wcms_436192

4. Draw from experience 31
4.1 Your own experience 31
4.2 Other people’s experience. 31
5. Survey your local business area 33
6. Scanning your environment 37
6.1 Natural resources 37
6.2 Abilities and skills of people in the local community 38
6.3 Waste products 39
6.4 Import substitution 40
6.5 Publications 40
6.6 Trade fairs and exhibitions 41
7. Brainstorming 43
8. Structured brainstorming 44
9. Your ideas list 47
PART IV - THE BEST BUSINESS IDEAS FOR YOU 49
1. Screen your ideas list 49
2. Field study 53
4.2 Conducting your interviews 53
4.2 Who to talk to? 53
3. SWOT analysis 55
3.1 Inside the business 55
3.2 Outside the business 56
PART V - YOUR OWN BUSINESS IDEA 61