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January 2023 

CONTENTS 

P08 | LATEST TECH 

P10 | FINTECH 

P36 | GADGET REVIEWS 

P38 | AI & ML 

P68 | EDTECH 

P12 | LAUNCH EXPRESS 

P14 | GAMING 

P18 | CRYPTO & DIGITAL ASSETS 

P42 | SOFTWARE 

P44 | FUNDING 

P70 | HEALTHCARE 

P34 

P20 | BIOTECH 

P21 | CYBER SECURITY 

P22 | TECH MY MONEY 

P48 | COVER STORY 

P53 | LIFESTYLE TECH 

P54 | APP EXPRESS 

P40 

P46 

P32 | WEB3 

P56 | ROBOTICS 

P60 | SPACE TECHNOLOGY 

P62 | BUILDING AUTOMATION 

P58 


January 2023 / 7

LATEST TECH 

TOP 5 TECH TRENDS IN 2023 

When it comes to 

technology, there 

is no stopping what 

comes next. Every day 

you will encounter a 

brand-new technical development that 

will surprise you with its beauty. As 

you take your time to come to terms 

with this, another one will appear, 

and so on. Today, learning about new 

technological developments every day 

and incorporating them into our daily 

lives is the new normal. 

Our lives have become much more 

straightforward and better due to the 

development of technology, and our 

ability to flourish is dependent upon 

it. However, as technology continues 

to advance, human employment 

opportunities will diminish. And that 

might result in some significant 

issues. The most excellent strategy 

for navigating this is to think of it as 

an industrial revolution and work to 

become its leader by learning from it. 

We have some information for you 

from the future that you need to be 

prepared for, although no one can 

predict the future or tell what will 

happen in the upcoming years. 

Advanced Artificial Intelligence 

Since artificial intelligence is the 

technology that has received the 

most attention in recent years. We 

may assume that you are already 

familiar with the term. If you look 

around today, you can quite literally 

see AI everywhere. You use it 

constantly when doing daily tasks 

like creating your weekly calendar 

or discovering online amusement for 

yourself, conducting internet searches, 

purchasing online, using GPS, and 

other daily activities. 

Our lives are now considerably 

under its control, and it appears 

they will only partially depart from 

the spectrum. AI is becoming more 

robust and inventive every day, taking 

on an increasing number of human 

occupations. We wholeheartedly 

concur with Google CEO Sundar 

Pichai when he said that AI’s 

impact on human life should be 

compared to things other than the 

most fundamental ones like fire or 

electricity. 

A few human professions are 

expected to disappear in 2023 due 

to the new AI tools and abilities that 

will take over and finish activities in 

less than half the time as humans. To 

control these tools, for example, some 

new occupations will be created by 

the rise of AI, but only those trained 

enough to use the power can obtain 

these positions. 

Synthetic content 

AI is not merely used to automate 

repetitive, menial operations stored in 

the software. The second technology 

development on the list is synthetic 

content. It is expected that new AI 

technology will be available in 2023, 

and it is much more creative than you 

might believe. The latest clever AI will 

be able to accomplish their duties 

just like painters, musicians, or other 

creatives who produce their original 

works and share them with the world. 

AI will be able to produce novel and 

original visuals, sounds, music, and 

even knowledge with the help of this 

new technology. Natural language 

processing algorithms will enable 

the AI to recognize and mimic human 

communications. 

Metaverse, the future of the 

internet 

We are sure you have heard of the 

metaverse if you prefer to stay current 

on world events. One of the most 

recent technological developments 

of 2022 is expected to become more 

prevalent in the following year. 

Usually, the immersive digital world 

is used to describe it, but people need 



to understand what it is all about. 

Everyone has their interpretations of 

the terms, and everyone is waiting 

until 2023 for the world to realize the 

metaverse finally. 

According to Mark Zuckerberg, the 

metaverse will be a developed form of 

virtual and augmented reality. On the 

other hand, Decentraland’s developers 

predict that the ideas of blockchains 

and decentralization will be central to 

the metaverse. All of these definitions 

might be accurate, but only after their 

complete revelation will it be clear 

exactly what it is. 

In 2021, Mark Zuckerberg introduced 

the idea of the metaverse in social 

media, which led to the creation of a 

buzz about it. Then, to participate in 

this innovation, numerous companies 

worldwide began to investigate their 

own variations of the outposts in 

the metaverse. Even though large 

organizations and multimillion-dollar 

businesses are the only ones that use 

outpost buildings today, it is anticipated 

that small businesses will also start 

using the idea in 2023. 

Smart glasses 

This is the era of intelligence; 

businesses, technology, and people 

are all becoming more intelligent 

every day, and to keep up, they 

need some smart devices nearby. 

Humans have developed a variety of 

technological devices over time, such 


as smartphones, Bluetooth headsets, 

and smartwatches, but as of 2023, the 

new smart glasses are expected to 

become widely used. 

Although the invention has already 

occurred, and there are a few 

examples to be found worldwide, the 

technology appears to be advancing. 

If they are successful, it will become 

as common as smartwatches are 

right now! Therefore, if you as a child 

fantasizing about owning spy kid 

glasses with all that fancy technology, 

your wish may come true in the 

coming year! 

Everything from speakers to 

microphones to screens will be built 

into these spectacles. Therefore, all 

you have to do to take calls, listen to 

music, etc., is pair them via Bluetooth 

with your smartphone. The best 

feature of this new technology is that 

they have built-in cameras to take 

pictures and record videos as you 

enjoy the scenery! Therefore, thanks 

to technological advancement, what 

seemed like a dream a few years ago 

is now a reality; as a result, the future 

is just around the corner! 

IoT (Internet of Things), the 

ultimate digital world 

The ultimate digital universe is the 

most crucial technology you need 

to prepare for in 2023. The digital 

metaverse will allow you to shape your 

experiences and construct anything 

in the real world. The internet of 

things (IoT), the ultimate vision of the 

world’s future, includes digital twins, 

nanotechnology, and the metaverse. 

The term “internet of things” refers to a 

technology that connects everything. It 

is about a universe where each part is 

connected to the other! 

The 5G and 6G technologies will be 

used for more than just communication 

in the internet of things because they 

will enable connecting more devices 

and interfacing with them all at once! 

The Internet of Things is a significant 

development that has the potential to 

revolutionize society. It would enhance 

everything and create a new way of life 

for people, from medicine to education 

to well-being to quality of life! 

Although the advancement of 

technology cannot be halted, you can 

always be ready for it and adjust to 

it so that it works in your favour. If 

not, you risk falling behind the rest 

of humanity. The world is changing 

online in this era of modernization 

and digitization, and each of those 

changes impacts the real world. Let’s 

see what 2023 has in store for us and 

how far technology has advanced since 

2022, which was a fantastic year for 

technology! 

-feature@thetechnologyexpress.com 


FINTECH 

TRANSGUARD CASH LAUNCHES SMART 

CASH DEPOSIT MACHINES IN THE UAE 

Taxi drivers in Dubai may now 

deposit their earnings right 

away, cutting down on the time 

they spend waiting around 

after each shift. This is accomplished 

by linking Transguard’s Smart Cash 

Deposit Machines with the backend 

system of the Dubai Taxi Corporation 

(DTC) (SCDMs). According to Nick Beer, 

Chief Financial Officer, Transguard 

Group, “Dubai residents heavily 

rely on cabs, therefore anything 

that might boost the response 

speed and efficiency of this mode 

of transportation is always wellreceived.” 

Before the introduction of 

Transguard’s SCDMs, DTC drivers 

stood in long queues to deposit cash 

with in-office cashiers who worked 

limited hours. Once collected, the cash 

was reconciled manually, a timeintensive 

process, and would only be 

deposited to the bank the next working 

day. 

Quick deposit 

With the new machines in place, 

drivers can skip the queue and quickly 

deposit their cash at any time of the 

day or night. The machines’ technology 

also seamlessly integrates with 

regional taxi meters and DTC’s ERP 

platform, thus facilitating end-to-end 

reconciliation immediately after the 

cash deposit. 

“Giving drivers the opportunity to 

directly deposit cash into SCMDs at 

the end of each shift minimises their 

manual work and the waiting time at 

the cashier office,” adds Manu Kataria, 

Director – Commercial Cash Services. 

AJMAN BANK SIGNS A STRATEGIC 

PARTNERSHIP WITH KMMRCE PAY 

One of the top Shariah-compliant 

banks in the UAE, Ajman 

Bank, and the PaaS enabler 

KMMRCE Pay have entered a strategic 

partnership. The cooperation gives 

Ajman Bank the tools it needs to 

quicken its digital transformation and 

expand the range of payment services 

it offers to customers. KMMRCE Pay 

will be able to operate throughout 

the UAE thanks to the collaboration 

and the compliance and regulatory 

frameworks of Ajman Bank. 

Mohamed Amiri, Chief Executive 

Officer, Ajman Bank, said, “We 

are continuously innovating and 

developing new capabilities to meet 

our customers’ expectations and 

requirements. Our partnership with 

KMMRCE will enable us to leverage 

our current technology to accelerate 

the delivery of better payment 

solutions in an ever-evolving market. It 

is another significant step in enhancing 

our payment services with simple, 

secure, fast and reliable solutions for a 

seamless customer experience.” 

In addition to empowering Ajman 

Bank, KMMRCE Pay can enable other 

financial institutions and FinTechs 

with a full suite of digital solutions 

via its single turnkey PaaS tech stack, 

incorporating issuing, acquiring, and 

direct-to-scheme processing. The 

capabilities they provide include POS 

and e-commerce acquiring services, 

enhanced issuing, API-based solutions, 

instant issuing kiosks, and access to 

cutting-edge technologies. 

By reinforcing itself as a fullservice 

provider, Ajman Bank is in a 

position to expand its account base 

through FinTech clients and increase 

its influence in a highly competitive 

market. 

Justin Henry, Executive Director, 

KMMRCE Pay, added: “The strategic 

partnership represents a powerful 

collaboration between a tier one bank 

and an innovative PaaS enabler driving 

“The benefit for Dubai’s travellers is 

that more taxis on the road will get 

them to their destination faster; the 

benefit for DTC, of course, is increased 

revenue off the back of the increased 

availability of their vehicles.” 

change for the industry as a whole. 

Working closely together with Ajman 

Bank, we can now offer a one-stopshop 

to digitally onboard and propel 

FinTech payment companies launching 

a financial program in the UAE. This is 

a critical moment, as we demonstrate 

the impact of KMMRCE Pay’s unique 

single-contract, single-API approach 

bringing everything together under one 

comprehensive payments’ ecosystem.” 



EMIRATES NBD PARTNERS WITH 

BUNA TO ENHANCE CROSS-BORDER 

TRANSACTIONS 

In order to streamline payments and 

transfers inside the Arab world, 

Emirates NBD, a prominent financial 

organization in the MENAT (Middle 

East, North Africa, and Turkey) region, 

is glad to announce its cooperation 

with Buna. Buna is run by the Arab 

Monetary Fund’s affiliate, the Arab 

Regional Payments Clearing and 

Settlement Organization, or “ARPCSO” 

(AMF). 

The landmark tie-up with Buna 

will provide Emirates NBD’s clients 

with a more rapid, efficient and 

safe way to make payments and 

transfers within the Arab region, 

reinforcing Emirate’s NBD’s position 

as one of the most innovative banks 

in the region. Buna’s cross-border 

payment platform provides seamless 

clearing and settlement services in 

multiple currencies across the Arab 

region and is aimed at encouraging 

greater economic integration through 

increased trade and investment 

opportunities. 

Commenting on the announcement, 

Ahmed Al Qassim, Senior Executive 

Vice President and Group Head, 

Corporate and Institutional Banking at 

Emirates NBD, said: “Emirates NBD’s 

partnership with Buna reflects our 

commitment to provide best-in-class 

products and services that will allow 

our clients to meet their goals at an 

accelerated pace in a rapidly evolving 

digital environment. The alliance 

with Buna further strengthens our 

payments strategy, offering our clients 

a real-time, seamless, secure and 

cost-effective digital experience in 

the payment domain. We look forward 

to fully leveraging the capabilities of 

the platform and to take advantage of 

opportunities that the collaboration 

between Buna, the Central Bank of 

the UAE and Emirates NBD will create 

as the regional payment system is 

transformed.” 

Mehdi Manaa, Chief Executive Officer 

of Buna, added: “Buna is pleased 

to have Emirates NBD join our 

growing network of participants. This 

collaboration furthers our commitment 

to enhance cross-border payments 

and unlocks new opportunities to 

empower Arab economies and enrich 

trade relations. We look forward to 

cooperating with Emirates NBD to 

provide a compliant, efficient and safe 

payment infrastructure and facilitate 

the use of multiple currencies in the 

Arab region and beyond.” 




MIRROSKY SMART 

SPACE TELESCOPE 

The Mirrosky Smart Space 

Telescope is a revolutionary new 

space telescope that combines 

the power of traditional space 

telescopes with the convenience 

of smartphone technology. It is a 

portable, self-contained unit that 

can be easily transported and set up 

anywhere in the world. It features a 

powerful, wide-field imaging system 

that can capture images in ultraviolet, 

visible, and near-infrared light. 

1. Advanced Imaging Capabilities: 

Mirrosky’s Smart Space Telescope 

offers advanced imaging capabilities, 

allowing it to capture detailed images 

of distant galaxies, stars, and other 

celestial bodies. 

2. High Resolution and Sensitivity: The 

telescope has a high resolution and 

sensitivity, allowing it to detect faint 

signals from distant objects. 

3. Automated Pointing and Tracking: 

Mirrosky’s Smart Space Telescope 

uses an automated pointing and 

tracking system, enabling it to 

accurately acquire and maintain its 

target. 

STEELSERIES ‘APEX PRO TKL’ 

SERIES KEYBOARDS 

The SteelSeries Apex Pro TKL 

series of mechanical keyboards 

is a line of gaming-oriented 

keyboards. These keyboards 

feature an adjustable actuation 

switch, allowing users to adjust 

the sensitivity of the keys to their 

preference. The keyboards also feature 

an OLED display, which can be used 

to customize the keyboard settings, 

create macros, or display media. The 

Apex Pro TKL series also includes 

a USB passthrough port, allowing 

users to connect their mouse or other 

peripherals directly to the keyboard. 

1. Per-Key Adjustable Actuation: 

The Apex Pro TKL series features 

SteelSeries OmniPoint adjustable 

switches, allowing for per-key 

actuation control from 0.4 to 3.6mm. 

2. Dedicated Media Controls: The 

keyboards also feature dedicated 

media keys for adjusting the volume on 

the fly. 

3. Aircraft-Grade Aluminum Alloy 

Frame: The Apex Pro TKL series 

keyboards feature a durable and 

lightweight aluminium alloy frame. 



SYMFONISK FLOOR LAMP 

SPEAKER 

The most recent product in 

the line created by Ikea with 

Sonos is the Symfonisk Floor 

Lamp Speaker. In essence, it’s 

a Sonos One SL speaker (without an 

integrated voice assistant) that has 

been transformed into a floor lamp. 

It is around three feet tall and has a 

bamboo shade that can be changed out 

for a variety of other Ikea lamp shades. 

It is essentially a taller version of the 

Symfonisk Table Lamp Speaker that is 

already available. 

As you’d expect with the Sonos 

collaboration, IKEA’s goal was to 

continue the series with the same 

“high-quality” sound found with the 

previous models. 

And like the second-gen SYMFONISK 

Table Lamp Speakers, the new Floor 

NOTHING HEAD (1) HEADPHONES 

Headphones are a type of audio 

equipment that covers your 

ears and allow you to listen 

to music, voices, or other 

sounds. They are often used 

with smartphones, computers, and 

other electronic devices. Headphones 

come in a variety of styles including 

in-ear, on-ear, and over-ear. They may 

also have noise-cancelling features 

to reduce outside sound and help you 

focus on the audio. 

Nothing Head headphones are 

designed to produce an immersive 

soundstage with clarity, deep bass, and 

accurate audio reproduction. 

1. Nothing Head headphones feature 

high-grade drivers and advanced 

sound-isolating technology for a 

superior listening experience. 

Lamp Speaker works with a variety of 

available shades (comes standard with 

a bamboo one). 

“We have learnt a great deal about how 

people want to furnish with light and 

sound. We also know that many people 

want to have several light sources on 

different levels and parts of the room 

to create the right mood. The challenge 

of not having enough room for a table 

to put the lamp on led us to create the 

floor lamp”, says Stjepan Begic, Range 

Design Leader at IKEA of Sweden. 

2. Nothing Head headphones are 

constructed from lightweight materials 

to provide comfort and maximum 

sound quality. 

3. Nothing Head headphones feature 

intuitive controls and Bluetooth 

connectivity for easy access to your 

music. 

4. Nothing Head headphones are 

designed to be durable and rugged 

for long-lasting performance. Nothing 

Head headphones feature active 

noise cancellation for a focused and 

immersive listening experience. 



GAMING 

FENIX GAMES RAISES $150 

MILLION FOR BLOCKCHAIN- 

ORIENTED DEVELOPMENT 

Fenix Games has raised $150 

million to create a new kind 

of publisher for blockchain 

gaming. 

The idea is to create a 

publisher and platform company that 

plays a key role in bringing blockchain 

games to market. Fenix Games plans 

to acquire, invest and publish both 

existing games and blockchain games 

of the future. 

The investors include Phoenix Group 

and Cypher Capital. The new company 

suggests that blockchain gaming — 

which has had a kind of Cambrian 

explosion in the last couple of years 

— is heading toward a consolidation 

where big companies are going to 

emerge by acquiring or funding all 

strong startups. In other words, Fenix 

Games hopes to be in a good position 

to roll up a lot of companies together 

into a single strong company with a big 

portfolio — one that can survive the 

current doldrums in blockchain games. 

“You can think of us as like a 

VC fund,” said Chris Ko, CEO and 

co-founder of Fenix Games, in an 

interview with GamesBeat. “The 

market is similar to earlier [mobile 

gaming at the rise of free-to-play 

games] but it hasn’t found its Clash of 

Clans for blockchain games yet. We’re 

using the VC arm to fund the next 

generation of games. We’re actually 

going to start off with a huge base of 

capital to invest in those studios. We’re 

also looking to use our balance sheet 

to acquire a bunch of existing games 

in the Web2 space to build a portfolio. 

And that will be the right base for our 

portfolio.” 

Historically, the gaming sector 

has had participants that provided a 

market or platform for both gamers 

and game developers. In consoles, the 

platforms included Sony, Microsoft and 

Nintendo. And in mobile, the platforms 

are Apple and Google. 

In both of those cases, an entire 

market was created and it led to an 

ecosystem to allow the consumption 

of content. However, for blockchain 

gaming, this market does not exist 

currently, said Ko. The company was 

started by a group of industry veterans 

from the gaming, blockchain and 

financial markets. 

“We plan to acquire, invest, publish, 

and operate in select cases games and 

studios,” said Ko. “We will have a few 

hundred million to deploy to execute 

our strategy.” 



The chains represent a potential 

platform similar to prior gaming 

cycles, but at this stage, do not appear 

to be focused on building the market 

for gamers, Ko said. 

“We believe that this is temporary 

as the primary apps on chains are 

going to be gaming,” Ko said. “The 

infrastructure, tools and support just 

do not exist. We believe there is an 

opportunity for the role of Publishing 

to elevate its role in the gaming 

ecosystem.” 

More experienced gaming 

developers are moving into expanding 

into blockchain gaming, particularly 

in the wake of Apple’s privacy push 

in mobile games. But Fenix Games 

believe a very narrow set of games is 

being developed so far for blockchain 

platforms. 

“We believe that there is a structural 

gap – We aim to fill this gap with 

a redefined publishing group that 

leverages some of the traditional 

publishing functions, but with a new 

function,” Ko said. “Just like in mobile 

free-to-play games there was a 

blending of analytics and the product 

management function to launch, scale, 

and operate live services, we believe 

blockchain gaming will see a similar 

‘blending’ of functions.” 

Fenix games wants to combine the 

skills of its people in game publishing 

and product management as well as 

the functions will be rooted in product 

management, but take disciplines and 

capabilities from financial services, 

principally asset management. 

The combination of these disciplines 

is what the company calls game 

market economies. In its simplest 

terms, that will create the market 

for a game or games to maximize 

the potential players for a game. 

A key function of the game market 

economies will be to scale the 

community ahead of the game launch. 

Similar to the function of live 

operations which was created 

to sustain a game post-launch 

for years, Fenix Games believes 

game market economies will play 

a vital role in the months and even 

years ahead of Ko said that Fenix 

Games is a next-generation games 

publisher facilitating the transition 

of the next billion gamers into a 

blockchain-integrated future. Whereas 

traditional Web2 games have mature 

distribution platforms and markets 

that bring billions of players and 

developers together, Web3 lacks the 

infrastructure, tools and support to 

facilitate mass adoption. 

As more and more quality 

developers embrace blockchain 

technology and design principles, Ko 

said the company sees an opportunity 

for the role of publishing to elevate its 

value in the design, go-to-market and 

operations of games. 

The activity of a game launch is 

required to fill the gap in what used to 

be filled by the platform owners. 

“It is a bit of a roll-up, but it’s also 

investing,” Ko said. 

Fenix Games will focus on the 

marriage of game market economies 

and live operations to provide 

publishing services to all game 

models – premium, free-to-play, 

and blockchain gaming across all 

platforms. 

“I see a huge gap right now with 

various developers experimenting 

with game infrastructure, middleware, 

and more. There isn’t anyone really 

filling the publisher role and trying 

to figure out how you go to market 

successfully,” Ko said. “By taking a 

publishing approach, we abstract 

ourselves from the technologies. We 

play Switzerland when it comes to 

technology and we mitigate risks.” 

In addition to raising its own funds, 

Fenix Games will have access to 

allies among investors with a lot more 

capital — in the hundreds of millions 

of dollars — as well. “And what that 

means is that we’re not bound by a 

single technology, we’re not beholden 

to a single ecosystem,” Ko said. 

Ko was previously senior vice 

president of corporate development 

for Mythical Games. He has nearly 

20 years of gaming experience, and 

he held general manager positions 

at Electronic Arts and Kabam. Prior 

to that, he was a portfolio manager 

at Blackrock and an equity research 

analyst at JPMorgan. 

Other cofounders of Fenix Games 

include Rudy Koch, chief business 

officer and co-founder of Mythical 

Games. Koch has 15 years of 

experience in game development on 

the biggest names in the industry: Club 

Penguin, Call of Duty, Skylanders, and 

World of Warcraft. 

Antonio Hallack is the CIO/CTO and 

co-founder. Hallack previously worked 

as global head of electronic trading 

at Credit Suisse; head of prop trading, 

market making, CTO, and other senior 

roles in IB (Citi, Merrill, Goldman, 

Salomon Smith Barney, Bridgewater, 

etc). He has been involved in prop 

trading, market making, and asset 

management in crypto markets since 

2017. 

