wcms_436192

7. Brainstorming
Brainstorming means opening up your mind and thinking about many different ideas. You start with a word or
a topic and then write down everything that comes to mind relating to that subject. You continue writing for
as long as possible, putting down things that you think of, even if they seem irrelevant or odd. Good ideas can
come from concepts that initially seem strange.
Brainstorming works best in a group. Get your family or friends together and ask them to help by writing down
ideas they have when they hear the word or subject matter.
We will use Ken as an example. He asked his sister and two friends to brainstorm with him to find a business
idea. He has worked as a carpenter in a furniture factory for a long time so they started with the word “wood”.
At first the ideas for businesses related to wood came slowly. But soon they had many possibilities.
PART III | Your own business idea list | 43