MONTH! 

Our publication welcomes your support and is looking 

forward to working with the professionals that are 

exploring their careers and businesses and would love to 

see participation from YOU. 

PUBLISHER 

JP Bryant 

ADVERTISING & SALES 

Amy Shoulders 

amy@constructionmonthly.com 

RESERVE YOUR BOOTH NOW! 

2023 Dallas Build Expo 

April 12-13, 2023 | Dallas Market Hall 

2023 Houston Build Expo 

June 28-29, 2023 | NRG Park Center 

2024 Austin Build Expo 

February 7-8, 2024 | Palmer Events Center 

Contact 877.219.3976 

sales@buildexpousa.com 

We thank you for being with us from the beginning and 

look forward to the journey we take with our audience. 

Write an Article! 

Construction Monthly Loves to Hear From You. 

As experts in the field, we love to hear from our readers! 

You’re invited to submit an article between 400 to 1200 

words. We will let you know if we use an article. 

Would you love to see your expertise and knowledge in 

our magazine? 

Please email your article to amy@constructionmonthly. 

com and check out constructionmonthly.com online! 

#6 Construction Show in the United States! 

#17 Construction Show in the World! 

Top Construction Industry Show! 


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GENSLER’S FIFTH + TILLERY 

HERALDS THE NEW 

SUSTAINABLE, WELLNESS- 

INFUSED OFFICE BUILDING 

By Michael Waddell 

Photos by: Matthew Neimann 

Fifth +Tillery, a wellness-focused office building, is the result 

of a design-build collaboration between the client and Gensler, 

to reimagine the possibilities of a post-industrial site in East 

Austin. The project started with the ask to reposition a large 

300’x200’ warehouse as a place for creative companies to 

come together. The client also wanted the design to minimize 

the environmental impact and create a positive contribution to 

the surrounding neighborhood. 

With the site located at the junction between an industrial 

area to the south and the vibrant Govalle neighborhood to the 

north, it was important the approach celebrate and soften the 

transition between the two contrasting districts. There was 

only one main constraint — the design team had to work within 

the footprint of the existing warehouse as part of the adaptive 

re-use entitlement process. 

The Office Building Turned Inside Out 

As we set out to design the building, the client challenged the 

team to be curious and look for ways to do more within the 

constraints. How could we design a building that was not only 

a great place to work, but also improve the performance of the 

building and site — all while creating a place that welcomed the 

broader community? 

We started with designing a workplace that featured ample 

daylighting and access to nature and fresh air, which are 

proven strategies for supporting employee mental health and 

wellbeing. After studying skylights, lightwells and atriums we 

posed a question to the client: what if we just turn the building 

inside out? 

By carving a central courtyard through the space and bringing 

the traditional core functions of an office building to the 

exterior, we could introduce landscaping to the warehouse 

footprint. In turn, this helped break down the scale of the 

building, drawing in daylight and fresh air to the central areas. 

The elevators open directly to the exterior, connecting to 

elevated walkways that serve as multitenant corridors. To 

urge employees to go outdoors and engage with each other, 

we created a series of varying outdoor spaces on each level, 

from the ground level courtyard to third floor roof terraces that 

overlook downtown. 

In place of a traditional office lobby, we designed a large 

entry plaza which opens to the south to capture predominant 

breezes for passive cooling. From there, we introduced a large 

social stair that links the upper levels to the plaza, encouraging 

workers and visitors to bypass the elevators and move through 

the building. The space under the stair is used for on-site bike 

parking, with two unisex shower rooms provided in an effort to 

encourage more people to utilize Austin’s rich bike network for 

their daily commute. 


Prioritizing Building Performance 

With the planning of the building established, we turned our 

attention to improving the performance of the building and 

site. We began with reducing the overall carbon footprint of 

the project, a key goal of Gensler’s Cities Climate Challenge 

(GC3) to eliminate all carbon emissions in our work by 2030. 

To reduce the embodied carbon we re-used as much of the 

existing structure as possible, which included the majority of 

the site infrastructure and the existing warehouse foundation. 

Drilled piers supported the new building structure where we 

utilized a hybrid timber structure with long span glulams paired 

with steel columns and concrete over a long span metal deck. 

Throughout construction, we also identified opportunities to 

minimize waste and source materials locally. A site visit with 

our landscape architect led to repurposing cuts from the glulam 

structure as benches throughout the public space. 

To help mitigate operational carbon emissions, we took 

advantage of the size of the building to provide a large solar 

array that provides 478 kw of power generation, almost 

offsetting mid-summer demand and providing a pay off 

in only four years. The photovoltaics (PVs) also shade the 

roof structure, reducing the building’s solar gain. We also 

incorporated the photovoltaics into an overhead trellis that 

provides much needed shade to entry plaza, while highlighting 

the building’s sustainable features. 

For the landscaping we sought to do more than just feature 

much needed greenery to the site. We planned the central 

landscape area to function as an integrated rain garden, 

designed to slow and filter stormwater flows from the site. 

With nearly 100 percent impervious cover, it was important 

to reduce run-off on a site which, historically, shed large 

quantities of water into the nearby Boggy Creek watershed. 

We re-used a series of 10,000 gallon drums that were left 

behind by the previous owner to reduce the use of water onsite. 

They were eventually moved to the side of the entry plaza. 

We then designed the roof drainage to capture stormwater, 

which is used to irrigate the landscaping. To tell the story of 

water on site, our team introduced a continuous runnel that 

brings the soothing sound of running water to the space and 

connects a central fountain to a reflecting pool at the building’s 

entry. The water feature uses a combination of captured 

rainwater and condensate to run year round without depending 

on potable water, which is often restricted during the hot 

summer months. 

Community Connection at the Core 

The final and most important aspect of Fifth + Tillery was to 

create a place accessible to the broader community. By turning 

the building inside out, we designed rich public spaces that 

are brought to life by vibrant landscaping, connecting the 

building to the spirit of the neighborhood. Since completion, 

the building has been acquired by CIM Group, who have 

featured the project in their annual report highlighting their 

commitment to Environmental, Social and Governance (ESG) 

goals within their real estate portfolio. As building operators, 

they’ve embraced the social aspect of the building, and recently 

welcomed Art Bra Austin to the space, a non-profit that raises 

awareness and support for breast cancer survivors. 

Fifth + Tillery typifies our collaborative approach to work 

with clients to expand design possibilities and come up with 

innovative solutions. We look forward to the continuing 

activation of the building and its positive contributions to the 

neighborhood, community and environment. 

Michael Waddell is a design director in Gensler’s Austin office. 

Since joining the firm in 2011, he has developed a researchdriven 

approach for each of his projects, centered around the 

user experience, project performance, and creating meaningful 

connections to the community. 

This article originally ran in Green Build & Design. 


Partner With Us 

Why a Blue Bridge Partnership? 

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Booth #518 , a Silver Sponsor at the Build Expo Austin, 

that's where! 

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Booth #228 

• Large & Small Format Printing 

• Fine Art Reproductions 

• Graphic Design & Printing 

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FIND THE SOLUTIONS YOU NEED 

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See & Demo 

1000’s of 

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& Services 

Meet with 

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Over 

30 Expert 

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No other show offers free admission and seminars 

Register online at www.buildexpousa.com or Call 877-219-3976! 