Matt Nutt is the chief operating 

officer and co-founder of Fenix Games. 

He was previously chief operating 

officer and head of games at Mythical 

Games. Prior to joining Mythical, he 

was the vice president and group 

general manager for EA Mobile. 

Previously he oversaw studios at Glu 

Mobile, ran indie studio Cie Games 

(and sold to Glu for $100 million in 

2014), and held management positions 

at Blizzard Entertainment and Square 

Enix, in business development roles. 

“The four of us are stepping up to 

the company to extend the things that 

we’ve done from our prior lives to” 

blockchain gaming markets,” Ko said. 




Israel’s OurCrowd to set up Abu 

Dhabi investment center and AI 

hub 

One of the largest venture capital firms 

in Israel, OurCrowd, is partnering with 

the Abu Dhabi Investment Office to 

extend its activities in Abu Dhabi with 

a new investment hub and an artificial 

intelligence hub. The firms announced 

in a joint statement, during Abu Dhabi 

Finance Week, that the venture capital 

center of OurCrowd Arabia, which 

was incorporated at Abu Dhabi Global 

Market in 2021, will manage deals 

for its current platform and serve 

emerging markets. 

OurCrowd and Adio will also launch 

Integrated Data Intelligence, an AI 

hub, which will be based at ADGM’s 

Hub71 start-up center and is aimed at 

commercializing AI for businesses, the 

companies said. 

Order secures $1m pre-Seed round 

Order, a Saudi SaaS company 

offering technical assistance to F&B 

proprietors, reported that it had been 

successful in raising $1 million. During 

the pre-Seed Funding Round, various 

angel investors were in charge. The 

company’s initial efforts to grow 

its market share and improve the 

innovation and development of its 

services are represented by this round. 

Faisal AlAnazi, Order Founder and 

CTIO, commented, “Investors’ belief 

in us is the main motive for us to 

have continuous development and 

innovation for the services we provide 

in the company, which will give us a 

competitive advantage in the market 

as our solutions are comprehensive 

and offer financial freedom to brand 

owners in this sector.” 

Alcazar Energy Partners concludes 

a $337m funding round from 8 

investors 

Asset management with a focus on 

renewable energy, Alcazar Energy 

Partners, reported raising close to 

$337 million from investors, including 

the European Investment Bank, 

to support its expansion into new 

markets. The money was raised for the 

Alcazar Energy Partners II fund, which 

is domiciled in Luxembourg. The firm 

said that it has a final goal size of $500 

million and a hard cap of $650 million. 

Alcazar said eight investors 

participated in the funding, also 

including the European Bank for 

Reconstruction and Development and 

the International Finance Corporation, 

the private-sector lending arm of the 

World Bank. 

Dubai’s Nakheel receives $4.6 bn 

to fund expansion 

The developer of Dubai’s The Palm 

Jumeirah, Nakheel, has obtained Dh17 

billion ($4.6 billion) in finance as it 

seeks to grow amid the emirate’s real 

estate boom. According to Nakheel, 

the agreement involves a refinancing 

of Dh11 billion and additional funding of 

Dh6 billion to support the development 

of new projects, such as the Dubai 

Islands and other sizable coastal 

developments. 

The Dh11bn refinancing agreement was 

reached through a syndicate of three 

banks — Mashreq Bank, Dubai Islamic 

Bank, and Emirates NBD. 

Abu Dhabi-based Swftbox raises 

$2m in expansion aims 

UAE-based business Swftbox raised 

$2 million in a seed fundraising round. 

Mena Technology Fund, a Londonbased 

investment firm, served as the 

round’s lead investor. Other investors 

in the investment round included 

Polymath Ventures, AirAngels, Ithraa 

Investment Company, and several 

strategic investors from the US, the 

UAE, Saudi Arabia, and Europe. 

FUND ING 

N EWS 

Khalifa Fund teams up with Abu 

Dhabi’s Finance House offering 

support for Emirati-owned 

businesses 

A partnership between the Khalifa 

Fund for Enterprise Development and 

the Finance House company in Abu 

Dhabi will increase the finance options 

available to Emirati-owned small and 

medium-sized businesses. According 

to the Khalifa Fund, the initiative, 

known as the credit guarantee plan, 

will offer its members financial 

benefits, including the chance for 

SMEs to borrow directly from banks at 

more affordable rates. 

Algerian tech startup Yassir closes 

$150m funding round aiming 

expansion 

Technology startup in Algeria Yassir, 

which in Arabic means “easy,” has 

raised $150 million in a capital round 

to help the business grow and further 

develop its core technology. Bond 

served as the lead investor in the new 

funding round, which also included 

DN Capital, Dorsal Capital, Quiet 

Capital, Stanford Alumni Ventures, 

Y Combinator, and several strategic 

investors. 

Dubai’s Fintech Hive hosted 

disruptive startup funding event in 

the metaverse 

The annual Investor Day of FinTech 

Hive, the start-up accelerator 

supported by the Dubai International 

Financial Centre (DIFC), took place 

in the metaverse, allowing its startup 

founders to pitch their ideas to 

investors for the first time in the 

rapidly developing digital market. 

On November 10, the flagship event 

included more than 40 founders 

of financial technology start-ups, 

who networked with the program’s 

knowledge and financial partners, 

FinTech Hive announced. 



UAE NEWS 

African mobility fintech Moove 

raises $30m eyeing UAE expansion 

A debut sukuk offering by Moove, an 

African mobility fintech that provides 

car finance to drivers of ride-hailing 

businesses like Uber and other gig 

platforms, raised $30 million. It was 

organized by Franklin Templeton 

Investments because Moove wants to 

create the biggest ride-hailing fleet of 

electric vehicles in the Middle East and 

North Africa. 

Founded in 2020, Moove said it would 

use the funds to scale to 2,000 EVs in 

the UAE in the coming year, “creating 

sustainable economic opportunities, 

while accelerating the electrification of 

mobility and enhancing the ride-hailing 

passenger experience in the region”. 

e& continues global expansion by 

acquiring 11% additional stake in 

Vodafone 

In an effort to broaden its business 

activities internationally, e&, formerly 

known as Etisalat, the largest 

telecom provider in the United Arab 

Emirates, has boosted its shareholding 

in Vodafone Group. According to 

a statement the telco made on 

Wednesday to the Abu Dhabi Securities 

Exchange, where its shares are traded, 

the business has expanded its stake 

to “aggregate 3,015.5 million shares, 

representing 11% of Vodafone’s issued 

share capital [excluding treasury 

shares]”. 

Abu Dhabi’s Edge Group and MoIAT 

concluded a hackathon to address 

industrial difficulties 

The first Pioneers 4.0 hackathon 

event, organized by the UAE Ministry 

of Industry and Advanced Technology 

(MoIAT) and Abu Dhabi defense giant 

Edge Group, has come to an end. 

The initiative’s goal is to provide 

answers to problems in the industrial 

sector. The hackathon, aligned with 

the Emirates’ Industry 4.0 plan, 

encouraged 15 students from a variety 

of the UAE’s major universities to 

suggest solutions for problems 

through the use of modern technology 

such as artificial intelligence and 

machine learning, Edge said. 

Abu Dhabi’s DED digitally connects 

4 free zones in the emirate 

In an effort to establish a centralized 

database for economic licenses in the 

emirate, the Abu Dhabi Department of 

Economic Development (Added) has 

digitally linked four free zones. The 

e-link project links the 12 economic 

zones that make up the Kezad Group, 

including the Masdar City Free Zone, 

media free zone twofour54, and the 

Abu Dhabi Airports Free Zone. 


UAE pioneers in adopting latest 

advanced medical technologies, 

experts say 

According to Dr. Nadine Hachach 

Haram, founder and CEO of Proximie, 

“The UAE is already a recognized 

regional leader in the supply of 

top-notch healthcare solutions, and 

it has shown that it is dedicated to 

major investment to preserve that 

international standing. The business 

offers a software platform that enables 

doctors to virtually enter any operating 

theater from anywhere, enabling the 

top surgeons in the world to effectively 

be present in real-time for complex 

surgeries in clinics and hospitals 

across the nation. 

Abu Dhabi Investment Authority 

launches The Adia Lab to promote 

research 

One of the largest sovereign wealth 

funds in the world, the Abu Dhabi 

Investment Authority, has opened a 

new innovation center and kicked off 

operations by announcing a $100,000 

research award that focuses on 

investment methods. Adia stated in 

a statement that the Adia Lab, which 

was first announced in October, is an 

independent organization that would 

focus on data and computational 

sciences with wide research aims 

that are not particular to investmentrelated 

applications. 


CRYPTO & DIGITAL ASSETS 

THE EFFECTS OF FTX COLLAPSE 

The Bahamian-based cryptocurrency exchange FTX has collapsed due to an 

unanticipated spike in customer withdrawals and a failed deal with rival Binance, 

serving as an unsettling reminder of the events that took place after the May 2022 

crypto market collapse. FTX and Binance revealed that they had signed a “non-binding 

letter of intent” for Binance to buy all of FTX’s non-U.S. exchange business, hoping 

to avoid what happened to former crypto juggernauts Three Arrows Capital (3AC), 

Voyager Digital, and Celsius Network, each of which filed for bankruptcy protection 

earlier. Binance declared that it would not go through with the deal, citing worries 

about improper management of customer assets and U.S. regulatory probes. 

AFamiliar Story 

Following the crypto 

failures, FTX frequently 

made headlines for its 

high-profile acquisitions 

of troubled crypto assets. As it was 

on the verge of bankruptcy, BlockFi, a 

cryptocurrency trading platform, was 

acquired by FTX’s U.S.-based exchange 

(FTX.US) in July. The winning proposal 

to buy the assets of the insolvent 

cryptocurrency lending platform 

Voyager was made in September by 

FTX.US, there have also been rumours 

that FTX.US may attempt to acquire 

Celsius Network’s assets through 

Chapter 11 proceedings. 

In a shocking turn of events, trade 

journals disclosed that Alameda 

Research, a prominent crypto hedge 

fund controlled by FTX, has significant 

exposure to FTX’s native coin FTT on 

its balance sheet. Binance, a significant 

FTT investor, later declared that it 

was liquidating all of its holdings, 

citing concerns that FTT would 

crash like Terra LUNA in May 2022. 

Following the announcement, FTX 

saw a spike in customer withdrawals, 

and rumours spread that many FTX 



users were having trouble getting 

their cryptocurrency out of the global 

exchange. 

Before announcing the prospective 

strategic partnership with Binance, 

FTX halted withdrawals, following the 

lead of other cryptocurrency startups. 

The futures of FTX and connected 

companies like FTX.US and Alameda 

are still being determined, as there is 

presently no agreement in place. 

Lessons Learned from Terra, 3AC, 

and Voyager. 

The announcement of FTX’s 

liquidity crisis is reminiscent of 

what happened earlier, when the 

failure of the Terra platform and its 

accompanying native token, LUNA, in 

May 2022 shook consumer confidence 

in cryptocurrencies and had a 

detrimental effect on the crypto market 

as a whole. Many cryptocurrency 

hedge funds that owned LUNA suffered 

huge losses. For instance, LUNA’s 

largest holder and cryptocurrency 

hedge company Three Arrows Capital 


(3AC), filed for bankruptcy in July 

2022. The Terra collapse resulted in 

a total market value loss of almost 

$40 billion. Interpol has issued a Red 

Notice for the arrest of Terra’s founder, 

who is currently a wanted man on 

the global stage. U.S. regulators are 

reportedly looking into Terra, its 

founder, and 3AC over claims that they 

misled investors about the strength of 

the hedge fund’s balance sheet. These 

regulators include the SEC and CFTC. 

Following the failure of Terra 

and 3AC, two well-known crypto 

lending platforms, Voyager and 

Celsius Network, were subjected to 

unprecedented customer withdrawal 

requests as a result of press reports 

and social media posts alleging that 

they were having liquidity problems. 

They both stopped consumer 

withdrawals and, soon after that, 

declared bankruptcy. Recently, Celsius 

Network revealed in court documents 

that it is under investigation by state 

and federal regulators. It has been 

served with a subpoena by a federal 

grand jury in the Southern District of 

New York. 

Potential Impact on Crypto Market 

Participants 

None of this is good news for FTX’s 

investors or account holders, and 

anyone who is or may be affected by a 

potential bankruptcy or liquidation of 

FTX or Alameda should be careful to 

grasp their rights and available options 

before their options are limited. 

BlackRock, the Ontario Teachers’ 

Pension Plan, SoftBank, Sequoia 

Capital, and Tiger Global were 

reportedly among the numerous major 

blue-chip investors. They purportedly 

contributed to FTX’s $421 million 

Series B investment round in 2021. 

To that point, the funding round was 

regarded as the biggest venture capital 

round for a cryptocurrency startup. 

Later that year, Celsius Network raised 

$750 million in a Series B round. It 

is also claimed that many of these 

institutional investors participated in 

the concurrent Series C and Series 

A rounds by FTX and FTX. U.S. What 

will happen to their investments is a 

pressing concern. 

Initially, if FTX is forced into 

liquidation, stock investments are 

at risk. In the Celsius bankruptcy 

proceedings, a group of Series B 

preferred shareholders requested the 

appointment of an official preferred 

equity committee, arguing in particular 

that Celsius and the Official Unsecured 

Creditors Committee (UCC) were 

aligned in protecting the interests of 

customers at the expense of equity, 

which they argued could have a 

significant recovery in the case. This 

is an example of the difficulties that 

equity holders may face in a crypto 

bankruptcy. The shareholders argued 

that “non-customer facing entities,” 

such as Celsius’ potentially lucrative 

Bitcoin mining and non-debtor crypto 

storage businesses, are immune from 

customer claims. 

The Bankruptcy Court finally 

rejected the shareholders’ request to 

establish an official preferred equity 

committee after Celsius and the 

UCC raised objections to the desired 

remedy. It remains to be seen if equity 

has a workable avenue to recovery 

under its theory because the decision 

did not address whether the consumer 

claims can be made against all Celsius 

companies. 

Even while the problems in Celsius 

are fact-specific, any bankruptcy 

using FTX or other digital asset 

exchanges may result in problems 

that are equally intricate and new. 

Therefore, investors in a struggling 

crypto platform or exchange should 

seek advice from qualified legal 

representatives to take into account. 



BIOTECH 

THE UAE AND IRAN TO ENHANCE 

MEDICAL COOPERATION 

Minister of Health and 

Medical Education of 

Iran Bahram Eynollahi 

has underlined the need 

to expand strategic 

collaborations between the UAE and 

Tehran in healthcare. 

One of Iran’s health system’s 

accomplishments is the manufacture 

of anti-cancer medications, which have 

been utilized in an Iranian hospital 

in Dubai and have proven effective in 

treating patients, he continued. 

He continued by pointing out that 

the IRCS can supply medicine to the 

UAE at a competitive price because 

of its expertise in the production of 

pharmaceuticals, and he expressed 

his willingness to collaborate with 

the UAE Ministry of Health and forge 

collaborative relationships. 

Al Owais, for his part, emphasized 

that the Red Crescent’s acts serve as 

examples of prophetic obligations, 

that Iran is our friend and brother, and 

that, as a result, bilateral collaboration 

is growing. He also welcomed the 

development of this cooperation and 

suggested building new methods. 

He added that synergy needs to 

be prioritized because it is currently 

impossible to succeed in many areas 

on your own. 

Self-sufficiency in pharmaceuticals 

production 

According to Mohammad Reza 

Shanehsaz, the previous head of the 

Food and Drug Administration, the 

number of pharmaceuticals imported 

into Iran has decreased by 91%, 

demonstrating the strength of the 

nation’s pharmaceutical industry. 

He added that since domestic 

manufacturers already produce 

every drug used to treat coronavirus, 

importing them all would result 

in exorbitant exchange rates and 

emphasized that the creation of 

the COVID-19 vaccine shows the 

pharmaceutical industry’s capacity. 

According to the Vice Presidency 

for Science and Technology, 227 

knowledge-based businesses provide 

medical equipment to hospitals all 

around the nation. 

Faramarz Ekhteraei, head of the 

Iranian Pharmaceutical Industries 

Syndicate, emphasized that 72% of the 

nation’s pharmaceutical raw materials 

are produced locally and that Iranianmade 

medications are being shipped to 

Canada, Japan, and Europe. 

According to a member of the 

board of directors of the Association 

of Manufacturers and Exporters of 

Medical Biotechnology Products, 

biotechnology products make up about 

40% of all national pharmaceutical 

exports. 

An official with the Food and Drug 

Administration has reported that over 

the past [Iranian calendar] year (March 

2021-March 2022), Iran sold drugs 

worth $7.5 million to Russia. 

He emphasized that Iran’s 

technology can compete with other 

nations in this field and that Iran 

exports biotechnology products to 

nations in Europe, Asia, and Latin 

America. 




CYBER SECURITY 

WILL AI BE THE NEXT LEAP FOR 

CYBERSECURITY? 

With the growing threat of cyberattacks, AI is the answer to rebalance the cybersecurity 

game and move the industry forward. Cybersecurity has historically changed due to 

necessity as new threats arise and outdated defences stop working. Since the creation of the 

first antivirus program, new technology and ensuing weaknesses have required innovation to 

be addressed. AI is crucial in today’s war against cybercriminals because of this. 

How AI can rebalance 

Cybersecurity 

One of the most 

significant developments 

in security is artificial 

intelligence (AI), which modernizes 

older methods by upending the 

market and encouraging creative 

thinking. Computer security used to 

be as simple as installing antivirus 

on the computer. Still, the essential 

devices that require protection are 

smartphones, tablets, and other 

Internet of Things (IoT) devices. 

Understanding how we connect, 

where we put our trust, and where 

we focus our attention is now more 

critical than ever for cybersecurity. 

Social networking, e-commerce, and 

the digital revolution of our daily lives 

also increase our contact with other 

devices and people. 

The potential for artificial intelligence 

to revolutionize cybersecurity is 

enormous. In reality, the number of 

relevant machine data is increasing 

so quickly due to attackers’ increasing 

use of AI-based automation that 

using current machine learning 

techniques is the only way we can 

now provide cybersecurity. Without 

explicit instruction, AI can assist 

by shielding us from obvious and 

less apparent threats in these new 

interactions. We must reduce reliance 


on human defence specialists, 

who are inherently ill-prepared to 

repel AI-assisted attacks. The best 

solution to this problem is automated 

feature extraction, which enables 

knowledgeable security analysts to 

concentrate on the most complex 

attacks developed by human attackers. 

How can AI help stop cyberattacks? 

Artificial intelligence plays a bigger 

role in cybersecurity when combined 

with machine learning. According to 

ZDNet, new security systems that 

scan enormous volumes of data 

from millions of cyber events are 

discovering new phishing and malware 

variants. 

A few thieves are always ahead of the 

curve, tweaking their malware so that 

it doesn’t get flagged as malicious by 

antivirus software. Machine learning 

has significant advantages for antimalware 

security systems, especially 

as it can use data from any malware 

that has already been identified. 

Machine learning may help 

cybersecurity initiatives. AI-powered 

network monitoring software can keep 

tabs on users’ activity. Because of this, 

the system can check to see if a new 

form of malware has been discovered. 

AI’s ability to detect anomalies is 

a considerable asset in an everchanging 

environment. 

The future of AI in cybersecurity 

We have massive hope for the future 

of AI in cybersecurity and, more 

broadly, in the public domain. By 

going well beyond the conventional 

idea of protection from file, script, 

and email threats to systems that 

safeguard transactions, interactions, 

conversations, and attention, we 

expect to see the industry advance and 

define the future of computer security. 

Because there is no single definition 

of AI, it is frequently misunderstood, 

which causes uncertainty and, in the 

end, disillusionment. The influence of 

AI on society is so complicated that a 

significant comprehension gap needs 

to be filled. Fundamentally, it is an 

intelligent system that can collect and 

process data, but decision-making is 

the real hallmark of AI. 

AI developments in cybersecurity will 

ultimately secure our digital future and 

with increasing public understanding. 

The role of AI in cybersecurity is now 

essential to enabling people to enjoy 

digital freedom, and we look forward 

to seeing the development of new AIbased 

solutions which make the most 

of their vast potential. 



TECH 

MY 

MONEY 

DELL XPS 13 PLUS 

The Dell XPS 13 Plus is a 

redesigned ultrabook from Dell 

following a few years of minor 

spec changes. It’s not too much of 

a spoiler to state upfront that it is 

stunning. 

It’s a daring new look that primarily 

works because of its real edgeto-edge 

keyboard, minimal display 

bezel, invisible haptic touchpad, and 

capacitive function keys. Will Dell be 

able to uphold its sterling reputation 

and create an ultrabook that works as 

well as it looks? 

The XPS 13 range has now split, 

which is the first thing to note. While 

the XPS 13 Plus variants use the 

more potent 28W P-series CPUs, the 

standard XPS 13 models use Intel’s 12th 

generation lower power (15W or 9W) 

U-series chips. The keyboard deck of 

the 13 Plus computers also receives 

a complete redesign for a more 

extensive makeover. Other than that, 

the XPS 13 still has its advantages, 

including various specifications, 

optional touchscreens, and a choice of 

Windows or Ubuntu as your operating 

system. 



TECH 

MY 

MONEY 

This game’s basic notion is to take 

Thomas the Tank Engine’s familyfriendly, 

wholesome approach and 

run it through a horrific Stephen Kingstyle 

horror story generator. Choo- 

Choo Charles is the outcome, a horror 

survival game in which players must 

flee from and defeat a vast, sentient 

spider train. 

You’ll spend time gathering supplies 

to fortify your train and equipment, 

expanding your powers, and crossing 

your fingers when you’re not busy 

scaring the hell out of yourself by 

being ambushed by Charles. It’s time 

to battle as soon as you hear Charles’ 

skittering, metallic feet, and whether 

you survive will depend on your 

tenacity, inventiveness, and foraging 

skills. 



TECH 

MY 

MONEY 

Fortnite Battle Royale Chapter 4 

is here; Epic newest comes with 

a new island for players to fight 

over and survive the gas. A few notable 

locations are marked on the map, 

including The Citadel, Anvil Square, and 

Frenzy Fields, a farm. 

This chapter brings new gameplay 

changes, including Trail Thrashers and 

dirt bikes that let you move while firing 

your weapons and executing tricks. 

You can now leap over obstacles by 

sprinting in their direction. In snowy 

regions of the game, players can now 

make a snowball using their pickaxe. 

The snowball can defeat your foes by 

rolling over them. 

