9781529301496

SO, HOW DO you beat that lazy CEO in your head?
The truth is that you can’t.
You won’t stop comparing yourself to others regardless of
what I say because you won’t stop being human. As
tempting as it is for me to come up with some nonsense
formula to end all negative comparisons, I can’t bring
myself to lie to you.
However – and this is a huge however – there are
significant practical and scientifically proven actions you can
choose to circumnavigate and take advantage of the way
your mind works …
You will have heard of Kylie Jenner. She was reportedly a
billionaire by the age of 21. She has flawless looks and a
beautiful wealthy family, and she broadcasts her seemingly
perfect, selectively filtered life several times a day to more
than 300 million predominantly young girls who have made
the conscious decision to follow her every move. One of her
recent posts showed her ‘perfect’ toned, brown body
leaning off a yacht floating through what I can only describe
as paradise, wearing a designer bikini while sipping
expensive champagne.
For a second, imagine a different young woman called
‘Jenner Kylie’. Her name is the opposite way round and so is
her life. She’s 21 years old and she lives hand to mouth in
government housing, working two minimum-wage jobs to
make ends meet. She has a natural curvaceous body shape,
acne, cellulite and frizzy hair. Like most people her age, she
spends between four and 10 hours a day on her phone.
Can you even imagine what she feels about herself
subconsciously when her lazy CEO brain inevitably contrasts
her life to that of Kylie Jenner? In that context, how could
she ever feel that she’s enough? The sad truth is that