VOYAGE SELECT 

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AUSTIN, TX 

BOOTH # 540 

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MEMBERSHIP 

IS FOR Y-O-U! 

THE HOME BUILDERS ASSOCIATION OF GREATER AUSTIN 

Since 1953, the HBA has served as the leading not-for-profit trade organization dedicated 

to residential construction and remodeling in Central Texas. The HBA works 

with government, public, business and community organizations in six counties – 

Bastrop, Caldwell, Hays, Lee, Travis and Williamson. 

700+ Member 

Companies 

STRONG 

400 ASSOCIATE 

MEMBER COMPANIES 

• Tradespeople (ie: Plumbers, Electricians, HVAC, etc.) 

• Industry suppliers (ie: Lumber, Flooring, Windows, Design Studios) 

• Real estate agents 


• Banks 

300 

BUILDER/DEVELOPER 

COMPANIES 

Some of the area’s large production home builders and developers 

are Members, as well as many notable custom builders. 

3 in 1 

Membership 

As a member of the HBA you 

are also a member of the Texas 

Association of Builders (TAB) AND 

the National Association of Home 

Builders (NAHB). 

WHAT ELSE??? 

• Savings on TAB contracts 

• Manufacturer discounts 

• Networking events 

• Councils and committees 

• Educational programming 

Membership 

includes your 

employees too! 

GO 

Remember the COVID 

Shutdown? 

The HBA, in partnership with TAB 

and the NAHB, successfully lobbied 

for our industry, ensuring we were 

able to keep working during this 

unprecedented time. 

We encourage members to do business with members! 

Booth #330 


HBAaustin.com • 512.454.5588 • info@hbaaustin.com


expo 

MAKE SALES, GAIN LEADS, 

AND BUILD YOUR BUSINESS! 


UPCOMING 

SHOWS 

AUSTIN 

Palmer Events Center | August 16-17, 2023 

EXHIBIT AT 

BUILD EXPO 

• MEET THOUSANDS OF BUYERS ON 

A REGIONAL LEVEL 

• SELL TO DECISION MAKERS FROM 

ALL INDUSTRY SEGMENTS 

• YOU CAN’T GET IN FRONT OF THIS 

MANY BUYERS IN 2 DAYS WITH 

OTHER FORMS OF MARKETING 

BOOK SPACE NOW! 

