Genelec Premium Presentation - Volume 3 (2023)

VOLUME 3

4

Introduction
Dear Reader,
You’re currently holding in your hands the third volume of our Premium Presentation
book, which highlights some of the latest AV installations that we’ve had the
privilege to be part of.
As well as celebrating these projects and the amazing work of our integrator
partners, we hope that this book will help inspire you, and demonstrate Genelec’s
passion and commitment to bringing exceptional quality audio to the world’s most
prestigious installations.
We also hope that you’ll share the joy we get from seeing our loudspeakers become
an essential part of such a diverse and beautiful collection of projects, where quality
sound, reliability, design and sustainability matter.
Best wishes,
Siamäk Naghian,
Managing Director

Contents
About Genelec
8
Ilmatar Windpower, Helsinki
60
Supercell, Helsinki
18
Cecil Coworking, Stockholm
68
Combo, Venice/Milan/Turin
26
Embassy of Finland, Tokyo
76
Brasserie Astoria, Stockholm
32
World of Wine, Porto
82
Hagius, Berlin
38
Jolie’s, Mumbai
90
K-Supermarket, Helsinki
46
Ästad Vingård, Halland
96
Vasakronan, Stockholm
52
Mikkeller, Shanghai
104

Farang, Helsinki
110
JNcQUOI, Lisbon
116
The New Children’s Hospital, Helsinki
156
Östermalms Saluhall, Stockholm
162
ABOUT US
Amerikalinjen, Oslo
124
Scandic Grand Central, Helsinki
168
G Livelab, Tampere
130
Hotel Kakola, Turku
176
Naturkraft, Ringkøbing
136
Casino Tampere, Tampere
184
Finnish Sports Museum, Helsinki
142
The Bar, New York City
192
Mida Performance Store, Changsha
150
Product Information
198

Genelec
OUR MISSION, TECHNOLOGY,
DESIGN AND SUSTAINABILITY
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Our Mission
Our premium loudspeakers are designed to produce
the highest quality sound and are manufactured
according to our sustainable philosophy.
Founded in 1978, Genelec’s mission is to help you fulfil your dreams by offering
you the most truthful sound reproduction systems available. As the world’s leading
professional loudspeaker brand, all Genelec designs remain true to our original
philosophy, offering clear, intelligible audio quality, total reliability, and the ability to
adapt to any acoustic environment.
Designed and manufactured to the highest environmental standards in Iisalmi,
Finland, our solutions will provide you with decades of consistently high
performance – even in the most demanding environments.
For over forty years now, we have led the technological development of active
loudspeaker systems by understanding your needs in order to design the
best solutions. This requires continuous research and innovation, and a deep
commitment to science and design principles. Our success is built on a deep
knowledge of both market and human behaviour, which leads to the creation of
new value for all of our customers.
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Genelec

11

Technology
An outstanding space deserves premium quality audio.
With many years of experience in designing loudspeakers with unrivalled sonic
accuracy and reliability, we offer compact, aesthetically beautiful loudspeaker
models for a wide range of commercial and professional installations. Manufactured
and individually calibrated at our factory, our installation loudspeakers produce
consistently clear, flawless sound, irrespective of playback level. To allow
optimisation on-site to suit all types of interiors and even acoustically challenging
spaces, we provide a range of tools from rear panel room EQ switches through to
powerful management software.
Our range of loudspeaker solutions includes the ultra-modern Smart IP series –
which offers single cable networked convenience and supreme software control
– and the much-loved 4000 series with its familiar analogue connectivity, all
complemented by a wide range of mounting accessories to support your installation.
The active design of our loudspeakers also removes the need for bulky racks
of external amplifiers and their associated cabling. As such, the installation of
Genelec systems couldn’t be simpler – with each one representing a secure and
long-lasting investment.
12 Genelec

13

Design
Whatever your application, you’ll find there’s a
Genelec loudspeaker model that is perfectly suited
to your needs.
All our designs deliver improved sonic performance, a distinct aesthetic identity,
and a long lifecycle with low environmental impact. Over the decades, the Genelec
R&D team’s dedication to design has led to the introduction of numerous key
technologies – each one setting a global benchmark for the way modern active
loudspeaker systems perform.
From the outset, we have recognised the value of high-quality design. Internationally
renowned Finnish industrial designer Harri Koskinen has collaborated with us for
many years, bringing a unique aesthetic voice to our loudspeakers. Harri’s subtle
and minimalistic design has a timeless quality that also blends beautifully with many
different types of interiors – making it perfect for installation projects. Harri’s design
expertise is an essential part of Genelec’s identity, and his vision has brought so
much to our company.
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Genelec

15

Sustainability
For over 40 years, sustainable development has
been embedded in our thinking.
We are so much more than just a technology manufacturer. While we always strive
to produce the finest loudspeaker solutions, the way we do this involves caring
deeply about people, the environment, the supply chain, and how we create our
designs. Sustainable development has always been embedded in our thinking, and
sustainability is treated with the same importance as profitability and sound quality.
The first priority translates to a long product life cycle, reliability and low power
consumption, which have always been important to us.
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Genelec

CORPORATE AV
Since our installation loudspeakers have a dedicated power amplifier for each driver
– and the power amplification is optimised for each driver unit individually – this
results in a balanced design with no wasted amplifier power. Since the amplifiers,
power supply, crossover filter electronics, protection circuits and drivers are all
integrated inside the loudspeaker enclosure, this saves both energy and materials.
But the signs of our approach to sustainability are everywhere – whether it’s the use
of recycled aluminium enclosures, the powering of our factory by renewable energy
sources or the constant drive within the company to reduce waste and our impact
on the enviroment. And all of this is backed up by our adherence to the highest
international environmental standards.
Genelec
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Supercell
CORPORATE HQ
HELSINKI, FINLAND
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Supercell HQ
Finnish game designers’ new Helsinki HQ is bursting
with the latest technology – including Genelec’s
Smart IP loudspeaker systems.
From its much-loved Clash of Clans to the family favourite Hay Day and more
recent releases such as Boom Beach and Brawl Stars, Supercell has become one
of the most successful and profitable mobile gaming companies in the world. Now,
Supercell have finally moved into their first custom-built offices in Helsinki – an
impressive building named Wood City that has been designed from the ground up to
represent the company culture and to encourage wellbeing and productivity. Nearly
500 Genelec loudspeakers have been integrated across the building, including
some 300 Smart IP networked models.
Markus Haikonen is Head of AV and Broadcast at Supercell. “When we started
to build the company’s new home, we needed to reimagine the spaces where we
work,” he says. “We needed rock-solid AV project management, which is what
Akukon did for us. We also needed a lot of help with the design, which Akukon and
Audico did together.” Akukon are the number one acoustics and AV design experts
in Finland. Akukon collaborated with AV solutions experts, Audico Systems Oy, who
handled the systems design and integration.
“In designing these spaces – especially the
team spaces and the meeting rooms – it was
essential that they are easy to use, easy to
monitor, and fit our needs. It also goes without
saying that quality is really important to us,”
continues Haikonen. “From an audio point of
view, Genelec was an ideal choice, especially
the new Smart IP loudspeakers. We’ve always
been great fans of Genelec and use their
loudspeakers throughout our offices globally,
so it was a natural choice for this project as
well. When we heard about Smart IP with its
built-in DSP, we immediately saw that it would
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Supercell HQ

21

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“WE WANTED THE RELIABILITY AND FLEXIBILITY OFFERED
BY THE SMART IP CONCEPT.”
be a great fit for our team space and meeting room designs where there is no
centralised DSP. We also wanted the reliability and flexibility offered by the
Smart IP concept.”
Terhi Salo, technical specialist at Audico takes up the story: “Of the 500 Genelec
loudspeakers installed all around the building, a little over 300 of them are 4430
Smart IP loudspeakers, while the rest are other Genelec active loudspeakers that
have been repurposed from Supercell’s previous offices.
“Genelec Smart IP loudspeakers are ideally suited to large, complex installations
like this because all you need to plug into the loudspeaker is one Ethernet cable,”
Salo continues. “With that cable you get power, audio and the ability to control
the loudspeaker and its DSP. Having them networked has been a huge help in
configuring the system, especially during the commissioning phase when it was
super-handy to be able to access the loudspeakers’ DSP remotely. For example,
during the testing period, if anyone reported a problem in a certain area, I usually
already knew what the problem was before my colleague on site got in the room!
“Regarding room setup and configuration, we have a variety of different spaces
which required different approaches,” explains Salo. “For the Team spaces and the
medium-sized Zoom rooms where the audio system is straightforward with just
two Genelec loudspeakers, we use the speakers’ in-built DSP for EQ and volume
control. In the larger rooms with more gear, we used Smart IP Manager to update
the firmware of the loudspeakers, while everything audio-related is handled by the
Q-SYS processor from QSC and then sent to the loudspeakers. The IP addresses
were set up with a custom script created by my colleague, and the speakers
were named in Dante Controller. Finally, now that the system is up and running,
monitoring is carried out via the Genelec API using a custom Audico software.”
In the two largest meeting rooms, Genelec’s ‘The Ones’ coaxial three-way
loudspeakers have been deployed as the main system, with 4430 Smart IP
loudspeakers utilised for Voice Lift and as a delay system for the main speakers.
A Voice Lift system uses a combination of strategically placed microphones and
loudspeakers to subtly amplify speech, so that a person speaking on one side of a
Supercell HQ
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“GENELEC WAS UP TO THE TASK AND HELPED US
DELIVER A SYSTEM ‘PAR EXCELLENCE’.”
large room can be heard at the same level at the opposite side of the room – even
if they’re 30 metres away. Genelec systems also grace the main lobby, the gym,
the cafeteria, and the staff entertainment facility. Many of the loudspeakers were
subsequently painted in custom colours to blend seamlessly with the fantastic
Supercell décor.
“It’s been a great project and we’ve been lucky to work with some amazing
partners,” concludes Haikonen. It’s also been a long journey from when Genelec
gave us a privileged first view of the Smart IP prototype, and then as soon as the
first units were available, we started testing our design concept in our previous
offices, right up to implementing it on a massive scale in our new building. It was a
challenge for everyone involved but the results speak for themselves. We can all be
proud of what we’ve achieved.”
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THE KIT
313 x 4430A 38 x AIC25
23 x 4040A
26 x 4030C
HOSPITALITY
36 x 4020C
8 x 7360A
4 x 1237A
2 x 8030C
2 x 8351B
2 x 8361A
1 x 7050B
1 x 7060B
1 x 7270A
Supercell HQ
25

Combo
COMMON SPACES
VENICE/MILAN/TURIN, ITALY
26

Combo
Genelec delivers crystalline audio experience for
locals, travellers and artists across Italy.
At the risk of sounding like our parents, hostelling just isn’t what it used to be – or
at least, not according to the Italians! Gone are the dodgy dormitories with narrow
bunk beds, lumpy mattresses and dining facilities reminiscent of a ‘70s school
canteen. Instead, welcome to Combo – a philosophy that has materialised into an
ambitious architectural and urban redevelopment project that has already opened
its doors in Venice, Milan and Turin, and is scheduled to extend to other Italian
cities very soon. Here, travellers are greeted by airy common spaces, a trendy
bar and eatery, relaxed work spaces with free wi-fi, as well as several dedicated
event, exposition and meeting spaces. There is also music throughout most of the
common areas, thanks to a Genelec sound system. This is Combo, a meeting point
for contemporary globetrotters, or indeed anyone that just fancies dropping in.
Far more than the hostels of old, Combo bills itself as a cultural hub and a meeting
point for citizens of the world, combining hospitality with music. The hostels in Turin
and Milan boast their own radio booths, which broadcast full time in the hostels
and online, and all sites offer rooms equipped with AV technology to host talks,
screenings, live sets, listening sessions, art workshops and more. The AV systems
across all three sites were conceived by Italian AV specialists, ADVICTED, and
supplied by local Genelec AV distributor Prase Engineering.
Combo’s reception, restaurant, bar and public areas all boast a Genelec sound
system based on the ubiquitous 4000 Series installation loudspeakers. These active
loudspeakers were specifically requested by ADVICTED founder, Salvatore Brigaglia,
for their combination of clean Scandinavian design and characteristic crystal clear
sound and welcomed by architect Ole Sondresen – whose designs are focused on
an all-encompassing, holistic approach to sustainable building – and In order to give
“CHOOSING AN ACTIVE SPEAKER TRANSLATES INTO
COST SAVINGS AND OPTIMISATION OF THE SPACE.”
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Combo

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“A GENELEC SOLUTION WILL LAST FOR DECADES, AND
STILL SOUND AS GOOD AS THE DAY IT WAS PUT IN.”
the musical soul of Combo’s philosophy an eye-catching visual form, the dozens
of 4030 and 4040 loudspeakers were chosen in black, whilst a number of smaller
4020s were selected in white.
“Genelec was an all-round quality choice,” says Salvatore Brigaglia. “The surprisingly
clean and minimalist design, combined with solid construction and impeccable
audio performance, enhances the interior design choices and translates the Combo
philosophy into sound. Moreover, choosing an active speaker translates into
significant cost savings and optimisation of the space in the technical rooms.
These are crucial aspects in a project designed to be replicated in several locations.”
Across the three sites, ADVICTED utilised a total of twenty-three compact 4020s,
fifty-five 4030s and forty-one of the powerful 4040 loudspeakers, all on a dedicated
Dante network infrastructure built on X440-G2 Extreme Networks switches and a
Biamp Tesira SERVER equipped with a Dante card. Genelec speakers serve all of
the conference and multi-purpose event rooms, which are equipped with state-ofthe-art
AV presentation technology. They also serve as monitors in the radio booths
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in Turin and Milan, where Combo’s
playlist is developed every day by the
radio web team and tailored to the
time, mood and events of the day.
“The entire Combo audio system is
on the Dante network,” clarifies Luigi
Schiavone, Combo Project Manager for
Prase Media Technologies. “The result
is a building capable of continuously
changing shape from a technical point
of view, with future-proof flexibility
and scalability.”
HOSPITALITY
According to Brigaglia, Genelec fits
perfectly into the Combo landscape. “Firstly, from a quality point of view, it’s hard
to do better than Genelec,” he says. “That goes for audio quality, build quality and
aesthetics. Then there is the issue of sustainability, which is important for Combo.
We know that a Genelec solution will last for decades, and still sound as good as
the day it was put in. They are also made from recycled aluminium for a reduced
carbon footprint. As active speakers, they are easy to install, and the 4000 Series
models benefit from onboard room response controls which enable us to optimise
the sound in each space. Finally, they are easy to integrate into a multi-site, multimanufacturer,
networked solution with centralised control and monitoring. Combo
are thrilled with the results and we are looking forward to rolling out new venues in
other Italian cities soon.”
THE KIT
55 x 4040A 41 x 4030C 23 x 4020C
Combo
31

Brasserie
Astoria
STOCKHOLM, SWEDEN
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Brasserie Astoria
Nostalgic Swedish bar receives a retro renovation
with Genelec.
Brasserie Astoria is part of the Frantzén Group, an internationally renowned
organisation possessing six Michelin stars between its establishments, spread
across Stockholm, Bangkok, Singapore and London. A former cinema, Brasserie
Astoria required a comprehensive sound system with coverage across the site
to ensure clarity and intelligibility throughout. To maintain the sleek aesthetic
and conform with the group’s high standards of quality, Genelec’s 4000 Series
loudspeakers were the natural choice.
Systems integrator High Definition and sub-contractor Sound Support worked
with the Genelec team to equip the 1,200 sqm establishment with a cutting-edge
audio solution, and Erik Skanderbeck – AV Sales Manager for Genelec in Sweden
– explains the mission: “The goal was to cultivate a premium feel throughout the
entire restaurant, since this is probably one of the most high-end establishments
you can visit in Sweden. The coverage is incredible – even the toilets have Genelec
loudspeakers!” He continues: “The team at Astoria spend a lot of time curating
playlists for the restaurant, hence the impetus to invest in a world-class playback
system. The Frantzén group has already had a positive experience with Genelec,
having installed a system in their flagship, three Michelin starred restaurant,
Frantzén, also located in Stockholm.”
Two Genelec 4030s are diametrically positioned in the eaves of the foyer. This
sets the tone for the rest of the dining area, as there are 4030s positioned in every
corner and hidden amongst piping in the ceiling. The 4030 is one of the larger
models in the 4000 series, which has become a benchmark of quality in the AV
industry. It’s an ideal choice for medium-sized commercial installations, and the
choice of 120 RAL colour finishes allowed Astoria to find the perfect copper brown
“THE CHOICE OF 120 RAL COLOURS ALLOWED A
PERFECT MATCH TO THE INTERIOR AESTHETIC.”
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Brasserie Astoria

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“THE RESULT IS A RESOUNDING SUCCESS WITH CLEAR,
INTELLIGIBLE SOUND.”
colourway to match the aesthetic of the interior. For additional low frequency
extension and control, three 7040 subwoofers are also deployed in the dining area.
“The attention to detail is simply next level,” remarks High Definition’s Micke
Fröbom. “Just look at the room leading to the wine bar, covered in lacquered gold
leaf. To uphold this aesthetic, we had to implement custom Genelec loudspeakers
with a gold leaf finish!” This, combined with the active technology of the
loudspeakers, results in a very discreet and clean audio system that blends
perfectly with its environment.
An ornate spiral staircase descends to the lower floor, a space filled with more
greenery, where one can enjoy a selection of wine and champagne at the bar. There
is a higher concentration of loudspeakers in this area, as it tends to have a more
energetic ambience – so coverage is provided by ten of the larger 4040 models,
complemented with a pair of 7050 subwoofers. High Definition have equipped a DJ
booth on the lower floor, complete with two Genelec 8030 studio loudspeakers –
which combine a small footprint with high SPL and excellent low frequency extension.
36

