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________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________••After you finish talking to the owners, complete a Business Ideas Analysis Form for each business, listing asmany details as possible.••Think about all the factors that have made the business idea a good one and why it has become a successfulbusiness. Find answers to the following questions and write them on the form under “Notes”:––What lessons can you draw from the experiences of the business owner?––What mistakes do you think the owner made?––How can you avoid the same mistakes?––What do you think has made the business a success?When you have completed the activity you will have a better understanding of how business ideas are created.You will also be aware of the problems people have when they try to find a business idea and turn it into a realbusiness.PART III | Your own business idea list | 29
BUSINESS IDEAS ANALYSIS FORMName of business: ______________________________________________________________________Goods or services sold:________________________________________________________________Main customers: _______________________________________________________________________When and why did the owner decide to start this business?____________________________________________________________________________________________________________________________________________________________________________Why did the owner think it was a good idea to start that kind of business?____________________________________________________________________________________________________________________________________________________________________________How did the owner learn what his potential customers wanted?____________________________________________________________________________________________________________________________________________________________________________What strengths or assets did the owner use to start this business? (E.g., previous experience, training,family background, contacts, hobbies)____________________________________________________________________________________________________________________________________________________________________________What problems did the owner face in setting up the business?____________________________________________________________________________________________________________________________________________________________________________Has the business good or service changed over time?____________________________________________________________________________________________________________________________________________________________________________What is the impact of the business on the natural environment and the community?____________________________________________________________________________________________________________________________________________________________________________Notes:________________________________________________________________________________________________________________________________________________________30 | Generate Your Business Idea
Page 2 and 3: GENERATEYOUR BUSINESSIDEAgenerate Y
Page 4 and 5: About the Start and Improve Your Bu
Page 6 and 7: ContentsINTRODUCTIONi1. What is thi
Page 8 and 9: INTRODUCTION |1. What is this manua
Page 10 and 11: PART I |YOU AS AN ENTREPRENEURAre y
Page 12 and 13: Business management skillsBusiness
Page 14 and 15: Githuku worked for a construction m
Page 16 and 17: 2.3 Identify your business field an
Page 18 and 19: ACTIVITY 2ACTION PLANAreas that nee
Page 20 and 21: PART II |A MARKET IS WAITING FOR YO
Page 22 and 23: 2. What makes a business idea?A bus
Page 24 and 25: 2.2 What good or service will your
Page 26 and 27: 2.3 Who will your business sell to?
Page 28 and 29: Refer to the cases of Janet and Lil
Page 30 and 31: My business idea is:...............
Page 32 and 33: PART III |YOUR OWN BUSINESS IDEA LI
Page 34 and 35: What did Hamisi do to find his busi
Page 36 and 37: BUSINESS IDEAS ANALYSIS FORMName of
Page 40 and 41: 4. Draw from experience4.1 Your own
Page 42 and 43: There is no tea shop orquiet bar wh
Page 44 and 45: Muthoni also makes the following ge
Page 46 and 47: 6. Scanning your environmentYou can
Page 48 and 49: 6.3 Waste productsBusiness opportun
Page 50 and 51: 6.6 Trade fairs and exhibitionsOrga
Page 52 and 53: 7. BrainstormingBrainstorming means
Page 54 and 55: This can be illustrated as follows:
Page 56 and 57: 9. Your ideas listACTIVITY 10Now co
Page 58 and 59: PART IV |THE BESTBUSINESS IDEAS FOR
Page 60 and 61: Agency for home-basedcareWhich need
Page 62 and 63: ••Does this business need equip
Page 64 and 65: After you have acquired more inform
Page 66 and 67: SWOT ANALYSISBusiness idea: Second-
Page 68 and 69: By making this comparison, Muthoni
Page 70 and 71: PART V |YOUR OWN BUSINESS IDEAIf yo
Page 72: Want to start a business, but still

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