Reality Augments is another element 

included in this chapter. This function 

allows you to select two random 

character bonuses at specific points 

throughout the game. Luminous 

Fingers You can reload weapons that 

use light ammo more quickly with 

Reality Augments. The new Shockwave 

Hammer weapon, which allows you 

to throw yourself at other players, is 

available to be tested by players. 



TECH 

MY 

MONEY 

ZENS 4-IN-1 AND 3-IN- 

1 MODULAR CHARGING 

STATIONS 

The new Zens 4-in-1 Modular 

Charging Station can charge your 

iPhone, iPad, AirPods, and Apple 

Watch with just one item, but the price 

and design might put some people off. 

Typically, multi-device chargers 

concentrate on smaller devices like 

iPhones, Apple Watches, and AirPods. 

However, adding an iPad charging port 

to Zens’ new 4-in-1 Modular Charging 

Station is an incredible innovation 

that may enable it to serve as the only 

charger in space or family. 

Because of the charger’s modular 

design, each side of the central station 

may magnetically connect and detach 

the Apple Watch charging connection. 

Separately, Zens also offers different 

modular chargers. 

For charging numerous devices, 

the charging station has a compact 

footprint. It is only 26.38 ounces in 

weight and measures 6.4 by 6.4 by 5.7 

inches. 



NEWS 

STARTUPS NEWS 

MBRIF and Dubai Silicon Oasis cooperate 

to support emerging technology startups 

Dubai Silicon Oasis (DSO), a free zone 

technology park and member of the 

Dubai Integrated Economic Zones 

Authority (DIEZ), has partnered with 

the Mohammed bin Rashid Innovation 

Fund (MBRIF), an initiative launched by 

the UAE Ministry of Finance to support 

national innovation, to support emerging 

technology start-ups in the UAE through 

Dubai Technology Entrepreneur Campus 

(Dtec), the largest tech hub and coworking 

space in the MENA region. 

The Future 100 programme to support 

top 100 startups in the UAE 

The UAE has started a new program to 

assist and recognize the top 100 startups 

that will significantly improve 

the nation’s economy and increase 

its future preparedness. The Future 

100 initiative will support emerging 

industries that will help to shape the 

nation’s economy in the future, such 

as space, renewable energy, and 

emerging technology, the Ministry 

of the Economy and the Ministry of 

Governmental Development and Future 

announced at the initiative’s launch in 

Dubai. 

IN FOCUS 

Hub71 and the MiSK foundation to Hub71 welcomes 20 new startups as 

promote cross-border market access part of latest cohort 

for local tech firms 

Global tech ecosystem Hub71, based 

Hub71, Abu Dhabi’s global tech 

in Abu Dhabi, announced that it has 

ecosystem, and The Mohammed Bin chosen 20 start-ups from six different 

Salman Foundation (MiSK Foundation) countries that operate in various 

have partnered to ease international strategic economic sectors to join 

market access for startups and its most recent cohort. Since the 

technology companies between Abu expansion, Hub71’s community has 

Dhabi and the Kingdom of Saudi expanded to include more than 200 

Arabia. 

start-ups. 

The partnership will benefit founders It marked its third intake of start-ups 

seeking a soft-landing into the Saudi this year, which saw a 60 per cent 

Arabia or Abu Dhabi technology increase in applications from founders 

ecosystem, with access to value worldwide, Hub71 said. 

creation programs, incentives and 

investors, corporate and government 

partners. Through Hub71 and MiSK’s 

extensive partner networks, high 

growth tech companies will gain 

easier access to Abu Dhabi’s global 

tech ecosystem or Saudi Arabia’s 

thriving market with dedicated 

relocation service support covering, 

visas, licensing, and introductions to 

investors and partners for fundraising 

opportunities to support business 

development and ease the startup 

journey. 

In order to help startups and 

enterprises become digital, Etisalat by 

e& teams up with ADGM 

The idea is a complete company 

mobility solution that gives every 

employee the tools they need to work 

remotely or in a hybrid workplace. 

Etisalat by e& and Abu Dhabi Global 

Market (ADGM), the capital’s financial 

hub, have teamed to provide tenants 

and entrepreneurs digital solutions 

and goods. 

Through this partnership, etisalat by 

e&’s solutions will address the digital 

needs of businesses by providing 

benefits that will facilitate office, 

remote and hybrid working. 

Chamberthon competition involves 

SMEs and start-ups to help Dubai 

attract overseas businesses 

Dubai International Chamber, one of 

three chambers operating under Dubai 

Chambers, recently hosted its first 

Chamberthon competition designed to 

engage business leaders in Dubai to 

develop a new programme to attract 

startups and SMEs from international 

markets to the emirate. 

The hackathon-style event, hosted 

in Dubai, brought together a select 

group of participants, representing 

various companies, to understand the 

needs of the business community, top 

challenges related to setting up in the 

emirate and high-potential market 

opportunities. 



UAE NEWS 

Emirati Entrepreneur Association 

and Talabat UAE sign MoU 

A Memorandum of Understanding 

(MoU) was signed between the 

Emirati Entrepreneur Association 

(EEA) and Talabat UAE during a 

ceremony that took place at the Abu 

Dhabi International Food Exhibition, 

which was held at the Abu Dhabi 

National Exhibition Centre. The EEA’s 

ongoing initiatives to encourage 

entrepreneurship in the UAE include 

this MoU. 

Gitex 2022 brings in record $698m, 

DWTC report says 

Gitex 2022, one of the biggest 

technology events in the world, which 

was hosted in Dubai in October, 

produced a record Dh2.6 billion ($698 

million) in total economic production, 

according to a report released by 

the Dubai World Trade Center. The 

research stated that about $394 

million, or nearly 57% of the total 

output, was kept within the Dubai 

economy. 

UAE’s technology innovation 

institute introduces first highpower 

fibre laser in the MENA 

region 

The Directed Energy Research 

Centre (DERC) of the Technology 

Innovation Institute (TII), a preeminent 

international scientific research 

institute and the applied research 

pillar of Abu Dhabi’s Advanced 

Technology Research Council (ATRC) 

announced that it has achieved a 

significant milestone in the quick 

development of fiber laser technology. 


DigitalX teams up with Blue MENA 

to enhance service quality for 

public and private sectors 

An exclusive agreement was signed by 

DigitalX, a division of Digital DEWA, the 

digital division of the Dubai Electricity 

and Water Authority (PJSC), and Blue 

MENA, a pioneer in digital solutions 

that combine disruptive technologies, 

business re-engineering, sector 

expertise, and innovation for improved 

customer experiences. 

The agreement was signed between 

Hamad Karam, COO of DigitalX and 

Riadh Boukhris, CEO of Blue MENA 

to provide unique, competitive and 

customised solutions tailored to the 

needs of private and public companies 

across banking, healthcare and varied 

other sectors. 

VR-focused startup Mental plans 

GCC expansion 

Hani Abu Ghazaleh founded Mental, 

a virtual reality-focused technology 

startup, out of his love for computer 

graphics and video games. Before 

establishing Mental in Abu Dhabi 

in 2018, Mr. Abu Ghazaleh had an 

almost 15-year experience in the 

video game industry, working for 

major corporations like Ubisoft. 

Through the application of modern 

technology, the organization seeks to 

enhance learning. As the usage of VR 

technology spreads beyond the UAE, 

it is also actively involved in educating 

employees of businesses across all 

industries. 

France’s Veolia collaborates with 

Masdar and Beeah to operate 

Sharjah waste-to-energy plant 

The Sharjah Waste to Energy project 

will be run by a joint venture with the 

French utility Veolia, the business 

announced. The first waste-toenergy 

facility in the area was built 

by Emirates Garbage to Energy, 

a partnership between Sharjah 

environmental management business 

Beeah and Abu Dhabi renewable 

energy company Masdar. The facility 

processes up to 300,000 tonnes of 

waste from landfills annually. 

Dubai Future Labs signs contracts 

to promote innovation in logistics 

and aviation 

In order to promote innovation in the 

domains of logistics and aviation, 

Dubai Future Labs (DFL), a project of 

the Dubai Future Foundation (DFF), has 

inked three preliminary agreements 

with Emirates airline, DP World, and 

Dnata. As he observed the agreements 

being signed, Sheikh Hamdan bin 

Mohammed, the Crown Prince of 

Dubai and chairman of the Executive 

Council of Dubai, tweeted that the 

collaborations would “use future 

technology to foster innovation in our 

aviation and logistics industries.” 


GAMING 



The latest and possibly best 

edition of their continuing 

survival horror anthology is 

presented by the writers of 

Until Dawn and The Quarry. 

The first time we learned that The 

Dark Pictures Anthology had a season 

one was during the buildup to the 

release of this fourth season of the 

series and the leaks about what will 

come after. We may have missed the 

message. It doesn’t matter because 

each edition is essentially a solo story, 

but playing a franchise where the most 

recent edition is now the greatest is 

enjoyable. 

Suppose the previous game, House 

of Ashes, felt vaguely inspired by Tomb 

Raider, albeit with the horror quotient 

ramped up. In that case, it’s possible 

to discern subtle tributes to games 

like Alone in The Dark and the first 

Resident Evil in The Devil In Me – even 

if its core subject matter is very much 

serial killers rather than zombies. 

A prologue to the story is presented 

in which a newlywed couple checks 

into the World’s Fair Hotel in Chicago 

in 1893. Unfortunately for them, the 

moustachioed H. H. Holmes, one 

of America’s first serial killers, 

conceived, constructed, and operated 

this. Today, a hapless camera crew 

is attempting to make a TV program 

about the case when Holmes is caught 

and hanged. 

The TV crew represents the cast of 

characters that you must try to keep 

alive until the game’s conclusion in 

true Dark Pictures fashion. This time, 

they are reasonably well thought 

out and portrayed, including the 

somewhat neurotic sound engineer 

and general factotum Erin, the feisty 

lighting engineer Jamie, the earnest 

and excessively devoted cameraman 

Mark, the vivacious presenter Kate, 

and the director Charlie, who is, to put 

it bluntly, a total ass. 

Platform: PC, PlayStation 4 and 5, and 

Xbox 

Developer: Supermassive Games 

Publisher: Namco Bandai 




GAMING 

Abang-average title isn’t 

going to cut it anymore, 

with The Callisto Protocol 

and Dead Space looming 

on the horizon with the 

horror genre seeing an unexpected 

but welcome rebirth. The Chant is 

regrettably just that. It’s a good game, 

but it will vanish as quickly as it 

appeared. 

In this third-person game, the 

protagonist Jess has chosen to go on a 

spiritual retreat, which manages to go 

wrong in under 15 minutes. The game 

is about fending off psychedelic threats 

rather than running from them. The 

game eliminates any opportunity for 

tension to build by throwing you into 

a battle with another dimension after 

a ritual goes wrong. Not nearly as 

intriguing as what comes next. 

The game, which has a cinematic 

edge, takes you through relatively 

straight environments while you battle 

enemies and solve puzzles. Heavyhanded 

animations frequently lock you 

into assaults in the fighting system, 

and the absence of a lock-on makes it 

more challenging to assess distance. 

You get some pretty cool powers, 

but you can only use them so much 

because of a meter whose capacity 

you never feel is quite total enough. 



There are a few good puzzles 

between encounters, but they never 

progress far enough to be truly 

spectacular. The Chant has the 

impression of having been created 

solely for practical purposes. When 

the Jared Leto impersonation of a 

cult leader appeared on television, we 

sometimes really liked the five to sixhour 

title; other times, not so much. 

But it’s crucial to remember that 

this isn’t a AAA game; thus, some of its 

aesthetics seem very abundant. When 

the sun is up, there are some beautiful 

images to appreciate, with vistas of 

the entire island and the surrounding 

seas. No matter how fierce the action 

becomes, everything goes smoothly 

thanks to a rock-solid 60 frames per 

second. 

Platform: PC, PlayStation 5, Xbox 

Series S|X 

Developer: Brass Token 

Publisher: Prime Matter 




WEB3 

WEB3 ROLE IN SOLVING PREVIOUS 

WEB2 ISSUES 

Acentralized entity 

loses control over 

Web3, a decentralized, 

permissionless, and 

trustless ecosystem. 

Conversely, Web2 is a centralized 

area predominately controlled by 

companies like Google, Microsoft, and 

others. 

The term “Web3” alludes to the 

decentralized future generation of the 

internet, fundamentally different from 

the centralized Web2 ecosystem built 

on a client-server architecture. In 

Web2, a server hosted by companies 

like Google Cloud or Amazon Web 

Services houses the backend code 

that drives apps. This arrangement 

concentrates power, allowing these 

corporations—collectively known as 

Big Tech—to obstruct access to anyone 

or trade users’ sensitive data for cash. 

Web3’s architecture, on the other 

hand, aims to decentralize this unfair 

advantage currently held by Big Tech, 

increasing transparency, fostering 

innovation, and granting people 

control over their data and online 

interactions. There is neither a server 

nor a client in Web3. Instead, peer-topeer 

file sharing exists because of the 

Interplanetary File System (IPFS). 

Web3 applications lack trust 

and require no permissions, while 

some private blockchains do. While 

“trustless” refers to the property 

where users need to trust the 

network and not network participants, 

“permissionless” refers to the 

capability of seamless inter- and 

intra-platform communication. Web2 

apps, on the other hand, depend on 

user trust and centralized authority 

approval to function. 

Can Web3 solve the problems of Web2? 

Web3 returns ownership of content 

rights to the creator, raises security 

standards, ends unjust censorship, 

ushers transparency, automates 

software operation, and supports a 

creator economy. 

Businesses can benefit from 

prospects that are unthinkable 

because of Web3’s qualities. 

Decentralization and the 

permissionless cybersphere were 

strictly sci-fi concepts. However, Web3 

aims to fix the issues of Web2, opening 

the door to a decentralized internet 

era. 

• Data Ownership 

Decentralization eliminates Big 

Tech’s monopoly by giving users more 

control. Users have the choice of 

making their data public or private. 

The system is intrinsically more 

stable than centralized systems 

since processing power and 

decision-making is distributed, unlike 

centralized systems, where the entire 

operation depends on a server cluster, 

central entity, or person. 

Although many Web2 apps have 

shifted to multi-cloud hosting, 

genuinely decentralized projects have 

a higher level of resiliency. Businesses 

can choose a topography for their 

application based on the difficulties 

they must overcome and their 

particular data landscape. 

• Data Security 

An extensive, central database 

that stores data is very prone to 

attack. Hackers must breach just 

one system to compromise sensitive 

user information. Insiders frequently 

contribute to the disclosure of 

important information to outside, 

malevolent parties. Decentralized 

systems are built to resist this type of 

conduct by some players, making Web3 

security more effective at protecting 

data than Web2 systems. 

On the other hand, as almost every 

business moves toward being datadriven 

and digital, the risk of malicious 

attacks has increased exponentially. 

Vandalism in cyberspace has become a 

severe concern, endangering financial 

and reputational loss. Decentralization 

raises the level of security, if not 

wholly solving the issues. 

• Unfair censorship 

Users of centralized systems 

are frequently the target of unfair 

censorship. Decentralization gives 

participants more control over the 

narrative, making it more difficult 

for any organization to sway it in a 

way that benefits them. For example, 

a Web2 social media platform like 

Twitter can filter any tweet whenever 

they see fit. Tweets on a decentralized 

Twitter cannot be edited. Similar to 

Web2, payment platforms may limit 

compensation for particular kinds of 

work. 

For both participants with good 

intentions and evil players, censorship 

on Web3 will be difficult. All users of 

a decentralized web are guaranteed 

privacy and control. Additionally, 

network users can participate actively 

in the project’s governance by voting. 

• Financial freedom 

Every participant in Web3 is a 

stakeholder. Web3 encourages 

financial freedom and is supported 

by a variety of technologies that, by 

their very nature, defy control. The 

independence participants experience 

in decentralized finance (DeFi), where 

anybody can freely engage in financial 

operations, is a prime example. 

DeFi becomes more widely used 

and accessible when Know Your 

Customer (KYC) and Anti-Money 

Laundering (AML) regulations are 

met. Furthermore, Web3 payments 



are made through cryptocurrencies, 

though fiat payment systems may also 

be integrated, whereas Web2 payments 

are made in fiat. 

• Transparency 

Transparency is a feature of 

decentralized ecosystems by design. 

Nodes collaborate to ensure the 

system operates without interruption, 

and no node may act independently. 

Through the casting of votes, even 

other participants can participate 

in the government decision-making 

process. 

Because Web3 transactions are 

virtually irreversible and traceable, no 

one can make database changes after 

a transaction. Web3 is now a powerful 

tool against fraud as a result of this. 

• Automation 

The system that can run without 

human involvement is automated using 

smart contracts. The code reflects the 

agreement between several parties, 

carrying out irreversible transactions. 

Smart contracts significantly reduce 

operational expenses, do away with 

prejudice, and increase transaction 

security. 

However, projects need to be aware 

of security flaws in the coding of smart 

contracts that thieves can exploit to 

seize the money. This can be avoided 

by having a team with experience in 

vulnerability assessments extensively 

examine the smart contract code 

using a combination of manual 

and automated tools. Tokyo, which 

specializes as an end-to-end security 

resource for blockchain-based 

projects, is a Web3 illustration of 

accelerating automation. 

• Creator economy 

The Web3 ecosystem’s nonfungible 

tokens (NFTs), which are a part of it, 

have given the online economy new 

depth. Every digital asset is distinctive 

in some way, thanks to these tokens. 

No matter how many it is reproduced, 

there is a way to tell them apart. 

This function helps to protect these 

assets from online fraud and uphold 

the owner’s ownership rights. In 

Web3, NFTs could act as metaverse 

assets, game assets, certifications, 

and other things, creating countless 

opportunities and enabling content 

creators to generate income in 

previously unheard-of ways. 

Web 3.0 will bring new levels of 

internet trust 

Despite the hoopla and derision 

around Web 3.0, if you look at the 

progression from Web 1.0 to Web 2.0, 

you’ll see that the latter improves 

on the shortcomings of the earlier. 

Similarly, Web 3.0 is currently 

achieving this by expanding on the 

shortcomings of Web 2.0, and several 

applications targeted at Web 3.0 

are being released daily in various 

industries. 




WHEELS 

2023 MERCEDES-BENZ S-CLASS 

The Mercedes-Benz S-class 

retains its dominance by serving 

as the standard by which all other 

full-size luxury sedans are measured. 

The S-abundance classes of high-end 

materials, plush seating and advanced 

technology cater to the tastes of its 

wealthy customers. The S500 and S580 

are available variants, with standard 

4Matic all-wheel drive and each with a 

unique powerplant. A smooth 429-hp 

turbocharged straight-six powers 

the S500, while a refined 496-hp V-8 

powers the S580. The Mercedes- 

Maybach S-class super-luxury model, 

which was previously reviewed, 

offers an utterly decadent experience. 

Although the thick leather thrones 

in the front and back rows make it 

clear that the S-class prioritizes 

comfort and swanks, its standard air 

suspension completes the experience 

by turning the road into velvet. 

Additionally, the optional E-Active Body 

Control will even lean the vehicle into 

corners to prevent you from spilling 

any of your champagne cocktail, which 

you are sipping while relaxing in the 

power-adjustable, heated massage 

function-equipped back seats, which 

are an option. The S-class is excellent 

at bringing the good life to life. 



SPECIFICATIONS 

Horsepower: V6 429/ V8 496 

Transmission: 9 speed, Automatic w/OD 

Engine capacity: 3.0L I-6 429 HP 384.0 ft. lbs 

Torque: 384 @ 1,800 rpm 



GADGET 

REVIEWS 

AUDIO-TECHNICA SOUND 

BURGER (2022 VERSION) 

The renowned Sound Burger 

portable turntable is returning 

from Audio-Technica. The 

updated version includes a few new 

features to make it more accessible 

to contemporary listeners after 

almost 40 years and countless 

copies. Beginning with Bluetooth 

connectivity and a built-in lithiumion 

battery with USB-C charging, the 

2022 Sound Burger is equipped with 

these features. To put it another way, 

you won’t need to find three C-cell 

batteries to run the new design. 

According to Audio-Technica, the 

2022 Sound Burger can be used 

continuously for roughly 12 hours 

before it needs to be recharged. 

The updated model comes with Audio- 

ATN3600L Technica’s stylus already 

installed, but you can also connect it to 

a sound system via an RCA wire. 

Audio-Technica also unveiled a brandnew, 

high-end manual belt-drive 

turntable with a distinctive seethrough 

casing and the Sound Burger. 

MCINTOSH MDA200 D/A 

CONVERTER 

The MDA200 D/A Converter from 

McIntosh enables customers to 

enhance the capabilities of an 

analogue audio system with high-end 

digital music. The McIntosh DA2 Digital 

Audio Module, previously only available 

as an integrated D/A converter in the 

award-winning MA12000 Integrated 

Amplifier and C2700 and C53 

Preamplifiers, powers the MDA200. 

A 32-bit, 8-channel, next-generation 

Quad Balanced digital-to-analog 

converter powers the DA2 in the 

MDA200 (DAC). This audiophile-grade 

DAC has a better overall harmonic 

distortion and dynamic range. As the 

coax and optical inputs can decode 

digital music up to 24-bit/192kHz, the 

DA2 provides high-quality digital audio 

playing. The USB interface supports 

native playback up to DSD512 and 

DXD up to 384kHz. Seven digital audio 

inputs are available on the MDA200: 

two coaxial, two optical, one USB, one 

MCT (to work with the company’s MCT 

series of SACD/CD Transports), and 

one HDMI Audio Return Channel (ARC) 

connector that is just for audio. 



GADGET 

REVIEWS 

YAMAHA YH-5000SE 

Audeze, HiFiMAN, Dan Clark Audio, Focal, Sennheiser, 

and ZMF have dominated the high-end headphone 

industry for the past ten years, with older companies 

like Sony, Fostex, and Beyerdynamic also competing. One-hit 

wonders have also had their fair share of success in the market 

before either disappearing or moving quite swiftly into the 

mainstream. 

Yamaha held a prominent position in the market thanks to 

the creation of its Orthodynamic driver, which is practically 

regarded as one of the first planar designs. To avoid feeling 

left out, the company concentrated its efforts elsewhere and 

eventually unveiled its first line of wireless headphones. 

The YH-5000SE features a new version of their Orthodynamic 

driver, which has been integrated into a new headphone chassis 

that seemingly can’t decide if it is part of the Star Wars galaxy 

or the latest iteration of Steampunk. 