“The materials used in the construction of the walls; a mixture of metal brick and
steel composite, meant that it was difficult to physically fasten the loudspeakers to
the wall,” notes Fröbom. “Additionally, the fact that the restaurant is situated directly
under eighteen high-class period apartments posed the issue of potential sound
leakage. Genelec provides a large array of accessories to choose from to assist
loudspeaker placement and dispersion, allowing us to keep the sound contained
whilst meeting the client’s requirements.”
Being involved with Brasserie Astoria from the early stages of its inception massively
helped to streamline the collaboration and ensure that all stakeholders were on the
same page. The result is clear, intelligible sound with fantastic coverage and the
colours to match. Genelec will continue to offer their comprehensive after-sales
care and maintenance package. Should Brasserie Astoria seek to scale up or alter
their system in the future, Genelec will provide their full support, upholding a core
philosophy of reliability and futureproofing that has made Genelec a benchmark for
sustainability in AV.
PUBLIC PLACES
THE KIT
36 x 4030C 12 x 4040A
4 x 4020C
2 x 7040A
2 x 7050C
2 x 8030C
Brasserie Astoria
37

Hagius
PREMIUM GYM
BERLIN, GERMANY
38

Hagius
Genelec’s RAW recycled aluminium loudspeakers
blend seamlessly with the existing interior.
Hagius, located in Berlin, is staffed by young professionals that offer classes for
various disciplines such as yoga and boxing with the intention of strengthening and
conditioning both body and mind, incorporating the spectrum of senses in neuroathletic
training. To provide a high-quality audio experience, Hagius has chosen a
complete Genelec loudspeaker solution, supplied by local distributor Audio Pro and
integrated by the Berlin acoustic design studio, Studio SPC.
“We wanted to create a space in Berlin where we could offer a different kind of
training experience,” explains co-founder Timothy Hagius. “Physical performance
starts in the mind. Movement is regulated by the central nervous system and
sensory input plays a significant role in this process.” For this reason, staff opt to
work primarily with smaller groups, placing more of the emphasis on the individual’s
multi-sensory journey, following the theory that everyone should be attuned with
their own biorhythm. There are several rooms, each of which use a combination of
the senses to help simulate a certain state. Sound plays an essential role in all of
them, which is why a premium audio solution was required.
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Hagius

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“The guys from Hagius asked me to offer them something high-end, functional
and aesthetically appealing,” explains Kenan Jan Ibar, from Studio SPC. “After
I introduced them to Genelec’s RAW recycled aluminium loudspeakers they
immediately fell in love with the aesthetic, as it blends so seamlessly with their
existing interior, based on greys and stainless-steel elements.”
All that was left was for Timothy Hagius and a select few team members to visit
Genelec’s Berlin Experience Centre and let the sound demonstration speak for itself.
Clearly impressed with what they heard; this is where they finalised the specification
for their Genelec system.
The room that received the most attention was the course room where the sound
treatment sessions take place. “This is the strongest room in terms of SPL and
clarity, on account of the sheer concentration of loudspeakers,” Kenan Jan Ibar
explains. “It contains eight 4040s supported by a 7380 subwoofer.” In the gym
area, five 4040s were specified, followed by the boxing area which required a
further four 4040s – all of these spaces requiring the higher SPLs delivered by
this loudspeaker model, the largest in the 4000 series. For the changing rooms
and showers as well as the foyer, seven of the more compact 4030s sufficed, as
increased output and extended low frequency response were less of a priority.
The same logic applied to the osteopathy room, which benefitted from two
4020s, perfectly rounding off the intimate setting. Finally, a single AIW25 ceiling
loudspeaker was installed in the relaxation room, intentionally unobtrusive to
remove any visual distraction from the space.
The discussion of audio came after the architectural and interior design had already
been implemented, and therefore acoustics had not been considered in the design.
Therefore, 4000 Series loudspeakers were an ideal choice. Delivering Genelec’s
renowned premium sound quality, they pack a punch relative to their compact
form factor, easily filling high-ceilinged rooms. All of the loudspeakers have simple
rear panel room compensation switches, which provide intuitive control of various
adjustable EQ levels, to help integrators tune them to the individual acoustics of
each room.
“HAGIUS WANTED SOMETHING HIGH-END, FUNCTIONAL
AND AESTHETICALLY APPEALING.”
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Hagius

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“THE SOUND IS CRISP AND FULL – YOU FEEL THE WHOLE
SPECTRUM IN A BALANCED WAY.”
Kenan Jar Ibar explains his specification of Genelec: “When it comes to studio
applications and sound installations, Genelec is always my personal choice. The
sound is incredibly crisp and full - you feel the whole spectrum in a balanced way.
Beyond this, they are durable and strong loudspeakers with an extremely long
lifespan. In the event that there is a problem, Genelec’s service is second to none.”
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Hagius

He continues: “From a design perspective, Genelec’s wide colour selection and
signature curved enclosures mean they fit well in almost any environment.”
Kenan Jan Ibar is thrilled with the outcome of the installation: “Overall, the Hagius
team are extremely happy with the result. They said that they would certainly go
with Genelec again if they did another project in the future.”
Eric Horstmann, the Berlin-based Regional Business Development Manager for
Genelec, echoes this sentiment: “It’s been a pleasure working with the Hagius team
so far. They are promoting a healthier and more active lifestyle, bringing a fresh,
naturalistic approach to the industry. We’re honoured to support them with their
vision, and eagerly anticipate the next step of the journey!”
RETAIL
THE KIT
17 x 4040A 7 x 4030C
2 x 4020C
1 x 7380A
1 x AIW25
Hagius
45

K-Supermarket
HELSINKI, FINLAND
46

K-Supermarket
Sensory marketing creates attractive environment for
Helsinki supermarket.
There aren’t too many supermarkets in the world that can boast Genelec
loudspeakers, but K-Supermarket Hertta in Helsinki is clearly not your average
supermarket. Part of the K Group, the second-biggest grocery trade operator
in Finland and one of the biggest in Northern Europe, K-Supermarket operates
some 250 stores at the top end of the market, offering customers a high-end instore
experience with a carefully selected range of local produce and specialities.
At K-Supermarket Hertta, Markus Ranne, the independent merchant who runs
the store, decided to elevate the experience still further with the use of sensory
marketing – a combination of scent and sound design to attract customers and
encourage them to linger. He called on Helsinki-based sensory marketing specialists
Sevende Aromas to design the environment – for which they specified Genelec 4000
Series installation loudspeakers.
“Sounds can affect people’s comfort and shopping behaviour in most commercial
spaces and environments such as supermarkets, hotels, offices, bars and
restaurants. The sense of hearing is our third most dominant sense,” explains
Sevende Aromas’ founder and CEO, Eero Niskanen. “Studies have shown that the
right kind of sound environment can increase sales by up to 30% and it also has a
positive effect on the work efficiency of employees. When it comes to scent design,
research tells us that customers stay up to 40% longer in a fragrant environment.
Fragrance is therefore an important part of branding. K-Supermarket Hertta was
keen to incorporate both elements as part of their commercial strategy.”
Sound designer Aki Päivärinne explains that the brief was to create a relaxed and
immersive sound space for the newly renovated fresh fruit and vegetable section,
and stereophonic sound for the candy department.
“PEOPLE NATURALLY RETURN TO PLACES WHERE THEY
HAVE PREVIOUSLY EXPERIENCED PLEASURE.”
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K-Supermarket

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“FOR IT TO BE TRULY IMMERSIVE IT’S IMPORTANT TO
SOUND REALISTIC.”
“This was an inspiring task since I had also created the previous monophonic sound
design for the store, including the beer and beverages department,” he says.
“In my work I use a variety of computer programs, including electro-acoustic
modelling software. In this instance, as the speaker setup in the fruit & veg
department is not symmetrical, I created a model of the space within the software
to calculate the delay times required for realistic 3D sound images.”
The setup consists of twelve Genelec 4030 loudspeakers evenly spaced above the
refrigerator elements or suspended from the ceiling, while eight compact 4020s
grace the drinks section and a further four are deployed in the candy section. These
are complemented by eight strategically placed fragrance machines, which deliver
the scent experience. Control comes courtesy of a QSC Q-SYS Core 110f processor
with a touch screen interface for managing level control across the various zones.
“To develop the soundscape for the fruit and veg area, I started by imagining some
kind of surreal colourful fruit-world,” continues Päivärinne. “I started hearing the lush
forests, distant animals, shifting weather patterns, poetic saxophone phrases, light
and sea and harmonic clouds overhead - creating a relaxing and safe feeling. After
the first listening I made some small adjustments to the dynamics of the material
which now sounds fantastic. I am really happy with the outcome.”
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When asked what prompted the decision to specify Genelec loudspeakers in
this context, Päivärinne’s reply was straightforward: “I have worked with Genelec
loudspeakers in various projects over the last ten years or so and have always enjoyed
using them. In this instance the 4000 Series offered a high quality, reliable solution for
creating an immersive soundscape. They also look good, which is a bonus!”
Combined with the scent design provided by Sevende Aromas – who also handled
the systems integration – the results have had a marked impact on sales, as proven
by a recent study conducted by Helsinki University. “The study compared the results
of sensory marketing against those of a similarly-sized supermarket using traditional
marketing techniques,” notes Niskanen. “The supermarket using sensory marketing
was more successful in every respect and customer satisfaction levels were
considerably higher.”
CORPORATE AV
The impact of sensory marketing is not only measured by an immediate increase in
sales. Positive perceptions of where to buy help build a lasting and loyal customer
relationship over the longer term. It is natural to want to do business in pleasant
places, and it has been proven, time and again, that combining fragrance with the
right sound has a positive impact on customer satisfaction.
“We used quality scents and worked with a talented sound designer to create an
alluring soundscape,” Niskanen continues. “The soundscape uses a combination of
natural sounds and musical elements. For it to be truly immersive it’s important that
it sounds realistic; this is why we opted for a high quality audio solution based on
Genelec loudspeakers, which deliver detailed, transparent sound even at low levels.
There is no doubt that Genelec played a major role in the outcome.”
THE KIT
12 x 4030C 12 x 4020C
K-Supermarket
51

Vasakronan
COWORKING SPACE
STOCKHOLM, SWEDEN
52

Vasakronan
New coworking space opts for elegance, wellbeing
and sustainability with Genelec.
Vasakronan is Sweden’s largest commercial property company with a portfolio
comprising 170 properties with a total area of 2.3M sq. metres. Arena Sergel in the
heart of Stockholm is the company’s most recent project and constitutes one of
Sweden’s most modern and innovative coworking locations. Formerly the premises
of Swedish banking institution SEB, Vasakronan has deliberately retained the lofty
grandeur of a bygone era which combines seamlessly with modern design to
create a feeling of sober luxury throughout. In addition to the coworking spaces,
Vasakronan has reserved the uppermost floor to house its own HQ, thus centralising
their operations and removing the need for satellite offices. To ensure wellbeing at
every level, Efterklang – experts in sound design, acoustics and vibration control –
were called in to design an efficient and attractive sound environment, which was
implemented thanks to a comprehensive Genelec Smart IP solution supported by
4000 Series installation loudspeakers.
Efterklang was asked to design a sound
environment that would support the different
needs, functions and flows in Arena Sergel.
Margareta Andersson, sound architect and
section manager at Efterklang, explains: “The
key is a well-balanced interplay between
acoustic measures and psychoacoustically
anchored sound design. Psychoacoustics is
the study of the relationship between sounds
and how sound affects us. The aim is to create
an inviting environment where visitors and coworkers
can relax and feel safe.
“Visual themes have also been enhanced
with sound design – the sound design in the
internal stairwell, which is festooned with
greenery, evokes a forest environment with
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56

“THIS TYPE OF FLEXIBILITY IS NOT POSSIBLE WITH
STANDARD 100/70V SPEAKER SYSTEMS.”
birdsong. Also, the open fireplace effects have been elevated with the sound of
fires crackling and the scent of woodsmoke,” she continues. “In fact, there is sound
almost everywhere you go, from background music in the social areas to a gradient
soundscape in the working areas – which goes from completely silent focus spaces
to nature-inspired sound masking in the open flex areas. We have even designed
soundscapes for the restrooms for extra wellbeing and privacy.”
Enabling Efterklang’s beautiful sound design is a comprehensive network
of Genelec Smart IP loudspeakers supported by 4000 Series installation
loudspeakers. Efterklang worked with AV integration specialists JML-System AB
to define the best components to achieve the right results. Anthony Berry, VC and
Collaboration specialist at JML, explained that it was a joint decision to specify
Smart IP loudspeakers.
“The system covers four levels with over 20 individual zones,” notes Berry. “We
used the compact Genelec 4420s in all the main zones – 114 in total – except for
two event zones in which we used the larger 4430s, since those areas required
more power and the extended frequency range provided by 4430s. We opted for
Smart IP loudspeakers for a number of reasons; firstly, they are active speakers
which means that there is no need for amplifiers – this is a huge advantage when
you’re dealing with high numbers of loudspeakers, as we were for this installation.
Secondly, they are powered over Ethernet meaning there were no long speaker
cable runs required and there was also no need to have separate power outlets to
each speaker. This simplifies installation enormously. Furthermore, as the Smart IP
loudspeakers use the Dante protocol and benefit from control via Genelec’s Smart
IP Manager software (delivered over the same cable incidentally), we were able to
adjust and tune each individual speaker to create uniform coverage throughout
the office. We were also able to configure which speakers were located in each
zone, or create new zones as needed. This type of flexibility is not possible with
standard 100/70v speaker systems but it’s enormously helpful when configuring
large systems.”
Berry also commented on the challenges and the benefits of a networked audio
system such as this: “As with any network-based system it is of course critical that
Vasakronan
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“GENELEC’S SMART IP PROVED TO BE THE IDEAL
SOLUTION – AESTHETICALLY AND TECHNICALLY.”
both JML and Vasakronan’s IT provider were on the same page,” he remarked.
“There was a significant amount of coordination required to ensure that we had
the requisite network ports in the right locations, that the network supported the
PoE requirements of the Smart IP loudspeakers, and that all required network
configuration was carried out and tested prior to commissioning. In this particular
network there is a separate VLAN for all Dante devices and the IT team used
dynamic port allocation based on the MAC address profiles of the Genelec
loudspeakers. This meant that we could connect any speaker to any network switch
port in the building and it would land in the right VLAN, which saved a huge amount
of time in the commissioning phase.”
All parties are delighted with the results. “This was a fascinating project, and many
parties contributed to its success,” says Berry. “Efterklang provided a great sound
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design with amazing custom content that is both calming and energising; JML
backed this design with efficient coordination and well-planned implementation
which has brought Efterklang’s design to life – but perhaps most important was
Vasakronan’s willingness and desire to implement such a sophisticated design
throughout their office spaces. There’s no doubt that Arena Sergel is one of the
most innovative and forward-thinking working environments in Sweden.”
Efterklang’s Margareta Andersson agrees. “We’re very proud of this project, and
Genelec’s Smart IP technology proved to be the ideal solution for all sorts of
reasons, both aesthetic and technical. As Genelec themselves say, ‘beauty and
simplicity on both sides of the wall’ – and they’re absolutely right!”
CORPORATE AV
THE KIT
46 x 4020C 4 x 4040A
45 x 4010A
114 x 4420A
12 x 4430A
1 x Smart IP
Manager Software
Vasakronan
59

