DSHS_Magazine_2022

the next generation
Janou
Hendrix
talks taking over the reins
Being in the spotlight is usually something Janou Hendrix shies away from. But with her nephew
Timothy and her brother Michel featuring in previous editions of this magazine, there really was
no way around taking the stage in this Next Generation feature. Even though the work Janou
handles for the family business is largely behind the scenes, it is impressive to say the least. “Working
together with my family is something I am very proud of. Sure, it also comes with its challenges, but
I love a good challenge”, Janou begins to tell with a smile.
Growing up on the family yard Janou naturally starting
riding at a young age. “I remember the pony shows we
attended with great fondness. I was also quite competitive.
But I never imagined myself being a professional rider. I did
not really know what type of a career path would suit me
when I was younger”, Janou looks back. “I just knew I loved
going to and taking part in events and being part of the
horse industry. In that sense my job now is still doing what
I love. But I did not want to be part of the family business
right from the start. It took me a while and I am grateful
for the lessons I learned along the way.”
Passion for sports
Janou studied Sports Marketing and after gaining
her bachelor’s degree she did a master’s in Business
Communications. “I really enjoyed my studies, and I
gained amazing work experience during internships at
Carlsberg - though the Haelterman family of Haras de
Laubry - and at football club Atlético Madrid. The latter
really fired my passion for sports marketing and events.
I intended to work abroad after my studies, but a job
opportunity closer to home came up in the banking world.
I figured it was an industry I did not know much about but
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DSHS | The 2022 edition
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