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sales@buildexpousa.com 

BUILD BUSINESS with BUILD EXPO 

ATLANTA 

Cobb Galleria Centre | August 30-31, 2023 

LOS ANGELES 

Los Angeles Convention Center 

September 20-21, 2023 

CHARLOTTE 

Charlotte Convention Center | December 6-7, 2023 

TAMPA 

Tampa Convention Center | February 7-8, 2024 

DALLAS 

Dallas Market Hall | April 24-25, 2024 

HOUSTON 

NRG Park Center | June 19-20, 2024 

SOUTH FLORIDA 

Broward County Convention Center 

August 14 -15, 2024 

WWW.BUILDEXPOUSA.COM

MAGAZINE 

The power of a visual presence BEFORE, DURING, AND 

AFTER the Build Expo Show 

AUSTIN Austin 

Austin 

AUSTIN 

AUSTIN 



AUSTIN 

Amy Shoulders 

National and Regional Ad Sales Exec 

877-219-3976 

amy@constructionmonthly.com 

PREMIUM POSITION RATES 

1x 3x 6x 10x 

BACK COVER 

$2695 $2425 $2156 $1887 

INSIDE FRONT $2095 $1885 $1676 $1467 

INSIDE BACK 

$1695 $1525 $1356 $1187 

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$2695 $2425 $2156 $1887 

FULL PAGE 

$1495 $1345 $1196 $1047 

HALF PAGE 

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QUARTER PAGE 

$595 

EIGHTH PAGE 

$295 


THANK YOU TO THE 

AUSTIN BUILD 

PLATINUM 

SPONSOR 

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PLATINUM 

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EXHIBITOR LIST 

BOOTH COMPANY *SPONSORS 

617 3RD ROCK ELECTRICAL 

222 ALAMO WATER SOFTENERS 

115 ALLURA USA 

424 ALTRO FLOORS & WALLS USA 

641 AMERICAN SUBCONTRACTORS ASSOCIATION OF AUSTIN 

105 APEX MULTIFAMILY BUILDERS 

715 APPLE COMMERCIAL LEASING 

709 ARCADIA INC. 

423 ARI DEVELOPMENT INTERNATIONAL 

234 ARTIFICIAL GRASS PROS 

224 ASSUREDPARTNERS OF TEXAS 

421 AUSTIN CABINETRY GOLD 

230 AUSTIN GUTTER PROTECTION GOLD 

407 AUSTIN POOLS 

436 BAIRD FOUNDATION REPAIR 

307 BERDOLL SAWMILL 

708 BESTBATH 

235 BIG SUN SOLAR 

518 BLUE BRIDGE FINANCIAL SILVER 

302 BOBCAT OF AUSTIN 

618 BORAL AGENCY 

602 BOSS JCB 

316 BOXBROWNIE 

317 BUILDERZ WAREHOUSE 

734 BUILT ON THE ROCK INDUSTRIES 

441 BUSINESS ON PURPOSE 

607 CABINETTO GOLD 

236 CAP CITY RENTALS 

218 CENTEX PERSONNEL SERVICES 

623 CHERRY COATINGS 

418 CHG INSURANCE 

728 CITY OF AUSTIN DEVELOPMENT SERVICES DEPARTMENT 

208 COFI 

340 CONSTRUCTION SPECIFICATIONS INSTITUTE/AUSTIN CHAPTER 

428 CUSTOM SIGN CREATIONS, A COMET SIGN COMPANY 

128 DESIGN SKYLIGHTS 

640 DESIGN-BUILD INSTITUTE OF AMERICA 

315 DIGIBUILD SOFTWARE 

522 DIGITAL D-SIGNS 

528 DIXIE CARPET INSTALLATIONS, INC 

508 DURANGO DOORS 

408 ECO-SOIL STABILIZERS GOLD 

215 EJL CONSTRUCTION 

427 ENCORE STONE STUDIO 

527 EPIC CLEANTEC 

402 EQUIPMENTSHARE 

205 ESPINOZA STONE 

416 EZMETAL.COM 

240 FLEXBASE 

429 FLOCK SAFETY 

221 FOX BLOCKS - TRUEGRID BY AIRLITE PLASTICS CO. 

229 FOXY EPOXY FLOORS 

233 GATEWAY IRON DOORS 

308 GOLF CARS OF AUSTIN 

500 GREAT RESORT VACATIONS GOLD 

627 HIGGINBOTHAM INSURANCE 

BOOTH COMPANY *SPONSORS 

524 HIGH CALIBER SPRAY FOAM SPECIALISTS BRONZE 

330 HOME BUILDERS ASSOCIATION OF GREATER AUSTIN 

621 HOUSEMASTER HOME INSPECTIONS BRONZE 

328 ICS INSPECTORS 

124 IRONWORKERS INTERNATIONAL 

440 ISLANDAIRE 

530 J BAR ENTERPRISES 

108 JARLIN CABINETRY 

111 JC COMMUNICATIONS 

502 KEYSTONE TILE, INC. 

334 KNAPHEIDE TRUCK EQUIPMENT CENTER 

624 KOETTER FIRE PROTECTION 

422 LABOR FINDERS 

121 LEAFFILTER GUTTER PROTECTION 

207 LIMA ONE CAPITAL 

335 LIVSYT 

239 LOTUS CAPITAL HOLDINGS LLC 

324 MAZUMA GO 

216 METRO-REPRO 

228 MILLER IMAGING & DIGITAL SOLUTIONS BRONZE 

417 MITSUBISHI ELECTRIC TRANE HVAC US LLC 

610 MOMENTUM 

318 MULTIHOUSINGSIGNS.COM 

327 MULTIMEDIA BUSINESS SOLUTIONS (MBS TODAY) 

615 NATIONAL PURCHASING PARTNERS 

622 OMEGA TWO FENCE SYSTEMS 

540 PANDA WINDOWS & DOORS 

202 PELLA WINDOWS & DOORS AUSTIN & CENTRAL TEXAS 

107 PRIORITY ROOFING 

122 PURCHASE GREEN ARTIFICIAL GRASS 

743 QUALITY TRUCK AND EQUIPMENT 

521 QUICK ROOFING 

529 RAILROAD COMMISSION OF TEXAS 

430 RIVERCITY CABINETS SILVER 

116 ROYAL SIGNS & AWNINGS 

517 SAWSTOP 

118 SCREENMOBILE OF AUSTIN 

210 SEA VENTO LLC 

516 SNAVELY FOREST PRODUCTS 

217 SPECTRUM PROMOTIONAL PRODUCTS 

223 STALLION FUNDING 

321 STRAIGHT ARROW STRIPING 

415 STREAMLINE FUNDING 

244 SUNSTATE EQUIPMENT 

616 TERRADYNE ENGINEERING, INC. 

712 TEXAN WINDOWS 

322 TEXAS DISPOSAL SYSTEMS GOLD 

104 TEXAS GUTTER GUYS LLC 

227 THE MENDICANT ARCHITECT, LLC 

434 THOMAS HOMES LLC 

515 TI BUILDERS 

333 TILE REDI 

507 TRIFECTA SERVICES COMPANY 

323 TRUE BLUE SURFACES 

732 UNITED SITE SERVICES 

119 WHITEROCK MILLWORK BRONZE 

24 CONSTRUCTIONMONTHLY.COM PRINTED ON 1/2/2022

FLOORPLAN Exhibit 

AUSTIN BUILD EXPO 

August 16-17, 2023 | Palmer Event Center 

Hours: 10:00am-3:00pm Both Days 

Seminar A 

Seminar B 

Seminar C 

Seminar D 

Seminar E 

Keynote 

Seating 

Exh Services 

739 640 352 442 441 440 439 340 339 235 233 239 

735 

436 

335 236 

634 244 540 

334 

736 733 434 333 234 

240 

734 

246 

629 530 529 430 429 330 

230 229 130 

327 

627 528 527 428 427 328 228 227 128 

Bathrooms 

723 624 623 524 

424 423 324 323 224 223 124 

521 

732 721 622 621 522 422 421 322 321 222 221 122 121 

728 119 

618 617 518 517 418 417 318 317 218 217 118 

715 

716 616 615 516 515 416 415 316 315 216 215 116 115 

712 111 

709 610 

210 207 110 

607 508 507 408 407 308 307 

708 208 205 108 107 

706 

105 

602 

502 402 302 202 

104 x 

Exit 

Doors 

500 

Concession 

Seating 

Enter 


SEMINARS & WORKSHOPS 

All Seminars at the Build Expo are FREE to attend! 

Keynote Speakers 

(ALL KEYNOTE CLASSES WILL BE IN THE KEYNOTE AREA ON EXHIBIT FLOOR) 

Roberto Leandro 

Managing Consultant | Spire 

Anthony Springer 

Consultant | Spire 

Construction Scheduling – The Good, the Bad and The Ugly 

Wednesday, February 1 | 12:15 p.m. - 1:00 p.m. | Keynote Area 

Thursday, February 2 | 10:15 a.m. - 11:00 a.m. | Keynote Area 

Scheduling enables construction professionals to effectively manage projects, forecast completion dates, and communicate 

the overall construction plan. This session will discuss how to properly develop and manage a schedule throughout the 

project. Specific topics covered include scheduling basics; developing a realistic baseline schedule; critical path method 

(CPM) scheduling, revisions and updates to the schedule, and cost loading / resource loading and reporting. 

Target Audience: Homebuilders, Remodelers, Contractors 

PROJECT MANAGEMENT 

Thomas Joyner 

Director of Coaching | Business on Purpose 

Material And Pricing Clarity: 3 Steps Every Homebuilder And Remodeler 

Owner Can Implement To Restore Business F.I.T.ness In A World Of Chaos 

Wednesday, February 1 | 1:15 p.m. - 2:15 p.m. | Keynote Area PROJECT MANAGEMENT 

Windows that used to take 7 days in 2020 now take 7 months…maybe. Plywood that costs $11 now demands over $70! 

Volatility is the new certainty, and contractors must create the discipline to develop a different level of fitness in their 

business in order to navigate these new waters, with a more robust ship. 

This life-changing and engaging 45 minute talk won’t waste your time in empty market predictions, but instead will provide you the tools to 

build a better business that allows you to navigate a new business reality. 

You will be equipped to beat chaos with predictability, and to build a business that weathers volatile changes, and makes time for what matters 

most. 


Recruiting And Hiring: The 4 Systems Every Homebuilder And Remodeler Owner Needs To 

Build The Right People That Builds The Right Business 

Thursday, February 2 | 11:15 a.m. - 12:15 p.m. | Keynote Area 

PROJECT MANAGEMENT 

People, people, people! How do we find the right people to hire? How do we find ANY people to hire? 

The Boomers retired early, and the emerging generations are much more selective in the work they choose. How can you find the right people, 

recruit them the right way, share the right vision, and then onboard them the right way that aligns with the right mission? 

This life-changing and engaging 45 minute talk pulls from our work with hundreds of contractor owners that led to our proprietary and proven 

roadmap. 

This roadmap will equip you to beat chaos with predictability, and to build the team that will build the business to make time for what matters 

most. 



Keynote Speakers 

(ALL KEYNOTE CLASSES WILL BE IN THE KEYNOTE AREA ON EXHIBIT FLOOR) 

Tom Woodcock 

President | Seal the Deal 

Selling Thru a Tough Economy 

Wednesday, February 1 | 3:15 p.m. - 5:15 p.m. | Keynote Area 

We’re seeing volatile pricing formats, supply chain interruption and rising interest rates. This usually ends in tough 

economic conditions, resulting in construction industry challenges. Knowing the best way to stay ahead of these changes 

and keep your business moving forward is difficult. We’ll look at the methods successful contractors use to weather 

shifting economic conditions. We’ll cover: 

1. Increasing your portion of the market pie 

2. Getting a competitive advantage 

3. Managing customer expectations 

4. Structuring your sales effort 

5. How to balance sales and marketing efforts 

You’ll come away from this session with a better understanding of what it will take to grow in both revenue and 

profitability in these times. Sales is the most important aspect of your business. Everything else simply follows that lead. 

Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers 

Networking & Association Use 

Thursday, February 2 | 1:15 p.m. - 2:15 p.m. | Keynote Area 

Many contractors never join relevant associations that can produce revenue for them. Even worse they spend the dues money and don’t 

maximize the effectiveness of the association. We will layout how to determine what associations to join, how to work them and get business 

from your involvement. The single greatest way to find grouped customers and network contacts is right in your backyard association! 

Work them to the fullest and you’ll never make a cold call again! 

SALES 


Workshops & Classes | Wednesday, February 1, 2023 

SALES 

Beating the Price Objection 

11:30 a.m. - 1:00 p.m. | Room 1 

Tom Woodcock 


SALES 

This topic deals specifically with the pressure to always be low. Learn the sales tools necessary to get the inside track in 

the bidding process. The goal being to consistently win projects and raise profitability on those projects. The most common 

mis-takes made in bidding are revealed and countered. 


Retaining Good Employees: How Homebuilders, Remodelers, and GC’s Can 

Implement A Predictable Process To Keep The Right Team 

11:30 a.m. - 12:30 p.m. | Room 4 BUSINESS MANAGEMENT 

Thomas Joyner 

Director of Coaching | Business on Purpose 

1 out of every 4 employees left their jobs in 2021…most voluntarily. The talent squeeze that contractors feel is predicted 

to continue well into the future. 

What is true for sales, namely that repeat customers are far easier to come by than new customers, is also true for 

employees; retaining and growing existing employees is far easier and more effective than trying to find new ones. 

This life-changing, 45 minute workshop will equip your leadership toolbelt with practical, take-home tools to provide for 

your team that allows each person to thrive in their role, grow to new roles, and align with the mission that you have laid 

out. 

You will be equipped to beat chaos with predictability, and to build a business that weathers volatile changes, and makes 

time for what matters most. 

Target Audience: Builders, Contractors, Remodelers, Specialty Contractors, Business Owners 



How to maximize security in construction payments: Avoiding technology is 

not the answer 

11:30 a.m. - 12:30 p.m. | Room A CYBER SECURITY 

Matthew Smith 

CEO and Co-Founder | MazumaGo 

Rapid digitization has left some construction companies’ operations with increased vulnerability to cyber security threats. 

However, the answer isn’t to shy away from technology but to embrace it while employing the latest protective measures 

against fraud. 

In this class, you will learn what to look out for and what measures you can take to keep your construction payments safe. 

Target Audience: General Contractors, Subcontractors, Builders, and Remodelers 

PREPARING FOR AUSTIN’S ONSITE WATER REUSE ORDINANCE | How to 

comply with the City of Austin code, chapter 15-13 

11:30 a.m. - 12:30 p.m. | Room B BUILDING CODE COMPLIANCE 

Eric Hough 

Chief Commercial Officer | Epic Cleantec 

Beginning December 1, 2023 onsite water reuse systems will be required for new commercial and multifamily development 

projects of 250,000 gross square feet or greater (LDC §25-9-412). These projects will have to collect and treat either 

rainwater and air conditioner condensate or graywater for reuse in buildings for toilet/urinal flushing, laundry, irrigation, 

and cooling. 

Any commercial or multifamily project that uses rainwater, condensate water, stormwater, graywater or foundation drain 

water for non-potable applications such as toilet flushing or irrigation must obtain a permit from Austin Water. 

In this workshop, attendees will learn how to comply with the new ordinance, what it means for plumbing systems and how 

to obtain project approval. 

Target Audience: Developers, Contractors, Plumbers, Engineers, Architects, Sustainability Consultants 


Introduction to Geotechnical Engineering 

11:30 a.m. - 12:30 p.m. | Room D ENGINEERING 

Derek Stout 

Regional Vice President | Terradyne 

This class introduces Geotechnical Engineering and why the Geotechnical Report is important in construction of any 

foundation. Below is an overview of topics that will be covered as part of the presentation: 

• Why is Geotechnical Engineering important? 

• When is the Geotechnical Engineering report needed? 

• How is the scope of services determined? 

• Project Fee 

• Drilling operations and field services 

• Laboratory testing methods 

At the conclusion of the presentation, builders, developers, architects and engineers should have a better understanding of 

the Geotechnical Engineering process and the importance of having a Geotechnical Engineer on the team. 

Target Audience: Builders, Developers, and Engineers 

• An overview of the Geotechnical Report 

• Types of foundations and mitigation techniques 

• Construction methods and quality control 

• Liability and Protection 

• Case studies and lessons learned 

• Open discussion and questions


What Google REALLY Wants From Your Website 

11:30 a.m. - 12:30 p.m. | Room 2 WEB MARKETING 

Joshua Ramsey 

Marketing & Communications Strategist | Strategic Point Marketing 

All you really want from Google is clear communication on what you have to do to get leads. No matter what business you 

own, we all fight for that page 1 placement. But if you take a second to think about it, you probably don’t care about being 

on page 1 of Google. You really want MORE LEADS! 

Google Partner for more than a DECADE, Joshua Ramsey will be teaching you an approach that will have your brain 

spinning with unique ideas that will increase your conversion rate online (CRO). 

Walk away with exact starting strategies to immediately change your business. 

• What is CRO and how to apply it 

• Build Your USP (unique selling position) that will draw increased engagement 

• LIVE website analysis providing pinpointed solutions for YOUR WEBSITE. 

Target Audience: All building and construction professionals 

Estimating direct and indirect costs in construction 

11:30 a.m. - 12:30 p.m. |Room 3 ESTIMATING 

Saleh Mubarak 

Author, Public Speaker & Trainer 

Direct and indirect expenses in construction projects: This presentation takes a quick and comprehensive look at all expenses 

expected in a typical construction project. We identify direct and indirect expenses and list all types of categories 

under each type. The presentation makes a brief analysis of labor, materials, equipment, overhead, bonds and insurance, 

profit, contingency, and other expenses. Knowing and estimating these expenses can make or break the contractor’s business. 

This presentation is a must for contractors and anyone in the construction industry. 

Target Audience: Builders and Contractors 

Flooring Safety by Design | 1.0 AIA LU/HSW Credit 

11:30 a.m. - 12:30 p.m. |Room 5 AIA 

Kelli Weiblen 

South Central Team Leader | Altro Floors 

Flooring safety by design is offered by Altro throughout North America. The seminar is led by flooring experts experienced 

in helping architects, interior designers, and building owners select a wide variety of floor covering. Altro encourages participation 

and discussion during this interactive seminar. 

Learning objectives 

• Identify the legislative guidelines and legal tests relating to the specification of slip resistant flooring. 

• Define the Static Coefficient of Friction as it relates to the specification of slip resistant flooring. 

• Undertake a needs analysis to determine the slip resistant floor to suit your requirements. 

Target Audience: Commercial Architects/Designers, Flooring Contractors, General Contractors, Business Owners. 