Ilmatar
Windpower
CORPORATE HQ
HELSINKI, FINLAND
60

Ilmatar Windpower
Renewable energy experts equip new offices in
Helsinki with premium audio solution.
Ilmatar Windpower is a utility company with a difference. Born of a passion to help
combat climate change and its devastating effects on our lives and environment,
Ilmatar is dedicated to the supply of clean and affordable wind power as part of
the drive to transition to renewable energy sources. The company has recently
made their own transition to magnificent new headquarters in Helsinki, designed
according to sustainable practices with the aim of achieving optimum efficiency
and wellbeing. AV solutions experts 4Business Oy were called in to design and
implement all the AV technologies for the new premises, which included a Smart IP
audio solution from Genelec.
One of the biggest issues to be addressed from an audio point of view was auditory
comfort in Ilmatar’s open workspaces - an integral part of any modern, activitybased
office today. However, one of the inherent problems of any open plan
workspace is a lack of privacy and disruptive noise coming from elsewhere in the
environment. Ilmatar was determined to create the most comfortable and efficient
working environment possible in their open plan areas, and so paid great attention
to sound behaviour in these spaces.
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“The lobby and open work areas, as well as the meeting rooms and offices, are
all exceptionally well designed from an acoustic point of view, with excellent
reverberation times,” notes Janne Lankinen of 4Business. “There are also absorbing
screens between the desks, and the background noise caused by ventilation
has been minimized. Nevertheless, while these measures help considerably, they
cannot resolve the issue completely. To achieve optimum results, we designed and
implemented a custom sound masking system – starting with a high quality audio
solution - specifically tailored to Ilmatar’s requirements.”
Based on detailed coverage simulations, 4Business implemented a comprehensive
Genelec audio system; a total of twenty 4420 Smart IP speakers were distributed
across two separate open plan spaces. “We selected Genelec’s Smart IP solution as
it met all of the client’s criteria for quality – both sonically and materially – as well as
being the most sustainable audio solution available,” explains Lankinen. The Smart
IP technology platform delivers power, audio and control over a single CAT cable
across a digital audio network – in this case, Dante – making them exceptionally
easy to install and ensuring that the systems are fully scalable.
“The site-wide loudspeaker system was individually measured with room acoustics
analysis software and adjusted using Genelec’s Smart IP Manager software to
ensure the most transparent audio reproduction possible,” continues Lankinen.
“Technical criteria aside, the fact that Genelec is a native Finnish brand and
manufactured in Finland according to sustainable principles was also extremely
important for Ilmatar.”
Implementation of the masking signal itself fell to Pyry Survo, sound designer and
composer for WSP, global infrastructure experts. Survo designed the signal to be
as pleasant and even as possible – an ambient background sound that mimics
airflow and is specifically engineered to match the frequencies of human speech
and to sound comfortable. The sound is audible but not intrusive and serves to
reduce speech intelligibility in the surrounding environment. Nearby conversations
or telephone calls are no longer a distraction, ensuring comfort and privacy for
all concerned.
“IT MET THE CRITERIA FOR QUALITY, AS WELL AS BEING
THE MOST SUSTAINABLE AUDIO SOLUTION.”
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Ilmatar Windpower

65

“WE BELIEVE THAT WE HAVE ONE OF THE MOST
COMFORTABLE OFFICES IN FINLAND NOW.”
“A high quality sound system and careful spatial measurement of the audio signal
avoided the ‘whoosh effect’, which is a problem with low quality speakers and the
wrong type of audio signal,” explains Lankinen. “The masking system generates
a multichannel audio signal to avoid the sound distortion caused by differences in
speaker distance that typically occurs with mono sound masking systems.”
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Ilmatar Windpower

In addition to the sound masking, Ilmatar had another objective; to create a unique
atmosphere that reflects the company ethos of working with nature in order to
preserve it. A generative soundscape emulating a natural marine environment
with sounds of the sea, seagulls, and of course, the wind – was created for the
entrance lobby and implemented using a WSP multichannel soundscape player and
eight Genelec 4430 Smart IP active loudspeakers. Virtual nature is created with
algorithms that mimic the mechanisms and the timelines of the natural world so that
the soundscape remains as authentic as possible and avoids playlist-like repetition.
A soothing four-channel forest soundscape was also created for the café area which
is equipped with four Genelec 4430s in white.
Mikko Toivanen, VP and co-founder of Ilmatar Windpower Oy is delighted with the
results: “Our goal was to create the best office in Finland for our staff; making full
use of new innovative technologies in terms of comfort and usability was a major
goal. This was achieved by 4Business thanks to their consultative sales methods and
technical expertise, ensuring an excellent end result. We are very pleased with the
outcome and believe that we have one of the most comfortable offices in Finland.”
CORPORATE AV
THE KIT
20 x 4420A 12 x 4430A
2 x 8331A
2 X G Three
1 x Smart IP
Manager Software
Ilmatar Windpower
67

Cecil
Coworking
COWORKING SPACE
STOCKHOLM, SWEDEN
68

Cecil Coworking
Genelec Smart IP loudspeakers contribute to smart
working in Stockholm.
Cecil Coworking is part of a new breed of office space for professionals and
businesses who want to work smarter. Based in Stockholm’s vibrant Bibliotekstan
district, Cecil Coworking is a stunning example of the new concept which sells
service packages rather than renting office space. The accent throughout is on
design to promote efficiency and wellbeing in an elegant yet inviting environment.
Genelec Smart IP technology provides a fitting audio solution for this new, smart
working environment.
The audio system, along with the rest of the AV systems throughout the 3,200
square-metre space, was designed, supplied and installed by corporate AV systems
integration specialists, Scan AV Kommunikation AB. “The aim was to provide a
complete background music solution that offered high quality sound over the entire
two floors of the Cecil Coworking location,” describes Magnus Westin, AV systems
design engineer at Scan AV. “The solution had to be widely scalable and fitting
for the premium environment; that meant impeccable sound quality and pleasing
aesthetics with minimum visual impact. However, the solution still needed to remain
cost-effective, easily serviceable, easy to install, and sustainable.
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71

That’s a lot of boxes to tick, but Genelec’s Smart IP loudspeaker solution was the
obvious answer.”
Smart IP is a recent development from Genelec that delivers audio, power and
control over a single network cable. This hugely facilitates installation whilst
maintaining Genelec’s signature sound quality. “Delivering the solution over a
planned network proved to be the most cost-effective solution, enabling us to plan
installation and loudspeaker placement down to the last detail,” explains Westin.
“Smart IP technology is an absolute godsend for projects like this – having audio,
power and control delivered over a single cable eliminates the need for additional
power outlets near the speakers and avoids having to install proprietary speaker
cables that might interfere with other installations. This keeps everyone’s blood
pressure at manageable levels and enables us to deliver an accurately costed
project with a very competitive cost per unit.”
It was a challenge finding suitable locations for the loudspeakers that met the
requirements of the architects without impinging on the overall audio experience.
Scan AV had to be quite creative with speaker placement, but careful positioning,
judicious use of mounting accessories and almost invisible cabling has resulted in
a sleek installation that matches and even contributes to the high quality look and
feel of the rest of the project’s fabulous architecture, floor-planning and exquisite
design elements.
“We’ve placed the speakers on shelves, tables, in ceiling recesses as well as more
traditional wall placements,” continues Westin. “We used a variety of mounting
options from Genelec including some sleek colour-matched table stands that were
used on top of window sills plus some custom ceiling mounts. The aim was to
create an immersive sound experience in all zones whilst maintaining harmonious
aesthetics. The ability to have the same product throughout, with the only variations
being placement and mounting accessories, was a complete win for this project. It
looks amazing and we used Genelec Smart IP Manager software to calibrate each
loudspeaker individually for optimum sound quality throughout.”
“THE SOLUTION NEEDED TO BE COST-EFFECTIVE, EASILY
SERVICEABLE, EASY TO INSTALL, AND SUSTAINABLE.”
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73

“SMART IP SPEAKERS DISPLAY AWESOME STRENGTH
WHEN USED WITH HIGH DEMANDS ON SOUND QUALITY.”
Scan AV installed a total of 36 Smart IP loudspeakers as part of a distributed
system split into twelve zones over two floors, all connected with fibre-stacked
network switches acting as a single, giant switch. There are 34 compact 4420
loudspeakers spread evenly across the entire office area and all open spaces,
and two slightly more powerful 4430s in the bar area. All control is through a
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Cecil Coworking

custom-coded AMX system with
touch panels for easy control of
zones, volume, content, presets,
and time/calendar based events.
The system also allows for total
control from a remote location,
keeping costly and intrusive on-site
visits down to a minimum. A total of
five selectable stereo sources can
be distributed to all 36 individual
speakers or assigned to the twelve
pre-defined zones.
CORPORATE AV
“Genelec’s Smart IP speakers truly display their awesome strength when used in
these types of projects with high demands on sound quality, even when perhaps
changing a project’s environment or design completely for a particular area,”
concludes Westin. “It’s immensely flexible and allows us to adapt to changing
requirements as we go along. Cecil Coworking is a wonderful space and a fantastic
example of how design and technology work together for the greater good. My only
wish is that in the near future we will see even more Smart IP loudspeaker models,
so we can include them in even more applications!”
THE KIT
34 x 4420A 2 x 4430A
1 x Smart IP
Manager Software
Cecil Coworking
75

Embassy of
Finland
TOKYO, JAPAN
76

Embassy of Finland
Government offices in Tokyo enjoy sustainable sound
quality from Genelec.
The Finnish Embassy in Japan is located in the chic, cosmopolitan district of Azabu
in Tokyo. The area has a distinctly global feel, due in part to the large number
of foreign embassies that have chosen to make Azabu their home. The Finnish
Embassy has recently renovated part of their buildings to bring them up to the
modern standards that are representative of the best that Finland has to offer. A
Genelec Smart IP loudspeaker solution was installed as part of the project, to ensure
that the technology matched the exacting standards of the rest of the renovation.
Mikke Kinnari, Vice Consul and 3rd Secretary of Administrative Affairs at the
Embassy was in charge of the renovation project. “We wanted the best possible
experience for our guests, ideally using Finnish products,” he explains. “Having
studied several options from a variety of suppliers, we decided that the Genelec
Smart IP solution with its easy, single-cable installation and extremely high quality
audio offered the best possible solution for our requirements.”
The buildings of the Finnish Embassy – like many in Japan – are constructed
with very thick reinforced concrete in order to withstand the earthquakes that are
common in the region. Kinnari reveals that the impracticability of drilling any more
holes than necessary in order to run cables was a major factor in the decision
to adopt a Smart IP solution, which delivers audio, power and loudspeaker
management over a single CAT cable. However, he points out that this wasn’t the
only criteria:
“The physical elegance of the solution was also important because we have a lot
of very high level visitors here – we have received the Imperial family of Japan, the
President of Finland, and many other ministerial and high level visits. The elegance
“GENELECS ARE MADE OF 95% RECYCLED ALUMINIUM
AND PRODUCED WITH RENEWABLE ENERGY.”
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Embassy of Finland

79

“WHEN I HEARD THEM FOR THE FIRST TIME, IT FELT AS
THOUGH WE HAD A LIVE PIANIST IN THE ROOM.”
of the room, with beautiful Finnish furnishings that project the image of Finland, was
important. The Genelec speakers are very aesthetic in their own right, and the fact
that we could totally hide the cabling contributes to the high class feel of the space.”
The Embassy appointed AV integration specialists, Astro Serve Ltd., who installed
a total of nine 4430 and two of the smaller 4420 Smart IP loudspeakers across four
separate zones in the newly renovated guest facility: the entrance, the conference
room, the dining room and an informal lounge area. Astro Serve’s Michinari Sato
notes that the Smart IP concept facilitated a ‘clean’ installation with no compromise
on quality. “We were specifically requested to make the installation as neat as
possible with no visible cables anywhere. Normally, you need a power supply to
set up an active speaker, but the Smart IP concept delivers power over Ethernet
(PoE) and so only one LAN cable is required. This made it much easier to deliver
impeccable results. We were able to precisely tailor the audio response to each
room via the Dante network using Genelec’s Smart IP Manager software, which is
a big advantage. Finally, an IP networked solution enables us to easily manage and
reproduce high quality audio across a number of locations seamlessly. Control is
80

managed via a Crestron touch panel controller that non-technical staff or guests
can easily handle. Alternatively, they can select content from their own devices
connected to the network, or mirrored from the PC.”
Sustainability was another important factor in the decision-making process.
Pekka Orpana, Finnish Ambassador to Japan, relates: “In Finland, sustainability
is important to us. Genelec’s speakers are made of 95% recycled aluminium and
produced with renewable energy making them an obvious choice for our renovation.
Not only are they produced in a sustainable way, but they are very long-lasting and
can be easily calibrated to any space again and again if we decide in the future that
we’d like to use them elsewhere. Finally, they are very beautiful. Finnish design is
well known and appreciated in Japan. The grace and natural look of these speakers
fits tremendously well with each room.”
PUBLIC PLACES
However, whilst design is important, Orpana emphasises that the most important
element is the sound. “The Smart IP solution has made it possible to have perfect
sound quality,” he says. “When I heard them for the first time, it felt as though we
had a live pianist in the room. The sound is really clear and natural.”
Kinnari agrees: “We now have at the Embassy a fantastic loudspeaker system
that brings all our events to a level of quality that we have never had before. This
includes the webinars, teleconferences and virtual events that have become so
essential during the pandemic – from an audio perspective, it really feels as though
the person speaking is right there in the room with you. It was perfect timing for us
to invest in a Genelec system and we’re proud to represent the essence of Finland
to our guests.”
THE KIT
9 x 4430A 2 x 4420A 1 x Smart IP
Manager Software
Embassy of Finland
81

World of Wine
CULTURAL DISTRICT
PORTO, PORTUGAL
82

World of Wine
New Portuguese visitor attraction captivates public
with immersive soundscapes.
The beautiful city of Porto, located in Northern Portugal, is steeped in rich history.
The coastal region changed hands multiple times, which was incredibly formative for
the city, with the prosperous wine commerce driving great urban and administrative
development. The fascinating evolution of the city’s Baroque and Neo-classical
architecture is directly intertwined with the success of the wine trade. Building on
this rich heritage, an investment of over 100 million euros has been directed into
The New Cultural District, known as “World of Wine”.
It comprises a cluster of museums, restaurants, and bars that form an immersive
journey through the region’s port production heritage. The management team
decided they wanted to install a comprehensive, premium audio system to guide
people through the various exhibits and deliver the immersive soundscapes that
help make the venue unique. Genelec loudspeakers were a natural choice, providing
their trademark combination of studio-quality sound, flexibility, and reliability.
Over 400 Genelec loudspeakers are utilized
across all the spaces. The brief was simple;
to build an interactive experience that would
attract, entertain, and educate tourists on
various aspects of Portugal’s cultural history.
Local Genelec distributor Garrett Audiovisuais
— experts in delivering complete AV systems
— secured the contract and specified an
extensive list of Genelec equipment, working
in tandem with Gema Digital, the company
responsible for the creation of most of the
museum experiences, from inception to
the global project management, including
the storytelling, multimedia production, AV
installation, execution, and maintenance.
Gema Digital specialises in developing
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“THE PROJECT IS EXCEPTIONALLY LARGE, WITH OVER
400 GENELEC LOUDSPEAKERS.”
pioneering immersive and interactive experiences for events, brand activations
and museums, with a portfolio that combines over 2000 projects in 14 different
countries. At WoW, sound played an instrumental part in creating an engaging
experience that propels the visitor forward.
“In each space, completely different environments are presented, and it was
necessary that the sound design reflects this change in dynamic,” explains Gema
Digital’s Francisco Brandão, highlighting the importance of sound as an immersive
component and its direct effect on the mood of a room. While walking through
World of Wine (WoW), specifically designed soundscapes help immerse visitors in
each part of the journey.
The site includes seven different museum experiences and numerous restaurants,
bars, and shops. Gema Digital designed and developed four museum experiences:
The Wine Experience, Planet Cork, Porto Region Across the Ages, and The
Chocolate Story, all different in shape and size. Nine different models were used
throughout the project, including all variations of the 4000 Series. The Genelec
loudspeakers were chosen primarily for exhibits where their superior detail and
intelligibility can shine. For example, the 7.1 surround sound systems located in
“Porto Region Across the Ages” and “The Wine Experience” auditoriums consist of
exclusively Genelec loudspeakers.
Raul Fernandes, Sales Director at Garrett Audiovisuais, elaborates on the decision:
“When we were consulted by Gema Digital about this project, they made it clear
they required a speaker that would be adaptive to the different types of rooms and
applications, but would look very discreet. Genelec’s crystalline sound signature is
ubiquitous across their models, but there are subtle differences in the choices for
each room.” He continues: “It’s why we suggested a combination of Architectural
and 4000 Series models, as they can be adjusted very easily to the acoustics of the
space, bypassing difficulties usually present in older buildings or with materials that
create too much reverberation.”
It was also important that the loudspeakers blend seamlessly with the interior
of their environment. Genelec’s ceiling-mounted AIC25 models predominate the
World of Wine
87

“STUDIO QUALITY SOUND, FLEXIBILITY AND RELIABILITY
MADE GENELEC THE NATURAL CHOICE.”
installation; chosen for their subtlety and versatility, Gema Digital installed 192 of
these across the site. Amplification for each AIC25 is supplied via a remote RAM2
amplifier module, which also allowed technicians to adjust the loudspeakers’
frequency response and help the AIC25s blend with their environment in every
sense of the word.
Some of the larger models required a little more creative thinking to ensure they
remained hidden without compromising sonic quality. “In the Civil War section of
‘Porto Region Across the Ages’, we made the decision to hide the Genelec 5041A
active in-wall subwoofer in the scenography, in the chimney,” recalls Brandão,
“Likewise, in the jungle of ‘The Chocolate Story’ we made a creative decision to
position the loudspeakers behind the wall of vegetation to provide the feeling that
88

there are animals hidden along the entire wall, simulating the thriving wildlife of an
actual jungle, and conveying a sense of 360° immersion.”
WoW serves as a shining example of how museums and other similar attractions
can adopt AV technology to enhance the interactivity and immersive element of
their exhibits.
THE KIT
HOSPITALITY
192 x AIC25 6 x 1237A
41 x 4010A
128 x 4020C
18 x 4030C
26 x 4040A
4 x 5041A
1 x 7350A
3 x 7380A
World of Wine
89