RAZER WOLVERINE V2 PRO 

The Wolverine V2 Pro, a brandnew 

wireless controller for the vibration motor strength, and trigger noting that the Wolverine V2 Pro is 

complete control over critical bindings, for precise haptic feedback. It is worth 

PC and PlayStation 5, has been or analogue stick sensitivity via a incompatible with the PlayStation 4 or 

unveiled by Razer. The Wolverine V2 

Pro will be available after 2023, even 

though it will cost more than Sony’s 

DualSense Edge. The DualSense Edge, 

on the other hand, will begin delivering 

from Sony on January 26, 2023. In 

addition, Razer has effectively used 

the PlayStation license with Wolverine 

V2 Pro, which maintains the original 

DualSense colour scheme while 

adding a few capabilities. 

On the one hand, Razer Chroma, the 

business’ RGB lighting system, is 

supported by the Wolverine V2 Pro. 

On the other hand, Razer gives you 

smartphone app. The 8-way D-pad on 

the controller also uses microswitches 

any Xbox console. 



HOW MACHINE LEARNING 

POWERS GENERATIVE ART NFTS 

Artificial intelligence (AI) in the non-fungible token (NFT) industry is growing. 

Generative art, or art produced by an autonomous system, has quickly become one 

of the significant NFT market categories, inspiring creative projects and astounding 

collections. 

NFTs have emerged as one 

of the primary channels 

for accessing AI-powered 

art, from the creations of 

AI art legends like Tyler 

Hobbs’ new QQL project to those of 

Refik Anadol and Sofia Crespo. 

One of the classic uses for machine 

learning has been generative art, but 

it has only recently gained widespread 

attention. The computational advances 

and the development of new methods 

that allow models to learn without 

a large amount of expensive and 

scarcely available labelled datasets 

have driven mainly the advancement. 

Since it takes time to experiment 

with new techniques, many new 

generative art techniques have yet 

to be widely adopted by well-known 

artists. However, the gap between 

the generative art community and AI 

research has been closing in recent 

years. 

The generative art catalyzers 

Even many early AI pioneers 

were taken aback by the advent of 

generative AI, which they considered 

a niche branch of machine learning. 

There are three primary reasons 

for the tremendous advancement in 

generative AI: 

1. Multimodal AI: There has been a 

massive increase in AI techniques over 

the past five years that can work in 

various domains, including language, 

image, video, and sound. Models like 

DALL-E or Stable Diffusion, which 

produce images or films from natural 

language, were made possible. 

2. Pretrained language models: With 

techniques like GPT-3, language 

models have made incredible 

progress alongside the emergence 

of multimodal AI. This has made it 

possible to create artistic outputs 

like images, sounds, or videos using 

language as an input mechanism. As 

it has lowered the barrier for people 

to interact with generative AI models, 

language has played a crucial role in 

this new phase of generative AI. 

3. Diffusion methods: Diffusion 

models are a strategy used in most 

of the photo-realistic art created by 

AI techniques we see today. Diffusion 

models are replacing techniques 

like generative adversarial networks 

(GAN) and variational auto-encoders 

(VAE), which have problems scaling 

and suffer from a lack of diversity 

in the outputs they produce. 

Diffusion models work around these 

restrictions by reconstructing the 

training data images after destroying 

them until they are noisy. A model 

should be able to rebuild an image 

from virtually any representation, 

including representations from other 

domains like language, if it can do 

so from data that is, theoretically, 

noise. Unsurprisingly, text-to-image 



AI & ML 

Generative art, or art produced by an autonomous 

system, has quickly become one of the significant NFT 

market categories, inspiring creative projects and 

astounding collections. 

generation approaches like DALL-E 

and Stable Diffusion are built on 

diffusion algorithms. 

The emergence of NFTs, which 

have unlocked extremely significant 

capabilities for digital art like digital 

ownership, programmable incentives, 

and more egalitarian distribution 

models, coincides with the influence of 

these techniques on generative art. 

The methods powering generative art 

in NFTs 

• Text to image: The NFT community’s 

favourite use of generative AI has 

been text-to-image (TTI) synthesis. 

Some AI models developed in the 

TTI field are now tangibly influencing 

popular culture. The most wellknown 

application of TTI to produce 

aesthetic visuals is OpenAI’s DALL-E. 

Another TTI model developed by 

OpenAI, GLIDE, has been widely used 

in generative art applications. Google 

has been experimenting with various 

approaches in the field of generative 

art, including Imagen, which is based 

on diffusion models, and Parti, which is 

based on an alternative method called 

autoregressive models. 

• Text-to-video: Although text-tovideo 

(TTV) is a more difficult part 

of generative art, we are making 

significant progress in this area. TTV 

models like Make-A-Video and Imagen 

Video, which can produce high-framefidelity 

video clips based on natural 

language, were recently published by 

Meta and Google. 

• Image-to-image: Although it 

seems almost natural, text-based 

image synthesis has limitations 

when capturing characteristics like 

distances between items, orientation, 

or even highly detailed landscapes. 

Drawings or other visuals work better 

to communicate this information. 

The best diffusion models include 

processes for producing images from 

sketches, including DALL-E, Stable 

Diffusion, and Imagen. 

• Music generation: Another frequent 

application of generative AI that has 

gained popularity in recent years is 

the automatic production of music. 

With models like MuseNet and, more 

notably, Jukebox, which can produce 

music in various styles and genres, 

OpenAI has also been in the vanguard 

of this change. Google has entered 

the market with AudioLM, a model 

that generates lifelike speech and 

piano music by only listening to sound 

fragments. With the release of Dance 

Diffusion, a collection of algorithms 

and tools that can produce creative 

music clips, Harmonai, funded by 

Stability AI, began pushing the limits of 

the AI music-generating field. 

An enviable match: NFTs and 

generative art 

Many relatively unrelated movements 

have been able to influence one 

another to obtain enormous market 

shares over the history of technology. 

The social-mobile-cloud revolution 

is the most recent example, in which 

each of these trends increased the 

market for the other two. NFTs and 

generative AI are beginning to display 

a similar dynamic. Both movements 

have succeeded in bringing a 

sophisticated technological market into 

popular culture. NFTs provide digital 

ownership and distribution models 

that would be nearly impossible to 

implement otherwise, complementing 

generative AI. Similarly, generative AI 

is anticipated to emerge as one of the 

major engines for the production of 

NFTs. 




WHEELS 

BMW THE IX 

The 2023 iX SUV offers comparable 

space and functionality to the 

brand’s well-liked X5 but, with 

cutting-edge flair, is a preview of 

BMW’s electrified future. With 516 

horsepower in the xDrive50 and a 

whopping 610 horsepower in the M60, 

two electric motors provide all-wheel 

drive and more than enough power, 

and a sizable battery pack provides 

enough energy for an estimated 

driving range of more than 300 miles 

per charge. The luxurious interior 

of the iX is well-appointed and has 

a stylish, futuristic design. A large 

digital dashboard shows what BMW’s 

iDrive infotainment system will look 

like in the future and is operated by 

a simple, see-through rotary knob 

on the centre console. The iX should 

fare well against newcomers like the 

Fisker Ocean and the Rivian R1S and 

established all-electric rivals like the 

Audi e-Tron and the Tesla Model X. 




Horsepower: 516 

Torque: 765 Nm 

Battery Capacity: 71kWh 

Acceleration: 0-100 km/h, 4.6 sec 



SOFTWARE 

BEST VIRTUAL EVENT 

SOFTWARE PROGRAMS 

Platforms, systems, and 

applications known as 

virtual event software 

simplify the online 

event planning process. 

These applications frequently have 

capabilities like live streaming, 

event data analytics, and tickets and 

registration. These platforms’ primary 

functions are to automate fundamental 

planning steps and centralize tasks 

and information related to event 

organization. Virtual event platforms 

and virtual event management 

systems are other names for these 

products. 

These tools help organize virtual 

team development, online conferences, 

virtual fundraisers, and social 

gatherings. They resemble event 

management software. 

The virtual event software market 

was expected to be about $9.6 billion 

in 2021. The market size is projected 

to jump to about $24 billion by 2028, 

increasing at a CAGR of 12.4 per cent. 

List Of Top Virtual Platforms For 

Events 

Zoom Events 

One of the most recent options for 

live internet events is Zoom Events. 

With the help of this technology, 

users can designate private or public 

hubs for online gatherings and 

provide live and on-demand material. 

Organizations can gather signups for 

both free and paid events with the 

aid of the registration and ticketing 

processes. The platform enables 

seamless online networking between 

attendees at virtual events through 

chat functions, contact information 

exchange tools, and virtual common 

areas. Additionally, Zoom Events offers 

a directory of open events where 

prospective attendees can find listings 

for available events. 

Hopin 

Hopin is a live virtual event platform 

that scales to handle events of any 

size and can host up to 100,000 distant 

attendees. An easy user experience 

is made possible by the software’s 

intuitive and inviting interface. 

Participants can easily switch between 

digital rooms, and the program even 

features entertaining animations and 

transitions that add interest to the 

process. With the program’s help, 

StreamYard video streaming can 



give the content a more professional 

appearance and elevate virtual events 

above the level of a typical video chat 

room. Additionally, the software has 

an event marketing package with 

simple visual design tools. Hopin can 

accommodate internal events like 

virtual retreats and external events 

like conferences and product launches. 

Gatherly 

The virtual event hosting platform 

Gatherly has helpful features like 

setting up venue maps, letting 

participants hop in or out of 

conversations, and even setting 

up virtual booths for sponsors and 

vendors, with the goal of “replicating 

the magic of in-person interactions.” 

White-label and brand opportunities 

are also integrated into the software, 

which you can use to create extra 

revenue streams for your event. 

Swoogo 

Swoogo is an all-in-one tool for 

organizing and hosting online, hybrid, 

and physical events. Using a drag-anddrop 

builder, modifying a template, 

or writing their code are all options 

for organizers utilizing the software’s 

responsive design tool. The platform 

offers an online event centre that 

serves as a base of operations for 

managing events online. Swoogo 

interfaces with dozens of programs, 

including Salesforce and Stripe, and 

works with numerous streaming 

services. Mobile check-in and event 

participation are available, and the 

program offers helpful features for 

international attendees, like converting 

content into other languages and 

updating the agenda for various 

time zones. Options for two-factor 

authentication and other security 

features aid in safeguarding participant 

data and ensuring the online security 

of the event. 

BigMarker 

One of the most adaptable virtual 

event systems is BigMarker. The 

software blends flexible design with 

template simplicity. Over a dozen 

virtual event modules, including 

lobbies, significant stages, exhibition 

halls, networking spaces, and ondemand 

galleries, are available for 

users to mix and match. Without 

starting from scratch, event planners 

can alter the design and functionality 

of these components to create a 

distinctive event experience. 

Web summits, onboarding and 

training sessions, and customer 

demonstrations are just a few of the 

event types that the platform supports. 

Additionally, BigMarker makes it 

simple to duplicate or repeat events. 

The platform has a media hub 

for on-demand content, and the 

video player seamlessly streams 

to Facebook Live or Youtube. Even 

interactive features like polls 

and limited-time offers can be 

incorporated into videos by content 

producers, who can embed videos 

to share on other websites. Despite 

having ten years of experience in the 

field of virtual events, BigMarker keeps 

coming up with new ideas. 

Conclusion 

Events that are virtual or hybrid 

require an entirely new playbook 

and toolkit. The right virtual event 

platforms can do planning and carrying 

out a successful online event easier 

while collecting vital information about 

attendance and engagement that can 

help with future event improvements. 

This software simultaneously serves 

the event’s canvas and the gathering’s 

location. Professionals who master 

these solutions position their 

companies for a future of virtual and 

international events. 




FUNDING 

SAUDI-BASED REVIVAL LAB LAUNCHES 

$40 MILLION FINTECH-FOCUSED VC 

BUILDER AND FUND 

Revival Lab announces 

the venture builder, 

“Fin-tactics Ventures”, at 

the World Fintech Show 

conference as the first 

venture builder specialised in fintech, 

insurance and regulatory technologies 

in the region, and supported by 150 

million riyals venture capital, approved 

by the Capital Market Authority (CMA) 

and managed by Arbah Capital to 

invest in promising opportunities in the 

sector in the Kingdom, the Middle East 

and the rest of the world. 

The announcement included the 

signing of a partnership agreement 

between Fin-tactics Ventures and Aion 

Digital, represented by its Chairman, 

Mr Abdullatif Al-Rajhi, a company 

that specialised in providing technical 

solutions to the financial sector in the 

region. In light of this partnership, the 

joint venture (Lizam) was announced 

to create an integrated digital 

experience that is compatible with 

customer requirements and achieve 

the necessary flexibility by providing 

the service (RegTech-as-a-Service) 

with all the capabilities required 

for digital onboarding, eKYC, and 

compliance. In addition to verification 

by regulators to combat risk and fraud. 

This partnership aims to shape the 

financial landscape of the future and to 

develop and promote the expansion of 

well-built digital products. 

Mahmoud Al-Kohji, CEO of 

Arbah Capital, mentioned: “We are 

now witnessing a notable flow of 

opportunities with unique quality, 

and through this cooperation, we 

are committed to creating a suitable 

business environment to enhance 

excellence and growth in the financial 

sector.” 

According to Mohammed Al- 

Maghlouth, CEO of Revival Lab: “We 

have worked to provide innovative 

initiatives for the financial sector in 

the Kingdom of Saudi Arabia, and we 

aim to enable the fund to support other 

regions globally.” 

Haitham Al-Sahafi, CEO of Fintactics 

Ventures, said: “As a venture builder 

specialised in fintech, we seek to 

make Fintactics Ventures the initiator 

and supporter of rapid growth in 

the sector on solid foundations 

creating an attractive environment for 

competition and entrepreneurship by 

providing resources and capabilities 

through cooperation to accelerate the 

development process in startups, and 

be among the recent organisations to 

strengthen the national ecosystem in 

the field.” 




UAE’S GII 

LAUNCHES 

$100M DEBT 

FUND TO 

SUPPORT HIGH- 

GROWTH GCC AND 

INDIAN COMPANIES 

A$100 million venture 

loan fund has been 

established by Gulf Islamic 

Investments, a Shariacompliant 

alternative 

investments firm located in the UAE, 

to support the GCC region’s rapidly 

expanding businesses. According to a 

statement released by the company, 

the GII Debt Fund-I will concentrate 

on businesses in the consumer, 

health care, education, logistics, and 

technology and technology-enabled 

business sectors in the area. 

The fund will also seek investment 

opportunities in high-growth Indian 

companies looking to expand in the 

GCC and internationally. 

“We actively seek companies that 

are backed by established venture 

capital investors and work with these 

companies to provide venture debt 

and build the business,” Mohammed 

Al Hassan co-founder and co-chief 

executive of GII, said. 

“This presents a new opportunity for 

our investors to diversify in different 

high-growth asset classes with 

attractive returns.” 

The VC ecosystem in the Middle 

East and North Africa is growing amid 

the boom in start-ups, particularly 

in sectors such as technology and 

digitisation. 

Venture capital funding for startups 

in the region rose 20 per cent 

annually to more than $2.3 billion in 

the first three quarters of 2022, putting 

it on track to potentially surpass the 

total investments attracted in 2021, 

according to a report by data platform 

Magnitt. 

Egypt, the UAE and Saudi Arabia 

retained the top three positions in 

terms of both funding value and 

number of deals, capturing more 

than 75 per cent of overall MENA 

investments, it said. 

Globally, venture debt is a fastgrowing 

asset class for companies 

looking to use the capital for team 

building, working capital and capital 

expenditure requirements. In the US, 

the venture debt industry is 15 per 

cent to 20 per cent of venture capital 

investments over long term. The 

market so far is underpenetrated in 

the GCC and India region, GII said. 

“One of our principles is to provide 

diverse opportunities, and GDF-I truly 

reflects that as it provides income and 

growth to our investors,” Pankaj Gupta, 

co-chief executive of GII, said. 

“GII has developed a robust 

underwriting approach based on our 

experience working with high growth 

companies across developed and 

emerging markets.” 

In June, GII, which has about $3 

billion in assets under management, 

fully acquired Anglo-Gulf Trade Bank, 

a digital trade finance lender, from 

Mubadala Investment Company, for an 

undisclosed sum. 

AGTB is a digital bank licensed by 

the Financial Services Regulatory 

Authority of the Abu Dhabi Global 

Market, and is described as the world’s 

first digitally enabled trade bank, GII 

said at the time. 

In May, the company said it plans 

to invest close to $530 million for 

a majority stake in Saudi Arabian 

healthcare operator Almeswak, as part 

of its push for a more than threefold 

increase in its asset to $10 billion in 

the next five years. 




WHEELS 

2022 PORSCHE PANAMERA 

Although there is no restriction 

against the daily use of a 

Porsche sports car, the 911 

and 718 two-door models are only 

some of the most valuable vehicles. 

Fortunately, Porsche’s fun-to-drive 

philosophy combines a four-door 

body and a luxurious interior in the 

2022 Panamera sedan to produce 

a more well-rounded solution for 

individuals requiring space for children 

and freight. Most models have a 

turbocharged V-6, but there are also 

models with a 473-hp twin-turbo 

V-8 and a plug-in hybrid with up to 

552 horsepower. Like the brand’s 

sports cars, the Panamera handles 

with enthusiasm and vigour, and its 

fastback roofline gives it a sportier 

appearance than similarly priced 

sports sedans like the BMW M5 and 

the Mercedes-AMG E63. If you need 

even more practicality, Porsche will 

sell you a Panamera Sport Turismo 

station wagon, or if you want more 

power, there’s also the Panamera 

Turbo. 




Horsepower: 325 hp @ 5,400 rpm 

Torque: 331 lb-ft @ 1,800 rpm 

Transmission: 8-speed automated manual 



COVER STORY 

“Choose the level of digital transformation adoption 

that fits your organization the best, grow from there 

and scale upwards. Keep your eyes on the lessons 

learned as you adopt, deploy and transform.” 



DR. AHMAD ALTARAWNEH 

SENIOR STRATEGIC TRANSFORMATION CONSULTANT, DUBAI POLICE 

Dr Ahmad Altarawneh is a civil engineer, a business data science professional, a 

quality and market strategy professional, DBA in Smart Responsive Cities, and 

has deep knowledge and expertise in CX, DX, EX and TX. He holds 32 International 

Certificates. Ahmad’s expertise is in areas of digital/business transformation, 

Metaverse, digital twin, conversational AI, Blockchain use cases and emerging technologies. 

Exclusive to The Technology Express 

A brief introduction of yourself 

highlighting your significant 

achievements 

My name is Dr Ahmad Altarawneh. I 

am one of the senior consultants with 

Dubai police. 

My job focuses on transforming the 

organisation into the future, making it 

future-ready. 

How will Web3 affect governments 

worldwide and official transactions? 

Everything progresses and Web3 is 

definitely coming to us like a running 

train. It’s basically part of the future 

that we need to be ready for and it’s 

going to take us into the future very 

fast. Web3 is going to play a big role in 

governments and organisations of all 

types and sizes and it’s going to involve 

everything that you can think of, from 

autonomous vehicles and drones, to 

monitoring and managing the safety 

and security of cities. So it is definitely 

going to affect governments in many 

ways. Government entities that are 

going to quickly adopt anything that 

grows into Web3 are going to be 

winners, and they’re going to be the 

organisations that can create future 

readiness quickly, and that growth, of 

course, will require some essential 

elements. When I say adopt Web3, it’s 

first of all, the mindset of believing 

that Web3 is the future. The second 

thing is growing the people of the 

organisation into Web3, which means 

upscaling and upgrading people and 

knowledge within Web3 in many 

things because Web3 is definitely a 

very wide spectrum. It’s an ocean of 


things, so those government entities 

that are going to adopt and adapt to 

Web3 are going to be big winners. In 

many ways, they’re going to create 

efficiency, affectivity and they’re going 

to create future readiness. They’re 

going to do things faster, simpler, and 

better. They’re going to transform the 

organisation from anything periodic 

to everything real-time. Web3 will 

empower those organisations to do a 

lot of things, in services in particular. 

Now, those government 

organisations that are not early 

adopters and believe in just waiting 

and seeing what will happen in Web3 

and how it will develop and then 

trying to figure out what to do and 

what is the angle of Web3 that they 

can adopt and so on. Those are going 

to be government organisations that 

are probably going to lose out in the 

race for efficiency, as I said, affectivity, 

future readiness, customer satisfaction 

and employee satisfaction and 

happiness. 

How is it going to affect 

our government services and 

transactions? Well, it’s going to create 

better technologies, and it’s basically 

going to take us into a faster world 

where we can serve and deploy our 

services faster, better, more efficiently 

and more effectively, with a lot more 

governance. So that’s just a little bit 

about Web3. 

How do you see the Metaverse shaping 

up to become of mainstream value? 

Some people think that the 

Metaverse is a game. I think it’s a 

game-changer. 

What is it going to do to us? It is 

going to have multi-fold the effect of 

what the internet did to us more than 

twenty years ago, so the Metaverse 

is definitely going to become a major 

part of our life, not tomorrow, but it’s 

definitely going to grow and grow a lot 

faster than what the internet did about 

20 years ago. 

So, in particular and in very simple 

words, the Metaverse is basically a 

word that means what comes after the 

world and it’s basically an application 

and a platform, it’s a concept, it’s a 

service, it’s a lot of things. It can be 

physical, it can be blockchain-based, 

it can be VR-based, and it can be a 

lot of things. The Metaverse is going 

to grow to not even need a headset. 

You don’t have to put a headset to 

use the Metaverse. You can log into a 

Metaverse like you log into a website 

or an application. The Metaverse is 

going to be in everything and all the 

verticals. It’s going to be in services. 

It’s going to be in trading. It’s going 

to be in real estate. It’s going to be in 

university. It’s going to be in education. 

It’s going to be in health. It is already in 

a lot of these places. So Metaverse is 

definitely going to be a game-changer. 

It will produce a lot of value and 

impact for organisations. Again, there 

will be those who are early adopters, 

and there will be organisations that 

lag and wait. Because basically, it’s 

a decentralized model and concept, 

ownership of these things is still 

something that’s not there. Policing 

the Metaverse is basically like one 


COVER STORY 

Web3 is going to create better technologies and take 

us into a faster world where we can serve and deploy 

our services faster, better, more efficiently and more 

effectively, with a lot more governance. 

of the things that we’re looking at in 

Dubai police. I suppose worldwide 

rules and regulations are still lagging 

and lacking when it comes to the 

Metaverse, but what is it going to 

do to us? It’s definitely going to be 

mainstream and it’s going to change 

our lives and it’s going to be a game 

changer, not just a game. 

What are some of the real-life 

use cases for emerging disruptive 

technologies? 

For example, if you take bundling 

the Metaverse with digital twin and 

conversational AI, so there you could 

produce a platform that you can deliver 

services anytime from anywhere in 

the world with any language because 

you have conversational AI; you can 

train the AI models to speak in any 

language and to execute services, 

deliver services in real-time, 

proactively, immersively and so on. So, 

this is basically one major use case, 

one of the things that we’re working 

at, again in Dubai police. So there in 

the Metaverse, for example, we can 

deliver our services and we could do 

it immersively. We can do it in any 

language and we can also do it anytime 

from anywhere. Anyone from anywhere 

around the world in any language can 

come in and talk to our chatbots. We 

call them digital twins. 