Tree to Table | 1.0 AIA LU/HSW Credit 

11:30 a.m. - 12:30 p.m. | Room C AIA 

Brandon Berdoll 

Owner | Berdoll Sawmill 

This course serves as a guide to selecting quality, sustainable hardwoods for bespoke furniture and design products by 

explaining the process of sourcing, harvesting, milling, drying, surfacing, and finishing hardwood materials. 

Target Audience: Builders, Contractors and Architects in Commercial and Residential applications. 



Leveraging Tech to Improve Profitability 

1:30 p.m. - 2:30 p.m. | Room D WEB MARKETING 

Zaid Rahman 

Founder & CEO | Flexbase 

“Leveraging tech” doesn’t need to mean a complete overhaul of systems. There are actionable technologies that you can 

likely leverage this week that streamline payroll, communication, automation strategies to enhance your billing processes to 

save time & more. 

Target Audience: All building and construction professionals. 

QuickBooks for Contractors - Beginner 

4:30 p.m. - 5:30 p.m. | Room 3 QUICKBOOKS 

Sam Hallburn 

Certified QuickBooks ProAdvisor | PBS Accounting and Tax Solutions 

This class is an overview of how contractors can utilize the QuickBooks functionality to facilitate job costing, payroll, 

receivables and the overall benefits of either the online or desktop applications. 

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks. 

Burning cash advertising online and struggling to find customers? 

4:30 p.m. - 5:30 p.m | Room D WEB MARKETING 

Anthony Vasser 

Digital Marketing Director| Flexbase 

WARNING: I am not selling anything. Learn how to improve your digital marketing, find more customers, and generate 

more ROAS. Actual tips to build an inbound strategy, and the tactics to weave Facebook, PPC, SEO, and email into a 

comprehensive omnichannel sales machine. Heavy on Q&A. 

Target Audience: Owners looking to find more customers by improving digital marketing campaigns 

Your Pathway to ZEROs - $2,500 or $5,000 Per Residence $2,500 or $5,000 

Per Residence 

4:30 p.m. - 5:30 p.m | Room E GREEN BUILDING 

Travis Cansler 

CEO | ICS Inspectors 

Don’t leave money on the table! 

From single-family, to multifamily high-rises, let us help you navigate The Federal Energy Efficiency Incentives. 

Target Audience: Homebuilders, Retrofitters/Remodelers, and Residential Real Estate Investors. 


Chief Marketing Officer LIVE panel Q&A 

4:30 p.m. - 5:30 p.m | Room 2 WEB MARKETING 

Joshua Ramsey 


Wondering what the massive global companies are doing to continue to dominate? Hear first hand from a Chief Marketing 

Officer (CMO) that has been the leader in construction based marketing strategies worldwide for nearly a decade! 

Come with questions leave with answers. Gain detailed feedback on how you can improve your marketing position. Or 

simply hear the stories and strategies from the boardroom of global giants. Key strategies that you can also apply to your 

business. 

Target Audience: All building and construction professionals


How to Conduct an Effective JSA 

4:30 p.m. - 5:30 p.m | Room 1 SAFETY 

Bradford Holman 

Chief Executive Officer | Occupational Safety Solutions 

A brief overview of JSA purpose, and how the are to be accurately utilized in all aspects of job performance. 

• Purpose of JSA 

• Establishing proper job procedures 

• Ensuring that all employees are properly trained 

• Identifying previously unnoticed hazards 

Target Audience: Safety Managers for Construction and Manufacturing companies 

Photo-realistic vs. artificial-looking CGI Renders - how to spot the difference? 

4:30 p.m. - 5:30 p.m | Room A WEB MARKETING 

Daniella Ziade 

Business Development Manage | BoxBrownie.com 

CGI Renders have fast become the solution for marketing off-the-plan properties - helping potential buyers visualize what 

the finished build will look like while the foundations are being laid. The challenge in visualization often lies in presenting an 

image that accurately represents the end result, in a way that doesn’t detract from the overall presentation with cartoony or 

unrealistic details. From considering the lighting source, angles, textures, materials, and background, to checking the edges 

and making sure there aren’t any unrealistic shadows - an expert eye is vital in presenting professional marketing. In this 

seminar, we discuss some of the most common problems we see in renders and how to avoid them when marketing your 

property and help to fetch that higher sale price. 

Target Audience: Builders, Real Estate Agents, Developers, Architects 

• Reducing workers’ compensation costs 

• Increasing worker productivity 

• Assisting with regulatory compliance 

• Maintaining a healthier workforce 

Creative Solutions for Internet Problems in Construction Trailers and Sales 

Offices 

4:30 p.m. - 5:30 p.m | Room D INTERNET 

Jon Sletton 

Vice President of National Accounts | Momentum Telecom 

Jon and his teammate, Bryan Gifford will take attendees through challenges with internet connectivity that almost every 

single home builder face at sales office and construction trailers. 


Materials Mgmt. & Procurement: Navigating Broken Supply-Chain 

4:30 p.m. - 5:30 p.m | Room 4 PROJECT MANAGEMENT 

Jerry Horani 

CTO | VCC Construction 

Lynne Cooper 

COO | Product Development | WeldChain; ISPE Board Member 

April Moss 

Chief Customer Officer/COO and Co-founder | DigiBuild Software 

This session format is a round table discussion that specifically tackles Supply Chain Management and addresses a wide 

range of topics: 

• What are the main material issues affecting projects right now? 

• How has Covid impacted Supply Chains? 

• What are companies currently doing to manage this process? 

• What can they do to manage this process more effectively? 

• What stakeholders are being affected and how are they reacting? 

• What challenges come with introducing new technology? How to manage? 

• What are some of the ROI of Material Management & Procurement software? What about software in general? 

• What is an ideal material management & procurement process? 

• What is the future Supply Chain outlook? 

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers 



Workshops & Classes | Thursday, February 2, 2023 

Common Construction Sales Mistakes 

9:30 a.m.-11:00 a.m. | Room 1 SALES 

Tom Woodcock 


Many in the construction industry consistently make the same mistakes that kill their opportunity. There are many common 

errors and mentalities that hinder sales success. We’ll put a light on these problems and give the behaviors that counter 

them. Make sure your approach to the customer base is the most effective possible. These errors are often made without 

the contractor even realizing they’re making them. This cripples their chances of winning profitable projects. 


PREPARING FOR AUSTIN’S ONSITE WATER REUSE ORDINANCE | How to 

comply with the City of Austin code, chapter 15-13 

9:30 a.m. - 10:30 a.m. | Room B BUILDING CODE COMPLIANCE 

Eric Hough 

Chief Commercial Officer | Epic Cleantec 

Beginning December 1, 2023 onsite water reuse systems will be required for new commercial and multifamily development 

projects of 250,000 gross square feet or greater (LDC §25-9-412). These projects will have to collect and treat either 

rainwater and air conditioner condensate or graywater for reuse in buildings for toilet/urinal flushing, laundry, irrigation, 

and cooling. 

Any commercial or multifamily project that uses rainwater, condensate water, stormwater, graywater or foundation drain 

water for non-potable applications such as toilet flushing or irrigation must obtain a permit from Austin Water. 

In this workshop, attendees will learn how to comply with the new ordinance, what it means for plumbing systems and how 

to obtain project approval. 