Jolie’s
MEMBER’S CLUB
MUMBAI, INDIA
90

Jolie’s
Premium Genelec loudspeaker solution enhances
Mumbai club’s sophisticated atmosphere.
Pretty by name and pretty by nature, Mumbai’s luxury private members-only club,
Jolie’s, which opened last year, is a hidden gem that truly encapsulates the meaning
of its namesake. Sprawling over an impressive 20,000 square feet, the club takes
its members on a journey through the senses with its numerous zones, each
carefully designed to foster its own distinct atmosphere. From the open, bright,
and inspiring design of the breakfast lounge and work area to the exquisite, sultry
lighting of the cigar lounge as well as the art and music spaces, the team at Jolie’s
have considered all the minute details, with the best of artisan cuisine, cocktails,
and culture. To elevate the customer experience further still, the club also boasts a
premium Genelec loudspeaker solution, which was integrated by Genelec’s local AV
distribution partner Pandam Professional Audio.
With Jolie’s vision to deliver the best to its members in all aspects, Abhishek Bindal,
the Senior Vice President of Jolie’s, approached Pandam’s owner Prashant Damle
for further consultation. In response, Bindal and his team were invited to Pandam’s
Genelec Experience Centre located in Mahim, Mumbai. They were so impressed by
the sound demonstration that they immediately decided to go with Genelec, proving
why the brand is synonymous with both prestige and quality. Furthermore, the ease
of installation and operation of Genelec loudspeakers further sweetened the deal.
In situ, the pleasing aesthetic of the loudspeakers’ iconic rounded design blends
seamlessly with the establishment’s sophisticated decor.
Under the guidance of Prashant, the project was intensively planned over a twomonth
period. However, the actual integration was carried out in an extremely
tight 20-day period, leaving no room for error. In total, over 40 loudspeakers
were deployed, with the assistance of Pandam Audio’s installation engineer, Sunil
“THE SOUND DEMONSTRATION WAS SO IMPRESSIVE
THAT THEY IMMEDIATELY OPTED FOR GENELEC.”
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“IT WAS A COLOSSAL TASK WHICH HAD TO BE DELIVERED
IN JUST 20 DAYS.”
Jambhale. This includes a relatively even split of Genelec S360A and 8010A models,
complemented by four 7382A subwoofers to handle low frequency duties. Any
questions or further support that Club Jolie’s required would be directed towards
Nikhil Pagedar, Pandam’s customer support engineer.
Walking us through the installation, Prashant explains the key decisions: “In the
event space area we installed the S360As paired with a 7382A subwoofer. This
combination delivers a class-leading balance of extraordinary SPL output, expansive
dynamic range and an intensely detailed, transparent performance.” It was important
to equip this room with the capacity to satisfy a wide range of different functions,
which is precisely what this Genelec pairing achieves.
The club’s bar area also benefits from the performance of the S360As. Although
it preserves an intimate feel, it is an expansive space with high ceilings, which
properly utilises the headroom that the S360As provide. “To ensure that they
blend seamlessly with the environment, and that there are no unwanted vibrations
propagating from the loudspeakers, we positioned them on the wall.
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From there, we precisely tilted the
mounting bracket for the best possible
listening angle,” explains Prashant.
In the restaurant, however, Pandam
opted to use the 8010As, which deliver
Genelec’s hallmark sound quality in
an ultra-compact format. Additionally,
other smaller rooms like the private
dining area, business lounge, hidden
bar and the cigar lounge were also
equipped with 8010As, primarily
serving as a background music system (BGM). Naturally, the playback volume for all
areas can be individually tuned at the management’s discretion, and this in tandem
with each loudspeaker’s integrated room compensation switches ensures perfect
optimisation for each room environment.
HOSPITALITY
“It was a colossal task, but we endeavoured to provide Jolie’s with the best possible
solution. The team were very happy with the system we delivered,” says Prashant, “It
helped immensely that the team at Jolie’s were so co-operative. Without such clear
communication, it would have been hard to achieve the goal in the limited time frame
we had.”
Manish Rathi, the Senior Vice President at Jolie’s reaffirms the success of this
collaboration: “Working with the team at Pandam Professional Audio was an absolute
pleasure - from start to finish. The team’s professionalism and sensitivity with regards
to this project were both impeccable. We are delighted with the result!”
THE KIT
23 x 8010A 16 x S360A 4 x 7382A
Jolie’s
95

Ästad Vingård
HOTEL/SPA
HALLAND, SWEDEN
96

Ästad Vingård
Genelec Smart IP enhances sensory experience at
Swedish winery.
Swedish design is famous the world over, but Swedish wine, however, is likely to
raise eyebrows. Yet, a visit to the glorious Ästad Vingård, in Halland county, southern
Sweden, is likely to put paid to certain preconceived ideas. Ästad has created an
entire experience around the vineyard – which is all organic – including a beautiful
hotel complete with a modern conference centre, a sumptuous spa and two
restaurants, one of which has just been awarded a Michelin star. With the accent
very much on the sensory experience, where sound is as important as everything
else, a Genelec Smart IP loudspeaker solution has been installe throughout the
newly refurbished Garden rooms and suites, set apart from the main hotel.
Nestled between two lakes in the Akulla beech forests nature reserve, the vineyard
has made the most of its stunning setting, focusing on wellness and relaxation. To
create a holistic experience in keeping with the beautiful natural surroundings, Ästad
brought in Efterklang – experts in sound design, acoustics and vibration control – to
create a sound concept that could be implemented throughout different areas of the
venue, and especially the spa, that would evoke the surrounding natural environment
and harmonise with the other sensory impressions in the various spaces.
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Ästad Vingård

99

AV integration firm Special-Elektronik were called in by the project owner and
installation company Granitor (previously known as Midroc Electro), to design the AV
and lighting solution for the recent refurbishment of the Garden rooms and suites.
Henrik Asp, who is in charge of projects at Special-Elektronik, explains that they
were working to an extremely tight timeframe, so it was imperative to find solutions
that would minimise installation time as well as deliver the quality required. The
Smart IP range of loudspeakers from Genelec were an obvious solution.
“Our brief from Ästad Vingård was to achieve the same functionality in the
refurbished Garden rooms as in the rooms of the main hotel, a project that we
helped them with a few years earlier,” explains Asp. “As part of that project I had
already specified two rooms with Genelec loudspeakers, both of which are highly
appreciated by guests and the owners.
“Knowing that Genelec would deliver the quality levels required by the customer,
and mindful of the time constraints involved, I decided that a Smart IP solution using
the compact 4420 models in the beautiful RAW aluminium finish would be ideal,”
he continues. “The single CAT cable which supplies power, audio and control gave
us the freedom and ability to implement all the IP music streams already used in the
main system – including Efterklang’s amazing soundscapes – with excellent sound
quality and a quick and easy installation.”
Special-Elektronik provided twenty-four 4420s – one for each room – which deliver
all the audio in that space, ranging from audio from the TV, streaming from guests’
mobile devices, radio or room ambience sounds, a programmable ‘wake-up’ scene,
and a ‘welcome back’ scene. Audio distribution throughout the venue is managed
by QSC with control by Crestron. Finally, four of the more powerful 4040s from the
4000 Series grace one of the conference rooms in the main hotel and the gym,
located in the luxurious Sinnenas Spa.
Asp notes that the RAW finish and the sustainable ethic that underpins Genelec
were added benefits to the quality and ease of installation. “Ästad Vingård prides
itself on its nature-inspired, sustainable approach to everything they do. Their wine
is organic and along with a Michelin star for the excellence of the food creation
“SMART IP OFFERS INTEGRATORS HUGE FLEXIBILITY
AND MAKES INSTALLATION VERY STRAIGHTFORWARD.”
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“RAW VERSIONS REQUIRE NO PAINT AND LESS FINISHING
MATERIAL: AN ECOLOGICALLY FRIENDLY CHOICE”
at their ÄNG restaurant, they have also been awarded the guide’s green star for
their meticulous work on sustainability, plus a host of other awards for sustainable
business practices. It therefore stands to reason that they prefer to use suppliers
who share the same ‘green’ mindset – and Genelec is a great example of this.
The RAW finish is even better – not only does the natural look of the recycled
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Ästad Vingård

aluminium enclosure match perfectly with the Ästad aesthetic, but the RAW versions
require no paint and less finishing material – making them an even more ecologically
friendly choice.”
Efterklang’s Alexander Kassberg, one of the sound designers involved in the project,
agrees that Genelec was an excellent choice. “Although our role was strictly contentrelated
in this instance, we are of course familiar with Genelec and have used their
loudspeakers in several of our projects. In our view, Genelec loudspeakers are
extremely well suited for this high-end concept at Ästad Vingård thanks to their high
definition, broad soundfield and overall quality. Smart IP offers integrators a huge
amount of flexibility for their designs and makes installation very straightforward.
Finally, the RAW finish that was used here is a perfect complement to the natural
environment evoked by our soundscapes and Ästad’s beautiful design.”
HOSPITALITY
THE KIT
36 x 4420A
23 x 4040A
Ästad Vingård
103

Mikkeller
BAR
SHANGHAI, CHINA
104

Mikkeller
Genelec brings a taste of the Nordics to China at
specialist beer bar in Shanghai.
In their own words, it’s all about the beer. When Mikkel Borg Bjergsø started
experimenting in his kitchen with his childhood friend Kristian Keller in 2003, the
initial thought was to recreate the beer they most enjoyed and save themselves
some money in the process. Today Mikkeller exports craft beer to over 50 countries
and operates an equal number of bars and restaurants around the globe. The
latest venture is Mikkeller Shanghai, the brand’s first bar in China and an exciting
step into a new and developing market. Designed by Mikkeller’s own designer,
Camilla Monsrud, the bar is a beautiful fusion of Chinese architecture with Nordic
minimalism, including a Genelec 4000 Series sound system.
The accent throughout the bar is on raw, natural materials. Wooden furniture and
soft lighting contrast with concrete floors and exposed brickwork. The Genelec
4030 loudspeakers are a perfect match for the quality and aesthetic criteria of
Mikkeller Shanghai. Four 4030s are installed in the main bar area – which comprises
a number of seated areas plus the bar counter itself – and another 4030 covers the
shop space housed in a semi-enclosed mezzanine overlooking the main bar, where
customers can purchase merchandising and bottled beer to take away.
The bar is run by Martin Aamodt, the managing partner of Mikkeller Shanghai.
Aamodt has lived in Shanghai for many years and previously managed a Mikkeller
bar in Copenhagen. He is also a musician, and therefore naturally attaches great
importance to the sound experience of the bar. “I’ve travelled pretty extensively, and
I’ve noticed that Genelec loudspeakers are widely used in the upmarket restaurant
and bar sector, as well as in some live clubs,” he reveals. “I was keen to use
Genelec for Mikkeller Shanghai as I felt that it was a great fit for us, both from a
quality standpoint as well as aesthetically.”
“A GOOD QUALITY SYSTEM CONTRIBUTES A HUGE
AMOUNT TO MAKING PEOPLE FEEL COMFORTABLE.”
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Mikkeller

107

“NOT ONLY ARE YOU SAVING MONEY IN THE LONG RUN,
BUT YOU KNOW YOU’VE INVESTED IN THE BEST.”
Genelec sound systems have become a popular option in bars and restaurants
thanks to their crystalline audio delivery at low levels that enables customers to
enjoy the music without it intruding on their conversation. Aamodt agrees. “I think
the mark of a good system for this type of environment is that it goes unnoticed –
people are just enjoying themselves without really realising why. However, anyone
from a music background or with an interest in music notices immediately that we
have good loudspeakers – and that’s cool!”
Aamodt also appreciates the simplicity of the setup. “Genelec specialises in active
loudspeakers, which is what we have with the 4030s. This means that there is no
extra expense for amplifiers – including installation time – and we don’t even need
a subwoofer. The 4030 is powerful enough to deliver the SPL I need and still have
plenty left in reserve. It’s a relatively compact loudspeaker, but the sound is really
big. I also like that there are so many different options when it comes to mounting
brackets and other accessories – you know that they’ll have what you need. Finally,
you know that a Genelec solution will last a lifetime, so even if the initial outlay may
seem high, not only are you saving money in the long run, but you have the peace
108

of mind of knowing that you’ve
invested in the best.”
The system was installed by
Nanjing integration specialists
FORCPACE, who made good use
of the adjustable wall brackets
to ensure that each loudspeaker
was optimally angled. The
individual room response controls
on the back of each loudspeaker
completed the acoustic setup.
Each speaker can be individually adjusted for sensitivity and tone, which greatly
facilitates system tuning.
HOSPITALITY
“I wanted a simple, high quality plug-and-play solution that our non-technical staff
could operate easily and that would integrate seamlessly with the environment.
That’s exactly what I’ve got, and I’m delighted with the results,” says Aamodt.
Indeed, the bar has enjoyed great success since its opening, despite the difficulties
caused by the current COVID-19 pandemic. The popularity of Mikkeller in Shanghai
has made Aamodt eager to conceive the next project. “The customised colours
of the Genelec 4000 Series are really attractive. We are already considering using
Genelec speakers that colour-match with our next new bar because it will look
amazing! Perhaps we can even take the colours and location of speakers into
consideration during the design stage so that they form part of the blueprint for the
new bar. This will guarantee us a high quality sound and design experience from
beginning to end.”
THE KIT
5 x 4030C
Mikkeller
109

Farang
RESTAURANT
HELSINKI, FINLAND
110

Farang
Genelec is the magic ingredient in Matti Wikberg’s
recipe for success.
Farang was the first restaurant to be opened a decade ago by BW Restaurants Oy,
a private company owned by well-known Finnish chef, Matti Wikberg. Since their
beginnings in 2009, the company has opened seven more restaurants and a cocktail
bar in the Finnish capital of Helsinki and employs around 200 people. Farang, their
flagship venue, has recently relocated to stunning new premises spread over two
floors offering both public and private dining facilities plus a large bar. A key part of
the overall experience is the soundscape, delivered by a comprehensive 4000 Series
Genelec sound system, designed and installed by renowned Finnish AV integration
specialists, 4Business Oy.
“The brief from Matti was very clear,” explains 4Business’s Janne Lankinen: “With
the new premises, Farang is set to make even more of an impact on the Helsinki
restaurant scene, so sound quality - along with everything else - had to be absolutely
top notch. Genelec was an obvious choice for us as it matched all of the quality
and reliability criteria – and Matti was already familiar with the brand as he’d used
Genelec almost exclusively for his other restaurant projects.
“The layout and the surfaces of Farang were a bit of a challenge from an audio
perspective,” Lankinen describes. “The feel is quite industrial with lots of exposed
concrete and metalwork. There are no convenient - and sound-absorbing - false
ceilings or wall panels to hide behind, so we had to make sure that all cabling,
mountings and installation were done properly as everything was visible. It also
meant we had to be very careful with our system design in order to minimise
unwanted reflections and reverberations. The restaurant is situated in a building
which also houses newly renovated offices, so we also had to ensure that there was
no sound conduction through the structure to the other premises in the building,
“RESPONSIBILITY AND SUSTAINABILITY ARE KEY
PRINCIPLES FOR BOTH FARANG AND GENELEC.”
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Farang

113

“THE AUDIO THROUGHOUT IS AMAZINGLY CLEAR, YET
DOESN’T GET IN THE WAY OF CONVERSATION.”
especially for the low frequencies. Finally, the restaurant is spread over two floors
with a very large opening between them; not only did we need to design a system
that would cover the whole area evenly with no dead spots or hotspots, but we were
inevitably confronted with problems of sound leakage between the two floors.”
Lankinen and his team conducted exhaustive simulations to determine coverage
before specifying a system comprising a total of 54 active Genelec loudspeakers and
subwoofers. “We decided on the analogue 4000 Series loudspeakers - with Symetrix
Prism DSP processors equipped with Dante I/O expanders for matrixing, EQ and
delay - as it was a useful approach to optimise the overall cost,” notes Lankinen.
“Our aim was to ensure that when you move around the space, the audio experience
remains similar throughout, and that the sound pressure would not drop at any point
in a way that you’d feel that the music was disappearing.
“We used a mixture of 4020s, 4030s and the powerful 4040s depending on required
throw and maximum SPL. Every single speaker was meticulously aligned and DSP
was adjusted individually for the best possible results. That, together with acoustic
treatment to minimise leakage between floors has enabled us to achieve a system that
works beautifully at low sound pressure levels throughout the restaurant, and still has
enough power in reserve to be turned up when required for a real party atmosphere.”
For the 7300 Series smart active subwoofers that are mounted in the ceiling,
4Business designed a custom mounting solution that is mechanically isolated from
114

the structure. This ensures that any vibrations are conducted into Sylomer absorbers
rather than the hollow core slab which might cause unwanted disturbance elsewhere
in the building. When it came to calibrating the subwoofers, 4Business used
Genelec’s GLM software with AutoCal to speed up the final adjustment process and
ensure that every element of the system was sounding its best.
“I’m delighted with the results,” reports Lankinen. “The audio system supports
the Farang brand as a top-class, place-to-be venue in Helsinki. What’s more,
responsibility and sustainability are key principles for Farang and BW Restaurants,
and Genelec supports and communicates these values consistently, making them
a perfect match. The atmosphere in the restaurant is social and relaxed thanks to
carefully thought-out playlists and high quality sound support.”
HOSPITALITY
Matti Wikberg echoes Lankinen’s sentiments entirely. “All my goals have been
achieved, and frankly, exceeded,” he admits. “Janne and his team identified the
challenges from the outset and solved them beautifully. We have crystal clear audio
throughout that sounds amazing, yet doesn’t get in the way of conversation, whether
you’re two or ten people at the table. The right atmosphere enhances the experience
immeasurably, and that’s what we’ve achieved here.”
THE KIT
11 x 4020C 10 x 4030C
12 x 4040A
4 x AIW25
4 x AIC25
8 x 7050C
1 x 7360A 4 x 7370A
Farang
115

