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When you have completed the summary of your business idea, you can go on to the next step to start your
own business: Prepare a business plan for the proposed business. The ILO’s Start Your Business (SYB) training
programme can assist you with this. The Improve Your Business (IYB) programme can help you become more
efficient and increase your profit once you have started your business.
If you are still undecided, do not worry!
The purpose of this manual is to help you prepare yourself before you start a business. If you do not feel that
you are ready at this point to start a business, try to clarify what causes your reticence:
••
Are you unsure about your personal capability? Do you think you are not capable of being an entrepreneur?
••
Are you unsure about a market with an unmet need that you can fulfil?
••
Are you unsure of which idea you want to pursue because you have many ideas that you are considering?
••
Are you unsure whether or not you have sufficiently analysed and compared your ideas?
In all cases you now have a better understanding of what it takes to find a good business idea. If you are not
ready yet, keep working on it and you will get there! Use the Action Plan form below to list the things that you
will do next.
ACTIVITY 14
Action Plan
Areas that need improvement What will I do to improve it? When?
62 | Generate Your Business Idea