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Pizza delivery service
Video rental service
Phone repair service
Car wash service
Refer to the cases of Janet and Lily:
Janet grew sunflowers
and produced sunflower
oil without having any
prior knowledge and
experience. She was not
aware of the challenges
of the business, such as
the toxics from fertilizers
or the long processing
time. Janet had no advantage that she could use
in her sunflower business and she faced too many
problems, so she was unable to make a profit.
Lily had significant
experience in making
clothes. She knew about
sewing. However, she
had no experience
designing clothes,
so she tested her
competency by making
some designs and
showing them to the clothing store owners. She
only opened her business after the first batch of
dresses were accepted for display in the shops and
then sold.
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