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PART III |
YOUR OWN BUSINESS IDEA LIST
1. Hamisi’s experience
Hamisi worked for a gas stove importer for five years before he decided to open his own business. His aunt
owns a successful hardware supply and rental shop, so she offered to be his financial partner and provide funds
for his start-up. She does not want to be involved in the operation, but only to share the profit, while letting
Hamisi run the business himself.
Hamisi starts thinking about possible business ideas.
Tourists would love
these sisal bags, but
very few of them
shop here.
He enjoys making sisal bags and wall hangings, which many of his friends admire. Therefore, at first he thinks
about making and selling them to tourists as souvenirs. However, after talking to a number of local shopkeepers,
he learns that there are too few tourists in his area for such a business to be profitable.
Hamisi thinks about opening a gas stove shop, as he knows how to source imported gas stoves and he is
familiar with the functions and quality of each brand. He does some market research and learns that there
are quite a few gas stove shops in his area and their sales are low. They are offering various discount and
promotional schemes, but none of their promotions have increased sales significantly. He decides that he
better not enter such a tough market.
PART III | Your own business idea list | 23