JNcQUOI
RESTAURANT
LISBON, PORTUGAL
116

JNcQUOI
Genelec serves up gourmet audio at JNcQUOI’s new
Asian venture.
Easily the most buzzed-about restaurant opening in Lisbon in recent months,
JNcQUOI Asia continues the trend for high-fashion gastronomy in the Portuguese
capital set by the original ‘très chic’ JNcQUOI in 2017. Like its original
counterpart, JNcQUOI Asia is defined by grand scale, stunning design, multiple
spaces, and a state-of-the-art Genelec sound system designed and installed by
Garrett Audiovisuais.
With the capacity to accommodate over 300 people, JNcQUOI Asia is not just
about the food. It’s a place where people come to see and to be seen, either in
the bar, the restaurant, the sushi bar or the outside terrace and garden. Garrett
supplied an extremely high quality, zoned audio solution throughout with full control
via strategically placed wall panels or a mobile phone app.
The first space is the luxurious bar; capable of hosting live bands as well as a DJ,
it comprises three separate zones: the DJ area which utilises a pair of Genelec
G5s offering professional active loudspeaker performance but with flexible XLR
and RCA connectivity, and a pair of 5041 in-wall subwoofers behind the DJ booth;
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JNcQUOI

119

the main bar area which is equipped with six 4030 and six of the larger 4040
installation loudspeakers plus three 5041 subwoofers hidden in columns; and finally
the toilets – a design haven in themselves – where Garrett installed four AIC25
in-ceiling speakers.
The challenge for the bar area was to provide sufficient coverage for what is a
very open space without sacrificing quality for SPL. The solution also had to be as
discreet and as aesthetically pleasing as possible. “We spent a long time getting
loudspeaker placement absolutely right for optimum results, and then we
fine-tuned the system with the loudspeakers’ own on-board room response
controls plus EQ and delay via a matrix,” recounts Garrett’s sales director, Raul
Fernandes, who also notes that there is an output to each speaker enabling every
speaker to be controlled individually for maximum precision. “When the system was
commissioned, we turned the music up pretty loud and I invited the owner to come
and stand in the middle of the room with me. We could still carry on a conversation
– I told him that this is why we use Genelec!”
For the restaurant area, Garrett opted for a total of fourteen 4040s. The biggest
issue here was the acoustics, as the outside wall is mostly glass and there is a
huge glass atrium overhead that houses a rather magnificent dragon. “As there
was no room for subs in the restaurant, the larger 4040s gave us the extended
bass response we required whilst still remaining aesthetically pleasing. The most
challenging aspect was managing the very reflective environment. Fortunately,
Genelec products excel in that respect, and once again we were able to calibrate
the system very precisely for optimum results – in other words, intelligible,
clean audio at levels where diners can still hold a conversation at normal,
comfortable levels.”
Garrett also went to the trouble of measuring the sound outside the restaurant to
ensure that there was absolutely no issue for the hotel next door, some of whose
rooms border directly onto the bar. “We had to ensure that there was no sound
leakage whatsoever. Once again, Genelec is an excellent choice in this respect
because the loudspeakers are extremely efficient with tightly controlled directivity,”
says Garrett’s project manager, Miguel Trigueiros. “Listeners have the impression
“A GOOD LIVE BAND ACTUALLY SOUNDS AMAZING AS
THE SYSTEM IS SO WELL CALIBRATED TO THE SPACE.”
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JNcQUOI

121

“THE LARGER 4040S GAVE US THE EXTENDED BASS
RESPONSE WE REQUIRED.”
that the system is loud because intelligibility is high which enables us to keep SPLs
down – which is great for the neighbours!”
Fernandes and Trigueiros are proud of what they have achieved at JNcQUOI Asia.
“It’s another fantastic showcase for both us and Genelec,” confirms Trigueiros.
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JNcQUOI

“Genelec is a very high quality brand, ideally suited to this kind of high-end
environment where failure of any kind, or sub-par performance would not be
tolerated. The active system design is a bonus – firstly because it saves on space
and makes for a much cleaner installation, and secondly, in the unlikely event that
one does go down, it doesn’t compromise the rest of the system. That is very
reassuring for the owners, although we’ve never had a failure yet. The owners
are thrilled with the results and so are we. You only have to look at the reviews to
realise that the concept is a success at every level.”
THE KIT
HOSPITALITY
20 x 4040A 6 x 4030C
5 x 5041A
4 x AIC25
2 x G Five
JNcQUOI
123

Amerikalinjen
HOTEL
OSLO, NORWAY
124

Amerikalinjen
Genelec steams into action at sophisticated new
boutique hotel.
The Amerikalinjen building located in the most central and vibrant part of Oslo
has a rich and colourful history. It was inaugurated in 1919 as the headquarters of
the Norwegian America Line, a hugely successful passenger and freight shipping
company that opened up the New World for hundreds of thousands of Norwegians.
100 years later the architectural landmark has been reborn as one of Oslo’s premier
urban boutique hotels, complete with a comprehensive Genelec sound system
supplied by Norwegian pro audio specialists, Benum. Occupying some of Oslo’s
most prime real estate, Amerikalinjen - owned by the Nordic Choice Hotels group -
has retained all of its authenticity whilst providing today’s travellers with a thoroughly
modern experience.
The remit was clear – Amerikalinjen wanted the best possible sound in all areas of the
hotel, to match the rest of the high quality services and fittings. The requirement was
for four separate areas: reception; the restaurant; the cocktail bar; and the beautifully
luxuriant conservatory at the heart of the hotel. Everything should sound extraordinary.
“Genelec was a completely natural choice for this installation,” declares Ronald
Hernes, Benum CEO who oversaw the Amerikalinjen project. “Firstly, the sound
quality is second to none. Secondly, they are active speakers which are therefore
easier to cable and install, and there is no need for an amp rack room. Finally,
you know that once they are in, the client will have trouble-free service for years.
There’s no doubt that, for a project of this calibre, Genelec ticks all the boxes.”
Nevertheless, he recalls that the mission was not without its challenges:
“From an architectural point of view, the building is beautiful with lofty ceilings and
large windows,” says Hernes. “It looks wonderful, but it’s not ideal when it comes
“YOU KNOW THAT ONCE THEY ARE IN, THE CLIENT WILL
HAVE TROUBLE-FREE SERVICE FOR YEARS.”
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Amerikalinjen

127

“WE ARE GETTING POSITIVE FEEDBACK ON THE SOUND
WEEKLY. THAT IS REALLY QUITE SOMETHING.”
to speaker placement. Our main concern was achieving the required coverage with
such large volumes of space to cover. In the conservatory, we also had to think
about the reflections off the glass roof. Fortunately there’s quite a lot of greenery
which helps deaden the room a little.”
Benum suggested increasing the amount of loudspeakers in each area in order to
achieve optimal coverage and sound quality even at low levels, yet still conserving
sufficient headroom to be able to turn up the volume when required for a more
party-like ambience.
“We opted for eight of the larger 4030Cs in the cocktail bar to make sure they
had enough power for the late-night crowd. For reception, the restaurant, and the
conservatory ‘garden’ we used lots of 4020Cs. Each area also benefits from a pair
of 7040A subwoofers (except reception which only has one) to provide a subtle,
but critical boost to the low end without being too physically imposing. In total we
installed thirty-eight 4020Cs, eight 4030Cs and seven 7040A subs. Everything is
on a Dante network distributed via an Allen & Heath dLive DM0 MixRack which
128

is broken out into analogue at each
zone via a Neutrik interface, and
then to the loudspeakers via Sonifex
active balanced splitters. Each zone
is equipped with an A&H IP1 network
controller which gives local operators
access to source selection and
volume. Finally, we put an A&H IP6 in
reception which provides control over
multiple zones.”
Wilhelm Hartwig, Amerikalinjen’s
general manager, is delighted with the
results. “High quality audio, especially
in the common areas, was an early
focus,” he explains. “We chose
Genelec as a premium Scandinavian
brand and we are incredibly happy with
the results. We are getting positive
feedback on the sound on a weekly
basis. I’ve worked at many hotels
but I can’t ever remember guests
commenting on the sound quality
before! That is really quite something.”
MUSIC VENUES
THE KIT
38 x 4030C 8 x 4020C 7 x 7040A
Amerikalinjen
129

G Livelab
MUSIC VENUE
TAMPERE, FINLAND
130

G Livelab
New state-of-the-art live music club in Tampere relies
on Genelec.
In the wake of the unmitigated success that is G Livelab Helsinki, the Finnish
Musicians’ Union has opened a brand new – and bigger – venue in the vibrant
city of Tampere, some 200km north of the Finnish capital. The same team was
deployed to realise the Tampere project, which is built according to the same ‘music
first’ philosophy as Helsinki. The result is an extraordinary live music experience
based on quality programming, modern design, and state-of-the-art Genelec audio
systems including the ground-breaking new 4430 Smart IP loudspeaker.
Housed in a striking red brick building which was formerly the boiler house of
the Frenckell paper mill in the heart of the city, the venue hosts up to 250 people
and offers a hugely varied programme including jazz, folk, world music, pop/rock,
chamber music, electronic music and more. Akukon Oy designed the acoustics,
electroacoustics, lighting, sound, video, communication systems and basic IT
structure as well as the rigging systems, as they did for Helsinki, and leading Nordic
AV integrator, Bright – another key member of the Helsinki team – brought Akukon’s
vision to life.
“Genelec was already a tried and tested solution with the first G Livelab project
in Helsinki which has had great reviews,” explains Bright’s Head of Installation,
Santtu Sipilä. “People really liked what we achieved in Helsinki, so it was an obvious
decision to equip the Tampere club with Genelecs as well.”
“We definitely wanted the new 4430s for easier cabling and added control; it’s
opened up a world of possibilities for us,” admits Sipilä. “We have a fully networked
system running on Dante ® - this includes the big loudspeakers used for the main
PA - and any of the 4430s can take any signal from anywhere. This means that we
“THE ABILITY TO HAVE EVERYTHING DELIVERED OVER
JUST A SINGLE CABLE IS EVERY INSTALLER’S DREAM.”
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133

“HERE, THE LIVE MUSIC WILL MOST LIKELY SOUND EVEN
BETTER THAN IT DID ON THE RECORD.”
can use the same loudspeakers for virtual acoustics, surround sound, background
music, delays… the possibilities are endless, and it’s enabled us to considerably
reduce the total amount of loudspeakers required in order to achieve what we
wanted. We are able to make art with loudspeakers and we are not limited in any
way in terms of how we can use the system.”
Tapio Ilomäki, the project manager for Akukon, agrees: “The versatility of systems
and spaces was a key element of the design; modern venues need to be multipurpose
and they have to be able to facilitate these changes as quickly and easily
as possible, for optimum functionality and quick return on investment. The use of
the 4430s plays an important role at this level as well as offering extremely musical
sound with very low distortion.”
Sipilä is also extremely impressed with the PoE (Power over Ethernet) capabilities
of the 4430s. “We were astonished by the SPLs and sound quality from this size
of loudspeaker over PoE. The ability to have everything delivered over just a single
cable is every installer’s dream, so I think that Genelec’s Smart IP range will be
figuring in a great many of our future designs!”
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In addition to the 4430s, the main PA
system comprises a pair of 1236 SAM
studio monitors, the flagship of the
Genelec range, seventeen S360s for
surround and delay, a pair of 1238s as
the first delay line, and finally a flown
sub array of nine 7380 subwoofers.
“We didn’t have either the height or
the space to include subs in Helsinki,
so this is a welcome addition in
Tampere which gives us some extra headroom in the system and helps add body
and fullness to the sound,” adds Sipalä.
PUBLIC PLACES
Renowned Finnish singer/songwriter, Markus Nordenstreng of Tuomo & Markus and
the Latebirds considers G Livelab as his favourite venue for intimate performances.
“For me, G Livelab is the ultimate live sound experience. When you come here to
listen to live music, it will most likely sound even better than it did on the record –
you can hear things you never heard before. It would be a great service to mankind
if there was a G Livelab in every city around the world!”
THE KIT
44 x 4430A 5 x 4020C
4 x 8030C
2 x 1236A
17 x S360A
2 x 1238A
9 x 7380A
G Livelab
135

Naturkraft
EXPERIENCE CENTRE
RINGKØBING, DENMARK
136

Naturkraft
Danish experience centre harnesses the elements
with Genelec Smart IP.
Naturkraft is a new experience centre in the Danish town of Ringkøbing, West
Jutland, which aims to increase awareness of nature and the forces that shape our
world as a way of encouraging more sustainable behaviour. Visitors are treated to a
rich array of exhibitions and learning experiences – outside there are eight different
types of natural environment whilst indoors, an iconic 5500 sq metre building
designed to integrate into the flat coastal landscape offers a range of fascinating
exhibitions. Digital experience creators, No Parking, were responsible for the design
and development of the main installations inside the experience centre, including IT
and AV equipment. No Parking selected a Smart IP sound system from Genelec as
the ideal audio partner for their designs.
“Our background is AV production and integration with a focus on experience
design,” explains No Parking director, Morten Ranmar. “We were chosen for
this particular task because of the complexity and scale of the project which
required a lot of careful planning to ensure the best visitor experience. From an
audio perspective we decided to use Genelec’s Smart IP solution for two of the
installations for the simple reason that it was absolutely perfect for our needs and
we know we can count on great support if it’s required.”
The exhibitions in the main building are dedicated to the forces of nature as they
exist in the local environment of West Jutland. Naturally, the sea plays a huge part
in the lives of West Jutlanders, so one of the main installations is the majestic
recreation of a North Sea wave. Visitors can walk up to the first floor through the
wave accompanied by powerful audio effects triggered by motion sensors and
delivered by eight RAW finish Genelec 4430 Smart IP loudspeakers.
“THE RAW FINISH PERFECTLY COMPLEMENTED THE
ARCHITECTURE, AND SCORES ON SUSTAINABILITY.”
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Naturkraft

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“WE CAN RE-ROUTE THE SIGNAL OR CHANGE THE
SOURCE WHEN THE INSTALLATION CHANGES.”
“The aim was to create the sensation of what it would be like to be in the midst
of the rushing wave, through sound, lighting, video projection and architecture,”
describes Ranmar. “Genelec Smart IP was an ideal choice for us for the audio
element thanks to the proven quality of the loudspeakers – you can really hear
every detail, even at low levels – the pleasing form factor, and of course the Smart
IP technology that delivers audio, power and control over a single network cable.
There are no external amplifiers to worry about, and the installation is incredibly
neat and tidy. We can take audio from several sources if required – in this instance
we have a basic ambience mix in eight channels plus sound effects – and the Dante
network means we can re-route the signal as required or change the source when
the installation changes, so it’s an extremely flexible solution that can adapt as
exhibits change and evolve.
“The cherry on the cake was the beautiful RAW finish which perfectly complemented
the architecture for the Wave installation, and of course scores very highly on the
sustainability scale. This is an extremely important factor for Naturkraft for whom
sustainability – along with climate and nature – is one of the key drivers that
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prompted its creation. Even Genelec’s
non-RAW finished products are made
from recycled aluminium according to
sustainable processes, so they would
have been a perfect choice regardless.”
Indeed, No Parking deployed eight
4420 Smart IP loudspeakers in white for
Naturkraft’s West Jutland and Nature
of Humans exhibits which describe the
different landscapes that can be seen
across West Jutland. Visitors will learn
how the different forces of biology,
geology and cultural history have
interacted together over time to create
the environment we see today.
PUBLIC PLACES
“Museum and visitor attractions have evolved enormously over the last twenty years
to become rich, interactive experiences that involve all of the senses,” says Ranmar.
“Sound is of course an integral part of the mix, and as integrators, the onus is on us
to select the equipment we need to deliver the best possible experience. Genelec
ranks very high on the list thanks to the extremely high quality and reliability of their
products, and their Smart IP technology makes them even easier to integrate. I’m
looking forward to seeing even more models in the Smart IP range in the future.”
THE KIT
8 x 4420A 8 x 4430A
Naturkraft
141

Finnish Sports
Museum
HELSINKI, FINLAND
142

Finnish Sports Museum
Genelec’s Smart IP solution cheered to victory at
Olympic Stadium.
The Finnish Sports Museum housed at the Olympic Stadium in Helsinki has recently
reopened to the public with a completely revitalised permanent exhibition after
extensive renovations closed the venue for five years. The new exhibitions celebrate
Finnish sport using the best of what modern technology has to offer, including
a state-of-the-art Genelec Smart IP audio solution. All audio, video and control
technology was supplied by AV integration specialists Studiotec Oy, with AV and
sound design by building services engineering experts, Granlund Oy.
Granlund’s Aki Päivärinne and Timo Muurinen were responsible for the AV design.
“Our aim was to put the visitor in the middle of the action, to make them feel as if
they are really there,” says Päivärinne. “It’s hard to think of any sport where sound
is not a crucial part of the experience. Sounds from various sports are accompanied
with occasional musical layers specially composed for the exhibition, and UX (User
Experience) sounds. The sound design was realised using object-based sound
design tools – immersive audio is the key to making the experience as complete
as possible.”
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Finnish Sports Museum

