DSHS_Magazine_2022

LOCAL ENTREPENEURS
and a Masters degree
in Management &
Organization. The
things I learned in my
Master’s degree are very
useful to this day, but my
China Studies aren’t. Asia
and China in particular have
always been a passion of mine,
but it turned out that I found that
same passion for our family business.
There have been many changes since, partly because
of the Corona pandemic, which gave the need for a
proper functioning online store more urgency. We
want to serve our clients virtually in the same way as
they would visit our store. But getting the accounting
system to work seamlessly with the inventory system
and the website, that posed a real challenge behind
the scenes. I am very proud of everyone that has
helped to make that transition a success. We’ve even
had to rent another warehouse space across the road
in Hamont to accommodate all the inventory for
the online sales.”
Bursting at the seams
The growth of Emmers Equestrian in numbers is even
more impressive. “In 2018 we employed 15 tot 20
people. In 2022 we have 40 employees and we are
still hiring. Our offices are bursting at the seams”, Lisa
smiles when she points to the small offices that are
situated behind the counter in the Hamont store.
“That is the latest project we are working on. We are
now moving towards expanding the store with more
office space and giving the store a bit of a new look
and feel. The current structure has worked really well
for us, but we do want to keep improving. And create
spacious offices for our employees to work in, a
nice meeting and break room and a store interior
that is able to showcase all our products in the best
light possible.”
Company values
As high as the shelves
go in the store - there are
even products displayed
hanging from the ceiling -
the organization structure
at Emmers is arranged as
the opposite.“Organizationally
we have a very flat structure.
Both myself and my parents are
very involved and approachable”, Lisa
continues. “And we strongly value every employee,
from accounting to sales, to maintenance. Every link
in the chain is equally important. That is also one of
our core values: Equality. Next to kindness and being
service-oriented, in addition to expertise. Besides
amateur riders, we also have many professionals that
rely on our store. We want to be able to advise them as
well on the latest technologies, customization options
etcetera. And keep on top of our inventory, keep it upto-date
and grand.”
Never a dull moment
Currently we sell 20% of our products online and 80% in
our stores. But I do foresee the Ecommerce business
growing. There is a new project in the pipeline to really
expand our warehouse capacity. We are looking into
a full-fledged depot with an automated
inventory and warehouse system
to improve the logistics and
efficiency. That does require
a new location and more
investments, but we see it
as a part of our growing
business and a new
challenge. There is
never a
dull moment
with us.”
A second store is opened
at Sentower Park
The website business grows
and a new depot is acquired
to store the inventory
LOCATIES
2013
2019
A third store is opened at
Peelbergen Equestrian Centre
2021
2022
opening 4de vestiging
Uitbreiding
An adjacent building is bought
te Bernard Kempplein 1B.
De winkel op het
to enable the expansion
De logistieke verwerking van de Bernard Kempplein breidt uit
of the store and offices
weborders krijgt meer ruimte.
naar Bosstraat 22.
2021
gepland 2023
verhuis logistiek
Nog zoekende naar een
passende locatie
gepland 2023
DUTCHSPORTHORSESALES.COM
DSHS | The 2022 edition
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