And the beauty of it is you can 

choose to speak to a male or a female 

digital twin, dressed in, for example, 

the traditional Arab dress or the 

official police uniform. The beauty of 

it is also it can be 100% governed, you 

could see your services and we would 

be able to know or sort of like scale 

the customer journey into what we 

call the customer life journey. Now 

that’s pretty major. That’s a one-use 

case that can be done. So disruptive 

technologies are many. However, that 

would be one bundle. 

And when it comes to disruptive 

services, I would always speak of 

bundles. It’s not just one service that 

can really produce magic. It would 

have to be a bundle of services. 

Can you elaborate on the concept of 

digital twins? 

If I wanted to elaborate more on 

the digital twin concept, so the digital 

twin will be one of the disruptive 

services, but it has many applications. 

We could use it, for example, in project 

management so we can create a digital 

twin of the project before we even 

execute the project. This is pre-project 

work so we can do a digital twin, and 

in that digital twin, we can simulate 

the project, we can simulate project 

risks, we can simulate project health 

and all kinds of things can happen, and 

then we can decide extremely well if 

this project should go forward or not. 

Once the project goes forward, then 

we could use the digital twin with a 

combination of wearables for example, 

for the people who are executing the 

project, the project team, labour, and 

so on, we could actually measure 

the project’s health and monitor the 

project and do all kinds of things that 

are magical about the project in realtime 

and remotely. So that’s another 

example on the digital twin, and also, 

the digital twin can be used in logistic, 

and it can be used in maintenance. 

For example, if an organisation wants 

to go from preventive maintenance 

to proactive maintenance, a digital 

twin will definitely work well here, 

and so this is where you could do a 

digital twin of the whole organisation 

and basically use that digital twin to 

simulate the whole organisation even 

if you want to move one person from 

one position to another position you 

could simulate it within the digital twin. 

These things would require AI so AI 

is developing and it’s developing very 

fast. 

With AI developing very fast, is 

conversational AI taking the lead in the 

race? 

Conversational AI could take the 

lead in the race that we’re actually 

competing in. Humans are always 

looking for ways to reduce effort. 

So basically, when you take the 

combination, for example, a Metaverse 

platform and a digital twin and 

then bundle them together and try 

to use them whether it’s in project 

management, whether it’s in training, 

whether it’s in logistics, maintenance, 

construction or whatever, there’s 

always the input side of things. How 

do you input data, where do you make 

these things read from and write to, 

and so on in terms of data. So, when 

this is conversational, imagine that 

I can speak to the digital twin in any 

language anytime from any wearable 

device from my phone, whatever it 

is, and input into the digital twin or 

the Metaverse platform using the 

concept of conversational AI, you 

can see now how things become low 

effort and low effort means efficiency 

means affectivity and definitely means 

innovating faster, doing work faster, 

producing project value and impact 

over the overall organisation a lot 

faster with conversational AI. There 

are challenges of course, there are 

pros and cons. 

What are the pros and cons of 

government digital transformation? 

Pros are simple, like ease of use, 

low effort, and breaking down barriers, 

such as language, geography, and 

time barriers can be broken with 

conversational AI or even the bundle 

of things such as the Metaverse digital 

twin, conversational AI, the connected 

concept, all of these things can be 

pros, which is breaking down barriers. 

This is part of what governments are 

doing, which is digital transformation. 

So, now, if this is not a part of a 

strategy and an action plan, that 



is clear, then we have a problem. 

If an organisation just goes after 

digitally transforming, and here they 

believe that digital transformation 

is just putting on more automation, 

buying more systems or adopting 

more platforms and this as a service 

and that as a service and this as a 

platform, this is not the way to do it. 

What you need to do as an organisation 

is actually build a very solid, realistic, 

practical pragmatic strategy in digital 

transformation, and it actually needs 

to be two parts. There’s the digital side 

and the business side. So basically, 

you need to look at the business value 

you want to create. You need to look 

at the impact that you want to create 

within an organisation. I call this the 

benefit realization matrix. You need 

to come up with a benefit realization 

matrix in terms of your transformation, 

so you say, I want to lower customer 

efforts in my services. I want to make 

my services lower effort, we call that 

customer effort and it is an initiative or 

a project. 

You look at the combination. What 

do I need to succeed in creating this 

impact, this value, this benefit? So 

here, you need to look in the main 

rooms. You need to look in the room 

of people, in the room of processes, in 

the room of technologies, resources 

and partnerships. And once you look 

in these three rooms, you decide what 

exactly needs to happen in each room 

so that you, with the bundle of all of 

these rooms working together, can 

create and put together the initiative 

or the project needed so that you can 

create that business value, which is 

lowering customer effort, lowering 

employee level effort, producing more 

quality of life, happiness, wellness, 

whatever it is that you want to achieve 

within an organisation. Mainly my 

recommendation here is one thing that 

we work on is based on what we call 

challenges and ambitions. So yes, we 

have a strategy, yes, we have KPIs, 

we have even OKRs (Objective Key 

Results). We have a lot of these things 

that we do strategically like any other 

organisation globally. However, we try 

to simplify things because, basically 

strategies are executed by people, 

and people are levels people are 

different levels of learning, different 

levels of capacities, different levels 

of capabilities and abilities and so on. 

It is people who execute strategies 


Some people 

think that the 

Metaverse is a 

game. I think it’s 

a game-changer. 

What is it going 

to do to us? It is 

going to have 

multi-fold the 

effect of what 

the internet did 

to us more than 

twenty years ago. 

and what we do there is we try to 

reduce the strategy into a number of 

challenges and a number of ambitions 

and then give ownership of this 

ambition or this challenge to a group 

of people or cross-functional team 

that works on it and gets it done and 

achieved. That is one of the things that 

we do. 

The pros in government digital 

transformation are if you have a 

strategy, if you have an action plan, if 

you have a framework for these things, 

then you can reduce things to a simple 

level where teams or cross-functional 

teams can execute achieving this 

ambition or beating this challenge. This 

is where you can best do your strategy. 

Cons are basically if you go after a 

solution or a platform or something 

like that, if you haven’t done your 

research, if you haven’t done your 

work, if you haven’t done a benefit 

realization study, if you are not really 

clear about your ambitions and your 

challenges, you could easily pick up 

something, spend millions on it, and 

two months down the line, something 

else comes up. 

Basically, you’ve shot yourself 

in the foot on this adoption. Other 

things is data. For example, digital 

transformation is an ecosystem. It’s 

a lot of things. And one of the major 

fuels that fuels digital transformation 

is data. You need to look within your 

organisation deeply at your data 

points, your data lakes and data sets, 

and things of that sort. If you don’t have 

enough people who can execute the 

analysis and visualization of data, then 

you have a problem. If your culture 

is not data-driven or data-enabled, 

you have a problem. If your data is 

not clean and, in many areas it needs 

cleansing and stuff like that, you have 

a problem. If your data is not enough 

then you need a data enrichment 

initiative that can enrich your data. 

If your data is not shared, parts 

of it are not being opened all the 

time. If it’s not growing, then you 

have a problem. Those are all cons 

that can be associated with digital 

transformation. I’m just trying to be as 

simple as possible. The main objective 

should be working towards the bigger 

overall picture. If you remember many 

years ago, we started out with the 

term Electronic Governments, and 

then we grew from that concept of 

Electronic Governments into Smart 

Governments. Now we’re talking 

about the term Digital Governments 

which is actually growing. So, of 

course, digital governments, digital 

cities, digital organisations, smart 

cities, smart organisations, and so 

on. But what comes after that? If we 

consider Electronic Governments as 

iOS 10 and Smart Governments and 

Smart Organisations, Smart Cities, for 

example, as iOS 11 and 12, and Digital 

Cities, Digital Organisations, and Digital 

Governments as iOS 13, 14, 15 and 16 

then what is iOS 17 or 18 or 19? 

Can you explain the concept of 

‘Responsive Cities’? 

Well, the concept has grown 

across the world in small spots here 

and there. Thought leadership is all 

about that. It’s a concept that’s called 

responsive governments, responsive 

cities, and responsive organisations. 

The word responsive, if I want to 

explain it simply, it’s all about the 

interaction between the city and 

its users. Employees who work in 

the city, for example, in all kinds of 


COVER STORY 

Digital transformation will provide 

ease of use, low effort, and breaking 

down barriers, such as language, 

geography, and time, these barriers 

can be broken with the Metaverse 

digital twin, conversational AI, and 

the connected concept. 

organisations, public, private, semiprivate, 

or whatever, are users of the 

city. People who live in the city are 

users of the city, people who bypass 

the city. If the city is between two 

cities, and you are coming from one 

city, driving through the city to another 

city, you’re a user of the city. If you do 

business or invest in the city, you are a 

user of the city. 

City users become involved with 

the city in real-time, which means the 

city is managed officially, of course, 

by government entities and so on. 

But now, on the side of voice, it’s 

the voice of society, the voice of city 

users collectively. So it is the voice 

of the customer plus the voice of the 

employee, plus the voice of all city 

users, whether they’re investors or 

residents or whatever. All of them are 

actually improving the city, managing 

the city in as real-time as possible. 

And here, cities have to adopt this 

concept first, understand it, and 

then “capabalise” it. If I want to give 

my feedback to the city, then I need 

a platform or a channel to give this 

feedback. 

So now we’re talking about realtime 

channels that enable city 

users to interact with the city, and 

that’s just part of the equation. The 

other part is where the city actually 

invests in the “Connected” concept 

and this is where everything in the 

city talks to everything in the city. 

So there is the V2V concept, for 

example, where a vehicle is talking 

to vehicles, and there is the V2X, 

where the vehicles are talking to the 

streets and lamps to better guide 

them and route them through the city 

and find parking and do all kinds of 

things. And there is the X2X, which is 

everything talks to everything. Here 

you need a lot of technologies such 

as Beacons, Geofencing, sensors, 

IoT, Web3, definitely 5G and so on. 

So this is basically where the city 

becomes responsive, which means 

if something is broken within the 

city, the city components already 

alert whoever needs to be alerted 

and it escalates that in an automated 

manner, in a digital manner, in as 

real-time as possible which is pretty 

much real-time. And it gets fixed, 

it gets corrected, it gets done. So 

“Crowd” concept here becomes really 

something that’s very valuable. 

What are the major elements of 

establishing a “Responsive City”? 

Well, let me reiterate that it’s 

the people, the city users, as this 

is a major element and a major 

component. It is the city investing in 

the city by doing whatever it takes 

into IoT and sensors and empowering 

these things. Then part of it is also 

regulations and laws that can allow 

that, like adopting cloud. For example, 

here in the Middle East and specifically 

in the Gulf Region, sometimes 

government organisations are not 

allowed to use the cloud. They need to 

be on either what we call sovereign 

cloud or private cloud and that 

sometimes limits us from reaching this 

concept of “Responsive City”. This is 

where all of these things have to work 

together, from regulations and people 

and organisations to governments 

and officials and culture, there’s 

awareness and there is marketing for 

the city that takes place and sensors, 

and it’s a collaborative effort. So I 

call it collaborative space cities. This 

is where the whole city collaborates 

with everything within the city so that 

they become responsible. What is the 

value of being a “Responsive City”? 

It is the quality of life. You create the 

highest levels of quality of life. You 

create people’s happiness, you reduce 

effort and you take out digital frictions. 

So there are a lot of values because 

I don’t believe in doing anything 

unless it is within a benefit realization 

somewhere. 

What message do you have for our 

readers? 

We are approaching a beautiful 

part of the world. It’s definitely 

challenging. Digital transformations 

come with a price. There’s a privacy 

issue. There are policing issues. 

There are law enforcement issues. 

There are what we call data privacy 

issues, ethics, AI ethics, and so on. 

City ethics, once we empower cities 

and make them responsive and, of 

course, to make them responsive, we 

have to deploy platforms and bring 

in a lot of platforms to talk to a lot of 

platforms, so we create what we call 

a read-write capability between all of 

these platforms, we have to become 

data-driven, data-enabled. We have to 

collect a lot of data, a lot of behaviour 

analysis, a lot of attitude analysis on 

the side of city users and so on. So 

there are a lot of issues there that 

need to be looked at. 

My message is adopt it, look at it, 

choose the level of adoption that is 

the best fit for your organisation, for 

you as a person, for you as an entity 

and grow from there. Scale upwards. 

Keep your eyes on lessons learned as 

you adopt and deploy and transform. 

Capture your lessons learned, learn 

from them and scale upwards. Sustain 

what you transform and make it 

grow. However, keep your eyes on the 

lessons learned. Learn from them so 

that when you transform the next time, 

the next segment of transformation 

will be less expensive for you, less 

heartbreaking, more efficient, and 

more effective. Thank you. 




LIFESTYLE TECH 

TRAVEL & LIFESTYLE 

APPS ARE REDEFINING 

CUSTOMER EXPERIENCE 

Travel & Lifestyle apps have 

entirely changed how we 

plan and experience our 

trips. From booking flights 

to finding the perfect hotel, 

these apps have made it easier than 

ever to find the best deals and plan the 

perfect vacation. 

The Different Ways In Which Travel & 

Lifestyle Apps are changing Customer 

Experience and Reinventing the Future 

• Embracing True Mobility Through 

Mobile Apps Technology: The world 

has gone mobile. Smartphones, 

tablets, and other mobile devices 

have become increasingly ubiquitous 

in our lives. As a result, true mobility 

has become a reality. Mobile app 

technology has enabled businesses 

to create applications that allow 

customers to access their services 

from anywhere at any time. This 

has revolutionized the way people 

interact with businesses, leading to 

greater customer engagement and 

loyalty. 

Mobile apps have also opened the door 

to new opportunities for businesses to 

reach and engage with their customers 

in ways that were not previously 

possible. By embracing mobile app 


technology, businesses can take 

advantage of this powerful technology 

to create engaging and interactive 

experiences for their customers. 

• Easy And Fast Bookings: AI has 

revolutionized the travel and 

tourism industry by providing 

customers with an easier and faster 

booking experience. AI technology 

can provide customers with 

personalized recommendations, 

real-time information, and tailored 

offers. AI-powered chatbots can 

provide immediate responses to 

customers’ queries and help them 

to make bookings in a faster and 

more efficient way. Moreover, AIbased 

chatbots can also provide 

customers with personalized advice 

and assistance in booking their 

trips. AI can also help customers 

find the best deals on flights, hotels, 

and other travel services quickly 

and easily. AI-based virtual travel 

assistants can help customers plan 

their entire trip, from start to finish, 

by providing them with tailored 

recommendations and advice. All in 

all, AI is providing customers with a 

more convenient, efficient, and costeffective 

way to book their travel and 

tourism services. 

• Streamlined Transactions: This 

transaction enables customers 

to book their flights, hotel rooms 

and other travel packages online. 

It involves payment processing, 

customer authentication, inventory 

tracking, and other related 

activities. Payment Processing: This 

transaction enables customers to 

pay for travel-related purchases 

using their credit cards, debit cards, 

or other digital payment methods. 

This transaction involves transaction 

authorization, fraud detection, and 

other related activities. 

• Mobile Check-In: This transaction 

enables customers to check in to 

their flights, hotel rooms, and other 

travel-related services using their 

mobile devices. It involves customer 

authentication, flight tracking, and 

other related activities. 

• Quality Videos And Images Of Unique 

Travel Destinations: According to 

studies, 80% of travellers frequently 

spend up to a month researching 

their destinations and reading 

reviews. People frequently look 

for videos and pictures about their 

destination both before and after a 

trip. 

Most travel applications assist users 

in finding actual photos and videos 

of a particular location, enabling 

you to discover more about its many 

qualities. Based on your tastes and 

travel objectives, you can choose 

and arrange your vacation using this 

information. 

• Integrating Modern Technology To 

Enhance Customer Experience: 

As technology continues to evolve, 

it is essential that businesses 

integrate modern technology into 

their customer service processes. 

To ensure customer satisfaction, 

businesses should strive to provide 

services that are easily accessible 

and efficient. 

• Automated Chatbots: Automated 

chatbots can provide customers 

with an efficient way to get their 

questions answered. They can also 

be used to provide customers with 

product recommendations or to 

reduce wait times. 



APP EXPRESS 

OTTERNAL LIFE 

Otternal Life is a habit 

tracker app. The app 

enables you to establish 

new routines and then supports 

your tracking of those routines 

to make sure they stick. A simple 

mood journal, progress tracking, 

and other options are available. 

It is entirely offline-compatible, 

free to use, and ad-free. It’s a 

relatively simple app. However, 

the features are compelling, and 

the UI is quite tidy. 

The software will help you 

establish enduring habits in 

many facets of your life, including 

relationships, finances, health, 

and mindfulness. The app will give 

you many habits presets after you 

choose a living area to improve. 

PIX WALLPAPERS 

Astunning selection of highquality 

wallpapers that are 

scarce yet incredibly gorgeous 

to utilize on your home screen can 

be found at Pixwallpapers. The users’ 

most popular and sought-after 

wallpaper categories, including the 

much-needed PIXEL and material 

theme wallpapers, are all included in 

this top wallpaper app. 

The quality of the wallpapers is not 

harmed when you switch between 

the various dark and light versions. 

Pixwallpapers is a must-try wallpaper 

app if you long for PIXEL theme 

wallpapers. It is entirely free and has 

no advertisements. 



HOW WE FEEL 

To help people better understand 

their emotions and discover coping 

mechanisms, scientists, designers, 

engineers, and therapists developed the free 

app How We Feel. How We Feel is an app 

that was developed in collaboration with Yale 

University’s Center for Emotional Intelligence 

and based on Dr. Marc Brackett’s research. 

It helps users find the appropriate word 

to describe their feelings while also using 

HealthKit to track their sleep, exercise, and 

health trends to identify patterns over time. 

Users of How We Feel begin by checking in 

with their feelings before journaling or tagging 

the things they think are influencing their 

emotional state. Users are then allowed to 

investigate methods to feel the way they want 

to feel through helpful movies and exercises 

since emotions are neither good nor evil. 

LOCKET WIDGET FROM LOCKET LABS, INC. 

A 

Locket widget displays realtime 

images from your closest 

pals on your home screen. 

Every time your phone is unlocked, 

you and your closest pals will see 

fresh photos from one another. It’s a 

small window into everyone’s daily 

activities. 

A locket is a widget that resides 

on your home screen and is created 

by Matt Moss, a previous recipient of 

the student scholarship at the Apple 

Worldwide Developer Conference. 

They can send you images after you 

connect with up to five of your pals. 

However, they don’t arrive through 

iMessage or Snapchat; instead, they 

merely show up on your screen as 

a slight surprise. (Or, like the photo 

contained in a locket.) 



ROBOTICS 

HOW IS ROBOTICS SHAPING UP TO 

IMPACT THE CAR MANUFACTURING 

INDUSTRY? 

Over the years, there have been considerable developments in the automotive manufacturing 

industry. Automation and robotics are gradually improving sectors to the point where they can 

streamline operations and boost production efficiency, which will inevitably lead to higher profitability 

across the board. 

There are a lot of intriguing new 

elements in the automotive 

industry that will soon be 

available. It’s only natural that the 

manufacturing sector pays attention 

and adopts several automation and 

robotics practices in light of the rise 

in demand for electric cars, hyperpersonalization, 

and autonomous 

driving. 

Human-Robot Collaboration/ 

Cooperation (HRC) and Prototyping 

The most crucial step in the 

production process is prototyping, 

and an early prototype can be 

created using a digital simulation. 

HRC (human-robot collaboration/ 

cooperation), which combines the work 

of humans and robots, will significantly 

impact the industry’s future. 

When humans and robots work 

together, human power always 

prevails, which is fantastic. It’s a 

prevalent misperception that the 

robotics component of the sector will 

make human assistance unnecessary. 

The ability to precisely tune each 

tiny aspect of the process means that 

HRC ensures that human error is 

significantly reduced. 

In a vehicle like a Ford Mustang, 

Ford F150 Ecoboost performance 

parts are such tiny components 

that will make a massive difference, 

which is critical during the design and 

prototyping phase for something so 

minuscule. 

It will enable adding components 

and materials to boost precision for 

the producer and the vehicle. 

Artificial Intelligence (AI) 

By 2025, the size of the automation 

market is expected to have doubled, 

reaching about $27 billion. 

As we have seen in many other 

facets of the digital industry, AI is 

essential. We will see how AI is used in 



various tasks in the automotive sector, 

including the design and production 

phases and even service roles like 

predictive maintenance. 

AI has a massive impact on the 

industry since it powers driver 

assistance features in driverless 

vehicles. This also applies to 

automated order fulfilment, which 

supports tasks with little to no 

programming or human input. 

Although it can also be utilized in 

data collection and customer service, 

intelligent automation in manufacturing 

will develop enormously due to car 

assembly, collaborative software, and 

a host of other factors. 

Robotic Process Automation (RPA) 

RPA can set up automation for 

major future expansion in a production 

context. RPA is the practice of using 

software to automate several rulebased 

operations that often pertain to 

business processes. This can reduce 

the amount of time spent on arduous 

and time-consuming jobs. This can be 

applied to expedite order processing, 

inventory management, or even freight 

management. 

Numerous parts in the vehicle 

manufacturing sector may use 

streamlining, especially considering 

how difficult it is for people to keep 

track of every part. 

Although we cannot eliminate 

human error, we must reduce it 

whenever possible. RPA is a crucial 

addition to any production setting 

since it will promote future growth and 

make it easier for humans to do the 

more demanding components of the 

profession. 

In the past 20 years, the likelihood of 

human error naturally increased when 

a single tiny task had to be performed 

hundreds of times throughout the day. 

In a manufacturing setting, a small 

error could affect the entire production 

line in addition to that particular area 

of the factory floor. Nearly every 

area will be significantly impacted by 

robotic process automation. 

Agile Manufacturing 

Agile manufacturing is a crucial 

element that offers answers and a 

fresh perspective. Agile production 

can highlight change throughout the 

supply chain due to the shifting nature 

of client expectations. Additionally, it 

enables newer businesses to enter the 

market. 

Getting started in the auto industry 

is notoriously challenging, and it takes 

newer businesses a long time to 

mature. 

New automotive startups can open 

brand-new production facilities with 

agile car manufacturing at their core. 

This is shaking up the old guard 

and ensuring they employ the 

crucial components of bringing agile 

manufacturing into the present and 

the future. Various agile automotive 

manufacturing hubs are opening that 

aim to spearhead an independent 

approach to production. 