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Päivärinne specified Genelec’s Smart IP range of loudspeakers for most of the
sound design, as they met all of his criteria for quality and particularly for ease of
deployment. “The ability to use the museum’s existing CAT cabling infrastructure for
both power and audio signal transport simplified the system design and installation
enormously, as we didn’t have to worry about any analogue cables – everything just
sits on the existing network.”
Project manager Pauli Lamsijärvi from Studiotec agrees. “The Smart IP speakers are
definitely the most important element of the audio solution and certainly made life
easier for us in terms of installation,” he notes. “They operate on the Dante network
which carries both audio and control signals. It even delivers power to the speakers
via PoE, which is something of a revolution in the audio world. The audio quality is
what we’re used to hearing from Genelec – in other words, world class – so we’re
very pleased with the results.”
One of the largest exhibitions is Finnish sporting heroes across the ages. Visitors
are treated to a massive video projection by Finnish visual artist, Janne Ahola,
combined with a 10-channel immersive sound design using Genelec 4430s that
places sound objects in space relative to what is happening on the screen. The
result is a fully immersive experience that truly brings the action to life for the visitor.
Another exhibition is dedicated to winter sports. “Winter sports are important for us
Finns, so this was another area where we wanted to make the experience as real
as possible,” says Päivärinne. “Once again, we have a multichannel sound system
using eight 4430 Smart IP loudspeakers in a stretched diamond layout that works
with a short movie projected onto a 98” LED screen. Visitors will find themselves
amongst children playing in the snow, skating on a frozen lake or even swimming
in the lake – since Finns are a bit mad like that! Another part of the winter sports
section takes us up onto the slopes with skiers and snowboarders. There is even an
authentic double chair lift from 1965 with a huge screen behind it to reinforce the
impression of being out on the slopes. Here I used four 4430s.”
The final area to use a Smart IP solution is the water sports exhibition which is
brought to life using a 4-channel immersive sound system with four 4430s.
“THE SMART IP SPEAKERS ARE DEFINITELY THE MOST
IMPORTANT ELEMENT OF THE AUDIO SOLUTION.”
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Finnish Sports Museum

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“THE RESULT IS A FULLY IMMERSIVE EXPERIENCE THAT
TRULY BRINGS THE ACTION TO LIFE FOR THE VISITOR.”
Visitors experience the thrills of scuba diving below the waves to sailing above
them, before being hurled into a canoe to negotiate the rapids.
Where the requirement was for stereo rather than immersive sound, Päivärinne
opted for Genelec 8010 and 8030 loudspeakers, as the media players are located
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Finnish Sports Museum

close to the loudspeakers. The larger installations with immersive multichannel
sound designs all use Genelec Smart IP loudspeakers run from dedicated media
servers capable of outputting Dante signals.
All of the museum’s AV equipment is controlled from a single touch screen linked to
the control system. All the projectors and dozens of monitors can be turned on and
off at the touch of a button. It also enables control of all the loudspeakers and the
content fed to them, and the control system also manages signal delay to keep the
pictures and sound in sync.
The museum’s development director Kaisa Laitinen is delighted with the results.
“Through spectacular visuals and a strong world of sound, the museum visitor’s
experience is better than ever,” she declares. “Studiotec and Granlund have done
a great job in bringing our vision to life. The use of the latest technology enables
visitors to share in the adrenalin, the triumphs and the disappointments along with
all the emotions and feelings that sport brings. I’m very proud of what we have
achieved and I’m excited to share it with the public.”
PUBLIC PLACES
THE KIT
22 x 4430A 4 x 4420A
8 x 8010A
2 x 8030C
1 x 7040A
Finnish Sports Museum
149

Mida
Performance
Store
LIVE PERFORMANCE VENUE/BAR
CHANGSHA, CHINA
150

Mida Performance Store
Genelec reveals star talent at high-end karaoke and
performance bar.
The Mida Performance Store in Changsha, the capital city of China’s Hunan
province, is a new concept that offers a high-spec live performance venue, bar
and social media experience for music lovers. It provides an open stage for anyone
wanting to give free rein to their singing talents in front of an appreciative audience
of their peers, and the entire performance space is equipped with Genelec 1032C
and 4030C loudspeakers for a high quality audio experience for both performers
and audience members alike.
The concept has proved hugely popular with customer flow reaching 120,000
in the first month of opening followed by 200,000 in the second month. On the
Store Member’s Day, performance waiting time exceeded three hours! Much of the
popularity is attributed to the superlative quality of the Genelec audio experience
that forms an integral part of the concept. From the outset the brief was to deliver
the best possible sound, both for the audience and the performers, for which a
Genelec solution was chosen throughout.
“Genelec is widely known throughout the professional audio industry,” remarked
Mr Zhang Hongxu, head of market operations at Mida Performance Store. “A great
many albums are recorded and mixed using Genelec. There are vast numbers
of people that secretly harbour the soul of a singer but it’s difficult for ordinary
consumers to experience a professional environment and facilities. Our aim is to
bring a truly professional experience to ordinary people, to allow all music lovers to
enjoy a high-end performance.”
The store covers an area of about 50 square meters including the stage, audience
area and the bar. After careful consideration of the layout, traffic flow, and the
“ALL THE SUBTLETIES AND DETAIL OF EACH VOCAL
PERFORMANCE ARE REVEALED.”
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Mida Performance Store

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“A HIGH QUALITY SOUND SYSTEM ALLOWS PEOPLE TO
FEEL THE MAGIC OF MUSIC PROFOUNDLY.”
crosstalk from other areas in the store, the engineers from Mida and Genelec China
selected a pair of Genelec 1032Cs as the main loudspeakers flown either side of the
stage, supplemented by five 4030Cs to provide extended coverage across the rest
of the audience and bar area, plus a further four 4030Cs for stage foldback.
The goal was to achieve smooth, even coverage across the designated audience
area, with clear, detailed audio at optimum SPLs, thus avoiding the typical reaction
to low quality audio with poor intelligibility - which is simply to turn up the volume.
“Almost everyone has experienced karaoke with poor sound quality,” says Mr Zhang
Hongxu. “Here, it’s a completely different experience. Genelec loudspeakers are
renowned for their transparent reproduction of the original sound source. Anyone
that cares about singing cares about their own vocals and singing technique – if
they are performing in a karaoke bar (KTV) with low quality audio, they can’t hear
the detail in the vocal or distinguish between different techniques. However, with the
system we have in place at the Mida Performance Store, all the subtleties and detail
of each vocal performance are revealed, to the great delight of both the performers
and the audience.”
Yu Huangliang, the Hunan area champion of the reality TV show, Sing China, has
become a frequent visitor to Mida Performance. “I have experienced a variety of
different performance venues, but once I sang on Mida’s stage, I refused to go
154

anywhere else,” she said. “If you want to enjoy yourself to the full whilst singing, it
has to be at Mida. Not only does it have a particularly good audience atmosphere,
but more importantly, the amazing sound quality allows people to feel the magic of
music at a far more profound level.”
In order to overcome the common challenges of live venues such as uncomfortably
high SPLs, lack of detail, uneven frequency response and coverage, and to
achieve the goal of “singing and enjoying the stage”, the Mida and Genelec China
engineering teams put a lot of thought into the position and calibration of the whole
loudspeaker system.
The main 1032C loudspeakers were flown horizontally in order to fit in the
limited space above the stage. The engineers then used Genelec GLM software
for automatic measurement and calibration and fine-tuned the results manually
according to feedback from the singers. The 4030Cs that provide the rest of the
coverage of the audience area were calibrated in order to provide an SPL variation
of no more than 2dB across the whole of the listening zone, delivering the same
high quality audio experience to everyone in the audience, regardless of their
distance from the stage.
PUBLIC PLACES
Mr Zhang Hongxu is thrilled with the results: “Our goal from the outset was to allow
ordinary people to enjoy the same experience as professional singers, and let the
audience enjoy professional quality sound. We’ve achieved all of this thanks to
Genelec, and the popularity of the venue since the store opened proves that the
public agrees with us.”
THE KIT
9 x 4030C 2 x 1032C
Mida Performance Store
155

The New
Children’s
Hospital
HELSINKI, FINLAND
156

The New Children’s Hospital
Genelec helps create award-winning soundscape in
cutting-edge medical facility.
The New Children’s Hospital (HUS) in Helsinki is one of a kind. Opened in late 2018,
the new €170M state-of-the-art facility uses art and play combined with the latest
digital technology to provide the highest quality medical care in a safe, reassuring
environment for the children and their families. Part of the hospital’s innovative
approach included the development of a building-wide soundscape to create a
soothing sonic environment for patients and staff. The soundscape is fully networked,
thanks in part to the use of 39 Genelec 8430A IP loudspeakers. Indeed, the
soundscape design was recently awarded the Grand Prix in the soundscapes and
ambient sound category of the 2019 International Sound Awards (ISA) in Hamburg.
The idea was to create a soundscape based on the visual theme of each of the
hospital’s eight floors. Inspiration was drawn mostly from the natural world as well
as the much-loved Finnish Moomin stories. Antti Ikonen, Head of Sound in New
Media at Aalto university, and ten of his MA students were responsible for the
mammoth task of developing the content.
“Firstly, the sound is generative, not looping, to avoid stress and ear fatigue,”
explains Ikonen. “All the audio material is hosted in a single computer which
generates and renders the soundscapes before feeding them out to each floor and
location via the hospital’s IP network.”
“The design and planning started before the building even existed,” he continues.
“We discussed with the architects, doctors, electrical engineers, IT people, and
Genelec how to implement this holistic technological system. The idea was not to
fill the building with background music but to create a discreet, low-level ambience
that is pleasurable and soothing for the kids but won’t disturb nurses or other staff.”
“WITHOUT IP AUDIO, THE SOUND SYSTEM WOULD HAVE
REQUIRED HUNDREDS OF METRES OF AUDIO CABLE.”
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“GENELEC WAS AN IDEAL PARTNER FOR SUCH AN
AMBITIOUS AND CHALLENGING PROJECT.”
A crucial element of the design was speaker placement, which was determined at
the very outset of the project and effectively designed into the building to facilitate
cabling and infrastructure. The soundscape is delivered via 39 Genelec 8430A IP
loudspeakers and ten AIC25 in-ceiling loudspeakers distributed throughout the
hospital’s lobbies and corridors from the underground car park all the way up to the
top floor. They are specifically not located in proximity to the nurses’ workstations
so as not to disturb hospital staff, and neither are they found in patients’ rooms,
operating theatres, meeting rooms or any other space that has a specific function.
“The huge advantage of using IP networked loudspeakers is that there’s no need
for traditional audio cables when connecting the loudspeakers to the sound source
(in this case an Apple Mac Pro computer running the audio engine). Without IP
audio, the sound system would have required hundreds of metres of audio cable
and would have been vulnerable to many kinds of interference,” explains Ikonen. “In
an IP audio network, the signal is conveyed as data via the ethernet cables of the
computer network. In other words, the sound system is utilising a network which
exists anyway. This, of course, is a huge cost saving. And last but not least, there’s
no loss in the signal chain and the audio is reproduced perfectly in full quality.”
Jon-Patrik Kuhlefelt, sound technician and digital audio specialist from the Sibelius
Academy at Helsinki’s University of the Arts, also played an important role in the
160

technical system design and content planning for the soundscape. “The heart of
the system is the Mac Pro running a Max/MSP patch,” he confirms. “A Focusrite
REDNET PCIeR audio interface in the Mac Pro feeds Dante streams to a BSS BLU-
806DA DSP processor that is used mainly for muting all the loudspeakers in case of
a fire alarm. From there, the outputs are fed to the Genelec 8430A IP loudspeakers
via AES67. Finally, we have a Focusrite REDNET AM2 feeding the AIC25s.”
Kuhlefelt also highlights the advantage of using active speakers with on-board
amplification: “There are nearly 100 Genelec loudspeakers throughout the building
in total – in addition to those used for the soundscape project, there are over fifty
4000 Series loudspeakers [mainly the compact 4020Cs] found in meeting rooms
and conference areas throughout the hospital - that would have been a lot of
amplifiers to house!” he says.
PUBLIC PLACES
The final word goes to Antti Ikonen: “Genelec was an ideal partner for such an ambitious
and challenging project as the New Children’s Hospital soundscape. In addition to
providing the loudspeakers, Genelec helped the sound design team to resolve the
technical issues which were inevitable in such pioneering work. We’re all very proud of
what we’ve achieved here and hope it will be the blueprint for many projects to come.”
THE KIT
39 x 8430A 10 x AIC25
48 x 4020C
2 x 4030C
2 x 4040A
1 x 7370A
New Children’s Hospital
161

Östermalms
Saluhall
FOOD HALL
STOCKHOLM, SWEDEN
162

Östermalms Saluhall
Genelec’s Smart IP embellishes Swedish
gastronomic haven.
Östermalms Saluhall in the Swedish capital of Stockholm is one of the world’s
premier food halls and a cultural institution in its own right. First established in
1888, the beautiful building is classified as a historical monument. It has recently
reopened after the most extensive renovation project in its 130-year history. Four
years on and 130M Euros later, the food hall has regained its former glory and
developed into a modern and sustainable trading venue, complete with a Genelec
Smart IP loudspeaker solution for the Saluhall’s largest and most prestigious trader,
Lisa Elmqvist.
Having expanded operations considerably over the years to include a gourmet
restaurant as well as the food stall, Lisa Elmqvist now occupies nearly one-third
of the hall’s newly renovated star-shaped space. In order to find a suitable audio
solution to cover the various zones, Lisa Elmqvist turned to Stockholm AV integrator
and pro audio specialist, JAM Stage & Proaudio, who quickly concluded that a
Genelec Smart IP system was the ideal solution.
“The mission was to supply a high quality audio solution that could cover all of
the various customer areas with ease,” explains JAM’s Dragan Nedeljkovic. “We
needed a system that could deliver a tonal balance with good dispersion and offaxis
response, to counter the noisy environment and create an oasis of calm for the
restaurant diners. We also needed to be able to zone the areas efficiently to cater
for events and other scenarios.”
However, given the extremely tight timescale and the constraints of the building,
JAM’s choices were limited. “It may have taken four years to complete the
renovations, but there is a tendency in these types of projects to allow less than
“WE ONLY HAD THREE DAYS TO DELIVER A COMPLETE
SOLUTION WITH LITTLE OR NO INFORMATION TO GO ON.”
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“THIS KIND OF FLEXIBILITY IS PRICELESS AND CLEARLY A
HUGE ADVANCE IN THE WORLD OF AV INTEGRATION.”
a week to worry about sound!” Nedeljkovic says with a wry grin. “This one was no
exception. We only had three days to deliver a complete solution with little or no
information to go on regarding placement, power access, distances, and so on.
Plus, we were working in a classified building where the only accessible space for
racks was in the basement and cabling options overall were extremely limited. The
only truly viable option was to run the entire project over IP. Genelec’s new Smart IP
loudspeakers – with audio, Power-over-Ethernet (PoE) and control all over a single
standard network cable – were simply the perfect solution.”
Nedeljkovic and his team implemented a Dante network running a total of 19
Genelec 4430 Smart IP loudspeakers across six zones. A single standard network
cable delivers power, control and the audio signal to each loudspeaker, with
Genelec’s sophisticated Smart IP Manager software handling device discovery
on the network, room EQ, calibration, delay and other functions. A cost-effective
Xilica Dante interface and a touch panel facilitate routing, source selection and
zone control.
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“Honestly, the Smart IP solution from
Genelec solved all my problems,”
declares Nedeljkovic. “Despite having
almost no time to design a system,
the client nevertheless had extremely
high standards when it came to
audio quality. However, with Genelec,
exceptional audio quality is a given, so
that box was ticked straight away. With
so little space or room for manoeuvre
in installation terms, we required an
active solution at the very least, and ideally something that could run on a Dante
network to reduce cabling. The cherry on the cake with Genelec’s Smart IP system
is that the same cable also delivers power, so that’s another problem solved.
HOSPITALITY
“Finally, late in the installation process, the client decided that they’d like to add an
additional zone to the original specification of five zones. In any non-network-based
audio system, this would normally require considerable head-scratching to come
up with a solution, plus additional cost for added amplifiers and possibly some
additional mixers and/or DSP. In this case, all it required was some patching in the
Dante Controller software, a couple of button presses and 25 minutes of configuring
and tinkering to magically solve the problem, and bingo - the desired solution is
delivered to the happy customer! You can also route L/R channels within Dante
Controller as appropriate to achieve the best stereo listening experience in any
given zone, which is a huge advantage. This kind of flexibility is priceless and clearly
a huge advance in the world of AV integration.”
THE KIT
19 x 4430A
1 x Smart IP
Manager Software
Östermalms Saluhall
167

