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INTRODUCTION |
1. What is this manual about?
Generate Your Business Idea (GYB) manual discusses the basic requirements that are needed to be an
entrepreneur, the capabilities that an entrepreneur needs to have and the ways that he or she can come up
with a good business idea.
2. Who should read this manual?
This manual is helpful for any potential entrepreneur who wants to start a business but is not sure of
which business idea to pursue.
3. Objectives of this manual
When you have completed this manual, you should be able to:
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Assess whether or not you have the basic requirements needed to be a successful entrepreneur
••
Clearly explain any business idea that comes to your mind
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Identify potential sources of business ideas and create an idea list
••
Shortlist and then select the best idea to pursue in order to start your own business
4. How to use this manual?
In this manual you will find:
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Stories of businesses: Compare these examples with your own business and use them to improve the
performance and profitability of your business.
••
Activities: Practical exercises in the middle of each part that help you to proactively think about the
concepts and how to apply them to your future business.
••
Assessments: Answering the questions will help you to assess your capability and readiness to become
an entrepreneur.
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Action Plans: Fill in and use the Action Plans at the end of some parts. These will help you to put your
new knowledge into practice.
INTRODUCTION |
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