Agile manufacturing has several 

advantages, including less reliance on 

conventional production lines, more 

flexibility in assembly stations, and the 

ability to produce highly customized 

products without affecting the entire 

factory line. 

The goal of many businesses is 

to reduce reliance on the integrated 

approach to factory lines, which will 

result in a substantial transformation. 

Still, it will take some time before 

it is fully adopted into the current 

environment, even though agile 

manufacturing is still mainly a pipe 

dream for many. 

An Advancement in Automated Guided 

Vehicles (AGVs) 

AGVs are already used in large 

production areas to move materials, 

such as heavy objects. They navigate 

and gain from manufacturing 

environments using precise control, 

thanks to 3D map technology. 

AGV production will rise to meet 

the demands of the factory line as 

automakers look to improve their 

products. Beyond the auto industry, 

several other industries will 

undoubtedly be impacted by the 10.8% 

growth predicted for the global AGV 

markets by 2026. 

Automation and robotics work hand 

in hand, and it’s evident from the car 

manufacturing industry that there will 

be a significant change in how robots 

permeate every element of our life. 

The usage of robotics in auto 

parking makes it evident that some, 

if not all, of these components will 

be included in the sector as a whole, 

helping it remain competitive and grow 

significantly. 




WHEELS 

2023 AUDI RS7 SPORTBACK 

PERFORMANCE 

The Audi RS7 is a largemouth, 

high-performance hatchback 

sedan with bulging fenders and 

a roomy interior packed with the 

amenities and cutting-edge technology 

you’d expect in a super-sedan. A 591- 

hp provides the thrills twin-turbo V-8 

coupled to an eight-speed automated 

transmission with standard all-wheel 

drive. Despite weighing close to 5000 

pounds, the RS7 feels surprisingly 

agile for its size due to its rearwheel 

steering system and excellent 

suspension. There’s always the 444-hp 

S7, which we assess separately if this 

much power is too much. The RS7 is 

supremely comfortable and extrapractical, 

thanks to its hatchback body 

style. But while the RS7’s swiftness 

puts it in league with mega-sedans like 

the BMW M5 Competition and Cadillac 

CT5-V Blackwing, the experience 

behind the wheel is less visceral than 

in the big Bimmer or killer Caddy. 




Horsepower: 605 

Torque: 800 Nm @ 2050-4500 RPM 

Transmission: Automatic 

Acceleration (0-100 kmph): 3.6 seconds 



SPACE TECHNOLOGY 

HOW WILL THE SPACE ECONOMY 

CHANGE THE WORLD? 

The masses who first connected 

to the internet in the 1990s and 

the passengers who boarded 

commercial flights shortly 

after World War II had no idea 

that air travel would take off over the 

following decade. They also had no idea 

computers would one day provide most 

of their news, entertainment, and social 

life. Few people today are aware that the 

space economy, which is broadly defined 

as human-beneficial activities in orbit 

or on other planets, has the potential 

to alter how people live and work in the 

future drastically. 

The frequent news stories about 

SpaceX, Blue Origin, and other private 

corporations launching their rockets 

and deploying satellite constellations 

indicate impending changes. These onceprimarily 

government agency-restricted 

operations are now open to the private 

sector thanks to recent developments in 

manufacturing, propulsion, and launch 

that have made space travel more 

straightforward and less expensive. 

Lower prices have allowed new startups 

to flourish and inspired established 

aerospace firms to investigate advanced 

options that previously looked too 

expensive or challenging. Investors 

have been drawn to the technical 

advancements, which have increased 

space spending during the previous five 

years. 

The potential for novel space 

applications is enormous, mainly if 

well-known aerospace corporations 

collaborate with firms that haven’t 

often gone into orbit. For instance, 

pharmaceutical businesses might build a 

lab on a space station to investigate cell 

growth, or semiconductor companies 

might produce chips in facilities on 

other worlds to see whether anything 

about the zero-gravity environment in 

space makes the process more efficient. 

Such possibilities, which a few years 

ago might have seemed like the stuff of 

science fiction, could soon play a crucial 

role in business operations in various 

industries. 

But when and how should businesses 

pursue novel use cases with increased 

access to space? And with the technology 

being so new, how can they determine 

which possibilities are the most 

promising? Even though there are still 

many unknowns, businesses that start 

looking into these issues now can have 

an advantage in the long run. 

The benefits of the space economy 

- with more to come 

Long known as a potent incubator 

for innovation, space has attracted 

numerous private enterprises, 

governments, and carriers. Since 

the 1957 launch of Sputnik 1 until the 

present, satellite services, including 

communications, data collection, and 

picture analysis, have accounted for 

most of the value delivered by the 

space economy. Large businesses 

can benefit from satellites for 

various tasks, including international 

videoconferencing, instant credit card 

authorization, and inventory tracking 

at remote locations. When a consumer 

uses an online navigation system to 

pinpoint their location, make calls 

while flying, or are in remote areas 

without cell phone towers, they are 

using satellite technology. Additionally, 

satellites are credited for transmitting 

the signals allowing television viewers 

to see their preferred shows. Unless a 

problem arises and draws attention to 

the discreet technology running in the 

background, the significance of satellites 

in these activities is frequently ignored— 

many people may believe terrestrial 

computer networks offer essential 

connectivity. 

Satellites also aid in the solution of 

challenging social, environmental, and 

economic problems. Consider a few 



ways that satellite data can provide 

insights—often more effectively and 

comprehensively than other sources: 

• Climate change. To measure the 

effects of global warming and find 

potential contributing factors, such 

as illegal logging, more than 160 

satellites continuously scan the 

Earth. For more than 20 years, NASA 

has tracked environmental changes 

with an instrument attached to 

its Aqua satellite, including ocean 

water, water vapour, clouds, sea 

and land ice, and precipitation. 

Government agencies can use 

information from other satellites 

to take immediate action to combat 

wildfires, coastal erosion, and other 

climate-related natural disasters. 

• Food security. More and more, crop 

development and potential harvest 

threats like drought or insect 

invasions are being tracked using 

satellite data. The SERVIR project, 

a collaboration between NASA and 

the US Agency for International 

Development, uses geospatial 

technologies and data from 

Earth-imaging satellites to assist 

governments in addressing various 

problems, including food shortages. 

• National security. Governments can 

frequently use satellite images and 

data to gather crucial intelligence, 

such as details on the deployment 

of weapons systems or troop 

movements, in collaboration with 

private sector businesses. 

The space industry was estimated 

to be worth $469 billion in 2021 by 

the non-profit Space Foundation, 

an increase of 9% from 2020 and 

the fastest growth seen since 2014. 

Although the space economy currently 

creates the majority of its value by 

facilitating or augmenting activities on 

Earth, in-orbit service, research and 

development, and manufacturing could 

generate considerable future value. 

Nevertheless, present-day satellite 

services will continue to be crucial and 

perhaps indispensable in some future 

use cases. 

How does the future space 

economy impact you? 

Global space trade has skyrocketed. 

The future of space spans all 

industries and is currently worth $469 

billion annually. Companies throughout 

the world are searching upward for 

fresh prospects. The next phase is 

to move manufacturing and heavy 

Governments, 

aerospace, 

and defence 

companies are 

no longer the 

only players in 

the space race. 

Businesses 

that seize new 

opportunities 

now may 

benefit from 

being first to 

market. 

industrial processes and businesses 

into space, which will open up virtually 

endless opportunities. 

The development, adoption, and 

adaptation of new and emerging 

technologies are expected to undergo 

transformative changes over the 

coming ten years. These changes 

will have enormously positive effects 

on society, including creating new 

businesses, jobs, opportunities, 

medical advancements, and novel 

ways to live sustainably in the future. 




BUILDING AUTOMATION 

BUILDING AUTOMATION SYSTEM 

INDUSTRY IS PROJECTED TO REACH 

$148.6 BILLION BY 2027 

The commercial application 

segment is anticipated to 

hold the largest market share 

during the projected period 

The commercial application 

category is anticipated to hold the 

largest market share during the 

projected period. The retail market 

is expanding due to the expanding 

deployment of building automation 

systems in sizable shopping 

malls, office buildings, and public 

transportation hubs like airports and 

train stations. The most important 

methods utilized in commercial 

applications are those for HVAC, 

lighting, security, and access control. 

Due to growing security concerns, 

access control and security systems 

have been integrated into commercial 

buildings. Office buildings, hotels, 

hospitals, healthcare facilities, 

shopping malls, public gathering 

places, railroads, airports, and 

warehouses are a few examples 

of commercial structures that use 

building automation systems. 

The building automation system 

market’s BEM software segment is 

anticipated to experience the greatest 

CAGR growth throughout the projected 

period 

During the projection period, the 

building energy management software 

segment is anticipated to develop at 

the greatest CAGR. The capacity to 

build automation systems that reduce 

energy consumption, which results 

in energy and cost savings, can be 

credited with the rise of the building 

automation software market. 

It is essential to monitor the energy 

consumption levels in buildings due to 

rising energy prices and the creation 

of strict energy efficiency standards. 



Building energy management software 

enables building managers or 

homeowners to track and continuously 

assess their properties’ energy 

consumption. 

They provide actionable information 

for energy savings and alert building 

owners or operators of energy drifts. 

Building energy management software 

is provided by a few businesses, 

including Schneider Electric 

(France), Siemens AG (Germany), 

and International Business Machines 

Corporation (US). Manufacturers of 

building automation systems are 

concentrating on creating user-friendly 

software for managing energy usage 

in buildings due to technological 

advancements. Building energy 

management software is in demand 

globally as a result of this. 

During the projection period, the 

building automation system market in 

APAC is anticipated to have the highest 


CARG and the largest market share 

(2022-2027) 

China, Japan, India, South Korea, 

and the rest of Asia Pacific have 

all had building automation system 

markets analyzed. This region’s market 

is anticipated to see the greatest 

CAGR throughout the forecast period. 

Building automation system market 

growth in APAC can be attributed to 

the region’s economic expansion as 

well as an increase in industrial and 

construction activity seen in the major 

economies in Asia Pacific. 

Consumers in the area are primarily 

interested in building automation 

systems to achieve energy savings, 

resulting in monetary savings. Smart 

city development has increasingly 

begun in nations like China and India. 

In these nations, building automation 

systems are essential for achieving 

energy-saving goals. A sizable portion 

of the world’s population lives in Asia 

and the Pacific. 

Due to the region’s improving 

economic conditions, consumers are 

actively installing building automation 

systems in both residential and 

commercial spaces. Additionally, the 

building automation system market 

in the Asia Pacific is expanding due 

to rising construction activity in 

China. The ability of these systems 

to lower building operating costs 

is causing the surge in demand for 

building automation systems for 

use in commercial applications. 

Building automation systems facilitate 

comfortable temperature and lighting 

maintenance and provide increased 

security, which drives market 

expansion in the area. 



SUSTAINABLE TECH 

ENHANCING 

SUSTAINABILITY 

THROUGH 

TECHNOLOGY 

Sustainability is neither a buzzword nor jargon. Our daily lives are 

fundamentally driven by it. Changes in the social, environmental, and financial 

landscapes have made the adverse effects of climate change more prominent, 

influencing all of us. Sustainability in the business sector is now a “must do,” 

not just a “good to have.” We face severe damages if we don’t sustain ourselves 

as a globe. 

W 

hile we consider the 

interdependence of 

nations, civilizations, 

and global economies, 

the attempts to achieve 

environmentally-sustainable economic 

development will mostly have to start 

at the local level. Individual nations 

will need to create strategies for 

resolving sustainability issues specific 

to their particular rates of economic 

development, cultures, faiths, and 

political systems. These strategies will 

need to be developed in collaboration 

with local industrial stakeholders. 

We need to accelerate our efforts to 

reverse the loss of biodiversity on the 

planet, use renewable energy sources, 

reforest, modernize our factories, 

conserve water, reduce pollution, 

and other aspects of protecting our 

natural resources, among many 

others. Sustainability, in its simplest 

form, is the ability to satisfy our needs 

without compromising the capacity of 

future generations to satisfy theirs. 

Usually, or permanently, we think 

about the environment when we talk 

about sustainability. We must begin 

to consider social factors as well. 

Technology will play a significant role 

in all of these as a unifying element. 

All corporate sustainability 

projects should have measurable 

objectives with follow-up milestones, 

be independent of specific team 

members, and use commercially 

accessible digital tools. If you want, 

call it MAD: Digital-led, Attritionproof, 

and Measurement-based. 

The manufacturing, transportation, 

agriculture, and construction 

industries govern where we live, 

work, play, and eat and how goods and 

services are carried out. However, they 

have a significant negative influence 

on the ecosystem. Understanding the 

issue in-depth and in its entirety is 



crucial for reducing this adverse effect. 

Since quantifying the impact cannot be 

made in a straight line, it is crucial to 

establish the baselines accurately. 

Technology would help with the 

problematic, multi-variable-dependent 

answer. Technology can measure and 

boost productivity, give efficiency and 

cost savings, reduce product waste, 

chemicals, and resources, and analyze 

and track progress to minimize the 

harmful effects on the environment. 

For instance, modern farms can use 

less water and chemicals thanks 

to precision application equipment, 

and cutting-edge technologies like 

robotics, drones, and various sensors 

can make agriculture enterprises 

more ecologically friendly. Technology 

in agriculture has a positive impact on 

the environment since it has less of an 

impact on natural ecosystems and less 

chemical runoff into rivers. 

It will take more work to 

remedy industrialization’s adverse 

environmental effects. Digital 

technology and environmental 

sustainability appear unrelated and 

mutually exclusive in the conventional 

business model. One is fueled by 

the Fourth Industrial Revolution’s 

profound technical advancements. 

These can revolutionize labour, 

industrial processes, and global 

production. It’s all about efficiencies, 

to put it simply. The other is caused by 

geopolitical instability, environmental 

degradation, and climate change, all 

of which call for a new strategy that 

prioritizes resource management and 

environmental stewardship. 

Businesses are becoming 

increasingly aware that more 

than merely increasing output and 

consumption would be required 

to satisfy consumers’ growing 

demand for goods and services. 

With fundamental business model 

innovation and the conscious adoption 

of newer and better ways of living, we 

will be able to address the ecological 

and social issues of the day. Simply 

changing the ownership of brown 

assets won’t make these fossil fuelbased 

sectors more sustainable or 

address their problems immediately. 

The answer is to continue to invest 

in these brown assets to speed up 

their conversion to green. With digital 

technology, businesses would find it 

easier to control waste or reduce their 

environmental impact at the current 

crossroads. 

The success of an enterprise 

depends on its sustainability goals and 

related actions! The most influential 

corporate boards should monitor every 

achievement in business sustainability 

and outcomes. 




STARTUPS IN FOCUS 

ekar 

Ekar is the first self-drive mobility 

startup in the Middle East, 

allowing users on-demand 

access to a network of vehicles 

available for rental and leasing 

subscription. Users can pay through 

the company’s mobile app (available 

for Android and iOS devices) by the 

minute, hour, day, or week, or even 

choose long-term monthly rentals, 

which come with fuel, free on-street 

parking, insurance, maintenance, and 

round-the-clock customer support. 

The concept for ekar, introduced in 

2016, began when founder and CEO 

Vilhelm Hedberg identified a need 

for the Middle Eastern car-sharing 

market. The original idea was 

straightforward: give cars to the flight 

attendants who work for Emirates 

Airlines and Etihad Airways. “This 

homogeneous group lives in apartment 

buildings with empty parking spaces 

because cars are expensive and 

unnecessary for people who work 

primarily abroad.” 

Currently operating in seven locations 

across the UAE and Saudi Arabia, ekar 

has ambitions to expand to Thailand 

and Malaysia this year, Turkey and 

Egypt in 2022, and Malaysia and 

Thailand in 2023. The platform links 

fleet owners and original equipment 

manufacturers (OEMs) with an easyto-use, 

internally-built digital rental 

and leasing platform. Hedberg is 

especially proud to note that it is the 

first car share company in the world 

to offer Tesla vehicles as an option 

on its app, alongside other vehicles 

like the Nissan Micra, MG ZS, Mazda 

6, Mitsubishi Attrage, Peugeot 3008, 

Chevy Spark, Ford EcoSport, and 

Hyundai Accent. 

POSTPAY 

In the UAE, you can shop now 

and pay later by dividing your bill 

into three interest-free monthly 

instalments. With Postpay, a nointerest 

and no-hidden-fee payment 

plan shopping app, you can purchase 

now and pay later in the United Arab 

Emirates. Find the best pay-later 

shopping deals on various fashion, 

clothing, beauty, entertainment, and 

more by selecting from hundreds of 

stores and brands. 

Tariq Sheikh and Dani Molina 

founded Postpay. Shop online at any 

retailer, choose “Postpay” at the 

checkout, fill out your information, and 

you’re good to go! 

Postpay provides a variety of 

payment choices that vary according 

to time frames. Three-time ranges 

can be used for payment splitting by 

customers. Interest is not charged on 

any payments. 

Several companies from the 

Postpay website can be found in the 

electronics, beauty, fashion, sports 

& fitness, home and furnishings, 

children, and entertainment categories. 

These include retailers like Victoria’s 

Secret, Footlocker, Brands for Less, 

Mother Care, Bath & Body Works, 

Boots, Marina Home, Pottery Barn, 

West Elm, and Brands for Less. 

You may download the Postpay 

app from the App Store or Google 

Play. Depending on the user’s history, 

there are different minimum spend 

restrictions. 

Common payment methods, 

including Mastercard and Visa debit/ 

credit cards, are accepted by Postpay. 



VISIONARIES IN FOCUS 

André Sayegh 

CEO of First Gulf Bank 

Mudassir Sheikha is the CEO and 

Co-Founder of Careem. 

Careem is a Dubai-based super app 

with operations in over 100 cities, 

covering 12 countries across the 

Middle East, Africa, and South Asia 

regions. The company, valued at over 

US$2 billion in 2018, became a whollyowned 

subsidiary of Uber after being 

acquired for $3.1 billion in January 

2020. Careem expanded into the food 

delivery business with Careem Now in 

November 2018 and launched a digital 

payment platform, Careem Pay, in April 

2022. 

Mudassir started his career with 

Trilogy Software before joining San 

Francisco-based mobile experience 

startup Brience at the height of 

the dot-com bubble in March 2000. 

Mudassir then joined the founding 

team of mobile testing and monitoring 

startup DeviceAnywhere, where 

among other things, he led its 

offshore development centre in 

Pakistan. Keynote Systems acquired 

DeviceAnywhere, and Mudassir joined 

the management consulting firm 

McKinsey & Company in Dubai. 

Until the company eliminated all job 

titles in July, Amit Jain served as 

group CEO of Emaar Properties in 

Dubai. In June 2017, Jain assumed the 

group CEO position at Dubai’s largest 

developer. He is responsible for the 

Amit Jain 

Emaar Properties 

company’s overall management and 

strategy and reports directly to the 

chairman and board. He has been with 

Emaar since 2006, and during his time 

there as the Group’s CFO and COO, he 

gained extensive knowledge of the 

company. The chartered accountant 

will primarily guide the company’s next 

phase in the future. 

Jain, who had 22 years of experience 

in real estate and banking, joined 

Emaar as the Group’s financial director 

in 2006. Emaar Properties generated 

$5.4 billion in revenue in 2020. The 

business declared in April 2020 that 

it would contribute $27.2 million to 

the “Social Solidarity Fund Against 

COVID-19,” established by the Dubai 

Department of Islamic Affairs and 

Charitable Activities. Jain holds a 

CFA Charter from the CFA Institute in 

the United States and is a Chartered 

Accountant from the Institute of 

Chartered Accountants of India. 



EDTECH 

3 TRENDS TO CONSIDER IN EDTECH 

Introduction 

Edtech has been revolutionizing 

the way we learn and teach for 

several years now, and new 

trends are emerging every day. 

From Artificial Intelligence (AI) to 

Virtual Reality (VR) and Gamification, 

there are a variety of trends that 

educators should consider when 

developing EDTECH solutions. AI can 

be used to personalize learning and 

assess students, while VR can create 

immersive 3D environments that allow 

students to explore and interact with 

their surroundings. Gamification can 

also be used to make learning fun and 

interactive while also encouraging 

student engagement. 

Trends to Consider in Edtech 

A. Artificial Intelligence (AI): AI 

can provide a more personalized and 

effective educational experience for 

students. AI can be used to automate 

tedious and time-consuming tasks 

like grading and providing feedback on 

student work. AI can also be used to 

adapt instruction to individual student 

needs, which can help increase 

student engagement and learning. 

Features of AI in edtech 

1. Automated Grading: Artificial 

Intelligence (AI) can be used to grade 

student work and provide personalized 

feedback. AI can provide quick and 

accurate feedback, making the grading 

process more efficient. 

2. Adaptive Learning: AI can be 

used to create personalized learning 

experiences, adapting instruction 

to a student’s individual levels of 

understanding and progress. 

3. Virtual Tutors: AI-powered virtual 

tutors can provide students with realtime 

help and guidance as they work 

through lessons. 

B. Virtual Reality (VR): 

Virtual Reality (VR) is becoming 

more and more popular in the field 

of education. VR allows students 

to virtually explore and experience 

different concepts and environments 

that would otherwise be difficult to 

access in person. Many educational 

institutions are now using VR to 

simulate real-world experiences and 

to give students a 360-degree view 

of the subject matter. For example, 

students can use VR to explore the 

solar system, experience a virtual 

field trip, and even take virtual trips to 

different parts of the world. VR also 

helps to engage students in a new way 

and allows them to learn at their own 



pace. 

Features of VR in EDTECH 

C. Gamification: Gamification is a 

trend in EDTECH that involves adding 

game-like elements to learning 

materials to make them more engaging 

and fun. This can include adding points, 

rewards, and achievements to learning 

activities, as well as having students 

compete against each other or against 

a computer. Gamification is becoming 

increasingly popular, as it can help 

make learning more enjoyable and 

motivate students to stay engaged. 

Features of Gamification in EDTECH 

1. Rewards: Gamification often 

includes rewards, such as points, 

badges, or levels, to motivate and 

engage students. 

2. Competition: Gamification 

encourages competition among 

players to complete tasks or 

challenges. 

3. Progress Tracking: Gamification 

allows students to track their 

progress, giving them a sense of 

accomplishment. 

-feature@thetechnologyexpress.com

AVIATION 

ROLLS-ROYCE STARTS HYDROGEN 

TESTS ON TURBINE ENGINE 

One of the numerous 

competing technologies 

that might assist the 

aviation sector in achieving 

its objective of becoming 

net zero by 2050 is hydrogen. 

Rolls-Royce and EasyJet claim 

to have achieved a new aviation 

milestone with the first run of a 

modern aero engine powered by 

hydrogen. The ground test was 

performed using green hydrogen 

produced by wind and tidal power on 

an early concept demonstrator. 

