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6.6 Trade fairs and exhibitionsOrganizations hold trade fairs for different goods or services. Attending these fairs may give you exposure to anumber of new business ideas that you had not previously considered. Be sure to attend any trade fair for fieldsof business in which you may be interested.We are looking foran agent to sell ourequipment in thisarea.Wow! This machine canmake building materialsfrom waste plastic!Yes. It does notonly produce lowcost materials butalso contributeto cleaning up theenvironment.PART III | Your own business idea list | 41
ACTIVITY 7Take time to look around your own community and make notes for each of the following:Natural resourcesBusiness ideasWaste productsBusiness ideasImport substitutionBusiness ideasPublicationsBusiness ideasTrade fairs and exhibitionsBusiness ideasAdd these business ideas to your idea list (use the form on page 47). Try to describe each idea as clear aspossible based on the following five criteria:••Which need will my business fulfill?••What good/ service will I provide?••To whom will I sell?••How will I sell my good/service?••How much will my business depend upon and impact the environment?42 | Generate Your Business Idea
Page 2 and 3: GENERATEYOUR BUSINESSIDEAgenerate Y
Page 4 and 5: About the Start and Improve Your Bu
Page 6 and 7: ContentsINTRODUCTIONi1. What is thi
Page 8 and 9: INTRODUCTION |1. What is this manua
Page 10 and 11: PART I |YOU AS AN ENTREPRENEURAre y
Page 12 and 13: Business management skillsBusiness
Page 14 and 15: Githuku worked for a construction m
Page 16 and 17: 2.3 Identify your business field an
Page 18 and 19: ACTIVITY 2ACTION PLANAreas that nee
Page 20 and 21: PART II |A MARKET IS WAITING FOR YO
Page 22 and 23: 2. What makes a business idea?A bus
Page 24 and 25: 2.2 What good or service will your
Page 26 and 27: 2.3 Who will your business sell to?
Page 28 and 29: Refer to the cases of Janet and Lil
Page 30 and 31: My business idea is:...............
Page 32 and 33: PART III |YOUR OWN BUSINESS IDEA LI
Page 34 and 35: What did Hamisi do to find his busi
Page 36 and 37: BUSINESS IDEAS ANALYSIS FORMName of
Page 38 and 39: ___________________________________
Page 40 and 41: 4. Draw from experience4.1 Your own
Page 42 and 43: There is no tea shop orquiet bar wh
Page 44 and 45: Muthoni also makes the following ge
Page 46 and 47: 6. Scanning your environmentYou can
Page 48 and 49: 6.3 Waste productsBusiness opportun
Page 52 and 53: 7. BrainstormingBrainstorming means
Page 54 and 55: This can be illustrated as follows:
Page 56 and 57: 9. Your ideas listACTIVITY 10Now co
Page 58 and 59: PART IV |THE BESTBUSINESS IDEAS FOR
Page 60 and 61: Agency for home-basedcareWhich need
Page 62 and 63: ••Does this business need equip
Page 64 and 65: After you have acquired more inform
Page 66 and 67: SWOT ANALYSISBusiness idea: Second-
Page 68 and 69: By making this comparison, Muthoni
Page 70 and 71: PART V |YOUR OWN BUSINESS IDEAIf yo
Page 72: Want to start a business, but still

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