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PART IV |THE BESTBUSINESS IDEAS FOR YOU1. Screen your ideas listAfter doing all of the things described in Part III, Muthonicame up with 17 business ideas. However, when consideringthe following five criteria, her list has been reduced to onlysix ideas.• Which need is to be fulfilled?• What good or service will the business sell?• Who will the business sell to?• How will the business sell its good or service?• How much will the business depend upon and impactthe environment?These six on her short list are now the best ideas that she will consider.MY IDEAS LISTIdeasSolar lamps and chargersDescriptionWhich need is to be fulfilled? Need for lighting in areas where the electricityis unreliable, expensive and the power is often cut.What good/service? Solar lamps and chargers. There is an NGO currentlyteaching people how to make solar lighting and chargers. There is also aprogramme for financing businesses that produce solar products.Who to sell to? All the homes and businesses in my area, as the power hereis often cut off.How to sell? Through hardware stores.How will the environment be affected? The lamp uses solar energy, aform of renewable energy. The charger will be durable so that it has a longlife and does not need to be replaced often. Dumping of chargers that havetoxic chemicals inside will be done in such a way that does not pollute theenvironment or seep into the water table.PART IV | The best business ideas for you | 49
A catering servicedelivering lunches toofficesWhich need is to be fulfilled? People in offices need fresh food at areasonable price delivered to them during lunch time. No one else in towndoes this.What good/ service? Delivery of lunch boxes. I know how to cook and Ienjoy it. Not much money is needed to start.Who to sell to? Office workers in the city centre.How to sell? By providing a phone number for people to call in the morningand order one of the four lunch sets available every day.A tile-making businessHow will the environment be affected? Disposable styrofoam containersare difficult to eliminate and are not environmentally-friendly. Paper is better,but it still requires wood from trees, which contributes to degradation of theforests. I would rather use reusable containers; however it is a bit difficult tocollect them after lunch every day.Which need is to be fulfilled? A lot of people in this town are buildinghouses and need tiles. There is no other business manufacturing tiles in thistown, so all the retailers buy from a tile factory in another area.What good/service? Tiles. The local clay is good for making tiles and, isplentiful and cheap. I do not know how to make tiles but they are beautifuland I would enjoy learning. The equipment would be expensive.Who to sell to? Retailers in the area who are buying tiles from the factoriesin other localities. But the problem is that I am not sure how many customersthere will be or if I could make tiles that are as high quality as those producedin the factories.How to sell? Through the construction material retailers in the area.Second-hand clothingstoreHow will the environment be affected? Making clay tiles is not harmful tothe environment.Which need is to be fulfilled? There are lots of people who want niceclothing but cannot afford to buy new clothes.What good/service? A second-hand clothing store. There is no similarshop in town. I would be careful to buy used clothing that is fashionableand sell it at a price well below the prices in the local clothing stores. Ionce worked in a clothing store. I have a good eye for fashion and I knowhow to recognize good quality clothes. I would really enjoy running ashop, meeting people and selling fashionable clothing.Who to sell to? Low income families and students on a tight budget.How to sell? I will rent a shop space in the centre of town. I need to find outhow much it will cost to rent a space.How will the environment be affected? This is a business that recyclesclothing, so it is good for the environment. My business relies on a goodsupply of second-hand clothes.50 | Generate Your Business Idea
Page 2 and 3:
GENERATEYOUR BUSINESSIDEAgenerate Y
Page 4 and 5:
About the Start and Improve Your Bu
Page 6 and 7:
ContentsINTRODUCTIONi1. What is thi
Page 8 and 9: INTRODUCTION |1. What is this manua
Page 10 and 11: PART I |YOU AS AN ENTREPRENEURAre y
Page 12 and 13: Business management skillsBusiness
Page 14 and 15: Githuku worked for a construction m
Page 16 and 17: 2.3 Identify your business field an
Page 18 and 19: ACTIVITY 2ACTION PLANAreas that nee
Page 20 and 21: PART II |A MARKET IS WAITING FOR YO
Page 22 and 23: 2. What makes a business idea?A bus
Page 24 and 25: 2.2 What good or service will your
Page 26 and 27: 2.3 Who will your business sell to?
Page 28 and 29: Refer to the cases of Janet and Lil
Page 30 and 31: My business idea is:...............
Page 32 and 33: PART III |YOUR OWN BUSINESS IDEA LI
Page 34 and 35: What did Hamisi do to find his busi
Page 36 and 37: BUSINESS IDEAS ANALYSIS FORMName of
Page 38 and 39: ___________________________________
Page 40 and 41: 4. Draw from experience4.1 Your own
Page 42 and 43: There is no tea shop orquiet bar wh
Page 44 and 45: Muthoni also makes the following ge
Page 46 and 47: 6. Scanning your environmentYou can
Page 48 and 49: 6.3 Waste productsBusiness opportun
Page 50 and 51: 6.6 Trade fairs and exhibitionsOrga
Page 52 and 53: 7. BrainstormingBrainstorming means
Page 54 and 55: This can be illustrated as follows:
Page 56 and 57: 9. Your ideas listACTIVITY 10Now co
Page 60 and 61: Agency for home-basedcareWhich need
Page 62 and 63: ••Does this business need equip
Page 64 and 65: After you have acquired more inform
Page 66 and 67: SWOT ANALYSISBusiness idea: Second-
Page 68 and 69: By making this comparison, Muthoni
Page 70 and 71: PART V |YOUR OWN BUSINESS IDEAIf yo
Page 72: Want to start a business, but still
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