According to a news release from 

both firms, the research is a significant 

step toward demonstrating that 

hydrogen might be a zero-carbon 

aviation fuel in the future and is a vital 

proof point in their decarbonization 

strategy. 

With a longer-term goal of 

conducting flight testing, the 

businesses have set out to 

demonstrate that hydrogen can 

produce power for civil aircraft 

engines safely and effectively. They 

have already begun preparing a 

second set of experiments. 

Rolls Royce’s Chief Technology 

Officer, Grazia Vittadini, said, “This 

hydrogen test was successful, which is 

a tremendous accomplishment. Even 

though we only recently announced 

our cooperation with easyJet, we 

are off to a fantastic start with this 

significant accomplishment. We 

are pushing the envelope to learn 

more about hydrogen’s zero-carbon 

potential, which could help transform 

the future of aviation.” 

EasyJet’s CEO, Johan Lundgren, 

said: “For our partnership team, this 

is a major accomplishment. Because 

hydrogen has fantastic potential for 

various aircraft, including EasyJetsized 

aircraft, we are dedicated 

to continuing to fund this groundbreaking 

research. That will be a 

significant advancement towards 

achieving net zero by 2050.” 

The test was conducted with a 

modified Rolls-Royce AE 2100-A 

regional aircraft engine at the UK MoD 

Boscombe Down outdoor test facility. 

EMEC (European Marine Energy 

Centre) provides the green hydrogen 

used in the tests, which produces it on 

Eday in the UK’s Orkney Islands using 

renewable energy. 

“The UK is leading the global 

transition to guilt-free flying, and 

today’s test by Rolls-Royce and 

easyJet is an exciting indication of 

how commercial innovation can 

revolutionize how we live our lives,” 

said Grant Shapps, Secretary of State 

for Business, Energy, and Industrial 

Strategy. 

“This is a true British success story, 

with the hydrogen used to power the 

jet engine being created using tidal and 

wind energy from the Orkney Islands 

of Scotland - and is a prime illustration 

of how we can work together to make 

aviation cleaner while driving jobs 

across the country,” said the author. 

Following this early concept ground 

test analysis, the partnership plans a 

series of further rig tests leading to a 

full-scale ground test of a Rolls-Royce 

Pearl 15 jet engine. 




HEALTHCARE 

ZIMMER BIOMET OPENS DUBAI 

INNOVATION HUB AS DEMAND INCREASES 

FOR ORTHOPEDIC ROBOTICS 

Zimmer Biomet Holdings, Inc., 

a global medical technology 

leader, has opened a new 

Innovation Hub in Dubai to 

showcase the company’s 

advanced technologies, surgical 

robotics and implants to healthcare 

customers. 

“Our customers can now get close 

to our solutions and better understand 

how Zimmer Biomet’s technology and 

data can improve healthcare efficiency 

and patient outcomes,” said Mr. Wilfred 

van Zuilen, President, Zimmer Biomet 

EMEA. 

In January, Zimmer Biomet opened a 

new office in Dubai to serve increasing 

demand from hospitals and clinics 

in the Middle East, North Africa and 

Turkey (MENAT). 

Marwan Abdulaziz Janahi, Senior 

Vice President of the Dubai Science 

Park, part of TECOM Group PJSC, said: 

“Dubai is on the fast track to becoming 

a primary healthcare destination. 

Digital transformation and innovation 

of medical technology are allowing 

Dubai to raise the bar for healthcare 

excellence, especially with the new 

R&D Program boosting those efforts. 

Dubai Science Park is playing a key 

part in this ambition. Our community 

of leading science, biotechnology, and 

biopharmaceutical companies are 

enhancing the sector with advanced 

technologies and research fields, and 

the new innovation hub by Zimmer 

Biomet will strengthen Dubai’s impact.” 

“Zimmer Biomet’s Dubai Innovation 

Hub is the next step in our investment 

in the region, and it demonstrates our 

commitment to helping customers 

maintain momentum during a 

transformative period in healthcare,” 

said Erik Antos, Vice President, 

Zimmer Biomet Emerging Markets. 

“At the Dubai Innovation Hub, 

customers will learn more about the 

increasing expectations of patients 

for personal and connected digital 

experiences, and how we deliver 

data-driven insights that help increase 

efficiency, alleviate pain for patients, 

and improve the quality of life for 

people around the world,” said Mr. 

Antos. 

A central part of the company’s 

offering, ZBEdge combines multiple 

Zimmer Biomet technologies, implants 

and services to offer a unique medtech 

platform in orthopaedics. 

“ZBEdge, Zimmer Biomet’s suite 

of integrated digital technologies, 

robotics, implants and consultancy 

services now have the power to work 

together, gathering and sharing data 

across the whole patient pathway,” 

said Farah Hamdan, General Manager, 

Zimmer Biomet MENAT. 

In the pursuit for optimized care, 

surgeons and care teams can make 

decisions for individual patients with 

data-derived clinical insights and 

precise technologies, in the operating 

room and at every other phase of care. 

ZBEdge can help to improve 

efficiency by connecting technologies, 

streamlining communication and 

automating workflows. Care teams 

benefit from real-time understanding 

of their hospital’s performance and 

are in a better position to realize 

opportunities to unlock efficiencies and 

optimize outcomes. 

“By connecting Zimmer Biomet 

digital technologies, robotics, implants 

and services, we aim to empower 

surgeons, administrators and patients 

with solutions that are smarter, faster, 

and better,” said Ms. Hamdan. 

The MENAT region is an important 

customer base for Zimmer Biomet, 

with a significant uptick in interest and 

adoption of its healthcare technologies 

over the past 10 years. 




HEALTHTECH 

THE EFFECTS OF BLOCKCHAIN 

ON HEALTHCARE 

Have you ever imagined a 

situation where all your 

medical information is 

securely kept in a bank 

locker? It seems insane. 

Like banks, you may save your medical 

records in a single, secure system. 

That can occur when blockchain 

technology is applied to the healthcare 

industry. The only possible distinction 

is that the medical records will 

be electronically maintained on a 

protected network. 

You may have observed that there 

are several tech conferences, forums, 

and seminars about blockchain taking 

place all over the world. Blockchain 

is expected to take over the whole 

corporate world, according to tech 

experts placing big bets on it. 

What is blockchain? 

According to Wikipedia, a blockchain 

is a decentralized, distributed, and 

public digital ledger that is used 

for logging transactions across 

numerous computers to prevent any 

associated record from being changed 

retrospectively without also changing 

all succeeding blocks. 

Because the “blocks” or transactions 

(records) are confirmed and linked 

to the preceding “block,” a long chain 

is formed, giving rise to the name 

“blockchain.” 

Simply put, think of blockchain 

as a giant Google doc with the vital 

distinction that anyone can view and 

add to it but not edit the content. 

Scope of blockchain technology in 

healthcare 

The scope of blockchain technology 

in healthcare is immense. This is 

supported by a report which says that 

the global blockchain development 

technology in healthcare. 

Which was valued at approximately 

$34.47 million and will see a steep rise 

in 2024 with revenue close to $1415.59 

million. Moreover, the CAGR growth 

will be around 70.45% between 2018- 

2024. 

The stats look promising, but what 

key factors make blockchain so crucial 

for healthcare? 

1. Decentralized system. 

2. Single data source. 

3. 24*7 monitoring & access of data. 

4. Cost-effectiveness. 

5. Consistent rules through a smart 

contract. 

Effect of Blockchain on the 

Healthcare Industry 

While blockchain is a requirement 

in many industries, the healthcare 

sector may stand to gain the most 

from it. It is crucial to keep in mind 

that this is a sector where the public’s 

sensitive information may be in danger 

every day. Blockchain increases 

transparency and ensures the security 

and accuracy of all data that is being 

stored. 

The information relating to drug 

sales, health data, medical procedures, 

logs, and much more can be tracked 

using this technology. Thanks to the 

blockchain, all of this information 

may now be kept in a decentralized 

database that anybody with access 

rights can view. This relieves 

some pressure on medical staff by 

ensuring that patients and doctors 

are kept informed about their care. In 

healthcare, record accuracy can easily 

mean the difference between life and 

death. Therefore, adopting blockchain 

technology is a logical and crucial step 

in the right direction. 

Although this technology is still in 

its infancy, the investment is more 

than worthwhile. We might witness 

an increase in system conversions 

shortly. None of this should surprise 

anyone because cities like Dubai, for 

instance, are converting all of their 

systems to blockchain. Once you 

graduate from school and enter the 

field of medical billing and coding, 

you’ll notice a growing reliance on 

technologies like blockchain that will 

usher in a new era of record-keeping. 




INDUSTRIAL TECH 

THE IMPORTANCE OF 

OPERATIONAL TECHNOLOGY 

SECURITY 

OT security stands for operational technology. Stacks of hardware and software 

are used to implement security measures. They aid in tracking, spotting, 

and managing adjustments to industrial network equipment, activities, and 

procedures. 

They are employed to defend 

these systems and networks 

against malicious intrusions. 

The services provided by 

operational technology 

security include transportation 

networks, power plants, and 

appliances used in smart cities. 

They are pretty prevalent in 

industrial control systems (ICS). 

Its regular responsibilities include 

managing crucial infrastructure 

and protecting the systems against 

intrusions. 

The demand for strong security 

measures is rising as the number 

of malicious attacks on industrial 

networks rises. 

In What Ways Do OT and IT Differ? 

Information technology (IT) is the 

digital data processing by computer 

systems to support business 

operations like marketing, sales, 

customer relationship management, 

communications, and more. Typical 

IT systems include your email server, 

web server, ERP system, voice-over- 

IP phone, print server, and helpdesk 

application. 

While businesses use computer 

systems to monitor and manage 

technological and industrial processes, 

operational technology (OT) oversees 

the operation of physical processes 

and equipment. 

Applications and processes used in 

the IT sector, which include electricity 

generation and transmission, water 

treatment, and chemical manufacture, 

help govern the flow of the OT sector. 

In contrast, physical assets like 

motors, conveyors, valves, and forklifts 

are frequently the controlled endpoints 

in operational technology (OT). These 

“objects” come in various dimensions, 



forms, sophistication levels, iterations, 

and vintages. 

In a nutshell, the spectrum of 

systems that deal with the physical 

transformation of commodities and 

services falls under the umbrella of 

OT. They are industry-specific, taskspecific 

systems that are regarded as 

mission-critical. 

As part of their security plan for 

their systems, OT suppliers apply 

yearly fixes in terms of security. 

Many businesses are forced to rely 

only on OT vendors for security 

assistance because of a need for 

product understanding and a complex 

environment. 

Importance of Operational 

Technology Security 

• Prevents Attack 

IT security helps prevent assaults 

on industrial networks. As already 

said, it keeps watch on the system 

and promptly recognizes changes. 

These security measures are 

crucial because they protect vital 

business data. Attacks are carried 

out to obtain sensitive information 

or to impede business operations. 

Attacks like this could cost a 

company a lot of money and 

resources, whichever way they 

happen. By implementing security 

measures like OT security, your 

company will have an additional 

layer of defence against these 

breaches. 

• Ensures Business Continuity 

Businesses in the industrial 

sector deal with many inventory, 

customers, and other stakeholders. 

Thus, maintaining the operation of 

the company is essential. 

These companies deal 

with transportation and 

communications, so they couldn’t 

afford to stop operating. The 

annoyance to customers could 

result from even a brief pause in 

operations. 

A pause in operations can also 

cause a company to lose customers 

and money. 

These businesses are guaranteed 

to continue operating thanks to 

OT security. The business process 

can continue uninterrupted thanks 

to this security measure. They 

can prevent losses and customer 

dissatisfaction in this way. 

Final Thoughts 

Utilize OT security to lessen the 

issues and difficulties that the 

industrial sector faces. You can prevent 

problems caused by malicious attacks 

or even human error with OT security. 

Any field would benefit greatly 

from an additional layer of security. 

The operational technology security 

measure can support maintaining the 

company’s integrity in the industrial 

sector. 


By 

implementing 

security 

measures like 

OT security, 

your company 

will have an 

additional 

layer of defence 

against these 

breaches. 



ENTERPRISE IT 

FOUR ENTERPRISE IT DATA 

STRATEGIES TO FOLLOW 

From remote working to online classes and cloud kitchens to financial transactions, Cloud 

Computing is one technology that underpins all digital business models. It’s no exaggeration 

to say that cloud enables business. 

The enterprise data strategy 

is to use a variety of data 

to support the company’s 

overall business strategy and 

to define critical data assets, 

how data generate value, what the data 

ecosystem is, and how we represent 

data governance and compliance. 

Zettabytes of data are generated 

worldwide through social media, 

the Internet of Things, sensors, 

autonomous vehicles, and multimedia 

material. The information in the data 

may not be arranged in a way that has 

been predetermined and may come 

from private, public, or third-party 

sources. Enterprises needed data to 

be captured, stored, and analyzed 

at EDGE locations. Data centres 

are being disaggregated to enable 

cloud computing, and data centrelike 

technologies are emerging at 

the network’s edge. Data storage is 

a crucial component of developing 

a strategy, and it can be challenging 

to calculate the cost of ownership 

because it doesn’t just involve the 

cost of safeguarding data (whether it’s 

stored in cold or cool storage) but also 

the cost per operation of accessing 

and analyzing the data. 

The maturity of an organization is 

determined by its capacity to derive 

value from its data. The transition 

from current data strategies to future 

cognitively enhanced data strategies 

is logical. According to an analytically 

mature firm, a data strategy that 

directly affects company success will 

benefit from the addition of cognitive 

technology. 

What are its critical capabilities? 

It shows the capabilities of an 

organization and how they can 

leverage their data to enable their 

reporting and decision systems 

efficiently, which impacts the business 

outcome capabilities in defining a 

modern enterprise data strategy: 

Analytics, Workflow Management, and 

Success Criteria 

Any data platform should enable 

analytics so that organizations can 

assess their situation and make 

better decisions. It is crucial to have a 

clearly defined, documented workflow 



that should explain the entire data 

integration and analytics process 

since this will make it easier for any 

organization to develop an analytics 

platform swiftly. 

It should outline the procedures 

for gathering, managing, and 

integrating various data sources into 

the analytics platform. It should also 

show how quickly Agile Deployment 

Methodologies can transition 

analytical models from experiments 

to production. Before beginning any 

analytical project, there should be 

proper acceptance criteria that cover 

the essentials, such as the current 

issues the project will uncover with 

the system as it is and how it will help 

an organization grow. 

• Aligning the technology team with 

business perspectives 

Once the analytical process is 

established, it is crucial to take a 

more comprehensive look at how 

the business implementation is 

doing. A thorough understanding 

of the business state and 

requirements is the foundation 

for creating a data strategy. The 

very first goal should be to spend 

time determining the business 

requirements for any project and 

then, in accordance, design the 

analytics platform architecture. 

All tools, frameworks, and 

technologies should come later. 

• Defining Key Data Sources and 

Hybrid Data Management 

Bringing all or as much data is 

a mistake that is frequently made 

when developing an analytics 

platform, and handling that much 

data may be costly. Therefore, it is 

crucial to identify the relevant data 

sources needed by the analytics 

team before implementing the data 

integration process. This will assist 

in keeping the cost of the data 

integration activities reasonable 

and maintain the data analysts’ 

confidence in the data. 

The current data sources 

Organizations can make choices 

on business processes that require 

quick action by integrating with 

batch data sources. To provide the 

analytics team with near-real-time 

insights for the business team, 

hybrid data management enables 

how real-time and batch data will 

be managed and served. 

• Query Pattern 

The Data Engineering Team 

generally discusses with the Data 

Science and Business Intelligence 

Teams how they will be querying 

the data and accordingly, a data 

storage strategy is designed. Adhoc 

queries cannot have their query 

patterns predetermined; however, 

reporting dashboards and decision 

systems can. 

The technology team may be 

eager to quickly switch from one 

framework to another since it is, 

of course, the proper thing to do. 

Technologies, frameworks, and 

tools will continue to be developed. 

However, the technology team 

must consider creating their 

designs evolutionarily to prevent 

new changes from upsetting the 

equilibrium and allow for the 

seamless introduction of new tools 

and frameworks. 




CLOUD COMPUTING 

DESKTOP AS A SERVICE [DAAS] 

EXPLAINED 

The tech industry is well 

renowned for having a 

confusing acronym logo. 

SaaS, PaaS, and IaaS are 

probably terms you’ve 

heard of, but DaaS, or Desktop as a 

service, may be different. Businesses 

that value security and flexibility are 

adopting this novel method of offering 

workspaces, with Verified Market 

Research estimating a CAGR of 18.7% 

between 2019 and 2026. 

What Is DaaS? How Does It Work? 

Desktop as a Service (DaaS) is 

a cloud computing offering where 

a service provider delivers virtual 

desktops to end users over the 

Internet, licensed with a per-user 

subscription. 

The supplier handles backend 

maintenance for small organizations 

who find building their own virtual 

desktop infrastructure to be too 

expensive or resource-intensive. This 

management often entails upkeep, 

data storage, backup, and upgrades. 

Additionally, cloud service providers 

may handle desktop security and 

application management, or users 

may manage these service aspects 

independently. 

Persistent and non-persistent 

desktops are the two types of desktops 

that DaaS offer. 

Persistent Desktop: Users can 

personalize and save a desktop so it 

will appear the same each time they 

log on. A persistent desktop can cost 

more because it needs more storage 

than a non-persistent desktop. 

Non-persistent Desktop: Desktops 

are only used to access shared cloud 

services and are deleted each time a 

user logs out. 

Customers may be given the option 

by cloud service providers to choose 

between the two, allowing workers 

with particular needs to access 

a persistent desktop and giving 

temporary or irregular workers access 

to a non-persistent desktop. 

Advantages of Desktop as a Service 

(DaaS) 

Over a conventional desktop model, 

Desktop as a Service (DaaS) has 

some definite advantages. With DaaS, 

active end users can be deployed or 

decommissioned much more quickly 

and inexpensively. 

1. Faster deployment and 

decommissioning of active end 

users: The Desktop only has to be 

connected to a new device; it is 



already configured. DaaS can save 

time and money for seasonal firms 

that frequently undergo peaks and 

troughs in demand or personnel 

numbers. 

2. Reduced downtime for IT support: 

Additionally, Desktop as a Service 

enables businesses to offer remote 

IT support to staff members, cutting 

down on downtime. 

3. Cost savings: The DaaS devices are 

less expensive and consume less 

power because they need much 

less processing than a traditional 

desktop computer or laptop. 

4. Increased device flexibility: DaaS 

supports users bringing their own 

devices into the office and shifts 

the responsibility of supporting the 

Desktop on all of those devices to 

the cloud service provider. DaaS 

runs on a variety of operating 

systems and device types. 

5. Enhanced security: DaaS 

significantly reduces security risks 

because data is stored in the data 

centre. A laptop or mobile device 

that has been stolen can easily 

be unplugged from the network. 

The likelihood of a thief accessing 

private information is very low 

because none of the data is stored 

on the stolen device. Because 

all desktops can be updated 

simultaneously from a remote 

location, security patches and 

updates are also simpler to install 

in a DaaS environment. 

How does Desktop as a Service (DaaS) 

work? 

With Desktop as a Service (DaaS), 

the cloud services provider hosts the 

infrastructure, network resources, and 

storage in the cloud while streaming 

a virtual desktop to the user’s device. 

The user may then access the data and 

apps on the Desktop through a web 

browser or other software. Through a 

subscription approach, businesses can 

buy as many virtual desktops as they 

require. 

Graphics-intensive apps have 

previously been challenging to utilize 

with DaaS since desktop applications 

stream over the Internet from a 

centralized server. This has changed 

with new technology, and even 

programs like computer-aided design 

(CAD) that need a lot of processing 


power to display quickly can now be 

easily run on DaaS. IT administrators 

can quickly move a virtual machine 

from one physical server to another 

when the workload on one server 

becomes too heavy, preserving the 

uninterrupted operation of GPUaccelerated 

or graphics-accelerated 

software. Any industry that relies on 

3D modelling, advanced graphics, 

simulations, or video production could 

benefit from GPU-accelerated Desktop 

service (GPU-DaaS). This technology 

has applications in engineering and 

design, broadcasting, and architecture. 

DaaS 

significantly 

reduces security 

risks because 

data is stored in 

the data centre. A 

laptop or mobile 

device that has 

been stolen 

can easily be 

unplugged from 

the network. 

What is the difference between VDI and 

DaaS? 

Organizations can remotely host 

Desktop operating systems on 

endpoint devices from a centralized 

server using virtual desktop 

infrastructure (VDI). The endpoint is 

only a means for users to access that 

data via the Internet; all data is stored 

on the server in the data centre. VDI 

requires an IT team with experience 

in setting up and managing virtual 

infrastructures and a significant 

financial investment in the network, 

storage and computing infrastructure 

in the data centre. Depending on the 

number of end users serviced and 

the subscription cost, the DaaS model 

can be significantly more economical 

than setting up a new virtual desktop 

infrastructure internally because 

cloud service providers cover the 

infrastructure setup and management 

costs. 

Because the endpoint devices 

don’t require a lot of processing 

power, either VDI or DaaS can help 

an organization with many users 

save money (most of the processing 

is happening in the data centre). 

However, providing for a huge user 

base necessitates a large IT staff 

equipped to deal with any problems 

that may arise. Because the DaaS 

vendor will handle deployment, 

connectivity issues, and other issues 

that arise for end users, DaaS enables 

a business to operate with a smaller 

IT staff. 

However, VDI gives an organization’s 

IT staff greater control over the 

desktop offering and security 

compared to DaaS. It may be difficult 

for a company to find a DaaS provider 

that can fully satisfy all of its 

requirements while remaining costeffective 

if it has strict or specific 

security or application requirements. 

Why Desktop as a Service? 

Desktop as a Service (DaaS) has 

several advantages over conventional 

models, including streamlined 

management, more flexibility, and 

lower total cost of ownership. 

Businesses that want to provide 

flexible personal device alternatives 

and remote work possibilities can 

quickly and easily construct a digital 

workspace with DaaS. Users may 

access their virtual Desktop from 

any location and on a wide range of 

devices, and their Desktop will always 

appear just as it did on their previous 

visit from a different location. An 

internet connection is all they require. 

It is optional for users to manage 

back-ups independently or to worry 

about data existing on a computer at 

the office but not at home because the 

data is stored in a centralized, remote 

location where it can be continuously 

backed up. 



