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There is no tea shop orquiet bar where womencan socialize!Add these business ideas to your idea list (use the form on page 47). Try to describe each idea as clearly aspossible, based on the following five criteria:••Which need will my business fulfill?••What good/ service will I provide?••To whom will I sell?••How will I sell my good/service?••How much will my business depend upon and impact the environment?5. Survey your local business areaAnother way of discovering business ideas is to look around your local community. Find out what type ofbusinesses are already operating in your area and see if you can identify any gaps in the market.If you live in a village or small town, you may be able to identify all the fields of business in the whole town.Otherwise, you may need to focus on the preferred business fields and business types that you identified inPart I of the manual. This is an activity that will be much easier to do with a business partner or friend. Visit theclosest industrial area, markets and shopping centres in your area.Muthoni’s experienceMuthoni is trying to think of business ideas. She collects information about the businesses operating in thetown where she lives so that she can get ideas to start her own business. Muthoni likes cooking. She wasworking part-time in a bakery when she was in her college. She is also interested in home decoration andfashion. Muthoni likes meeting different people. Therefore, she prefers to open a service or retail businessrelated to cooking, home décor or fashion.PART III | Your own business idea list | 33
What Muthoni does:••Visits the local shopping mall where there are a lot of high-end restaurants, garment stores andhousehold goods••Walks around the local central market, where people often go to shop for furniture, garments,appliances and household decorations at reasonable rates••Visits the commercial district where a lot of wholesalers for food and clothing operate. It is also the hubof hardware products••Talks to the local business association about the kinds of businesses registered with it and also checksthe yellow pages for additional businesses being advertisedMuthoni is interested in cooking, home décor and fashion. Therefore, she prepares a list of all businesses relatedto it that exist in the area she inspected.Cooking related Home décor related Fashion related––5 bakeries––12 food stores––3 restaurants––5 cafés––8 street food stalls––6 shops selling drinks––2 catering services that providetheir services at the customers’venues––1 furniture factory producingwooden furniture––3 furniture shops––1 handmade home décor shop––2 small galleries––4 interior decoration shopsselling lamps, paints, wallpaper,art frames, décor items––3 gift shops––12 tailors––5 clothing shops for ladies––2 maternity shops––7 shoe and handbag shops––4 clothing shops for children––2 men’s clothing shops––2 traditional clothing shops34 | Generate Your Business Idea
Page 2 and 3: GENERATEYOUR BUSINESSIDEAgenerate Y
Page 4 and 5: About the Start and Improve Your Bu
Page 6 and 7: ContentsINTRODUCTIONi1. What is thi
Page 8 and 9: INTRODUCTION |1. What is this manua
Page 10 and 11: PART I |YOU AS AN ENTREPRENEURAre y
Page 12 and 13: Business management skillsBusiness
Page 14 and 15: Githuku worked for a construction m
Page 16 and 17: 2.3 Identify your business field an
Page 18 and 19: ACTIVITY 2ACTION PLANAreas that nee
Page 20 and 21: PART II |A MARKET IS WAITING FOR YO
Page 22 and 23: 2. What makes a business idea?A bus
Page 24 and 25: 2.2 What good or service will your
Page 26 and 27: 2.3 Who will your business sell to?
Page 28 and 29: Refer to the cases of Janet and Lil
Page 30 and 31: My business idea is:...............
Page 32 and 33: PART III |YOUR OWN BUSINESS IDEA LI
Page 34 and 35: What did Hamisi do to find his busi
Page 36 and 37: BUSINESS IDEAS ANALYSIS FORMName of
Page 38 and 39: ___________________________________
Page 40 and 41: 4. Draw from experience4.1 Your own
Page 44 and 45: Muthoni also makes the following ge
Page 46 and 47: 6. Scanning your environmentYou can
Page 48 and 49: 6.3 Waste productsBusiness opportun
Page 50 and 51: 6.6 Trade fairs and exhibitionsOrga
Page 52 and 53: 7. BrainstormingBrainstorming means
Page 54 and 55: This can be illustrated as follows:
Page 56 and 57: 9. Your ideas listACTIVITY 10Now co
Page 58 and 59: PART IV |THE BESTBUSINESS IDEAS FOR
Page 60 and 61: Agency for home-basedcareWhich need
Page 62 and 63: ••Does this business need equip
Page 64 and 65: After you have acquired more inform
Page 66 and 67: SWOT ANALYSISBusiness idea: Second-
Page 68 and 69: By making this comparison, Muthoni
Page 70 and 71: PART V |YOUR OWN BUSINESS IDEAIf yo
Page 72: Want to start a business, but still

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