Target Audience: Developers, Contractors, Plumbers, Engineers, Architects, Sustainability Consultants 

Productivity adjustments and its impact on cost and duration 

9:30 a.m. - 10:30 a.m. | Room 3 ESTIMATING 

Saleh Mubarak 

Author, Public Speaker & Trainer 

Productivity adjustments and its impact on cost and duration. Estimating crew (labor and equipment) productivity is crucial 

to both the cost and duration of the project. This is why the contractor must make proper adjustments to estimated productivity 

for each work activity, taking into account all impacting factors such as weather conditions. But adjustments must 

also be considered with schedule updates because things rarely, if ever, go as planned. This presentation takes a quick look 

at this process with valuable tips for more accurate cost estimates and schedules. 

Target Audience: Builders and Contractors 

Flooring Safety by Design | 1.0 AIA LU/HSW Credit 

9:30 a.m. - 10:30 a.m. | Room 5 AIA 

Kelli Weiblen 

South Central Team Leader | Altro Floors 

Flooring safety by design is offered by Altro throughout North America. The seminar is led by flooring experts experienced 

in helping architects, interior designers, and building owners select a wide variety of floor covering. Altro encourages participation 

and discussion during this interactive seminar. 

Learning objectives 

• Identify the legislative guidelines and legal tests relating to the specification of slip resistant flooring. 

• Define the Static Coefficient of Friction as it relates to the specification of slip resistant flooring. 

• Undertake a needs analysis to determine the slip resistant floor to suit your requirements. 

Target Audience: Commercial Architects/Designers, Flooring Contractors, General Contractors, Business Owners. 

Tree to Table | 1.0 AIA LU/HSW Credit 

9:30 a.m. - 10:30 a.m. | Room C AIA 

Brandon Berdoll 

Owner | Berdoll Sawmill 

This course serves as a guide to selecting quality, sustainable hardwoods for bespoke furniture and design products by 

explaining the process of sourcing, harvesting, milling, drying, surfacing, and finishing hardwood materials. 

Target Audience: Builders, Contractors and Architects in Commercial and Residential applications.


Simple finance tips for construction company that can make a big difference 

9:30 a.m. - 10:30 a.m. | Room D WEB MARKETING 

Zaid Rahman 

Founder & CEO | Flexbase 

We’re talking really simple things. Like understanding how your current company credit card(s) are either helping or 

hurting your business. How your bank account might be providing 0% interest earnings when another account could be 

making your business interest on your idle cash while you sleep. A couple of simple changes could yield ongoing financial 

improvements. 

Target Audience: All building and construction professionals. 

Your Pathway to ZEROs - $2,500 or $5,000 Per Residence $2,500 or $5,000 

Per Residence 

9:30 a.m. - 10:30 a.m. | Room E GREEN BUILDING 

Travis Cansler 

CEO | ICS Inspectors 

Don’t leave money on the table! 

From single-family, to multifamily high-rises, let us help you navigate The Federal Energy Efficiency Incentives. 

Target Audience: Homebuilders, Retrofitters/Remodelers, and Residential Real Estate Investors. 

What Google REALLY Wants From Your Website 

9:30 a.m. - 10:30 a.m. | Room 2 WEB MARKETING 

Joshua Ramsey 


All you really want from Google is clear communication on what you have to do to get leads. No matter what business you 

own, we all fight for that page 1 placement. But if you take a second to think about it, you probably don’t care about being 

on page 1 of Google. You really want MORE LEADS! 

Google Partner for more than a DECADE, Joshua Ramsey will be teaching you an approach that will have your brain 

spinning with unique ideas that will increase your conversion rate online (CRO). 

Walk away with exact starting strategies to immediately change your business. 

• What is CRO and how to apply it 

• Build Your USP (unique selling position) that will draw increased engagement 

• LIVE website analysis providing pinpointed solutions for YOUR WEBSITE. 


Construction Technology Revolution & Change management - Panel Discussion 

9:30 a.m. - 10:30 a.m. | Room 4 PROJECT MANAGEMENT 

Jerry Horani 

CTO | VCC Construction 

Lynne Cooper 

COO | Product Development | WeldChain; ISPE Board Member 

April Moss 

Chief Customer Officer/COO and Co-founder | DigiBuild Software 

Learn how to get company buy-in to the latest technology internally. In this session we will review the latest Construction 

Technology (ConTech) and explore where the industry is heading and steps to adoption. We’ll key in on Material Management, 

Procurement and Project Management goals that can be driven by simple or advanced technology adoption. 

Learning Objectives: 

1. Walk away with broader understanding of the innovation taking place in the construction industry 

2. Industry pain points and how technology solves them (i.e., Supply Chain Software) 

3. How to evaluate what technologies are right for you and how they will drive ROI 

4. How to sell internally via Change Management Process 

5. VR, FTX, Blockchain and AI, OH MY! 

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers 



QuickBooks for Contractors - Advanced 

2:30 p.m. - 3:30 p.m. | Room 3 QUICKBOOKS 

Sam Hallburn 

Certified QuickBooks ProAdvisor | PBS Accounting and Tax Solutions 

This class is an overview of how contractors can utilize the QuickBooks functionality to facilitate job costing, payroll, 

receivables and the overall benefits of either the online or desktop applications. 

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks. 

Creative Solutions for Internet Problems in Construction Trailers and Sales 

Offices 

2:30 p.m. - 3:30 p.m. | Room D INTERNET 

Jon Sletton 

Vice President of National Accounts | Momentum Telecom 

Jon and his teammate, Bryan Gifford will take attendees through challenges with internet connectivity that almost every 

single home builder face at sales office and construction trailers. 


Chief Marketing Officer LIVE panel Q&A 

2:30 p.m. - 3:30 p.m. | Room 2 WEB MARKETING 

Joshua Ramsey 


Wondering what the massive global companies are doing to continue to dominate? Hear first hand from a Chief Marketing 

Officer (CMO) that has been the leader in construction based marketing strategies worldwide for nearly a decade! 

Come with questions leave with answers. Gain detailed feedback on how you can improve your marketing position. Or 

simply hear the stories and strategies from the boardroom of global giants. Key strategies that you can also apply to your 

business. 


Safety Training Techniques 

2:30 p.m. - 3:30 p.m. | Room 1 

Bradford Holman 

SAFETY 

Chief Executive Officer | Occupational Safety Solutions 

Focuses on the knowledge and skills required to assess your training needs, as well as plan, organize, create, and deliver 

performance-based safety and health training programs. While emphasis is on developing and delivering instructorlead/classroom 

training, you’ll become acquainted with other instructional methods and media used to effectively train 

employees on safety and health issues. This presentation will primarily fosus on an instructional design method called 

(ADDIE) Analysis, Design, Develpment , implementation, and evaluation with emphasis on adult learning principles. 

Target Audience: Safety Managers for Construction and Manufacturing companies 


Booth #500 

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Booth 124 


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THERE’S A 

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Not so long ago, design-build was considered 

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BOOTH #316 

PROFESSIONAL PHOTO 

EDITING, VIRTUAL 

STAGING, FLOOR PLAN 

REDRAWS, & RENDERS AT 

UNBEATABLE PRICES 

RENDERS 

VIRTUAL STAGING 

DAY TO DUSK 

BEFORE 

AFTER 

BEFORE 

AFTER 

LIGHTNING FAST 

2 week turn around on renders, 

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STATE OF THE 

HOMEBUILDING 

MARKET: WHAT CAN WE 

EXPECT IN 2023? 