Scandic Grand
Central
HOTEL
HELSINKI, FINLAND
168

Scandic Grand Central
Genelec sustains award-winning Nordic hotel brand
with premium audio.
Founded in 1963, Scandic is the Nordic region’s largest hotel operator with a
network of some 280 hotels across six countries. With 70% of their revenues
coming from the business travel and conference sector, Scandic is a pioneer in
CSR (Corporate Social Responsibility) practices, and the majority of its hotels are
certified according to the Nordic Ecolabel’s new requirements. The chain has also
won numerous awards, recently being recognised as Sweden’s most sustainable
hotel brand for the 11th year in a row by Sustainable Brand Index, Europe’s
largest brand study in sustainability. The latest hotel to open its doors is the
beautiful Scandic Grand Central Helsinki, complete with a comprehensive Genelec
sound system designed and installed by Finnish AV systems specialists, Murea Oy.
Housed in an imposing Art Nouveau building that was formerly the head office of
Finland’s national railway company, the listed building has undergone a meticulous
two-year transformation that retains much of the glamour and grand proportions of
a bygone age combined with every modern comfort. Scandic Grand Central Helsinki
is now also the first hotel building in the world to achieve the prestigious LEEDv4
Platinum rating for the project phase of its development. The LEED (Leadership
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Scandic Grand Central

171

in Energy & Environmental Design) certificate covers a wide range of themes in
sustainable construction, and the platinum rating is the highest possible.
Kristian Sahenkari, Partner and Key Account Manager at Murea, notes that the
historical significance of the building and the preservation of its former glory was a
key element in the transformation from HQ to hotel. “The building has a long history,
and part of our brief was that this should be preserved as much as possible. The
installation therefore had to be planned extremely carefully from the outset as the
Finnish Heritage Agency had to approve all the installation methods.”
Murea installed a total of twenty-eight Genelec 4030 installation loudspeakers and
two powerful 4040s across a total of 17 meeting and event facilities of varying sizes,
plus the bar area that required a sound system capable of handling everything from
low level background music to high-energy DJ sets, plus of course the sacred ice
hockey World Championship games!
“Genelec was an obvious choice from the start,” continues Sahenkari. “Firstly,
Scandic as a brand appreciates quality, and audio systems are no exception; their
meeting and conference facilities represent an important revenue stream and so
they wanted the best possible equipment for these sophisticated, highly specified
spaces. Genelec sound quality is unquestionable and the smooth lines of their
speaker design blend seamlessly with the environment – a perfect combination of
modern technology, design and functionality.”
Scandic deployed a pair of compact 4030 loudspeakers – usually either side of the
screen – in each of the smaller conference rooms whilst the largest event space –
namely the Grand Ballroom - has a pair of the powerful 4040s for music, speech
and presentations.
“We decided on the 4000 Series as they are particularly integrator-friendly,” explains
Sahenkari. “Their active design with on-board amplification removes the need
for bulky external amplifier racks and simplifies cabling for a cleaner installation.
The extensive range of mounting accessories was also a big help when designing
speaker positions, particularly for the meeting facilities situated on the second floor
“SCANDIC AS A BRAND APPRECIATES QUALITY, AND
AUDIO SYSTEMS ARE NO EXCEPTION.”
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“GENELEC DEFINITELY TICKED ALL THE BOXES. THEY
HAD THE RIGHT PRODUCT FOR EVERY SITUATION.”
of the hotel, which have been preserved in their original form. Consequently, they
are all protected by the Finnish Heritage Agency who had to approve every step
of the installation process, along with the interior designers who had to approve
speaker positions from an aesthetic perspective. Working in a listed building adds
an extra layer of complexity as you can’t just drill holes and run cables anywhere
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Scandic Grand Central

you like! We must have used five
or six different types of mounting
fixture across the various spaces –
Genelec had the right product for
every situation.”
The entire AV system, which
spreads across three floors, is
centrally managed and processed.
Two auxiliary racks were installed
for the I/Os as the signal paths are
mostly digital via Dante ® .
HOSPITALITY
“Genelec definitely ticked all the boxes for this installation,” concludes Sahenkari.
“It’s a high quality Finnish brand built according to sustainable principles; an
extremely important point for Scandic in light of their strong commitment to
sustainability. Additionally, the timeless design of Genelec loudspeakers and their
ability to deliver crystalline audio quality for decades to come made them the
perfect choice. Everyone is happy.”
THE KIT
28 x 4030C 2 x 4040A
Scandic Grand Central
175

Hotel Kakola
TURKU, FINLAND
176

Hotel Kakola
Genelec delivers a RAW experience behind bars in
former prison-turned-hotel.
If you’ve ever had a hankering to find yourself behind bars without actually having
to commit a crime, then now’s your chance: the notorious Kakola prison in the
medieval city of Turku on Finland’s southwestern coast has been converted into an
upmarket boutique hotel complete with sophisticated conference, banqueting and
restaurant facilities, and a Genelec sound system. Whilst the food and bedding are
much improved upon its former prison days, much of the original architecture has
been preserved, and there is no shortage of chains and handcuffs dotted around to
remind guests of where they really are…
Rooms aside, Hotel Kakola also offers extensive conference and banqueting
facilities in a unique setting. The company turned to Genelec partner and specialist
AV integrator, Hifistudio Esitystekniikka to design and install a comprehensive sound
system across all of the public areas of the hotel.
“The client wanted a high quality audio system capable of handling low level, high
quality background music for the restaurant areas as well as crystal clear vocal
reinforcement for conferencing purposes. The system also had to be capable of
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179

handling ‘easy’ live music when required,” explains Antti Vuorilahti, co-owner of
Hifistudio. “It was also important for them to use domestic suppliers where possible
in an effort to support the economy, reduce their carbon footprint and work against
climate change, so the decision to use Genelec was a very easy one.”
Vuorilahti specified 24 compact Genelec 4020 and two powerful 4040 loudspeakers
in RAW aluminium finish across three separate zones: the reception area; restaurant
Ruben, located in the former prison canteen; and a versatile space known as the
Pavilion which can be rented separately or combined with other restaurant facilities
for larger events. It can also be used as a workspace and even divided into smaller
units with the help of light wall structures.
“The RAW finish is ideal for Kakola,” emphasises Vuorilahti. “The industrial look fits
perfectly into the ‘prison’ ambience and from a sustainability point of view, it ticks
all the boxes as it requires no painting and less finishing material. Like most Genelec
loudspeakers, the enclosure is made from recycled aluminium, and of course the
sound quality is exceptional.” Another important point was the choice of active
loudspeakers which reduces cabling and removes the need for external amplifier
racks, making installation faster, easier and more discreet.
Symetrix Prism 8x8 digital signal processors provide effortless control over a
Dante network for each of the zones. “Symetrix supplies high quality products that
marry well with a Genelec solution,” says Vuorilahti. “They are easy to configure
and – something that was high on the hotel team’s agenda – very easy to use.
Symetrix touch panels in each zone allow hotel staff to select and control the sound
sources in every area and even mix them if necessary. It’s all very neat, tidy and
straightforward and delivers excellent results.”
Kakolanruusu, a restaurant that is also housed in the former prison building but
under separate ownership from the hotel, has likewise been supplied with a Genelec
4000 Series audio solution, also designed and installed by Hifistudio.
Vuorilahti selected 14 mid-sized Genelec 4030 loudspeakers in white to deliver
ambient background music with the ability to adapt to larger events when required.
“THE INDUSTRIAL LOOK MATCHES THE ‘PRISON’
AMBIENCE AND THE SOUND QUALITY IS EXCEPTIONAL.”
180
Hotel Kakola

181

“GENELEC WAS AN OBVIOUS CHOICE BECAUSE OF
RELIABILITY, SUSTAINABILITY AND FINNISH HERITAGE.”
“Kakolanruusu caters for corporate groups as well as for private diners,” explains
Vuorilahti. “Their spaces are fully equipped with screens and video projectors, so
it was crucial that they had a high quality PA system to match. Genelec was an
obvious choice for all the same reasons of reliability, sustainability and Finnish
heritage. Like Hotel Kakola, we’ve provided a Symetrix Prism DSP (12x12) and
182
Hotel Kakola

touchscreen that offers the same easy-to-configure, easy-to-operate control for an
efficient system that looks as good as it sounds.
“From an integrator’s point of view, we have complete faith in Genelec as a
company as well as in their products,” he continues. “Their service is excellent at
every level, both pre- and post-sales, technical or whatever it is you need – there
is always someone ready to help – and of course the products themselves are
excellent. It’s rare that we have a problem with a Genelec installation, but if we do,
it’s never a problem for long.
“Both of these projects – Hotel Kakola and Kakolanruusu – have been thoroughly
enjoyable, even if we were faced with certain time constraints. We’re proud to
have assisted with the transformation of a former prison into what it is today, and
preserved a bit of Finnish history using Finnish products.”
PUBLIC PLACES
THE KIT
24 x 4020C 6 x 4040A
14 x 4030C
Hotel Kakola
183

Casino
Tampere
TAMPERE, FINLAND
184

Casino Tampere
Revolutionary casino hits the jackpot with Genelec
Smart IP.
Casino Tampere is a far cry from the glitz and bling-bling of Las Vegas. Only the
second casino in Finland, it opened in December 2021 at Tampere’s Nokia Arena
and is quite unlike any other casino in the world. Owned and operated by the
Finnish state-owned company Veikkaus, Casino Tampere operates a Responsible
Gaming policy with tools in place to enable players to self-regulate as well as
mandatory loss limits on slot machines. Exuding Finnish style with lots of natural
wood and greenery, Casino Tampere combines Nordic design with the world’s
most advanced casino concepts for a thoroughly modern – and unique – casino
environment. Over 100 Genelec Smart IP loudspeakers contribute to a complete
sensory experience that sets Casino Tampere apart from any other gaming venue.
Digital AV solutions experts, Craneworks Oy, won an open tender to design and
supply all of the digital AV solutions for the new casino thanks to their imaginative,
ideas-driven approach combined with solid technical expertise. As Craneworks
managing director, Sami Käyhkö describes, “Our aim was to design the world’s
most advanced casino experience with a
Scandinavian twist and a bit of magic!”
Genelec’s Smart IP loudspeakers fitted
perfectly into Craneworks’ vision: “We wanted
all of the casino AV technology to be built on
an IP network with full remote controllability,”
explains Käyhkö. “That includes audio, video,
lighting, digital signage, the AV matrix and
scaler, and even scent control.” The Genelec
Smart IP loudspeakers made perfect sense
in this context. “Aesthetically, their rounded
form works very well with the casino’s
Finnish-inspired interior – in certain areas we
even have some of the models with the RAW
aluminium finish, which look amazing – and
186
Casino Tampere

187

188

“OUR AIM WAS TO DESIGN THE WORLD’S MOST
ADVANCED CASINO EXPERIENCE.”
of course they are very easy to install with just one Ethernet cable and no external
amplifiers to worry about.
“From a sound quality and durability point of view, you can’t ask for more – Genelec
stands for quality and we’re pleased to use a Finnish brand,” he continues. “The
other major bonus points were full remote control – our HQ is in Helsinki about 150
km from the casino, so you don’t want to have to drive there just to adjust one
speaker – and easy on-the-fly configuration.”
Part of what makes Casino Tampere unique is a concept called ‘Virta’ or ‘stream’ in
English. Described by Käyhkö as “Scandinavian nature 2.0”, Virta runs through the
whole casino and is an experience in itself. Virta’s architecture brings together the
best in wood construction along with smart lighting and digital signage solutions,
creating around 250 metres of digital screen that are used to display a wide range
of continually updated, seasonally themed content. Premium audio is an integral
part of the experience and includes six separate 12.1 surround sound zones
throughout the Virta space. A series of adjoining “bays” serve as lounges and other
seating areas that patrons can use for dining or to play mobile sports games. There
are also large screens for catching up on the latest live sports.
In addition to Virta – which also features sophisticated scent design created by
sensory marketing experts Sevende Aromas – there are several stereo sound areas
in various gaming rooms, lounges, the check-in area and even the rest rooms. In
total, over 100 Genelec 4420 Smart IP loudspeakers supported by thirteen 7050
subwoofers deliver the audio experience throughout the casino.
All the audio, video, lighting and scent distribution systems are controlled via a
Crestron server accessed by several touchscreens, both fixed and wireless. “The
customer can change the volume in any sound zone – or even the volume of
an individual speaker – via the touchscreen as well as route different sources to
different zones,” explains Käyhkö. “For example, in certain sports areas, the nearest
IP speakers are normally part of the Virta 12.1 soundscape, but if a customer wants
to see and hear the match at levels greater than the screen will allow, we can mix
the sport sound to the nearest loudspeakers.”
Casino Tampere
189

“FROM A SOUND QUALITY AND DURABILITY POINT OF
VIEW, YOU CAN’T ASK FOR MORE.”
Indeed, as part of the 15,000-seat Nokia Arena complex – a premier venue for
national and international ice hockey – sport plays an important role in Casino
Tampere. Whenever there is a major game, sound and video feeds from the arena
can be delivered to any or all loudspeakers and screens in the casino – “It’s as if
you had your own private VIP box!” says Käyhkö. When a goal is scored, it triggers
a ‘goal show’ across the casino’s AV system so that gamers are kept up to speed
with progress from the hockey rink.
190

Ari Tuuli, project manager for Casino Tampere operators, Veikkaus Oy, is proud of
what has been achieved. “Casino Tampere is an experience,” he declares. “There is
no other casino in the world like it. We have created a lush, inviting environment that
engages all the senses – specially developed soundscapes, video content and scent
design evoke the different seasons, encouraging relaxation and socialising as well
as gaming.”
“This has been a fascinating project at every level,” reflects Käyhkö. “We
develxxoped the multisensory approach as a whole customer experience, of which
audio is an integral part, rather than separate silos of sound, video, lighting etc.
Thanks to the easy on-the-fly configuration of Genelec Smart IP loudspeakers,
we can create new sound zones at will and mix easily between different zones,
enabling us to be extremely reactive to changing circumstances or the addition
of new content. Achieving the same functionality with a traditional analogue
loudspeaker setup would have been virtually impossible, but with Genelec’s Smart
IP loudspeakers, it was actually very easy to execute, and the results are stunning.
Big thanks to our team of professionals who made this happen!”
HOSPITALITY
THE KIT
101 x 4420A 13 x 7050C
Casino Tampere
191

The Bar
NEW YORK CITY, USA
192

The Bar
Genelec Smart IP loudspeaker system chosen for
elegant new bar at NYC’s Penn Station.
Danny McDonald, one of America’s top pub business owners and one of New York
City’s best-known restaurateurs, is known for being adept at the development,
construction and operation of modern pubs. Starting in 1995 with the Swift
Hibernian Lounge, which Crain’s New York contended “revolutionised the Irish Bar
scene” in the city, his portfolio grew to include Puck Fair, Ulysses’ Folkhouse, Pier A
Harbor House, and The Dead Rabbit. Now McDonald’s latest venture, called simply
The Bar and located in Manhattan’s Moynihan Train Hall, continues his string of
successful taverns, this one in the newly renovated Penn Station below the Beaux
Arts-designed James A. Farley Post Office Building. The Bar, an elegant venue in
dark walnut and polished brass, is a centrepiece of the Hall’s food court. In keeping
with McDonald’s consistent quest for the best, he chose loudspeakers from Genelec
to provide the audio aspect of the establishment’s carefully considered ambience.
These loudspeakers offer power, audio signal and loudspeaker management
via a single standard CAT cable, helping keep the setup simple and the cable
management a breeze.
Specifically, 10 of Genelec’s 4430A Smart IP Installation Loudspeakers were
installed at The Bar by Osbee Industries, Inc., a Harrison, NY-based system
integrator that specialises in high-end projects. The Genelec loudspeakers are
soffited in the ceiling of the actual bar area, supporting the eight television displays
that make The Bar an elegant sports-watching venue. The AV system, designed
by Osbee, is fully networked, with Crestron control and Symetrix processing, and
4430As are connected to that network via Dante ® . “The Genelec loudspeakers,
which Danny has used many times before in his restaurants, were the perfect
choice here,” says Dave Raines, Osbee’s President. “They’re compact and fit into
the wood soffit above the bar in such way that they’re practically invisible, yet
“IT WAS OUR FIRST TIME USING GENELEC, BUT I CAN
ASSURE YOU IT WON’T BE OUR LAST.”
194
The Bar

195

“THAT’S THE BEAUTY OF THE GENELECS, THEY LET US
GET THE ENVIRONMENT RIGHT.”
still have plenty of output power. They’re compatible with Dante, as well as open
streaming standards such as AES67, so they’re able to be networked, and they
also have PoE functionality, which streamlines the system design. Plus, they sound
fantastic, so they really check all the boxes.” In fact, this was Osbee’s first Genelec
installation, and Raines was duly impressed with the Genelecs’ ease of installation
196

and performance. “It was our first
time using Genelec, but I can
assure you it won’t be our last. It’s
a great installation loudspeaker.”
Danny McDonald knows hospitality,
but he also knows it’s not limited
to food and drink. “We’ll want the
atmospheres in the restaurants and
bars to reflect the times and places
and people,” he says. “We’ll want
them curated for the moment.” At
The Bar, across Eighth Avenue from
Madison Square Garden, that means the venue will play music and show videos that
complement what many patrons have come to see, whether it’s a Rangers game
or a Billy Joel concert. “That’s where the Genelecs really shine,” he says. “They’re
studio-monitor quality, so the sound is really excellent. We’ll have some acoustic
music in here, such as jazz on Wednesdays, and the Genelecs give it elite-level
sound.” But as importantly, the Genelecs help encourage the room’s natural social
pace. “We call it ‘choreographed conversation’,” he explains. “If people are shouting
to get the bartender’s attention, they’re doing it to get over the loudness of the
sound system. It’s not supposed to be that way. We space the Genelecs out roughly
eight feet apart, and it creates the perfect balance: you’re surrounded by music but
you can talk easily, without having to shout, yet you still get the impact of the music.
That’s the beauty of the Genelecs. They let us get the environment right.”
TECHNICAL
THE KIT
10 x 4430A
The Bar
197

