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INTRODUCTION |1. What is this manual about?Generate Your Business Idea (GYB) manual discusses the basic requirements that are needed to be anentrepreneur, the capabilities that an entrepreneur needs to have and the ways that he or she can come upwith a good business idea.2. Who should read this manual?This manual is helpful for any potential entrepreneur who wants to start a business but is not sure ofwhich business idea to pursue.3. Objectives of this manualWhen you have completed this manual, you should be able to:••Assess whether or not you have the basic requirements needed to be a successful entrepreneur••Clearly explain any business idea that comes to your mind••Identify potential sources of business ideas and create an idea list••Shortlist and then select the best idea to pursue in order to start your own business4. How to use this manual?In this manual you will find:••Stories of businesses: Compare these examples with your own business and use them to improve theperformance and profitability of your business.••Activities: Practical exercises in the middle of each part that help you to proactively think about theconcepts and how to apply them to your future business.••Assessments: Answering the questions will help you to assess your capability and readiness to becomean entrepreneur.••Action Plans: Fill in and use the Action Plans at the end of some parts. These will help you to put yournew knowledge into practice.INTRODUCTION |i
Several icons are used within the manual to help guide your study. Examples of the icons and their meaningsare listed below:When you see this icon, you have activities to do or questions to answer.When you see this icon, you have to complete assessments that help you measure your capabilityand readiness to become an entrepreneur.When you see this icon, it tells you where to find more information or what to do.ii | Generate Your Business Idea
Page 2 and 3: GENERATEYOUR BUSINESSIDEAgenerate Y
Page 4 and 5: About the Start and Improve Your Bu
Page 6 and 7: ContentsINTRODUCTIONi1. What is thi
Page 10 and 11: PART I |YOU AS AN ENTREPRENEURAre y
Page 12 and 13: Business management skillsBusiness
Page 14 and 15: Githuku worked for a construction m
Page 16 and 17: 2.3 Identify your business field an
Page 18 and 19: ACTIVITY 2ACTION PLANAreas that nee
Page 20 and 21: PART II |A MARKET IS WAITING FOR YO
Page 22 and 23: 2. What makes a business idea?A bus
Page 24 and 25: 2.2 What good or service will your
Page 26 and 27: 2.3 Who will your business sell to?
Page 28 and 29: Refer to the cases of Janet and Lil
Page 30 and 31: My business idea is:...............
Page 32 and 33: PART III |YOUR OWN BUSINESS IDEA LI
Page 34 and 35: What did Hamisi do to find his busi
Page 36 and 37: BUSINESS IDEAS ANALYSIS FORMName of
Page 38 and 39: ___________________________________
Page 40 and 41: 4. Draw from experience4.1 Your own
Page 42 and 43: There is no tea shop orquiet bar wh
Page 44 and 45: Muthoni also makes the following ge
Page 46 and 47: 6. Scanning your environmentYou can
Page 48 and 49: 6.3 Waste productsBusiness opportun
Page 50 and 51: 6.6 Trade fairs and exhibitionsOrga
Page 52 and 53: 7. BrainstormingBrainstorming means
Page 54 and 55: This can be illustrated as follows:
Page 56 and 57: 9. Your ideas listACTIVITY 10Now co
Page 58 and 59:
PART IV |THE BESTBUSINESS IDEAS FOR
Page 60 and 61:
Agency for home-basedcareWhich need
Page 62 and 63:
••Does this business need equip
Page 64 and 65:
After you have acquired more inform
Page 66 and 67:
SWOT ANALYSISBusiness idea: Second-
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By making this comparison, Muthoni
Page 70 and 71:
PART V |YOUR OWN BUSINESS IDEAIf yo
Page 72:
Want to start a business, but still
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