HOME TECHNOLOGY 

DEPLOYING SMART HOME TECHNOLOGY 

TO INCREASE PROPERTY VALUE 

Smart home technology can 

increase the value of a 

property in a challenging 

market by providing a 

desirable amenity that 

prospective buyers may not find in 

other homes. Smart home technology 

adds convenience and security, as it 

can be used to control lights, locks, 

and appliances remotely, as well as 

monitor activity with motion sensors 

and surveillance cameras. Additionally, 

many smart home systems can be 

integrated with other technologies, 

such as home automation and energy 

management systems, to further 

increase the appeal of the property. By 

offering these features, the property 

has the potential to stand out from the 

competition and attract buyers who 

are willing to pay a premium for the 

convenience and security of a smart 

home. 

Why Smart Home Technology Now? 

1. Smart home technology is 

becoming increasingly popular 

due to the advances in home 

automation and the affordability 

of the technology. Smart 

home technology can provide 

homeowners with a variety of 

benefits, including increased 

security, convenience, energy 

efficiency, and time savings. With 

the use of connected devices, 

users can control their homes from 

anywhere in the world, receive 

notifications on their mobile 

devices, and automate functions 

such as temperature control, 

lighting, and security systems. 

2. Smart home technology also 

provides users with more insight 

into how their home is functioning, 

allowing them to make better 

decisions about energy usage and 

other aspects of their home. 

3. Early in the new millennium, 

home automation technology 

was introduced. When it came 

to smart homes, the Internet of 

Things (IoT) became a topic of 

conversation all around the world. 

Home automation employing IoT 

and connectivity gained popularity 

among consumers over time. With 

the rise of smartphones, there is a 

greater need and desire to manage 

smart home devices through a 

single app. 

4. In 2010, Google Nest released the 

first Wireless internet Thermostat 

on the market. At this point, 

mobile apps can be used to control 

anything from the kitchen to the 

rooms. If there is a leak in our 

home, leak sensors can let us 

know about it. More effectively than 

previously, smart door locks with 



security cameras can reveal who 

is at your door and defend your 

property. 

How Does Smart Home Technology 

Benefits Investors? 

1. Increasing the value of their 

properties: Smart home technology 

can make a house more attractive 

and appealing to potential 

buyers, allowing investors to 

command higher prices when 

they decide to sell. Smart home 

technology increases the value 

of a property by making it more 

attractive to potential buyers. It 

adds convenience, comfort, and 

security to the home, which can 

make it more enticing to buyers. 

Smart home technology also adds 

convenience and efficiency to 

the home, which can help reduce 

energy costs and increase the 

value of the property. 

2. Reducing energy costs: Smart 

home technology can help investors 

save money by automating energysaving 

measures, such as turning 

off lights and adjusting thermostats 

when the home is unoccupied. 

Smart home technology can reduce 


energy costs by automatically 

adjusting the home’s temperature, 

lights, and other appliances to the 

most efficient settings. It can also 

notify homeowners when energy 

costs are high, so they can make 

necessary changes. 

3. Reducing maintenance costs: Smart 

home technology can help investors 

reduce the amount of time and 

money spent on maintenance and 

repairs by providing real-time 

alerts when something needs to 

be fixed. Smart home technology 

can reduce maintenance costs by 

automating routine maintenance 

tasks such as changing air filters 

and checking for water leaks, as 

well as by alerting homeowners 

to potential problems before they 

become more costly. Smart home 

technology can also help track 

energy usage and identify areas 

where efficiency can be improved, 

helping to reduce energy costs. 

4. Enhancing security: Smart home 

technology can help investors 

monitor and control their 

properties remotely, providing 

an added level of security. 

Smart home technology has 

revolutionized the way we interact 

with our homes. With the use of 

sensors, automation, and artificial 

intelligence, you can perform tasks 

like dimming the lights, controlling 

the thermostat, and changing the 

music without ever having to leave 

the comfort of your couch. Smart 

home technology can also make 

it easier to monitor your home 

security, energy usage, and even 

water usage. 

CONCLUSION 

In conclusion, smart home 

technology can increase the value of 

a property in a challenging market 

by providing buyers with greater 

convenience, enhanced security, and 

energy efficiency. With the right smart 

home technology, a property can stand 

out in a crowded market and increase 

its value significantly. Smart home 

technology can also help to reduce 

costs and maintenance, making it more 

attractive to buyers. With the right 

investments in smart home technology, 

a property can achieve greater value in 

a challenging market. 



FUTRE TECH 

THE FUTURE OF FOOD: NEW TECH 

TO SAVE THE WORLD 

The food and agricultural 

sector are the largest of 

the major industries in the 

world. However, the Covid-19 

pandemic has abruptly 

decreased demand from clients and 

consumers and has harmed the food 

and agriculture sector. 

Consumer traffic within the 

restaurant sector has also reduced 

due to this decline. Many restaurants 

have experienced income losses or 

closures, which has had a knock-on 

effect on the shipping of food and 

beverages, fishing, farming, and other 

associated industries. 

The Rise of Food Technology 

New food technologies have 

emerged during the past few months 

due to the food and agriculture 

industries’ failure to respond to 

the crisis. New food technologies 

(food tech) innovate in agriculture, 

bioenergy, plant-based meat, and 

e-commerce to increase productivity 

and sustainability (food and grocery 

delivery). 

Food technology used to be more 

convenient, but it is now frequently 

required to meet health regulations 

and deliver excellent customer 

service. Food technology is becoming 

increasingly necessary, and as a 

result, digital innovators are creating 

technologies that improve the global 

food sector. 

For instance, food technology 

like gene editing, bio innovations, 

and artificial intelligence frequently 

change how the food sector handles 

consumers. Food technology has 

also changed how businesses often 

produce and market food. 

A wave of food-tech businesses 

has emerged during the past ten 

years, encouraging healthy eating 

by introducing digital food gadgets. 

This has prompted the digitization of 

numerous kitchen appliances and the 

development of multiple approaches to 



educe and control waste. 

As a result, food-tech businesses 

work to provide for the demands of the 

food and agriculture industries in more 

environmentally friendly methods. 

Thus, innovations that improve farming 

productivity are brought about by 

these needs to increase environmental 

sustainability. 

While many food-tech businesses 

support environmental sustainability 

by creating farming technology that 

increases productivity, other food-tech 

companies provide tools that assist 

consumers in choosing healthier diets. 

People who are concerned about their 

health and frequently seek quick and 

nutritious food preparation techniques 

that support sustainability benefit from 

such developments. 

The Future of Food Tech and 

Globalization 

As technology advances, consumers 

are becoming more conscious of 

how their eating habits affect the 


environment. Due to this, many 

consumers are now more aware of 

how the food and agriculture sectors 

contribute to climate change, which 

has caused them to adopt healthier 

eating habits. 

Our planet is frequently under 

significant strain due to people’s 

shopping and eating habits, but food 

technology is reshaping the global 

food market. Food technology makes 

it simpler and more affordable for 

people to make healthier and more 

environmentally sustainable dietary 

choices. Globalization can occasionally 

make it difficult and expensive for a 

person to focus on their health and 

consider the impact of their nutritional 

choices on the planet. 


Food technology is 

becoming 

increasingly 

necessary, and as a 

result, digital 

innovators are 

creating 

technologies that 

improve the global 

food sector. 


DATA & DATA INTELLIGENCE 

DIFFERENT WAYS 

CONSTRUCTION 

IS GETTING 

SMARTER 

WITH DATA 

INTELLIGENCE 

Our lives have undoubtedly been more accessible due to artificial intelligence in many 

ways. With the help of digital assistants like Google Assistant, Siri, Alexa, and others, 

we may gain access to a wide range of advantages directly from our devices. 

Many sectors of the 

modern economy, 

including healthcare, 

e-commerce, financial 

services, etc., are 

making the most of AI’s advantages. 

Businesses have rapidly expanded 

thanks to the technology’s improved 

quality, security, and effectiveness. 

However, it has been noted that using 

artificial intelligence and machine 

learning solutions is behind in the 

engineering and construction industry. 

The value of the construction industry 

exceeds $10 trillion annually. 

The construction business’s growth 

is significantly constrained due to the 

complicated problems it encounters. 

Dealing with labour shortages, cost 

and schedule overruns, health and 

safety concerns, and productivity can 

revolutionize the sector. 

The construction sector has 

enormous potential, and it is possible 

to increase its economic value to $1.6 

trillion annually through digitization. AI 

in the construction industry can help 

bring about this change. 

A report projects that Artificial 

Intelligence in the construction market 

will bring in $ 2,642.4 million by 2026, 

growing at a compound annual growth 

rate of 26.3% between 2019 and 2026. 

The Internet of Things (IoT) and AIrelated 

technological developments 

will open up more growth prospects 

for the engineering and construction 

industries. 

Understanding AI in Smart Construction 

The digital transformation of artificial 

intelligence in the building sector is 

underway. Exploiting the potential of 

the construction sector to new levels 

requires a focus on technologies like 

artificial intelligence and machine 

learning at every stage of engineering 

and construction, from design to 

preconstruction to construction to 

operations and asset management. 

The areas where artificial intelligence 

in the construction industry is making 

a significant difference by completing 

work faster and more affordably. 

The construction industry’s planning 

and designing section is anticipated 

to profit the most. The European 

construction market is expected to 

increase at the fastest rate globally. 

This technical change is expected 

to positively affect all project 

stakeholders, including owners, 

contractors, and service suppliers. 

It is even more crucial for the 

construction industry to adapt to the 

digitization of the processes now that 

other neighbouring industries like 

transportation and manufacturing 

have already begun to function as an 

ecosystem. 

The companies that upgrade the 

technology will benefit because 

the technological transition in the 

engineering and construction industry 

is still in its infancy. With artificial 

intelligence in construction, companies 

can comfortably tackle current issues 

while avoiding past mistakes. 

With the use of statistical techniques 

of machine learning in construction, it 

becomes much more convenient and 

less time-consuming to scrutinize the 



This technical change is expected to positively affect all 

project stakeholders, including owners, contractors, and 

service suppliers. It is even more crucial for the construction 

industry to adapt to the digitization of the processes now 

that other neighbouring industries like transportation and 

manufacturing have already begun to function as an 

ecosystem. 

data of changed orders, information 

requests, etc. This will assist in 

warning the project managers about 

issues that require urgent attention. 

Additionally, safety monitoring may be 

carried out more effectively. 

How AI can boost Smart Construction 

Companies that want to maintain 

their competitive advantage should 

improve their technology as soon as 

possible. AI integration can enable 

smart construction. Let’s examine 

the importance of AI in the building 

industry: 

• Enhance Project Design Process 

with AI-powered Insights 

Construction design is currently 

done in an old-fashioned and slow 

manner. You can improve the design of 

your project by using information from 

building, material, and environmental 

data. 

• Integrate AI Automation in the 

Project Management Workflow 

The tasks involved in the building 

process are laborious, timeconsuming, 

and prone to error 

when done manually. Most of the 

project manager’s time is spent 

allocating tasks and maintaining staff 

information. 

However, many of these repetitive 

operations that can be completed with 

little to no error can be automated 

by artificial intelligence. Based on 

the information gathered from the 

employees, task delegation can also 

be automated by AI. This speeds up 

the workflow process and motivates 

employees to concentrate on their 

areas of specialization. 

• Collecting and Analyzing the Data 


Collected from the Job Site 

Data can be gathered in various 

formats using construction equipment 

with AI capabilities or camera-enabled 

robots. These facts can automatically 

categorize the project’s progress from 

various angles by feeding them into the 

deep neural network. 

Such information enables 

management to identify and address 

even the smallest error or problem 

early on, preventing more serious 

problems from developing later. 

• Increase Productivity with AI-driven 

Vehicles 

Self-driving construction equipment 

can quickly and effectively complete 

repetitive tasks like welding, 

bricklaying, and concrete pouring. 

For pre-work and excavation, you 

can use automated or semi-automatic 

bulldozers. These machines carry 

out the task precisely in accordance 

with the specifications once the 

exact specifications are fed into 

them. You can decrease the risks to 

people involved in performing these 

tasks while freeing up your human 

workforce for construction work. 

• Perform Land Surveys and Mapping 

with Geospatial AI and Drones 

In-depth land surveys and aerial 

photography of the job site can be 

completed in a significantly shorter 

time for better project management. 

Drones can help you monitor project 

progress and problems on the job site. 

Geospatial information systems (GIS) 

and artificial geospatial intelligence 

(GeoAI) will empower you with better 

decision-making for effective project 

management. 

Future of AI in Construction 

As technology advances, Cobots 

and robots will work alongside 

humans in the construction business. 

Robots replace the jobs that can be 

mechanized, and cobots are made 

to operate alone or with minimal 

supervision. 

A similar setup would speed up 

construction, lower costs, prevent 

accidents, and improve decisionmaking. 

AI in construction will solve 

the labour shortage problem and 

change business models, decrease 

costly errors, and improve building 

operations. Business executives at 

construction companies are thus 

advised to concentrate on investments 

based on areas where AI can have the 

greatest impact based on needs. 

Early adopters of this digital 

transformation will undoubtedly 

overtake their competitors in the 

market. Gaining an edge will position 

them as leaders who can set the 

course and benefit in the short and 

long term. 

Final Thoughts! 

AI has been gaining traction 

in construction, from planning to 

designing to building. In construction, 

AI will oversee the entire project and 

guide risk management, schedule 

adherence, structural integrity, and 

other important topics. Utilizing AI’s 

potential in the construction industry 

will increase profits while lowering 

risks and injuries. 



CYBERCRIME 

CYBERCRIME TO BECOME A 

FREE-FOR-ALL IN 2023, SOPHOS 

REPORT 

According to a recent threat 

landscape assessment, 

cybercriminals have 

packed ransomware and 

other malware tools into 

as-a-service offer that are so simple 

to use that even rank beginners 

will be able to conduct devastating 

cyberattacks in 2023 for practically no 

money. 

With the growth of cyber-crimeas-a-service 

[CCaaS], ransomware, 

once the domain of sophisticated 

gangs, has become so simple to deploy 

that “almost all barriers to entry for 

committing cybercrime [have been] 

erased,” the security company Sophos 

said in the release of its new 2023 

Threat Report. 

Sean Gallagher, the principal threat 

researcher at Sophos, cautioned that 

“this isn’t just the usual fare, such as 

malware, scamming, and phishing kits 

for sale,” warning that “nearly every 

aspect of a cybercriminal compromise” 

can be purchased on an as-a-service 

basis from underground marketplaces, 

including infecting targets initially, 

avoiding detection, harvesting sensitive 

data, and managing devastating 

ransomware attacks. 

Higher-rung cybercriminals are 

now offering other cybercriminals 

“technologies and skills that were 

previously only available to some of 

the most sophisticated attackers,” 

according to Gallagher. 

The Cobalt Strike penetrationtesting 

kit, for instance, is used by 

attackers to hide their activities, 

according to recent “OPSEC-as-aservice” 

advertisements seen by 

investigators. Because this practice is 

so problematic, Google released a set 

of tools to assist potential victims in 

identifying Cobalt Strike infections in 

their networks. 

Cybercriminals have long 

outsourced skills like scanning-as-aservice, 

combining commercial tools 

like Metasploit to scan targets for 

exploitable vulnerabilities since they 

constantly seek methods to scale up 

their operations. 

Sophos highlights the “naughty nine” 

rogue’s gallery of CCaaS services, 

which can be rented and include 

access, malware, phishing, operational 

security (OPSEC), crypting, scamming, 

spamming, and even vishing, in which 

AI bots handle victim calls. 

Painting the cyber landscape for 2023 

Access to the CCaaS services is 

likely to turn into stocking stuffers 

for the cybercriminal with everything 

because extensive and sophisticated 

credential theft and other cyberattacks 

are readily available to anyone for a 

few dollars. 

This indicates that by 2023, 

businesses will be increasingly 

targeted by novice cybercriminals 



acting with lethal efficacy. 

According to a recent Rubrik Labs 

study of 1,625 IT and security decisionmakers, 

125 of whom were located in 

Australia; the threats are severe. They 

could get worse if attack tools become 

more widely available. 

Australian respondents indicated 

they learned about cyberattacks on 

their company 31 times on average in 

the previous year, with 64% reporting 

they had experienced a data breach. 

That was far higher than the global 

average of 52%, supporting recent 

findings that Australian boards of 

directors are the least cyber-aware 

globally. 

Despite efforts to change this 

by organizations like the federal 

government and the Australian 

Institute of Company Directors (AICD), 

as well as industry commitments to 

improve security generally, many local 

businesses are likely to enter 2023 

on the back foot due to a persistent 

shortage of cyber security talent. 

73% of Rubrik respondents stated 

they would consider paying a ransom, 

including 47% who said they would be 

“very” likely to do so, suggesting that 

even petty cybercriminals could benefit 

from a minor investment in CCaaS. 

However, Sophos identified several 

other important issues that must be 

resolved before 2023. 

Sophos highlighted that the 

innovation of cybercriminals had no 

bounds, noting that the conflict in 

Ukraine had sparked an explosion 

of financially motivated scams and 

disrupted illicit relationships between 

Russian and Ukrainian criminal 

organizations. 

Mobile devices “are now at the 

centre of new types of cybercrimes,” 

the company warned, noting the rise 

in fake applications for distributing 

malware injectors, spyware, and 

malware related to banking, as well as 

newer “pig butchering” schemes that 

target cryptocurrency bigwigs. 

Cybercriminals were also improving 

their “living off the land” strategies, 

which involved using reliable and 

unobtrusive network tools to get 

through network security monitors and 

infect computers with malware. 

As a result of organizations like 

Lockbit 3.0 implementing continuous 

improvement techniques like bug 

bounties, according to Gallagher, 

“ransomware has become, first and 

foremost, a business.” 

The threat landscape is impacted 

by the commoditization of almost 

every aspect of cybercrime, creating 

opportunities for attackers of all skill 

levels. 




DID YOU KNOW 

EVERY DAY, SOME 350,000 

NEW VIRUSES AND MALICIOUS 

PROGRAMMES APPEAR. 

According to the AV-TEST Institute, 350,000 malware, 

unwanted programmes, and viruses are found daily. The sum 

exceeded 1.19 billion in 2021. 

GOATS WORK FOR 

GOOGLE. 

Google and the goat-herding business 

California Grazing agreed to a deal in 2009 

as part of an endeavour to lower carbon 

emissions. Since then, 200 goats have been 

munching the grass and bushes outside the 

Mountain View offices each year. 

YOU CAN NOW USE INVISIBILITY 

HEADPHONES TO LISTEN TO MUSIC. 

The N1 magic headphones from Noveto will startle you if 

nothing else has. These indiscernible headphones eliminate 

the need for irritating earbuds because they resemble a 

small soundbar that sits level on your desk. 

EVERY DAY, 5.47 BILLION 

INDIVIDUALS UTILISE THE 

INTERNET. 

According to internet statistics, as of June 

30, 2022, there are more than 5.47 billion 

active internet users worldwide. 

MIT CREATED SOFTWARE TO IDENTIFY 

FALSE SMILES. 

Actually, 90% of those who took part in the MIT experiment 

grinned when they were frustrated. 

But as you are aware, a joyful smile differs from a 

dissatisfied smile, and the Massachusetts Institute of 

Technology has developed a computer that can distinguish 

between the two. 

EIGHTY PER CENT OF ALL 

SOCIAL MEDIA TIME IS 

SPENT ON SMARTPHONES. 

Facebook, Twitter, and Instagram are some 

of the most well-known players in the social 

media sector. 

ONLINE WEBSITES NUMBER MORE 

THAN 1.93 BILLION. 

Have you ever pondered the sheer volume of web pages 

available online? Over 1.93 billion websites exist right now, 

and more are being added every second. 

SOME PEOPLE FEAR 

TECHNOLOGY. 

Many people experience various phobias. 

Some people are afraid of spiders, while 

others are afraid of thunderstorms or the 

taxman. However, a lot of individuals also 

fear technology. In fact, technophobia is a 

term for it. 



MARKETING TECH 

HAVE MARTECH & MARKETING BECOME 

SYNONYMOUS? 

T 

he marketing technology 

available now is 

tremendously strong and 

will only get stronger. Does it 

need to drive your marketing? 

Has marketing technology merged 

with marketing? The short answer 

is no, or at least not yet. Marketing 

technology is only one aspect of 

marketing. 

MarTech is becoming a common 

term in our language. Google claims 

that just in the United States, searches 

are performed over 10,000 times 

every month. However, MarTech and 

Marketing Technology can mean 

various things in this context. 

What is Marketing Technology 

(MarTech)? 

“Marketing technology,” or “MarTech,” 

refers to various software and devices 

that help marketers accomplish their 

goals and objectives. The marketing 

technology stack is the collection of 

marketing technologies a marketing 

team uses. MarTech has established 

itself as a mainstay in digital marketing 

campaigns, but it can also be utilized 

to improve marketing initiatives in any 

marketing channel. 

Where Does Marketing Technology 

Fit into Marketing? 

Marketing technology refers to 

marketers’ methods and tools to 

organize, carry out, evaluate, and 

improve their marketing efforts. 

There is nothing that marketing does 

that marketing technology does not 

assist; it is the great enabler for all 

the marketing operations mentioned 

above. 

The marketing technology available 

now is tremendously strong and will 

only get stronger: 

• Deliver deep insights into the 

behaviour of prospects and customers. 

• Recommend and map customer 

journeys. 

• Enable personalization at scale. 

• Optimize campaigns to improve 

performance. 

• Engage in “conversations” with 

customers. 

And that’s only the very beginning! 

With all these features, it’s becoming 

simpler to fall into the misconception 

that marketing technology is the core 

of marketing. We can see some lineblurring 

in discussions, publications, 

and industry charts. 

The risk with this way of thinking is 

that marketing becomes a collection of 

technologically based strategies that 

need to be connected to a larger plan. 

We end up losing, if not destroying, our 

relationship with our customers. It’s 

far too simple to become preoccupied 

with conversion numbers and their 

optimization at the expense of 

considering the human factor. It doesn’t 

follow that we should send 10,000 

highly personalized and perfectly 

targeted emails daily just because 

we can. The belief that marketing 

technology is the core of marketing 

results in technology priorities being 

more influenced by optimization and 

tactical functionality than by marketing 

strategy and objectives, resulting in 

a disconnect that ultimately impacts 

marketing performance. 

Martech Can’t Replace Customer 

Relationships 

Currently, marketing technology 

cannot create a marketing and 

brand strategy or take the place of a 

company’s efforts to build relationships 

with its clients. And yes, I am fully 

aware that AI-driven technology may 

eventually play a role in these matters, 

as demonstrated by the new content 

creation tools. Still, for the foreseeable 

future, it will provide an assist, not 

a replacement for the original ideas 

generated by the marketing team or 

for human connections with prospects 

and clients. 




GROW YOUR 

BUSINESS 

We make Short / Long Term 

Investments in Growing Businessess 

www.wasayainvestments.com

The Technology Express Magazine | Edition: January 2023

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