Builder burnout, cashflow woes and environmental 

impacts are shaping what’s to come 

By Russ Stephens, Co-founder, Association of 

Professional Builders 

Burnt-out builders, cautious consumers, and 

unpredictable weather represent the trifecta that 

will continue to pose a threat to building companies in 

2023. The 2020-2021 calendar year was marked by a 

contract signing boom. Unfortunately, for larger operators 

who did not plan properly during this time, trouble could 

be on the horizon. 

This unprecedented contract signing boom was fueled 

largely by low interest rates that have now seen 

increases, thus reducing consumers’ capacity to borrow 

money. In 2023, as interest rates continue to spike, 

this situation will compound, leading to more builders 

competing for less work. The ones that are not prepared, 

won’t be able to survive. 


Other factors impacting builders include the holiday 

shutdown which can stall a company’s cash flow for up 

to four weeks. For those larger companies that have 

eaten into their reserves due to rising costs of materials 

over the last 18 months, this is particularly strenuous. 

In addition, cautious consumers are delaying signing 

contracts because they lack trust given that building 

companies have seen significant layoffs in more recent 

months. 

On the bright side, our company is testament to the 

success of plenty of professionally run building companies 

that consumers can trust. Professionally run building 

companies have the systems and teams to deliver 

superior service. Consumers need to remember the value 

of quality over quantity; investing in the right professional 

builder is paramount. 

Here are a few key factors for builders to keep in mind in 

2023 to generate success: 

1. Create a business plan. Your business plan should 

detail exactly how many leads you need to generate 

in order to fill your sales funnel for the next 12 

months. 

2. Hire a business coach. Trust the experts to review 

your business plan, and check your KPIs and 

conversion rates to ensure they are realistic.

3. Ramp up your content marketing strategy now. In 

order to generate quality leads for your business, have 

a game plan in place that allows you to grow your 

audience and generate engagement to lead to sales in 

2023. 

4. Evaluate what’s working. It’s important to document 

your sales process so that you can produce repeatable 

results. 

5. Expand your prospect pipeline. Don’t rely only on a 

few key customers. Continue to generate new leads 

based on your key customer criteria. 

In this current climate, it’s more important than 

ever for builders to be savvy about their business. 

Smart operators do not overextend themselves; they 

understand that it is critical to build accurate business 

plans that reflect market shifts. Additionally, builders 

should not only rely on their on the job skills, but sharpen 

up on their sales and marketing tactics in order to 

compete in the current competitive market. 

For more information about The Association of 

Professional Builders, visit 

www.associationofprofessionalbuilders.com 

About the Author 

Russ Stephens is the Co-Founder of the Association of 

Professional Builders (APB), a leading business coaching 

service for custom home builders in the United States of 

America, Australia, New Zealand, and Canada. It provides 

tested and proven systems for builders to scale and 

succeed, based on data, experience, and results. 

Russ acquired a custom home building company that 

specialized in designing and building high-end homes, 

after working on a range of sales entrepreneurial 

adventures. Calling on his 25 years of experience in 

business and combining that with the lessons that had 

been learned from owning his own building company 

prior, Russ and his daughter, Sky Stephens, looked to 

provide services to other residential home builders, in 

particular, produce the systems builders needed such as 

building contract proposals that would help builders 

progress their sales. The company has now grown to offer 

a range of services including builders marketing training, 

builders operations training, builders’ financials training, 

and builders’ self-improvement training. His joint book 

with Sky, “Professional Builders Secrets,” helps custom 

home builders grow their business and avoid industry 

challenges is out now and is 5-star rated on Amazon. 

To date, he and APB have helped builders sign more than 

1 billion contracts, worked in more than 5 countries, and 

have helped builders construct 2,000 + homes. 


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TOP 3 BUSINESS TRENDS 

FOR 2023 AND HOW TO 

PREPARE 

Making time to work ON your business 

By Scott Beebe, Founder & Head Coach | Business on 

Purpose 

Business owners with teams of two to fifty employees 

were uniquely impacted by the “bust-boom-bust or 

boom” roller coaster of the almost three years since the 

pandemic set in and not in ways that most predicted. 

Forecasters promoted a simple, linear market decline. 

What we received instead was a cocktail that was 

one part bust (primarily the food and beverage, and 

entertainment industries), two parts supply chain and 

pricing disruption, and three parts overheated market 

demand all nestled on the ice cold rocks of a workforce 

that were skeptical and staying home. 


Something else was brewing under the surface cocktail 

that we all felt…a generational war. 

The “fight” has begun among the most broadset of 

generations and it will be both confusing and filled with 

opportunity. 

Greedy Boomers are feeling frustrated and overrun 

by entitled Millennials, while skeptical Gen Xers are 

interviewing unaware Gen Zers who are scrolling TikTok 

in a job interview; and for the first time we are all working 

together in the same businesses. 

In his new book A New Kind Of Diversity, Author Dr. 

Tim Elmore highlights these generational challenges 

saying, “the generation gap is more distinct because new 

technology creates subcultures. Hence, generations often 

don’t have to connect to survive.” 

There is a noticeable shift in generational culture that 

has already begun to impact the place where we spend 

a significant amount of our time, and the majority of our 

headspace; work and business.

Example Questions To Use For Leadership Engagement 

1. How have you seen our mission and values lived out 

this week/month? (Purpose) 

2. What are you seeing and thinking? 

3. What blind spots do we have? 

4. What do you need from me? 

5. Here is what I see and what I need from you… 

Determine a list of intentionally repetitive questions 

that will provide you with a level of engagement that will 

speak to all generations and allow their voice to be heard. 

Secondly, in 2023 accounting and financial reporting will 

be non-negotiable business skills. 

Over the last three years as the market revved up and 

money was flowing, many owners grabbed all they could 

and sacrificed basic accounting and bookkeeping. 

Surging demand, temperamental workforce, 

and a flooded market: When the pandemic was 

declared, the market reacted unpredictably and that 

uncertainty has become our new standard. In the 

turbulence of the business seas, business owners are 

faced with a choice: sink or thrive. 

Headed into 2023 you have choice, resolve to settle for 

surface-level cliche changes in your life and business 

that struggle to gain momentum, or muster the courage 

to build principled, repetitive responses to situational 

challenges that we know are coming our way. 

Here are three trends that owners will face in 2023? 

First, employee and generational realities will be front 

and center. 

During our one-on-one coaching times we are having 

more frequent conversations with business owners to set 

the expectation their tasks-activity will decrease as their 

business growth increases.. 

People-decisions will begin outweighing task-decisions 

as people begin to own the tasks that the owner(s) once 

held. 

2023 will be a year to own the reality that people are not 

cogs and a person is not the sum of her tasks. 

People will demand engagement and leadership must 

learn how to respond. 

This cash flood led some to leverage future customer 

deposits as payment for past bills. 2023 will be a year 

where the tide of cash modulates to a more tempered 

level leaving some to not have enough of tomorrow’s 

money to pay yesterday’s liabilities. 

