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PART V |YOUR OWN BUSINESS IDEAIf you have decided on the right idea, congratulations!ACTIVITY 13Now you can complete a summary of your business idea in the box below.My business idea: ………………………………………………………………………………………………Type of business: Manufacturing Service provisionWholesalingRetailingField of business: ………………………………………………………………………………………………My goods or services will be: ………………………………………………………………………………………………………………………………………………………………………………………………………My customers will be: …………………………………………………………………………………………...……………………………………………………………………………………………………………………The needs of the customers that will be satisfied are:…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………I have chosen this business idea because (advantages and disadvantages):…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………What should I learn further to prepare for the business?…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………PART V | Your own business idea | 61
When you have completed the summary of your business idea, you can go on to the next step to start yourown business: Prepare a business plan for the proposed business. The ILO’s Start Your Business (SYB) trainingprogramme can assist you with this. The Improve Your Business (IYB) programme can help you become moreefficient and increase your profit once you have started your business.If you are still undecided, do not worry!The purpose of this manual is to help you prepare yourself before you start a business. If you do not feel thatyou are ready at this point to start a business, try to clarify what causes your reticence:••Are you unsure about your personal capability? Do you think you are not capable of being an entrepreneur?••Are you unsure about a market with an unmet need that you can fulfil?••Are you unsure of which idea you want to pursue because you have many ideas that you are considering?••Are you unsure whether or not you have sufficiently analysed and compared your ideas?In all cases you now have a better understanding of what it takes to find a good business idea. If you are notready yet, keep working on it and you will get there! Use the Action Plan form below to list the things that youwill do next.ACTIVITY 14Action PlanAreas that need improvement What will I do to improve it? When?62 | Generate Your Business Idea
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GENERATEYOUR BUSINESSIDEAgenerate Y
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About the Start and Improve Your Bu
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ContentsINTRODUCTIONi1. What is thi
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INTRODUCTION |1. What is this manua
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PART I |YOU AS AN ENTREPRENEURAre y
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Business management skillsBusiness
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Githuku worked for a construction m
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2.3 Identify your business field an
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ACTIVITY 2ACTION PLANAreas that nee
Page 20 and 21: PART II |A MARKET IS WAITING FOR YO
Page 22 and 23: 2. What makes a business idea?A bus
Page 24 and 25: 2.2 What good or service will your
Page 26 and 27: 2.3 Who will your business sell to?
Page 28 and 29: Refer to the cases of Janet and Lil
Page 30 and 31: My business idea is:...............
Page 32 and 33: PART III |YOUR OWN BUSINESS IDEA LI
Page 34 and 35: What did Hamisi do to find his busi
Page 36 and 37: BUSINESS IDEAS ANALYSIS FORMName of
Page 38 and 39: ___________________________________
Page 40 and 41: 4. Draw from experience4.1 Your own
Page 42 and 43: There is no tea shop orquiet bar wh
Page 44 and 45: Muthoni also makes the following ge
Page 46 and 47: 6. Scanning your environmentYou can
Page 48 and 49: 6.3 Waste productsBusiness opportun
Page 50 and 51: 6.6 Trade fairs and exhibitionsOrga
Page 52 and 53: 7. BrainstormingBrainstorming means
Page 54 and 55: This can be illustrated as follows:
Page 56 and 57: 9. Your ideas listACTIVITY 10Now co
Page 58 and 59: PART IV |THE BESTBUSINESS IDEAS FOR
Page 60 and 61: Agency for home-basedcareWhich need
Page 62 and 63: ••Does this business need equip
Page 64 and 65: After you have acquired more inform
Page 66 and 67: SWOT ANALYSISBusiness idea: Second-
Page 68 and 69: By making this comparison, Muthoni
Page 72: Want to start a business, but still
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