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2. What makes a business idea?
A business idea is a short and precise description of the basic operation of an intended business. Before you
start a business, you need to have a clear idea of the sort of business you want to run.
Your business idea will tell you:
••
Which need will your business fulfil for the customers and what kind of customers will you attract?
••
What good or service will your business sell?
••
Who will your business sell to?
••
How is your business going to sell its goods or services?
••
How much will your business depend upon and impact the environment? A good business idea will
be compatible with the sustainable use of natural resources and will respect the social and natural
environment on which it depends.
2.1 Which need will your business fulfil for the customers?
Your business idea should always have
customers and their needs in mind.
I wish there was a day
care centre near my
workplace so that I did
not have to spend extra
time in taking my son
back and forth.
It might be a good idea to start a day care centre in the commercial area as many other parents may have the
same need.
PART II | A market is waiting for you | 13