A disciplined solution for business owners is to subdivide 

their bank accounts so they can immediately subdivide 

their cash upon receipt and know exactly the destination 

of every dollar before it is spent. 

Once subdivided and swept into your directed accounts, 

simply track them weekly on a spreadsheet to watch the 

flow of cash up or down. 

Each trend will be a new bit of information you can 

leverage to make healthy decisions. 

The final trend of 2023 is that motivation will be driven 

more by meaning than money. 

Wisdom history is filled with reminders of the scattered, 

disjointed reality that exists in a vision-vacuum. 

It is also true that where the vision is not written, it does 

not exist. 

Write a thoughtful, multi-page vision that includes an 

end-date, personal desires, financial desires, and details 

around your ideal team, product, customer, and culture. 

Unpredictably turbulent seas are now reality for business 

owners. The challenge will be to make the proper time 

to build a better boat while growing in our skill for 

navigation. 


Cleaning Up the Past, 

Making Way for the Future! 

Booth #507 

• Demolition 

• Environmental Remediation 

• Crane & Rigging 

• Decommissioning 

1722 Toal St., Charlotte, NC 28206 

704-900-1977 | www.trifectainc.com 



ADVERTISING RESOURCE GUIDE 

CABINETS 

AUSTIN CABINETRY 

Gold Sponsor 

Booth #421 | See ad pages 42-43 

WWW.AUSTINKITCHENCABINET.COM 

512-465-2726 / 512-465-2691 

austincabinetry@gmail.com 

AUSTIN CABINETRY - Manufacturer & Wholesale of All Wood 

Cabinets. It is our mission to make Austin Cabinetry your 

source for all-wood kitchen cabinets and bathroom vanities. 

MARKETING 

GREAT RESORT VACATIONS 

Gold Sponsor 

Booth #500 | See ad page 35 

WWW.GREATRESORTVACATIONS.COM 

866-223-4929 

info@GreatResortVacations.com 

GUTTERS 

AUSTIN GUTTER PROTECTION 

Gold Sponsor 


WWW.AUSTINGUTTERPROTECTION.COM 

512-788-4017 

info@austingutterprotection.com 

The Very Best For A Lot LESS!! 

TEXAS DISPOSAL SYSTEMS (TDS) 

Gold Sponsor 

Booth #322 | See ad Back Cover page 

WWW.TEXASDISPOSAL.COM 

12200 Carl Road Creedmoor, Texas 78610 

P.O. Box 17126 Austin, TX 78760-7126 

(800) 375-8375 

CABINETS/ COUNTERTOPS 

CABINETTO 

Gold Sponsor 

Booth #607 | See ad pages 8-9 

WWW.CABINETTO.COM 

737-767-0606 

info@cabinetto.com 

Cabinets, countertop, sink, mirror, hardware 

FINANCIAL SERVICES 

BLUE BRIDGE FINANCIAL 

Silver Sponsor 


WWW.BLUEBRIDGEFINANCIAL.COM 

866-777-1011 

sales@bluebridgefinancial.com 

financing@bluebridgefinancial.com 

Financing SMALL BUSINESS and BIG DREAMS. 

Blue Bridge provides the funding necessary to help get your 

customer’s business up and running. Ask about our Custom 

Programs available for partners who share similar growth goals. 

SOIL STABILIZING PRODUCT 

ECO-SOIL STABILIZERS 

Gold Sponsor 


WWW.ECOSOILSTABILIZERS.ORG 

P.O. Box 2602, Canyon Lake, TX 78133 

(830) 964-2158 

FOUNDATION REPAIR 

RAM JACK FOUNDATION SOLUTIONS 

Silver Sponsor 

See ad page 12 

www.RAMJACKSYSTEMS.COM 

2765 W. Kingsley Rd., 

Garland, TX 75041 

(972) 494-3800 


SPRAY FOAM INSULATION 

HIGH CALIBER SPRAY FOAM SPECIALISTS 

Bronze Sponsor 


WWW.HIGHCALIBERSPRAYFOAM.COM 

512.-940-2818 

sales@highcalibersprayfoam.com 

Central Texas’ premier spray foam insulation experts. 

DEMOLITION & ENVIRONMENTAL REMEDIATION 

TRIFECTA SERVICES COMPANY 

Booth #507 | See ad on pages 46-47 

WWW.TRIFECTAINC.COM 

1722 Toal St. Charlotte, NC 28206 

704-900-1977 

INSPECTION SERVICES 

HOUSEMASTER HOME INSPECTIONS 



WWW.HOUSEMASTER.COM 

512-566-6850 (Daryl Hurst) 

512-859-3199 (Jay Hobbs) 

daryl.hurst@housemaster.com 

jay.hobbs@housemaster.com 

HouseMaster Home Inspections, Done Right, Guaranteed. 

WINDOWS & DOORS 

PANDA WINDOWS & DOORS 

Booth #540 |See ad page 19 

WWW.PANDA-WINDOWS.COM 

Phone- 888-246-1651 

Email- info@panda-windows.com 

The Art of Luxury 

MARKETING 

BOXBROWNIE.COM 


WWW.BOXBROWNIE.COM 

hello@boxbrownie.com 

30/13 Norval Court, Maroochydore, 4558, QLD, Australia 

213 376 5333 – from inside the US 

PRINTERS & COPIERS 

MILLER IMAGING & DIGITAL SOLUTIONS 



WWW.MILLERIDS.COM 

512-478-8793 

Info@millerids.com 

Proudly Serving the Austin & Central Texas Area Since 1920 

RESIDENTIAL & COMMERCIAL CABINETRY 

WHITEROCK MILLWORK 


Booth #119| See ad page 13 

WWW.WRMTX.COM 

1717 US- 281 Blanco TX 78606 

248-346-7201 

michael@whiterockmillwork.com 

Instagram: @whiterock_millwork 

DALLAS 

BUILD EXPO SHOW 

Dallas Maket Hall 

April 12 & 13, 2023 

TAMPA 


Tampa Convention Center 

May 17-18, 2023 

HOUSTON 


NRG Park Center 

June 28 & 29, 2023 

BUILD YOUR 

BUSINESS WITH 


Expo 

UPCOMING 

SHOWS 

SOUTH FLORIDA 


Broward County Convention Center 

July 19 & 20, 2023 

ATLANTA 


Cobb Galleria Centre 

August 30 & 31, 2023 

LOS ANGELES 


LA Convention Center 

September 20-21, 2023 

AUSTIN 


Palmer Events Center 

February 7-8, 2024 


SILVER 

SPONSOR 

Booth #430 

RiverCity Cabinets goal is to be Austin’s 

premiere provider of fine high quality cabinetry. 

We serve the most discriminating builders, 

architects, designers, and home owners. 

Come visit our newly redesigned showroom now open to the public. 

115 E. Saint Elmo Road • Austin, TX 78745 

Mon-Fri – 8:00am – 5:00pm | Saturday & Sunday – Closed 

512-442-9990 | www.rivercitycabinets.com 


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beneficial uses. 

Concrete Recycling 

Roll-Off Dumpsters 

Visit Us 

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We are giving away a 

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Call today to get a quote and let us help you simplify the way 

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Construction Monthly Magazine | Austin 2023 Build Expo Show Edition

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