Product
Information
198

Genelec Smart IP
One shared cable for audio, power and control.
Smart IP is a range of networked active loudspeaker systems that are easy
to install, delivering exceptional audio, power and sophisticated loudspeaker
management via a single CAT cable. The aesthetically beautiful Smart IP range
combines the finest studio-quality loudspeaker performance with all the flexibility
and convenience that networked audio brings.
The growing family of Smart IP loudspeakers serve a wide range of applications,
room sizes and project scales with a sophisticated system management software
and a simple, intuitive controller app for end users. And with a wide range of
mounting accessories and colour finishes, Smart IP blends perfectly into any
environment or colour scheme.
To deliver pristine audio quality, Smart IP loudspeakers utilise the same two-way
active technology that has made Genelec the first choice for demanding studio and
broadcast applications for over forty years.
Created for professionals. Smart IP was created for discerning professionals who
demand premium acoustic performance that can integrate quickly and seamlessly
into any AV application, no matter how complex the project.
Featuring our trademark Minimum Diffraction Enclosure and
Directivity Control Waveguide, Smart IP loudspeakers
provide clarity, intelligibility and beautifully uniform
coverage, combined with bulletproof 24/7 reliability.
Powered by PoE and compatible with both Dante
and AES67 IP audio streams, Smart IP also offers
flexible loudspeaker management over IP networks
to provide system designers, integrators and installers
with a scalable, powerful and cost-effective solution.
Whether you’re an installer or an end user, intuitive but
powerful software tools make installing, configuring
and controlling Smart IP loudspeaker systems easy.
200
Product Information

Power to
the speaker.
Power to
the integrator.
Product Information
201

Complete audio connectivity. A single CAT cable delivers power, speaker
management and Audio over IP (AoIP) using standard Dante or AES67 networking.
Simple to confi gure the audio channel routing using the Dante Controller software. Most
Smart IP loudspeakers also support analogue audio via a standard Euroblock (Phoenix)
connector. Each loudspeaker supports up to eight audio channels of uncompressed
low-latency audio with sample rates of 32 to 96 kHz and 16 to 24 bit resolution.
Power
PoE+ and PoE
Management
Genelec Smart IP Manager
Open API in loudspeakers
Standard CAT cable
Audio streaming
AES67, Dante plus
Dante Controller
Analogue line in
Euroblock screw
mount connector
Euroblock
Smart Power Management with Sustainable Design. Smart IP utilises
Power-over-Ethernet (PoE) technology that can deliver a significantly higher SPL
than was previously possible via any conventional PoE. In fact, Smart IP can
produce maximum SPL whenever needed, sufficient to power small and medium
sized audio systems - a world first.
Audio Source
PoE Capable IP Switch
202 Product Information

The internal power supply stores power, to enable Smart IP loudspeakers to work
with real audio signals, music and speech. Since audio signals are dynamic, periods
of high peak power typically have finite duration while the effective average power
level, or RMS power, remains much lower.
Fixed
Maximum
Audio
Power Peaks
POWER
POWER
TIME
Time profile of
PoE power availabilty
Power supply inside the
loudspeaker
TIME
Time profile of
power usage
Thanks to its single cable technology and the ability to utilise existing IT
infrastructures, Smart IP provides profitability with sustainable loudspeaker and
system design. Our patented power management technology helps Smart IP
speakers use electricity efficiently. Manufactured sustainably in Finland, Smart IP
loudspeakers feature recycled aluminium enclosures and long term maintenance
free investment with a long life cycle.
2021
AWARDS 2020
WINNER
MONITORING
Genelec 4430
REWARDING QUALITY AND INNOVATION
Loved by the industry. Over the years, we have solidified our premium status
within the industry, achieving numerous awards relating to our company, our
sustainable practices and innovations, as well as specific projects.
Product Information
203

Smart IP Manager
Total control, flexible system management,
anywhere, anytime.
Designed to work closely with any Smart IP loudspeaker system, Smart IP Manager
software allows installers to configure an almost unlimited number of rooms, zones,
loudspeakers and audio channels, and includes device discovery, versatile roomequalisation
tools, system organisation and status monitoring.
This enables installers to deploy Smart IP loudspeakers even on highly complex,
acoustically challenging projects, with a public API command set to allow external
control via third-party hardware, software or house automation systems. For
seamless integration with Control4, QSC Q-SYS and AMX systems, we provide a
simple, ready-to-go driver, which can be downloaded and used free of charge.
Single-cable simplicity is only the beginning. Genelec Smart IP Manager software
enables flexible system configuration, supervision, management and monitoring
over IP. Manage all loudspeakers as one system. Configure, monitor and maintain
systems to better serve your clients. Control performance, and create loudspeaker
groups for different rooms, spaces and environments. Even operate remotely.
Proven, time-saving software. With an intuitive suite of software tools to solve
installation audio challenges — including device discovery, IP configuration, zone
assignment and status monitoring. With full access to DSP for room equalisation
and delay. Save time and ensure systems perform with outstanding clarity and
speech intelligibility, even in challenging
acoustic environments.
Manage from a single screen, divide your
system into any number of rooms or zones.
Featuring a public API command set for
easy integration with AV control systems.
Give end users instant access to volume,
power on/off, loudspeaker activity or
preprogrammed audio settings.
204
Product Information

Smart IP Controller
Delivering intuitive and streamlined remote control,
at your fingertips.
For smaller, less complex installations, the Smart IP Controller app can be
downloaded to mobile devices and tablets, providing the end user with day-to-day
control of key loudspeaker functions including mute, volume control and power on/
off, plus overall zone control. Once the system has been configured by the installer
using Smart IP Manager software, the Smart IP Controller app provides an intuitive,
low cost alternative to third party AV control systems.
Instant access. Designed to be used after the system has
been configured and optimised by the installer using Smart
IP Manager software, the free Smart IP Controller app can
then be downloaded onto the end user’s smartphone or tablet
(iOS or Android), for day-to-day access to key loudspeaker
functions including mute, volume and power on/off.
Zone control. The Controller app automatically discovers the
loudspeakers on the network, and offers a clean and logical
user interface. Access to some or all of the zones created
during configuration can then be assigned
to the app, giving each individual user the
appropriate levels of control.
Simply download the Smart IP Controller
app to get started.
Product Information
205

Technical Specifications
4410A Smart IP
SPL:
96 dB
Frequency Response:
67 Hz - 40 kHz (-6 dB)
Amplifier Power:
18 W Bass (Class D) + 18 W Treble
(Class D)
Weight:
1.5 kg / 3.3 lb
Accuracy of Frequency Response:
± 2.5 dB (74 Hz - 20 kHz)
Driver Dimensions:
76 mm Bass + 19 mm Treble
3 in Bass + 3/4 in Treble
Dimensions:
H 181 x W 121 x D 115 mm
H 7 1/8 x W 4 3/4 x D 4 17/32 in
Connections:
1 x RJ45 AES67 / Dante Input
4420A Smart IP
SPL:
100 dB
Frequency Response:
55 Hz - 39 kHz (-6 dB)
Amplifier Power:
50 W Bass (Class D) + 50 W Treble
(Class D)
Weight:
3.1 kg / 6.8 lb
Accuracy of Frequency Response:
± 1.5 dB (62 Hz - 20 kHz)
Driver Dimensions:
105 mm Bass + 19 mm Treble
4 1/8 in Bass + 3/4 in Treble
Dimensions:
H 226 x W 151 x D 142 mm
H 8 29/32 x W 5 15/16 x D 5 19/32 in
Connections:
1 x RJ45 AES67 / Dante Input
1 x Euroblock Analog Input
206
Product Information

4430A Smart IP
SPL:
104 dB
Frequency Response:
45 Hz - 39 kHz (-6 dB)
Amplifier Power:
50 W Bass (Class D) + 50 W Treble
(Class D)
Weight:
5.1 kg / 11.2 lb
Accuracy of Frequency Response:
± 1.5 dB (58 Hz - 20 kHz)
Driver Dimensions:
130 mm Bass + 19 mm Treble
5 1/8 in Bass + 3/4 in Treble
Dimensions:
H 285 x W 189 x D 178 mm
H 11 7/32 x W 7 7/16 x D 7 in
Connections:
1 x RJ45 AES67 / Dante Input
1 x Euroblock Analog Input
Product Information
207

Technical Specifications
4435A Smart IP
SPL:
104 dB
Frequency Response:
55 Hz – 39 kHz (-6 dB)
Amplifier Power:
50 W Bass (Class D) + 50 W Treble
(Class D)
Weight:
4 kg / 8.8 lb
Accuracy of Frequency Response:
± 2.5 dB (70 Hz - 20 kHz)
Driver Dimensions:
130 mm Bass + 19 mm Treble
5 1/8 in Bass + 3/4 in Treble
Dimensions:
Diam 288 mm x Depth 163,23 mm
Diam 11 11/32 in x Depth 6 7/16 in
Connections:
1 x RJ45 AES67 / Dante Input
1 x Euroblock Analog Input
Flexible form factors. The new 4435A in-ceiling Smart IP model is designed
to integrate seamlessly with any combination of its wall-mounting Smart IP
loudspeaker siblings, making the series suitable for an even more diverse range
of installations.
And rest assured that the family is set to grow further in the future, as we look to
offer Smart IP technology in an even wider range of form factors.
At Genelec, we firmly believe that networking is the future of installed audio, so stay
tuned as we look to bring you more Smart IP solutions – helping you to future-proof
all of your AV projects.
208
Product Information

RAW and RAL
Beautiful, elegant and sustainable – Genelec offers a
range of finishes to suit every aesthetic.
Sustainable RAW. Part of our ongoing
commitment to sustainability, Genelec
RAW loudspeakers are the perfect
blend of exceptional sound, aesthetic
beauty and a lower environmental
impact. The natural finish of RAW
models requires no painting and
less finishing material, and this more
environmentally friendly approach allows
each recycled aluminium enclosure to
shine with its own individual elegance.
So, if your project calls for an ultramodern
industrial aesthetic then our
RAW finish is available on a selection of
4000 and Smart IP models.
RAL options. To help you match your
loudspeakers with any type of interior or
colour scheme, we also provide a huge
range of other colour options on most
of our installation models, including
black, white and 120 RAL colour
finishes. Additionally, our frameless
in-wall and in-ceiling speakers have
paintable grilles to allow completely
discreet, unobtrusive installation.
So, not only can Genelec loudspeakers
adapt to their acoustic environment,
they can also adapt to their visual
environment too. How flexible is that?
Product Information
209

Technical Specifications
4010A
SPL:
96 dB
Frequency Response:
67 Hz - 25 kHz (-6 dB)
Amplifier Power:
25 W Bass (Class D) + 25 W Treble
(Class D)
Weight:
1.5 kg / 3.3 lb
Accuracy of Frequency Response:
± 2.5 dB (74 Hz - 20 kHz)
Driver Dimensions:
76 mm Bass + 19 mm Treble
3 in Bass + 3/4 in Treble
Dimensions:
H 181 x W 121 x D 115 mm
H 7 1/8 x W 4 3/4 x D 4 17/32 in
Connections:
1 x Euroblock Analog Input
4020C
SPL:
100 dB
Frequency Response:
56 Hz - 25 kHz (-6 dB)
Amplifier Power:
50 W Bass (Class D) + 50 W Treble
(Class D)
Weight:
3.1 kg / 6.8 lb
Accuracy of Frequency Response:
± 2.5 dB (62 Hz - 20 kHz)
Driver Dimensions:
105 mm Bass + 19 mm Treble
4 1/8 in Bass + 3/4 in Treble
Dimensions:
H 226 x W 151 x D 142 mm
H 8 29/32 x W 5 15/16 x D 5 19/32 in
Connections:
1 x Euroblock Analog Input
210
Product Information

4030C
SPL:
104 dB
Frequency Response:
47 Hz - 25 kHz (-6 dB)
Amplifier Power:
50 W Bass (Class D) + 50 W Treble
(Class D)
Weight:
4.9 kg / 10.8 lb
Accuracy of Frequency Response:
± 2 dB (54 Hz - 20 kHz)
Driver Dimensions:
130 mm Bass + 19 mm Treble
5 1/8 in Bass + 3/4 in Treble
Dimensions:
H 285 x W 189 x D 178 mm
H 11 7/32 x W 7 7/16 x D 7 in
Connections:
1 x Euroblock Analog Input
4040A
SPL:
109 dB
Frequency Response:
50 Hz - 25 kHz (-6 dB)
Amplifier Power:
120 W Bass (Class AB) + 120 W
Treble (Class AB)
Weight:
9.9 kg / 21.8 lb
Accuracy of Frequency Response:
± 3 dB (55 Hz - 20 kHz)
Driver Dimensions:
165 mm Bass + 19 mm Treble
6 1/2 in Bass + 3/4 in Treble
Dimensions:
H 350 x W 237 x D 223 mm
H 13 25/32 x W 9 11/32 x D 8 25/32 in
Connections:
1 x Euroblock Analog Input
Product Information
211

Technical Specifications
7040A
SPL:
100 dB
Frequency Response:
30 Hz - 90 Hz (-6 dB)
Amplifier Power:
50 W Bass (Class D)
Weight:
11.3 kg / 25 lb
Accuracy of Frequency Response:
± 3 dB (33 Hz - 85 Hz)
Driver Dimensions:
165 mm Bass
6 1/2 in Bass
Dimensions:
H 410 x W 350 x D 205 mm
H 16 5/32 x W 13 25/32 x D 8 1/16 in
Connections:
2 x XLR Analog Input
2 x XLR Analog Input
7050C
SPL:
103 dB
Frequency Response:
24 Hz - 85 Hz (“-6 dB”)
Amplifier Power:
130 W Bass (Class D)
Driver Dimensions:
205 mm Bass
8 1/16 in Bass
Dimensions:
H 410 x W 350 x D 319 mm
16 1/8 x 13 3/4 x 12 9/16 in
Connections:
6 x XLR Analog Input
5 x XLR Analog Output
Weight:
17.3 kg / 38.1 lb
212
Product Information

5041A
SPL:
105 dB
Frequency Response:
35 Hz - 95 Hz (-6 dB)
Amplifier Power:
103 W Bass
Weight:
15 kg / 33.1 lb
Accuracy of Frequency Response:
± 3 dB (35 Hz - 95 Hz)
Driver Dimensions:
2 x 165 mm Bass
2 x 6 1/2 in Bass
Dimensions:
H 1170 x W 346 x D 82 mm
H 46 1/16 x W 13 5/8 x D 3 7/32 in
Connections:
1 x XLR Analog Input
1 x RCA Analog Input
1 x XLR Analog Output
AIW26B
SPL:
110 dB
Frequency Response:
39 Hz - 25 kHz (-6 dB)
Amplifier Power:
120 W Bass (Class AB) + 120 W
Treble (Class AB)
Weight:
8.7 kg / 19.2 lb
Accuracy of Frequency Response:
± 2.5 dB (45 Hz - 21 kHz)
Driver Dimensions:
65 mm Bass + 19 mm Treble
6 1/2 in Bass + 3/4 in Treble
Dimensions:
H 552 x W 303 x D 102 mm
H 21 23/32 x W 11 15/16 x D 4 1/32 in
Connections:
1 x RCA Analog Input
1 x XLR Analog Input
Product Information
213

Other Featured Models
8010A
8030C
8430A
7060B 7270A 7350A
214
Product Information

8351B
8361A
8331A
7360A
7370A
7380A
Product Information
215

Other Featured Models
S360A
1236A
1032C
1237A
G Three
G Five
216
Product Information

7382A
1238A
Product Information
217

ISBN 978-952-65121-0-5
ISBN 978-952-65121-1-2
Photo credits:
Supercell: Peder Carlsson
Combo: Formentini Zanatta, Pepe Fotografia, Claudia Zalla
Brasserie Astoria: Peder Carlsson
Hagius: Robert Rieger
K-Supermarket: Teemu Oksanen
Vasakronan: Peder Carlsson
Ilmatar Windpower: 4Business Oy
Cecil Coworking: Peder Carlsson
World of Wine: Miguel Domínguez
Jolie’s: Prashant Damle
Ästad Vingård: Peder Carlsson
Farang: 4Business Oy
JNcQUOI: Miguel Domínguez
Amerikalinjen: Simen Skari
G Livelab: Peder Carlsson
Naturkraft: Andreas Ryssov
Finnish Sports Museum: Teemu Oksanen
The New Children’s Hospital: Teemu Oksanen
Östermalms Saluhall: Peder Carlsson
Scandic Grand Central: Teemu Oksanen
Hotel Kakola: Teemu Oksanen
Casino Tampere: Teemu Oksanen
The Bar: Eric Daubney
Genelec Document BBAGE224. Copyright Genelec Oy 01.2023. All data subject to change.
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