wcms_436192

Refer to the cases of Janet and Lily:
Janet did not plan how
to sell her product. When
she made the oil, she just
went around and tried to
sell to retail shops.
From the beginning,
Lily decided to sell her
goods through clothes
shops. She talked to the
owners of these shops
even before she started
her business, to make
sure they would sell her
goods.
2.5. How much will your business depend on and impact the environment?
Your business can only be sustainable in the long run if it works in harmony with the social and natural
environment. How much does your business depend on the environment? Does it rely on the weather, soil
or other natural resources? Does it need any specific type of labour from the local community? Does it need
the local community to support it? What should you do to make sure that your business nurtures the natural
environment and helps the local community? Will your business nurture the natural environment or will
it have a detrimental impact? How would you minimize or reverse any negative effect that your business
might have?
The forest is being destroyed by clearcutting. Therefore, wood is
becoming scarce and its cost is increasing rapidly. What should I do
now to get wood for my business?
PART II | A market is waiting for you | 19